The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.

This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.


It uses the 1985 post-rub mold, no metal plates, and the trailer's launcher fires short(this can be modded with some disassembly, Toy Polloi has a video showing how). The wheels roll a bit iffy, this is a common documented issue. Personally I believe there is a slight molding error in the robot, the legs do not seem to fold down quite as far as an official cab's legs do, causing a very slight lean backwards.
Came with the Mini-Con Sparkplug. Could combine with Armada Jetfire (and its repaints) and/or Armada Overload (and its repaints). The trailer could convert into a base for Mini-Cons. In Japan a gold chrome edition of this toy was released as a Lucky Draw special. With its trailer the vehicle mode of this toy bears a great resemblance to G1 Star Convoy. According to the Armada video game Armada Optimus Prime is supposed to be 22 feet 10 inches tall (696 cm tall) and the toy is 17.5 cm tall. So that's a scale of 1:40.[55]
Having launched a painstaking review of each of those 14,200 pieces in the LEGO universe, the Design Lab found that 90 percent of new elements were developed and used just once. And many components were duplicates. Among the dupes were eight minifig police officers and six minifig chefs, with barely decipherable differences between them. The Lab dealt with the redundancies by slashing the total number of components by more than 50 percent. When it reduced the product portfolio’s minifig chef population from six to one, designers protested and longtime fans howled. To calm the fans, LEGO tried humor: it held a mock online memorial service for the “dead chefs.”
Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.
If you're still on the fence about Masterpiece MPM-5 Decepticon Barricade, or are considering purchasing Masterpiece MPM-6 Ironhide (which is also currently available), now might be a great chance to grab this Amazon.com exclusive figure from Hasbro. As of this writing, MPM-5 Barricade is currently on sale at Amazon.com for $52.13, which is 35% off the regular retail price of $79.99. Part of the special deal is that he's also available for "FREE" One-Day shipping for Amazon Prime members. Order - Read More

Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron

During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]


"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".

Optimus Prime also appears in Transformers: Rescue Bots, stated to take place in the same universe as Prime, as the leader of the Autobots who transforms into a semi-trailer truck, though unlike his Prime appearance, it's flatnosed like his G1 counterpart. He gave the Rescue Bots their mission and mainly appears mainly via view-screen, appearing physically in the first episode and then in the first-season finale, where his truck mode is seen for the first time on screen. He then returns, with or without Bumblebee, many times throughout the second and third seasons as a recurring character. In the episode "Land Before Prime," Optimus Prime arrives on Wayward Island to help the Rescue Bots. He scans Trex as a secondary form where gains a Tyrannosaurus form, making him a Triple Changer, though he states that scanning anything techno-organic might have unpredictable results. While he loses control of this "Primal Mode" at first, the Rescue Bots determine that his loss of control is due to low Energon reserves, and are able to replenish his energies and restore him to normal using an energon patch. At the conclusion of the third season, Optimus helps his old friend, High Tide, along with the new recruits, Blurr and Salvage, save Griffin Rock and subsequently sends Heatwave and his team on a new mission to use the island as "testing place" to reveal their true identities as aliens.


Legends Class Optimus Prime is based on his original Generation 1 appearance. He features a fake grill for his robot mode, and his large legs result in a fairly thick and compact truck bed. He is part of "Reveal the Shield", a subline that outfits all its toys with rubsigns, and in this case, it's located on the left side of the truck/his left elbow.
Available as part of the exclusive Street Fighter II × Transformers toyline, "Convoy" is a redeco of Titans Return Voyager Class Optimus Prime in Ryu's traditional colors, fleshtones and all. He transforms from robot to tanker truck to plane and back. Both vehicle modes have "cockpit" areas to seat any Titan Master (or compatible) figure. Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. The smaller Headmaster's robot mode is also painted to resemble Ryu.
Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.
Compared to the Combiner Wars release of the mold, Convoy features additional paint operations on the thighs, truck bumpers, the details on the inner legs, the gestalt chest halves (which are now painted over due to being molded in grey plastic), and the gestalt torso's lower section. The stomach's deco is also minimized, and the silver paint operations on the lower legs are now replaced with gunmetal while the mute metallic blue is now shiny metallic. When it comes to unpaintable plastic; his leg joints and feet are now blue, while the gestalt skirt flap is now the same grey as the arms. In addition, his flip-up gestalt leg panels and thighs are now molded in black, with the latter being painted in silver with some yellow details.
Alternators Optimus Prime transforms into an accurate 1:24 scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. Several of the details of his robot mode body are based on the sculpt of the 20th Anniversary Optimus Prime figure, but the head itself shares more similarities with the Powermaster mold. He is armed with a small pistol which transforms into his vehicle mode engine.

Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.
Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.
The percentage in the title is not a turn of phrase nor something inferred in any way, it comes from a quote by Bumblebee movie producer Lorenzo Di Bonventura. Whether Bumblebee is a prequel or reboot (or anything in between) has been a hot topic for fans , especially those who want to distance themselves as much as possible from the previous films made by Michael Bay. These debates have reached Bonaventura who sat down with Metro and explained why to him, the Bumblebee film was 100% a prequel - Read More
Refractor and Laser Prime were only available in a box set named "Chaos on Velocitron" that includes Dynamus and Quickswitch, Parsec and Autobot Nautica, Fastclash, and a Rodimus Prime Titan Master head. The set was officially announced by Hasbro to be a Toys"R"Us exclusive, and was sold at stores in the United States, Canada, and Hasbro's Asian markets (such as Malaysia, Singapore, and Hong Kong). Despite this, it later became available via Amazon in the United States (but not in Canada) as well, actually sold by Amazon directly (as compared to a third-party seller).

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Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.
When the long-lost Titan Masters reemerged into modern society and joined the Autobot-Decepticon war, Optimus Prime was partnered with the Titan Master Apex, who carried a portion of Prime's spark, boosting the legendary commander's already formidable abilities. Titans Return Apex/Powermaster Optimus Prime toy bio On Velocitron, Optimus Prime was present for the biggest race of the year when Scourge and Crashbash arrived and attempted to botnap Hyperfire. Optimus ordered Sentinel Prime and Hardhead to battle against them. Later, Optimus was part of a battle on Cybertron against Soundwave. During the battle, the Autobots' base Fortress Maximus transformed to thwart the Decepticon advance. Optimus Prime declared that to defeat the Decepticons, the Autobots would need to master the power of the Titan Masters. Titans Return: The Power of the Titan Masters
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)

