In shock over the news, Optimus could do little more than scream in agony as Megatron and Starscream made their escape. After regaining his senses, the Autobot leader resumed contact with Ratchet, relaying the order that all Autobots were to return to base. There, Optimus tried his best to calm his panicking subordinates. Though he assured them that power reserves would allow their civilization to continue functioning for some time, they remained jittery. Optimus then declared that he would spearhead a counter-invasion of the Underground. Still, the Autobots remained uncertain, with Brawn pointing out that the Underground was not only vast and dangerous, but mostly unmapped as well. Taking full responsibility for SARA's abduction onto himself, Optimus suggested that he venture to the Underground alone and track SARA's energy signature. Hot Rodimus, however, was unwilling to allow his leader to take such a dangerous course of action, and volunteered to join him. The rest of the Autobots, finding their courage at last, followed suit. Moved by their devotion, Optimus accepted. He also thanked Hot Rodimus for calling out his foolishness, as Optimus now recognized that he would have made an even greater mistake by diving headlong into a doomed venture. Brawn approached Optimus next, insisting he join the group. Optimus at first refused, as Brawn had gotten badly injured during the invasion, but was convinced by the minibot's resolve. Once they were ready, Optimus issued the order to his Autobots... ROLL OUT! Resolve
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]
Dark of the Moon Voyager Class Optimus Prime is an all-new mold. He features heatshield details in his sculpting and translucent solar panels on various parts of his body, and huge gas tanks. Optimus himself is differently proportioned, having larger feet and a smaller torso and arms. He also features some faux-kibble/parts: His actual windshield chest is being covered by a sculpted panel featuring his characteristic deformed windshield-chest, and a pair of sculpted tires on his thighs. His pair of optics is designed to have a light-piping gimmick, but it was rendered useless since it was painted in smoke gray on top of the colorless transparent plastic.
Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.
On the battlefield, there are few who rival Optimus Prime's prowess. He is easily the strongest of any Autobot his size, and his ion blaster and energon-axe are deadly weapons. He would sacrifice his life to protect his fellow Autobots or those under their care and does so on a regular basis. His compassion for other sentient beings is his only real weakness, and one the Decepticons have taken advantage of time and again... though it's also the source of his strength!
Q-Transformers Optimus Prime is a tiny super deformed toy based on the Alternity Convoy design, transforming into a Nissan GT-R R35, though his legs retain the traditional blue truck bed motif. The English name on the packaging refers to him as just "Optimus". He comes with a code for unlocking "GTR Optimus Prime" as a playable character in the Q-Transformers: Mystery of Convoy Returns game. Standing at only slightly less than one inch and a half, this is actually the smallest transforming Optimus Prime ever made, which is a fairly impressive feat considering the surprising amount of detail in sculpt and paint apps.
A gold chrome remold of the 2007 movie Leader Class figure by Hasbro Hong Kong. Limited to 88 units, with only 10 released to the public at the 2008 Animation and Comic Show convention; all of which were sold only to the first 10 people to spend more than HK$3,000 at the Hasbro booth. Because the figure is permanently fixed to the trophy base, it is no longer transformable.[131]
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began, as Megatron's Predacon namesake traveled back in time seeking to alter history and insure that the Decepticons triumphed over the Autobots.
Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue
But up first, as we said, is The Last Knight. The teaser trailer was released earlier this month and boy did it tease a doozy: it depicted Optimus Prime and Bumblebee fighting. Yes, the two old pals, mentor and protégé of sorts, were locked in fisticuffs, the Autobot leader giving Bee a sound pounding. There are a number of theories as to what’s going on there, but what we do know is that it promises an intriguing storyline for our favorite yellow robot, and it may well lead directly into the plot of his solo flick.

There is some difference of opinion on how the super mode of Leader Class Optimus Prime is supposed to assembled. Takara toys and the television series portrayed with the wings up and his two large guns underslung, however Hasbro later sold the toy with pictures and instructions having the wings down and the guns over the shoulders. Commercials and repainted models by Hasbro went back to the way Takara assembled the super mode. In 2006 a Costco exclusive of Optimus Prime packaged with Wingsaber and a DVD (with Armada Supercon Optimus Prime printed on it!) of the episode United was sold, again with the wings-under gun-over super mode. In Japan a gold chrome edition of this toy was released as a Lucky Draw special.
Rodimus Prime/Minor is a character who appeared in season 3 of the Transformers Animated series. He is a homage to the Generation 1 version of the character Hot Rod.[17] He wields an energon bow-and-arrow weapon of his own design.[18] On March 31, 2009, Derrick J. Wyatt, lead Transformers Animated Character Designer posted an image of Rodimus' vehicle mode, which is described as a futuristic muscle car that is mostly based on a 2008 Dodge Challenger with some elements of a 1969 Ferrari Daytona. This was revealed at the 2009 BotCon where Hasbro released an action figure of Rodimus Minor. It showed that the 2008 Dodge Challenger parts of Rodimus' vehicle mode were mostly based on the back, top, and sides of the vehicle, while the 1969 Ferrari Daytona parts were found in the front of the vehicle, most notably, the headlights.
In late 1993, Hasbro relaunched the Transformers franchise with the Generation 2 line, with production again largely being done by Takara. The subgroups concept was done away with for the first year, but there were no new molds or characters. Generation 2 re-used the molds for many of the characters from the 1984 and 1985 line, but with mostly different color schemes and finishes, as well as different weapons and accessories. Megatron's figure was released later on. As noted previously, Megatron's original alternate mode, or "transformation identity", was a handgun with attachments, but in Generation Two, this was changed to a tank due to safety and security concerns. Most of the 1994 figures were re-releases or recolors of European G1 releases.
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