Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of a Cybertronian ship on the moon. He and Ratchet go to investigate the Ark, where they recover Sentinel Prime, Optimus's predecessor and mentor. Optimus returns him to life using the Matrix of Leadership back on Earth, explaining how they lost the war and Cybertron has become a barren wasteland. Later Optimus shows Sentinel the natural beauty of Earth, and takes the opportunity to offer him the Matrix, but was allowed to keep it. Sentinel later betrayed the Autobots, having formed an alliance with the Decepticons because he wants to restore life to Cybertron. Optimus attempted to reason with Sentinel, but failed as several Decepticons came through a space bridge. After Sentinel Prime insisted that the humans expel the Autobots from Earth, the Wreckers prepare the Autobot ship Xantium for flight. Sam attempts to find out what their counter-attack plan is, but Optimus states they have none, and that Earth's fight is their own. During the departure, the Autobots escape in the first booster stage and return to Earth before Starscream destroys the ship. Arriving in Chicago, Optimus shoots down a Decepticon fighter as he tells Sam and Epps that he never expected the Decepticons to keep their word and that they are going to fight back. Optimus loses his trailer when Shockwave and his Driller arrive. He manages to retrieve it later and uses it as a flight pack, decaptitating the Driller's main head. During the battle, Optimus got caught in exposed wires and the Wreckers helped free him. Flying down onto the main battlefield, he abandoned his flight pack and used the momentum to attack and kill many Decepticons before he finally killed Shockwave. After using Shockwave's cannon to disable the control pillar for the space bridge, Optimus fights Sentinel Prime. Optimus Prime's right arm is cut off and Sentinel is about to end Optimus's life when Megatron intervenes and attacks Sentinel. After defeating Sentinel Prime, Megatron proposes a truce, but, instead, Optimus slices his head off, killing the Decepticon leader. Optimus Prime then grabs Megatron's shotgun and prepares to execute Sentinel, who pleads for his life, saying that he betrayed Optimus just because he wanted to save their race. Optimus executes him anyway, replying that Sentinel betrayed himself. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their true home.
An undocumented aspect of his transformation is that his gun, which splits in two halves and secrets inside his kibble when transforming (much like Rattrap's) has two handle pegs on opposite sides, so that it can be held either at its far end or halfway along its length. The former position makes the weapon look (charitably) more like his traditional ion blaster—or Ultra Magnus' rifle. Additionally, the gun halves can be plugged together in two different ways, theoretically allowing you to create an infinitely long weapon (or at least one of ridiculous proportions).
The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.

With the data from the piece price evaluations I was able to also evaluate the average size of LEGO sets each year. As you can see on the chart below, the average size of sets released each year stayed somewhat constant from 1980-1990 until around 2000 which set sizes started to increase. The average set size seems to have peaked in 2008 (which saw the release of the Taj Mahal), but since then it hasn’t fallen to its pre-2000 levels. It seems to have found a new normal around 300 pieces.
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
Meanwhile, the U.K. offices of Marvel Comics were producing their own storylines. Writer Simon Furman offered a different take on Prime, that he was weary of the war he had been forced to fight. In the "Prey" storyline, Prime arranged for Wheeljack to build a copy of himself and destroy it to see how the Autobots could cope without him. Unfortunately, the plan was derailed by Megatron and the Predacons. During the battle, Prime, Megatron, and Ultra Magnus were transported to Earth. There, Prime accidentally interrupted his own funeral service. The theme of war-weariness would again come to the fore in the U.K. strips detailing Prime's U.S. death.

A fourth version is shown in the 1987-88 Transformers product catalog that has several minor differences from both Powermaster Prime and God Ginrai, such as having God Ginrai's sliding fists but in red, a completely different trailer hitch assembly partially based on the third design, an offset Autobot symbol in base mode, extended feet also based on third design, far more detailed super mode outer leg panels, completely different front bumper, and the first instance of single faux shoulder smokestacks rather than two. It is still unknown as to why Powermaster Prime has completely different arms from God Ginrai or all earlier concept versions.
Most notably in terms of new tooling, the panels on the undersides of Powermaster Optimus Prime's forearms feature slots under the fists, which allow the guns to tab in and be held much more stably than with Ultra Magnus. And due to the amount of empty space in the cab area in vehicle mode, Powermaster Prime can fully transform without the need to remove his head.
Transformers: Cybertron, named Galaxy Force in Japan, was a follow-up to the successful Armada and Energon lines. The companion anime series program was not originally conceived or produced as a continuation of the Armada/Energon storyline, and it was only later that it was retconned to be a continuation. Thus, several inconsistencies exist. Once again, a new feature was introduced for the line—Cyber Keys, which activated special functions on the figures in a manner similar to the Mini-Cons in Armada. Each figure came with a Cyber Key regardless of size, but there were several Cyber Keys crucial to the plot of the anime series which only came with certain figures. Again, many of the same characters were included but with entirely new figures from new molds.
If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
The Transformers toy-line is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (traditionally known in Japan as the Cybertrons and Destrons, respectively, although more recent releases often using the English terms). Transformers toys are sold at a number of price points, and various Transformers series utilize unique play features.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
The earliest releases of Energon Optimus Prime have no ridges on the inside of the chest windows and a different head sculpt featuring an Optimus Primal-style mouth-slit in Prime's mouthplate. This was soon replaced with a full mouthplate, and it was this version of the toy which appeared in the Energon cartoon and was released by Takara. Other changes made to Takara's version of the toy involved a chromed front grill, more vibrant plastic colors on Digger-3 and Submarine-4, a darker blue plastic on Prime himself, and more intricate paint operations. Takara's release lacks the electronic sound effects seen in Hasbro's version, which were commonly gutted for the Japanese releases of any Autobot toys who had them, though Prime retains his light-up chest.