Certainly the most iconic, and most common, leader of the Autobots is Optimus Prime. But the thing about Optimus Prime is that he dies... a lot. And every time he dies, someone has to take his place-- until he’s invariably resurrected in one way or another, that is. In many storylines, including the original animated Transformers: The Movie, it’s Hot Rod who takes over as Rodimus Prime.
Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!
Convoy iPod Docking Bay pulls an all-white trailer of similar proportions to his vintage G1 load, with rear wheels and discreet propping feet so it can also stand alone. The trailer transforms (sorta), by rotating a substantial wedge of its full length 90 degrees, kinda like a rectangular Rubik's Cube. This exposes two small speakers and "reveals" an alcove (although a huge gap is still clearly evident in trailer mode) featuring an electronic port in which to plug an iPod or iPod nano, thus becoming a working iPod dock. The dock features three working buttons; power, volume up and volume down, as well as an Autobot sigil indicator light. Included is a wall-plugging (Japanese) A/C adaptor with a long lead that plugs into the reverse of the trailer.
This Kabaya candy toy of Cybertron Optimus Prime transformed into cab mode through disassembling into its component pieces and being rebuilt, hence the line's name of Blockformers. He came with his hand-held rifle, and a stick of chewing gum. Each figure in the Blockformers line came with additional pieces that could combine with Prime to either make his trailer in vehicle mode, or convert his robot form into Super Mode. Prime himself came with his missile pod/shoulder brackets, his leg armor and guns, his right cannon came with Leobreaker, his backpack and wings came with Override, his Super Mode head came with Scourge, and his left cannon came with Evac.
The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.
Although he was weak and low on energon, Prime made a last-ditch effort to save the day when he rammed through the wall of Megatron's energon-producing lab. G.I. Joe vs. the Transformers #5 After a quick recharge, Optimus single-handedly smashed the Decepticons, pounded Megatron to the ground, and ripped his fusion cannon off his arm. Prime then teamed up with the Joes and used Megatron's cannon to shoot down the SPS Satellite that had gone rogue and was destroying the island.
This redeco of Henkei Convoy is cast almost entirely in translucent colored plastic. Also known by the nickname "Crystal Convoy" among fans, it was first released as an exclusive for the Japanese convention Tokyo Toy Fair 2008, limited to 1000 pieces at the event, but was later made available through e-HOBBY. It was sold in a monochrome-blue version of Henkei Convoy's regular packaging.
Part of the first wave of Bot Shots Series 2 launchers, this new-mold Optimus Prime transforms into a very boxy Generation 1-styled truck with trailer. As a Spin Shot, one manually winds up his upper body beforehand when transforming him into vehicle mode, where striking the front of the vehicle will cause him to burst open and spin while auto-transforming. He comes with a launcher used to propel him to great speeds, as well as four cube targets for him to knock over.
When a new threat, the Elder Gods, appeared, a group of Autobots acquired the help of Tobias Muldoon and Nikola Tesla to travel to the glacier and waken Prime. Infestation 2: The Transformers #1 Tesla's Tesla tower wasn't enough on its own, so Wheeljack, Ratchet, Trailblazer, and Hound gave energy necessary to recharge Optimus Prime. Optimus awoke and revived the other Autobots with his energon reserves, before traveling to Port Cenotaph, Nova Scotia where an Elder God had risen from the sea. Diving into the ocean, Optimus cleaved parts off the Elder God until it and its followers returned to the depths. Though Tobias asked if the creature was dead, Optimus wasn't sure, but promised the Autobots would be there to defend Earth if it ever returned. Infestation 2: The Transformers #2 Infestation 2 #1
A redeco of Legends Optimus Prime replacing his red plastic with more blue and silver, but sprucing things up a bit with red flame paint operations. Defender Optimus Prime (ディフェンダーオプティマスプライム) was only available in Japan as part of their Transformers Animated promotion in March 2010. It was given away for free to customers who purchased Animated merchandise at Edion, Bic Camera and Yodobashi Camera stores.
In the animated series, Optimus is able to fire short-range optic blasts, project holographic maps, and deploy hydro-foils, designed by Wheeljack, to traverse bodies of water with ease. In the animated series, Optimus was also given the ability to retract his right hand unit and replace it with a glowing axe.[7] Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series's version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series's version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz. In the Marvel Comics series, in addition to these characteristics, Prime is secretly plagued by self-doubt and a conflicted sense of pacifism that often makes him an extremely reluctant warrior.
Smash & Change Optimus Prime is a simple figure that transforms by "smashing" the rear end of the truck/the robot's feet into the ground. He features only elbow articulation in robot mode, and includes a sword accessory that can be held in his hand or mounted on the side of his truck mode. The handle on the rear of his truck mode is molded to emulate his Vector Shield.
I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.
Part of the first wave of Prime Series 2 Cyberverse Commander Class toys, Optimus Prime is a smaller-scale toy, and features translucent plastic for his torso so that the toy can be illuminated using the electronic lights featured in the larger playsets. He comes with two translucent "battle cannon" weapons which feature multiple 3mm posts and ports, allowing them to be held by his hands, or store/mount onto numerous ports on his person. Additionally, he features a 5mm port for a trailer hitch.

The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.

Since the dawn of the Transformers in 1984, the spunky little Autobot called Bumblebee has been a fan favorite. Why? He was the underdog. He was small, and he was one of the weaker Transformers, but his heart was huge and he showed great bravery on the battlefield. As a result, he was an admired and gentle friend not only to humans, but to his peers as well. And it didn’t hurt that his alternate mode was a cute little yellow Volkswagen Beetle.


Released to celebrate the Year of the Goat, Platinum Edition "Year of the Goat" Optimus Prime is a redeco of Generation 2 Laser Optimus Prime, featuring the same discs lacking the G2 Autobot logo found on the Robots in Disguise Scourge version of the mold, but otherwise keeping all the electronics from the original release. Like Year of the Goat Soundwave, Year of the Goat Optimus Prime features an awkward mix of orange, black, clear pink (in some parts including missiles, the discs, and even the pump!), some clear blue (the missile's tips), translucent plastic, and some hint of chrome silver (mostly his trailer parts).

If Powerglide did not heed Optimus orders, he indadvertedly caused the water supply to be poisoned anyways. If however, Powerglide listened to Optimus’s orders, the Autobots attempted to lure the Decepticons away from the reservoir and into some nearby woods, where the Autobots would have some cover against the Decepticons. Finding themselves under heavy fire before they could reach the treeline, the Autobots were forced to fight back in the open. With Autobots falling beside him, Optimus gritted his teeth and took careful aim at the poison containers the Decepticons were carrying. After taking out both of the planes carrying the poison, Optimus continued to battle Megatron and his Decepticons until nightfall, until the Autobots were finally victorious.

