Optimus Prime leads Bumblebee, Drift, Kup, Prowl, Ratchet, and Wheeljack in Las Vegas when a Cybertronian ship crashes, containing Galvatron, Cyclonus, Scourge, and an infestation of zombies from another universe. Galvatron attempts to take command of the Autobots and, after fighting them, explains his mission to stop an undead infestation. Wheeljack sets up an energy shield around the city to keep the infestation contained, but it only last for 24 hours. Despite the containment effort, Kup realizes that Bayonet, a Decepticon in Galvatron's command, is not all she seems. She turns out to be the extradimensional vampire Britt.[17]

The First Edition Voyagers were never released in the US, forcing buyers to import him from Canada or Japan... at first. ToysЯUs later picked up this toy, along with most of the "First Edition" line, as part of a huge block of US market exclusives for holiday season 2012. This second run introduced a deco variant, in which the red paint on, beside, and below the truck side windows is omitted, revealing the patch of brown plastic underneath. As he is packaged in robot mode, with his front wheels and shoulders covering said patch, the only way to identify which version is which while in the box is by looking at the hinge joints beside his two painted torso lights, with the center portions of the hinges being unpainted brown on the variant. All releases of this mold also have a minor issue with the truck mode windvane/robot mode heels refusing to connect solidly to the truck cab in vehicle mode, leaving a visible gap above Prime's windshield.


Produced by the Chupa Chups lollipop company, this small version of Prime is essentially a battery-powered "holder" for lollipops, which fit behind his head and are spun around by a motor that activates when his pelvis is pressed. Prime has articulation in his shoulders, and his fists feature small holes that allow him to hold and store two more lollipops, in addition to the strawberry sucker he comes with. Weirdly, his Matrix compartment is open instead of having the grill front-and-center.
In a completely different scenario, Optimus agreed to Prowl’s plan to go on the offensive and try and discover the full extent of the Decepticons’ plans. Optimus nominated Prowl, Bumblebee and Mirage to go along with him on the mission. The group refuelled with the gas that Sparkplug brought back from the Autobots’ secret storage area, and took off. The group soon happened upon the Decepticons’ lab in the middle of a barren, polluted wasteland.
One of the Mini-Con limb-bots (Soundwave helmet) is based on the original movie version of Optimus. The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). And the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
This silver-chromed redeco of the Leader-class Optimus Prime figure first saw the light of day as a prize in a TV Magazine mail-in, offered alongside a gold chrome version of the same toy (see above). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (see below). Despite being offered in equal quantities in these contests, this silver version is apparently much harder to come by.
While Beast Machines was still running in Canada, Japan's Takara made a bid to return to the familiar vehicle-transforming robots concept. In 2000, Car Robots was released. This line was brought by Hasbro to America as the Robots In Disguise series, and featured the Autobots facing off against the Predacons. This series is usually regarded by most as filler while Hasbro contemplated the next direction for Transformers. However most fans of Transformers recognise that most if not all of the toys released from this line were of excellent quality (with the Optimus Prime and Ultra Magnus figures gaining considerable praise), combining the ball-joint articulation with detailed, well painted alternate modes.
When we are young, we do not know the value of money let alone the toys we play with. Our parents work tirelessly to buy us the newest, most popular toys and we never realize the effort that went into earning that money. Eventually we get our own jobs and have our own kids. The prices of the toys we had as kids comes as a shock. $150 for a toy? $200 for a toy? These prices are outrageous. It is supposed to be a kid’s toy right? Our eyes may be drawn to the large sets but that doesn’t mean that reasonably priced sets are not nearby. In addition, as I stated before, LEGO has started to market some of their sets to an older audience. That $400 Super Star Destroyer is not for your kid; it is for you. This market didn’t exist 20 years ago.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shutting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
The Optimus Prime Battle Rig Blaster transforms from a superdeformed amalgamation of his Movie truck and G1 Optimus Prime's truck (indeed pulling G1 Prime's trailer) to a fully G1 robotic forearm and hand with a built in Nerf style gun. By simply placing your hand inside the back of the trailer (I need an adult!) and pulling back on the front of the truck, the gun transforms and folds back into a weapon. It comes with three Nerf N-Strike size whistle darts which can be stored inside the trailer. Although not shown in the image, the truck front splits in half in gun-mode, while the grille acts as a sight. This toy was marketed as 'Optimus Prime Big Rig Blaster' overseas.

