Optimus Prime (formerly Orion Pax) is constantly, if not always depicted as having strong moral character, excellent leadership, and sound decision-making skills, and possesses brilliant military tactics, powerful martial arts, and advanced extraterrestrial weaponry. Optimus Prime has a strong sense of honor and justice, being dedicated to building peaceful and mutually beneficial co-existence with humans, the protection of life and liberty of all sentient species.[2] As the current Matrix of Leadership bearer, Optimus Prime is the de facto leader of the Autobots, a faction of a transforming species of synthetic intelligence from the planet Cybertron. The Autobots are constantly waging civil war against a rival faction of transforming robots called Decepticons. According to Bob Budiansky, co-writer of the Transformers series, Dennis O'Neil was responsible for his name.
Upon witnessing the incredible power of a lightning storm for the first time, Optimus Prime had Sparkplug Witwicky explain the phenomenon to him. Intrigued by the potential of lightning, Prime put Huffer and Gears to work finding a way to harness its energy, so they could use it to aid in the rebuilding of their spaceship. Huffer constructed a giant lightning rod, and Optimus Prime and the Autobots gathered to watch its first test. They were shocked, however, when a fleet of battered, damaged Decepticons flew out of the mountain housing the antenna and off into the night. The evil robots had attempted to discover the device's secrets and been seriously electrocuted! Once the lightning rod had been checked, Prime vowed to make the lightning-harnessing technology the Autobots' gift to Earth once they had left the planet. Autobots' Lightning Strike
Hot Rod first appeared in the American animated series during the events of The Transformers: The Movie (as a main protagonist), where he was one of the many Autobots stationed at Autobot City.[5] He was first seen fishing with Daniel Witwicky. When Daniel saw the shuttle that was going to make a supply run to Autobot City, he told Hot Rod and together they both went to an observation point, only to see a hole in the shuttle. The ship had been previously hijacked by Decepticon forces led by Megatron, with its crew killed.
A younger version of Prime Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and Sideswipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.

This new roughly 11-inch leader-sized mold of Optimus Prime transforms from a robot to trailer/truck combination and back, with the transformation taking cues from both the Reveal the Shield Legends Class and the Robots in Disguise Legion Class toys. Surprisingly, he does have a reasonable amount of articulation, including a balljointed head and hinged joints for his arms, shoulders and legs, plus lateral hinges for his feet. His head includes light-piping and, unlike other Cyber Series toys, his truck windows have actual transparent plastic rather than just being merely painted.
The trailer unfolds to form a battle station bristling with many firing weapons. Primarily, it can fire an air-powered missile launcher, a ripple rocket launcher with 5 missiles that can be launched individually (this turret can also be mounted in Laser Prime's hand) and a 'disc launcher', that fired several blue plastic discs adorned with the Generation 2 Autobot sigil. This disc launcher is the only weapon that can be used in vehicle mode.
Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.
In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer
This is not to suggest that specialized pieces are bad. Far from it. LEGO Indiana Jones would never feel real without Indy’s whip; LEGO Board Games would never spring to life without their unique dice. But there’s no denying that specialized pieces are costly to produce, and their proliferation was a prime reason why the LEGO Group’s profits plummeted through much of the 1990s, despite steady sales.
Chronicle "Movie Optimus Prime" is an e-Hobby exclusive redeco of the Deluxe-Class Dark of the Moon Optimus Prime figure, and comes in a two-pack with a reissue of the Generation 1 Optimus Prime figure. Instead of the blaster/axe MechTech weapon the original release of the figure came with, Prime is armed with a redeco of Dark of the Moon Jolt's Blaster/Hand Cannon weapon.
A limited edition of the Optimus Prime toy sold as a mail-away exclusive by PepsiCo was made available in North America in 1985. This version of the figure came with a small fold-out leaflet glued to the top-right of the packaging, which contained two Pepsi logo stickers for the buyer to attach to Prime, mid-way through the traditional silver-and-blue stripe on his trailer. Canada also got a version of this promotional figure, but with much larger stickers that were the full length and height of the trailer. This promotion would go on to serve as the inspiration for the Japanese character of Pepsi Convoy, who would in turn be released by Hasbro as a new "Pepsi Optimus Prime" in 2007.

Adventure Lucky Draw Optimus Prime is a gold vacuum metalized redeco of the original Warrior Class figure (save for some of his unpaintable thighs & upper shoulders) released as a prize for the Transformers Adventure prize draw campaign held between 25 July 2015 and 30 September 2015. To obtain it, entrants needed to send in four robot points clipped from the packaging of Transformers Adventure products.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
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