Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
Ralston marketed many breakfast cereals based on cartoons in the 80s and 90s. One of these was Transformers. The Transformers Chocolate Flavored Cereal was a chocolate-flavored concoction, not unlike Cocoa Puffs, manufactured by the Ralston Corporation. However, the cereal was sold only in some parts of the United States and was short lived. The cereal box had Optimus Prime on its cover. The box claims the cereal had "more taste than meets the eye" and also had the ability to "transform ordinary milk into chocolate flavored milk". There also was a mail-away offer for a Jazz toy. The few boxes that still exist are collectables,[5] (one of which went for $349 on eBay).
Somewhere along the line, G.I. Joe picked up the familiar storyline that we all best associate with the toys: G.I. Joe Team vs. the Evil Cobra Organization. A classic tale of good vs. evil. Well guess what. Somewhere else along the line the franchise picked up a very different storyline and a new look to boot, highlighted by the newest figurine: The DARK NINJA MASTER.
One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.
We say "intended", because in actuality, the thing appears to have been produced in such huge quantities that it's wound up being made available in loads of other places—it was handed out at San Diego Comic-Con 2011, offered as a free giveaway with any order that included Transformers toys on Hasbro Toy Shop), as a free gift on the cover of the Awesome Autobots Activity Book, and came as a free gift attached to, of all things, issue #240 of the UK children's comic, Doctor Who Adventures (but not the UK's Transformers comic, you'll note!).

If there was one thing the toy planes of yonder were lacking, it was controllability. Guaranteed crash landings and the subsequent walks of shame to go pick up the pieces started to wear a little thin. The advent of radio-control provided an answer for that. But for model builders Aviation Design, that was child's play. Hense, the birth of the FALCON 7X business jet.


This version of Optimus Prime is an all new mold, being the most movie accurate so far — or at least he was until Buster Prime came out. It comes with his two energon blades, and does not have a large gap at the back of the cab like the previous Leader-class Optimus Prime. It can combine with Leader class Jetfire to form Jetpower Optimus Prime. He is also very hard to transform. The process involves unclipping his firewall from his chest in a fashion that harkens to dissecting toys that lack screws, rivets or glue. In the meantime, he keeps saying, "I am Optimus Prime," over and over due to an overly sensitive voice clip trigger. Even the most die-hard Peter Cullen fan will be sick of his voice after five minutes of playing with this toy. That aside, the quality and articulation is top-notch and the poseability is amazing. Spring-loaded panels feature in his legs as well as ratcheting ball-and-socket ankles, G1 "transforming" sound effects, and multiple "Mech Alive" features raise the bar on this figure. Of note, the fists cannot accomodate standard accessories, and on test-shots of "Power Up" mode Prime has articulated fingers, like the 2007 toy, but this feature was dropped. Also, trying to transform Optimus from robot to vehicle mode can be very difficult at first.
Rodimus Prime is a fictional robot superhero character from the Transformers robot superhero franchise. He was formerly known as Hot Rod and was first seen in The Transformers: The Movie but was reformatted into Rodimus Prime when he received the Autobot Matrix of Leadership from his mentor, Optimus Prime, the leader of the Autobots, and assumed the role of the movie's protagonist. Hasbro has used the names Autobot Hot Rod, Rodimus, and Hot Shot as replacements for later characters, due to trademark issues with the name Hot Rod. His alternate mode varies between depictions, but usually possesses a red, yellow, and silver paint job.

All of the Tiny Titans were sold blindpacked. However: there's a tiny clear window in the back to peek at the item inside, making the task of getting the ones you want easier. Every collectible card included in Tiny Titans has a scannable insignia sticker on it. Scanning the badge unlocks a random amount of Energon "currency" and a randomized bonus power-up item, and can only be scanned once per day. It's honestly quicker and less redundant to say which toys don't have this feature.
The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.