In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.
The figure also comes with two gun accessories, the "Eliminator Gun" and "Assault Blaster", which combine into the "Mega Striker", a rifle that closely resembles the one used in Dark of the Moon. The separate guns also have a MechTech-style transformation, and pulling a lever transforms them into alternate crossbow-like shapes. In "battle vehicle mode", the sides of the truck are rotated up, and the guns can be attached by small pegs to holes in the modified smokestacks, or they can plugged into any of the standard connection points with their 5mm posts... except the ones on the hinge behind the cab, since those are supposed to be for his Energon battle blades.
Best IDW Transformers Comics Stories - The IDW timeline/universe/story that started in 2005 has ended and I personally believe it includes the best Transformers fiction involving our favourite G1 characters. Of course comics can be daunting to get into and I won't pretend every single story was a gem. But there was some stellar storytelling here, the best these characters ever got and I will go through the 5 best stories from this 13 year run that any Transformers fan should check out asap. The titles link to the comics on comixology in case you want to check them out.
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth, picking up one year after the events that saw Optimus Prime's return to life.

In shock over the news, Optimus could do little more than scream in agony as Megatron and Starscream made their escape. After regaining his senses, the Autobot leader resumed contact with Ratchet, relaying the order that all Autobots were to return to base. There, Optimus tried his best to calm his panicking subordinates. Though he assured them that power reserves would allow their civilization to continue functioning for some time, they remained jittery. Optimus then declared that he would spearhead a counter-invasion of the Underground. Still, the Autobots remained uncertain, with Brawn pointing out that the Underground was not only vast and dangerous, but mostly unmapped as well. Taking full responsibility for SARA's abduction onto himself, Optimus suggested that he venture to the Underground alone and track SARA's energy signature. Hot Rodimus, however, was unwilling to allow his leader to take such a dangerous course of action, and volunteered to join him. The rest of the Autobots, finding their courage at last, followed suit. Moved by their devotion, Optimus accepted. He also thanked Hot Rodimus for calling out his foolishness, as Optimus now recognized that he would have made an even greater mistake by diving headlong into a doomed venture. Brawn approached Optimus next, insisting he join the group. Optimus at first refused, as Brawn had gotten badly injured during the invasion, but was convinced by the minibot's resolve. Once they were ready, Optimus issued the order to his Autobots... ROLL OUT! Resolve
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
This is a redeco of Ultimate Optimus Prime. While Prime himself only features a red grill, the trailer has been extensively redecoed, with an ornate golden Chinese dragon being painted on the trailer panels, and the various gray parts of the trailer panels, armor, and cannon being replaced by blue, red, gold, and burgundy. The toy was released as a "Year of the Dragon" Special Edition in 2012, since the Chinese Zodiac sign for that year is the Dragon.
An all-new Leader class figure of Optimus Prime, featuring a robot design and transformation that is closer to its film counterpart than the 2007 toy version. Features retractable blades on both forearms. New "MechAlive" feature consists of visible moving gears in the chest behind the cab windows. At the push of a button on the back of the cab, the truck mode emits an engine idling sound. The transformation sound is played when the upper torso and lower torso are connected. A recording of Peter Cullen saying, "I am Optimus Prime!" is played when his chest is pushed upward via a lever on his waist.[97]
Besides finding Megatron for the Transformers Movieverse, Mr. Sheppard was known for his many appearances across the Star Trek series and films. Additionally, he was well-known for his work as Blank Reg in the Babylon 5 series, and many other appearances in series like Dr. Who and more over his long-time career. You can read the full article about him via TV Guide.com.
If Optimus ordered his troops to come to the humans’ aid, they found themselves taking part in a struggle in futility, as the entire town was near-weightless, meaning they couldn’t put the humans anywhere where they wouldn’t float away once more. Then, the Autobots heard Decepticons approaching. Helpless in their current position, the Autobots were quickly eradicated by the Decepticons.
A minor redeco of Beast Hunters Voyager Class Optimus Prime that has the gray parts cast in a darker plastic shade, lacks the black paint operation for the Star Saber's hilt, changes the color of the side windows' paint operations from yellow to green, adds yellow paint operations for the headlights and lacks the silver paint operations above the front windows.
Optimus Prime has fictionally shown a dislike of certain kinds of music and dance. For the Marvel Comics continuity, the letters page for issue 324 mentions he hates the music of Mötley Crüe. In the cartoon continuity, "Blaster Blues" and "Quest for Survival" have Optimus react noticeably more passive-aggressively to Blaster's choice of music than the other Autobots. And in the Dreamwave Generation One continuity, Hardwired features an uncalled for negative remark about Jazz's dance skills.