While they wandered through the tunnels, the Joes and Prime found cave paintings that described the last visit to Earth by the planet-eating god Unicron. They were attacked again by Bludgeon and Cobra-La minions, but were led away by a ragged Joe Colton, prisoner of Cobra-La for the last 25 years. Black Horizon, Part 1 of 2 Bludgeon managed to find them again and during a second battle Prime tore open the Pretender's shell, revealing Bludgeon's robot form inside. Bludgeon tripped and dangled dangerously over a chasm, but rather than let Optimus Prime save him, Bludgeon forced Prime to drop him to his death laughing all the way down.
Available only via mail-order through Dengeki Hobby magazine, the "Limited Black Version" of G1 Convoy is just that: a straight black repaint of the G1 Convoy toy. He comes with all his original accessories, appropriately redecoed (including a silver version of his axe), as well as a gold-chromed version of the "Calamity Defenser" Solitarium weapon that came with Psycho-Orb.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
Being only an inch and three quarters half, he is the second smallest transformable movie version of Optimus Prime around, only losing the first spot to the Q-Transformers version. Much like the normal-colors Bumblebee, he was available in both Series 1 and 2 of the line, with no noteworthy changes between releases. Not even their bag codes were altered. Their instruction books were updated to say "Series 2".

He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]


Rounding out a bumper year of Japanese-exclusive Generation 1 Optimus Primes, the Takara-licensed Kawada brand Diablock Convoy is a fully transformable Lego-style block building figure similar in premise to the earlier American Built to Rule sets. The Diablock figure, however, easily outstrips the Built to Rule sets by both being an accurate representation of the toy on which it is based, and being able to transform between modes without having to be partially disassembled and put back together first.
Rodimus was seen in the season 3 "Transwarped" special, leading his team in defending a Space Bridge from Strika's "Team Chaar". His team was overwhelmed, and Rodimus is infected with Cosmic Rust, courtesy of Oil Slick, putting him out of commission. According to Derrick J. Wyatt, Rodimus is back on Cybertron de-rusting. He can later be seen on Cybertron cheering for Optimus Prime and his crew for defeating the Decepticons in "Endgame, Part II".
Packed with Ravage, Optimus Prime is one of the first figures in the Transformers segment of the Heroes franchise. As with all Heroes figures, Optimus Prime is a simple, yet well-detailed two-inch tall figurine with exaggerated, cartoony proportions. He is sculpted holding his Ion Blaster rifle in his right fist and his left arm in a pointing pose. He is also love, and demands that you pull his Finger of Doom.
Classics Optimus Prime was initially intended to be Deluxe-sized. An alleged list of the tentative Classics line-up[20] included a Deluxe-sized Optimus Prime without a trailer and a version with a trailer at the Voyager price point; however, it appears the decision was eventually made to upscale Optimus to Voyager size instead.[21] Don Figueroa's control drawings for the Deluxe version were leaked before the Classics line was even released at retail.[22] A gray model prototype was later shown as part of an interview with TakaraTomy's staff in Transformers Generations 2009 vol. 1.[23] It's unclear whether the trailer ever made it past the early planning stage before the size of the figure was changed.
Rodimus appeared in the text-based fiction Dungeons & Dinobots as one of the Autobots who attacked the Arch-Ayr fuel dump. Sent to capture rogue Dinobots for the Autobots, he was part of the group that captured Swoop. Together with Blurr, he then tracked Grimlock, but ran into competition with the Decepticon allies Sideswipe and Cliffjumper. After Grimlock bit off his left hand Ratchet replaced it with a circular saw (a reference to one of the original Rodimus' melee weapons in The Transformers: The Movie).
Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1
JETWING OPTIMUS PRIME Black Ver. is a black, teal, and chrome redeco of Jetwing Optimus Prime exclusive to the Asian market. He appears to have been based on the cancelled TakaraTomy contest prize Jetwing Optimus Prime Black Version (see above), with a few color alterations here and there, plus the obvious addition of chrome. It was originally solicited by online retailers as the far goofier-sounding "Dark Nightwatch Jetwing Optimus Prime".
Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.

Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
In some continuities, though, it’s our lovable pal Bee who takes the leadership reigns. In the animated series Transformers: Robots in Disguise, with Optimus having died at the end of the previous series, Bumblebee starts off as the Autobot leader, but he’s apprehensive about it. And he even takes the leadership mantle in the live-action film series; taking over for Optimus, who leaves the Autobots behind to head into space to search for the Seed at the end of the last movie, Age of Extinction.

As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.
The third version [18] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.
When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
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