I have to disagree. Look at our planet. Jagged and rigid is an aspect of primitive technology. Smooth, compact, and protected is an aspect of futuristic technology. Transformers should look more advanced than what we hsve, nor technologically regressive. They have better scientists and millennia of knowledge compared to us. Smooth designs like Knight's are the only ones that make realistic sense in that context of technological progression, even as a life form.
An exclusive version of Titan Class Metroplex was made available at San Diego Comic-Con 2013. He comes with 12 small, non-transforming figurines of Orion Pax, Megatron, Bumblebee, Thundercracker, Trailcutter, and Hoist, all in both modes. The figurines are based on their Thrilling 30 Generations Deluxe Class toys, and similarly to Decoys, the Autobot figurines are cast in red plastic, and the Decepticons in purple.
In order to come to some sort of conclusion about the price of LEGO, I needed to get some data on the historic retail prices of LEGO sets. The best source of this information is brickset.com. This website has data on almost all LEGO sets ever made and the retail pricing for many of them. I wrote a web scraping program to go through the Brickset database and make a database of set information. In order to keep the results relevant, I decided to compile one set that fit two basic qualifications:
The live-action Transformers movie was slated to premiere in the U.S. on July 3, 2007, and was a joint collaboration among DreamWorks SKG, Paramount Pictures and Hasbro, Inc. Paramount Pictures was slated to release the film in the United States, as it had by now made DreamWorks Pictures one of its wholly owned subsidiaries, and was also to be responsible for the international release of the film through United International Pictures, its joint venture with Universal Studios. The feature was directed by Michael Bay from a screenplay written by Alex Kurtzman and Roberto Orci. It was a new story, set apart from the previous incarnations of the cartoon(s) and comic(s). A new origin and characters were introduced. Steven Spielberg, who with Jeffrey Katzenberg and David Geffen had established DreamWorks SKG, was the main executive producer of the film, with Lorenzo di Bonaventura, Tom DeSanto and Don Murphy serving as co-executive producers. In practice, this meant that they were the primary financial sponsors of the film.
Best IDW Transformers Comics Stories - The IDW timeline/universe/story that started in 2005 has ended and I personally believe it includes the best Transformers fiction involving our favourite G1 characters. Of course comics can be daunting to get into and I won't pretend every single story was a gem. But there was some stellar storytelling here, the best these characters ever got and I will go through the 5 best stories from this 13 year run that any Transformers fan should check out asap. The titles link to the comics on comixology in case you want to check them out.
Produced to coincide with the 20th anniversary of The Transformers: The Movie and its release on DVD by Sony, this edition of Prime is a redeco of his 20th Anniversary figure. It replaces the original's metallic paint with flatter colors and does away with any and all vacuum-metalized plastic, as well as altering several other small details across the body, like the color of the lights on his feet and chest.
Smallest Transforming Prime was redecoed the following year for the second wave of the line, into a color scheme based on his Generation 1 cartoon appearance featuring brighter reds and blues, white thighs, yellow details on his bumper, and blue eyes and windows. This version of the figure was made available for a second time in the next wave ("Wave 2.5"), with a new anime-decorated version of the Combat Deck now available as a rare "chase" figure.

An enormous statue of Optimus Prime, bearing two Golden Disks, could be seen on Cybertron in front of the Hall of Archives. The statue was subsequently blown to pieces by the Vehicon forces. Fires of the Past Later, Megatron beamed a hologram of Optimus Prime down to the ruins of Iacon to confront Optimus Primal, claiming to contain the "essence" of the real Prime that had been stored here since the Final Battle. Primal was conned by this and was tricked by the hologram into accessing the Oracle. Megatron seized control of the Oracle code and quickly revealed his ruse. Primal explained to his Maximals that he knew the image was fake, but he needed the location of the missing sparks from Megatron's mind. The Search


Having launched a painstaking review of each of those 14,200 pieces in the LEGO universe, the Design Lab found that 90 percent of new elements were developed and used just once. And many components were duplicates. Among the dupes were eight minifig police officers and six minifig chefs, with barely decipherable differences between them. The Lab dealt with the redundancies by slashing the total number of components by more than 50 percent. When it reduced the product portfolio’s minifig chef population from six to one, designers protested and longtime fans howled. To calm the fans, LEGO tried humor: it held a mock online memorial service for the “dead chefs.”
This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]
For the 1987 and 1988 lines, Hasbro introduced even more radical ideas through new sub-groups. The Headmasters and Targetmasters came with partners who transformed into the figure's head or weapon, respectively. Powermasters, including the new version of fan favorite Optimus Prime, came with partners that transformed into engines. Each line would see various permutations over the two-year span, including smaller Headmasters, Double Targetmasters, and a Powermaster with two engines.
The Reveal the Shield Legends Prime mold was redecoed again for the inclusion in the second EZ Collection wave. This version of the figure replaces his blue on the head with black, and the blue paint on the legs is stripped off, revealing the black plastic underneath. and like the Megatron redeco in the same wave, features a Generation 2 Autobot symbol instead of a Generation 1 insignia.
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.

In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.
This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.

In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon Triple Changer Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
Legion Class Optimus Prime has been found at Family Dollar and Dollar General stores in the United States. A later variant repleaced the red Autobot insignia with a black version. This later version was also released at general retail in Australia, New Zealand, Europe, and Russia. In Singapore it was released together with Bumblebee and Starscream as part of the promotion for Age of Extinction in selected cinemas.
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.
"But," we wondered, "How do you listen to music if you're constantly throwing this little robot?" The answer is wireless Bluetooth headphones. Here's a thought: When the music-listening technology that comes with today's yo-yos is cooler and more advanced than the music-listening technology that came with portable CD players in our day, the youth of today officially rescinds its right to ever complain about anything. Ever.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
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