The toy that would ultimately end up as the original Optimus Prime toy was originally released in August 1983 as No.17 Battle Convoy from Takara's Diaclone Car Robo toyline in Japan. In 1984, Joustra released their own version (still with Diaclone sticker on the trailer) as part of their Diaclone line in Europe, either simply called Truck (according to the pack-in catalog) or Diaclone (in the pack-in comic). It's possible that GiG also released a version called Camion Convoy as part of their Trasformer line in Italy, but to this day no packaged sample has surfaced.


The TakaraTomy version, part of the first wave of Movie Advanced Series toys, is dubbed "Classic Optimus Prime", and opts for a deco closer to Prime's previous on-screen appearances, omitting the blue paint on his feet and hands to reveal the gray plastic underneath, and adding new paint details all over. Instead of painting it in clear light blue, his light-piping eyes is neutered with opaque light blue paint. In terms of quality control, at least one sample has missing it's silver paint on the head's left cheek.
In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.

This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!
While Beast Machines was still running in Canada, Japan's Takara made a bid to return to the familiar vehicle-transforming robots concept. In 2000, Car Robots was released. This line was brought by Hasbro to America as the Robots In Disguise series, and featured the Autobots facing off against the Predacons. This series is usually regarded by most as filler while Hasbro contemplated the next direction for Transformers. However most fans of Transformers recognise that most if not all of the toys released from this line were of excellent quality (with the Optimus Prime and Ultra Magnus figures gaining considerable praise), combining the ball-joint articulation with detailed, well painted alternate modes.

This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.
Part of the first wave of battle upgrade Hero Mashers toys, Optimus is a non-transforming robot who can swap any of his parts out with other Hero Mashers figure to create many combinations. He includes his iconic Energon axe, a large projectile-launching gun, another large gun, two missile packs, and an arm for Ultra Magnus. Optimus Prime also has a pointing right hand, which allows you to do a certain Optimus Prime pose in a Dreamwave Productions comic.
Optimus Prime led a group of Autobots who left Cybertron aboard the Ark, which was shot down over Earth, sending them into stasis for four million years. Optimus was badly damaged in the crash, and the prognosis wasn't great, but he recovered in time to announce the Autobots had no choice but to involve the humans in their war. Following a battle at Dyson Dam, Prime persuaded Jetfire to join the Autobot team. When the Decepticons headed through the space bridge to Cybertron, Optimus followed, only for him and his team to be ambushed and imprisoned.
In "Endgame" 2-parter, Ratchet builds Optimus a jetpack attachment to help in the coming battle against the Decepticons. After some initial difficulty, Optimus is able to get the hang of the device, only to be shot down by Starscream's female clone, Slipstream. Though Ratchet urges Optimus to use the Magnus Hammer, he is reluctant to do so, given his past with Ultra Magnus. In the end, he wields the weapon as the Lugnut-controlled Omega Supreme clones land on Earth. During the fight, Optimus manages to master the Magus Hammer's power in order t overwhelms Megatron to the point of being acknowledged by name. After a devastating battle, the last remaining Omega clones self-destruct due to Starscream's intervention. With Prowl's sacrifice, the Allspark is rebuilt into one as it forms a barrier around the Omega clone, along with Optimus and Megatron. Prowl's spirit pulls Optimus from the bubble just as the clone self-destructs with Megatron still trapped inside. Prime laments Prowl's passing before defeating a heavily damaged Megatron and sparing him the deathblow, saying that Megatron does not deserve the "easy way out". He and his team return to Cybertron with Omega Supreme, the captured Decepticons, and Prowl's body and are greeted as the hero he had wished to be so long ago. The reconstructed Allspark, having a structure similar to the G1 incarnation of the Autobot Matrix of Leadership, is hung around his neck.
Hot Rod identified the Decepticons on board through the damaged hull and immediately attacked the targets within using low powered, rapid fire bursts. When the Decepticons returned fire, Hot Rod changed tactics and began firing more concentrated blasts at the shuttle itself. Eventually, he managed to disable the shuttle. With their cover blown, Megatron ordered his forces to attack and the Decepticons began pouring out, beginning their planned assault on Autobot City. Before focusing his attention on the onslaught, an incensed Megatron destroyed the observation platform on which Hot Rod and Daniel were standing. True to his protective Autobot instincts, the first concern of Hot Rod was for the safety of Daniel. Quickly shielding the young boy, the two survived the platform collapse but were soon cornered by Blitzwing and Shrapnel. Timely intervention by the old and experienced Autobot Kup diverted the cannon fire from Blitzwing and allowed the three of them to escape.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt. However, due to the aforementioned lessened complexity, significant sacrifices had to be made, such as "cheats" to the transformation sequence to achieve this. He is thus less accurate overall than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. Nevertheless, he maintains a superb level of articulation and posability.

Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.


In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.
There have also been a number of spin-offs based on the toys including a comic book series, an animated television series, and a feature-length animated movie. The original series program was followed by a number of spin-offs with varying levels of popularity. A live-action film series directed by Michael Bay has produced five films, with more planned.

In 2003, Takara introduced the Masterpiece MP-01 Convoy/Optimus Prime. While retaining the original concept of a transforming semi-trailer truck, this die-cast figure incorporated modern toy manufacturing techniques for improved detail and articulation, while, at the same time, captured the look of the cartoon character. It has since been released by both Hasbro and Takara Tomy in different variations. In 2010, a version of the Masterpiece toy, called Masterpiece Convoy Sleep Mode, was released, painted in dark colors to match the appearance of Optimus Prime after his death in the 1986 film.[21]
As the Autobots were having trouble with Rumble, Optimus Prime told them try to use his earthquakes to their advantage, which led to the end of the Decepticon. Prime subsequently ordered the Aerialbots to combine and save Grimlock and Roadblock from falling off a cliff. Wolves As they got closer to the Cobra Terrordrome, however, Prime started regretting getting the Autobots involved with the humans' war. He offered to carry G.I. Joe across the water separating them from the Terrordrome, but told them that Autobots only fight if they have no choice, and they had no reason to fight anymore. Moments later, he saw that Cobra were using innocent prisoners as human shields, and Duke added that anyone who Cobra didn't enslave, they murdered. Filled with righteous anger, Optimus Prime ordered his troops to roll out. Trenches
Most notably in terms of new tooling, the panels on the undersides of Powermaster Optimus Prime's forearms feature slots under the fists, which allow the guns to tab in and be held much more stably than with Ultra Magnus. And due to the amount of empty space in the cab area in vehicle mode, Powermaster Prime can fully transform without the need to remove his head.
Besides finding Megatron for the Transformers Movieverse, Mr. Sheppard was known for his many appearances across the Star Trek series and films. Additionally, he was well-known for his work as Blank Reg in the Babylon 5 series, and many other appearances in series like Dr. Who and more over his long-time career. You can read the full article about him via TV Guide.com.
The stickers may not be cut right, my copy has them off-center, they're probably using an 80's type bladed stamp with little QC to rush them out. The cab will not have the stripes applied, those are included on a strip of mylar/foil/whatever silver but you have to measure and cut them to fit. Every KO can be identified easily by these missing stickers in the box. Older releases also had the trailer's stickers separate but those have not been made in some time.
Hybrid Style Optimus Prime is an insanely detailed and complex transforming toy, created under the supervision of famed mecha designer Shōji Kawamori. Standing only three and three-quarter inches tall in robot mode, the figure is partially constructed from die-cast metal and features one of the most complex transformation sequences ever seen on a Transformers figure of its size. Alas, the small size of the figure also works against it, as it required several design concessions that resulted in (if we're being nice about it) an unimpressive cab mode.

Prime comes with a unique Cyber Key, designed after the twin-handled appearance of the Matrix of Leadership, bearing the code l8p3. When inserted into the cannon that the rifle is part of, a pair of additional spring-loaded missile launchers flip down from the its sides. Slotting the key into the electronic cannon opens up the panels covering the front of the barrel, unlocking a different sound with its button is pressed. The paint job of the key is the principal difference between the Hasbro and Takara versions of the figure; the Japanese release features a metallic gold paint border around the key, furthering its resemblance to the Matrix. Other differences include more thoroughly painted knees and leg-armor cannons, yellow-painted signal lights above the cab, and the use of metal hinges to hold on Prime's wing tips, which were removable on Hasbro's version, and came disconnected in-package.
An all-new Leader class figure of Optimus Prime, featuring a robot design and transformation that is closer to its film counterpart than the 2007 toy version. Features retractable blades on both forearms. New "MechAlive" feature consists of visible moving gears in the chest behind the cab windows. At the push of a button on the back of the cab, the truck mode emits an engine idling sound. The transformation sound is played when the upper torso and lower torso are connected. A recording of Peter Cullen saying, "I am Optimus Prime!" is played when his chest is pushed upward via a lever on his waist.[97]
Armada Built to Rule Optimus Prime transforms into a fair approximation of his vehicle mode, but the robot mode is quite inaccurate, due to the very broad, flat Trans-Skeleton with thin, stick-like limbs attached to it. The set came with a very simplistic "Mini-Con" Sparkplug partner kit that did have a more dedicated "Powerlinx" connector than the standard construction pegs, though these are a bit too thin to be used as attachment points for regular Mini-Cons (they stay, sort of, but it's a very loose connection). The 101-piece set also features pressure-launch missile-firing "smokestack" cannons.

Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.
Once again Optimus Prime and Megatron were re-engineered, with Prime now a fire truck and Megatron a six changer, whose modes included a dragon, bat, jet, land-craft and a giant hand. Another G1 character to get a new toy for this line was Ultra Magnus, who could combine with Optimus Prime to form Omega Prime. Other combiners were created for the series too, such as Landfill and Rail Racer. Bruticus, a combiner from G1 was also recoloured and introduced into the series, with a coinciding toy re-release. The Combaticons that formed Bruticus were the first of the Decepticons to be introduced into the show along with Scourge, who as a toy was a black repaint of G2 Laser Prime. These were not the only toys to be re-released for this series, with many from past lines being repainted and packaged in RID boxes. Robots In Disguise was responsible for introducing a lot of concepts that would be re-used often in the next incarnations of Transformers.
Generations Selects Ricochet and Red Swoop - Following our last news post regarding this new "Generations Selects" toyline (previously called "Select Series"), we finally have new images of the first two releases, Deluxe Class Red Swoop and Ricochet! These two figures are redecos of Power of the Primes Swoop and Jazz respectively. Red Swoop is based of the original G1 toy's colors (which can be found on the stock renders for the Power of the Primes toy), while Ricochet is meant to evoke the Headmasters character Stepper.
Jetwing Optimus Prime is a retool of Revenge of the Fallen Leader class Buster Optimus Prime, with an accompanying large jet pack and massive dual Gatling Cannons. The base Optimus Prime figure has several modifications including: a new stomach area and elbow flares to reflect the changes to Optimus Prime's CG model in Dark of the Moon, modified lower arms to incorporate MechTech ports and clips for the cannons, and a retooled area under his back so the jet pack can fit on more securely. The dual energon blades mounted on his arms have been removed. The toy retains Buster Optimus Prime's electronics, but batteries are not included.

A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]

Like the previous Prime, it is loaded with features, though it ditches the first movie's Automorphing for the new Mech Alive gimmick. When a grey tab on his midriff is pressed, Prime's entire pectoral region "flexes", lights in his chest and eyes glow, and he declares "I am Optimus Prime" in Peter Cullen's voice. For the European release of the figure, to get past the language barrier, the Cullen sound clip is abbreviated to just "Optimus Prime"; in some regions, including Quebec and the UK (but only after a month or two), both versions were made available. A transformation sound effect activates when his torso is transformed, and once Prime is in truck mode, an almost unnoticeable button (a small square located beside the screw for the battery compartment, undocumented in his instructions) is revealed, which activates engine-idling noises.

In late 1993, Hasbro relaunched the Transformers franchise with the Generation 2 line, with production again largely being done by Takara. The subgroups concept was done away with for the first year, but there were no new molds or characters. Generation 2 re-used the molds for many of the characters from the 1984 and 1985 line, but with mostly different color schemes and finishes, as well as different weapons and accessories. Megatron's figure was released later on. As noted previously, Megatron's original alternate mode, or "transformation identity", was a handgun with attachments, but in Generation Two, this was changed to a tank due to safety and security concerns. Most of the 1994 figures were re-releases or recolors of European G1 releases. 
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