During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]


Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.
The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...
A Japanese TV Magazine exclusive, this release of the Super-Con class Prime toy has almost all of his parts cast in translucent coloured plastics—hence the 'crystal' moniker—representing the character's disembodied spark after his destruction in the Armada cartoon episode "Crisis" and resurrection in "Miracle". What that means for poor Over-Run (or "Surge" in Japan), also cast in translucent plastic, we couldn't say! Available via mail-order, only 5000 pieces were distributed in October of 2003.
A very limited number of Gold Masterpiece Convoy figures were given away in a Lucky Draw contest in Japan. The figure uses the same design as Masterpiece Convoy, but every piece, including the windows and weapons, is cast in a gold color, reminiscent of his electrum coating from the episode The Golden Lagoon. The only exception is the tires, which remain black rubber. It comes packaged in the usual Masterpiece Convoy box, with the only telltale sign being the gold lettering in the "Master Piece" label. It's not clear how many were made, but it is thought to be no more than 10 or 20.[1]

The SS-03 version of Takara's Deluxe-class Optimus figure, based on the Anniversary release, was released in Hasbro markets in a two pack with the smaller Japanese Megatron figure. There are some tiny but notable differences between this and the Anniversary figure; the Hasbro version uses a more neutral dark-gray for the main body as opposed to the Takara version's blue-tinted dark-gray, plain dark-blue plastic rather than dark-blue-with-sparkles, and plain yellow paint for the cab's lights rather than sparkly-yellow/gold.
Asia Premium Series Optimus Prime Ultimate Edition is an extensive screen-accurate redeco of Jetwing Optimus Prime (with a maskless head from Buster Optimus Prime), this figure features loads of accessories from the Striker & Jetwing figures, and includes brand-new knuckle and battle hooks based on the HFTD Optimus', which can be installed in either hand. The figure lacks the chrome of previous releases, instead opting for silver paint. The pin-striping is also absent, but he does have painted pupils. The figure also features 2-2-1 articulated fingers, which the first Leader Class did not have due to budget cuts. The ion cannon included lacks the black paint application, leaving it completely silver. When purchased from select retailers, this toy will also include a shiny metal number plate and a bonus mini AllSpark cube accessory. His instructions depict a weaponised mode which has some clearance issues, as his Gatling guns are shown attached to the jetwing, which pushes against his arms. His Eliminator Gun and Assault Blaster cannot tab into the Gatling gun tightly either.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
Part of the Legend Commander Collection sold at Transformers Expo, Convoy is a redeco of Robotmasters G1 Convoy. While most of the paint masks are identical to the original mold, other changes includes replacing the transparent parts into clear blue plastic, and the panel-lining on the grill is stripped off. Unlike the first toy, he does not include a pair of swappable 3mm fists, his missile launcher, or his Calamity Defenser weapon.
Being only an inch and three quarters half, he is the second smallest transformable movie version of Optimus Prime around, only losing the first spot to the Q-Transformers version. Much like the normal-colors Bumblebee, he was available in both Series 1 and 2 of the line, with no noteworthy changes between releases. Not even their bag codes were altered. Their instruction books were updated to say "Series 2".

Virtually every toy in this list has a scannable insignia sticker on it. For Hasbro releases, it temporarily unlocks that toy as a playable character in the Robots in Disguise mobile game, and can only be scanned once per day. TakaraTomy releases simply check that off on their mobile app's collection list. It's honestly quicker and less redundant to say which toys don't have this feature. Meanwhile, scanning the Combiner Force toys' insignia stickers gives the player Tickets, which can be spent by giving them to Cryostase via the main map menu.

When Bumblebee, Hound and Spike brought a badly-damaged Starscream back to the Ark, Optimus struggled with the ethical implications of allowing Wheeljack and Ratchet to mess with the Decepticon's logic circuits, but gave them the go ahead. Starscream proved to be amnesic, and Optimus was able to take the opportunity to help him as much as possible, even physically preventing Megatron from retrieving his former lieutenant when Starscream opted to stay with the Autobots. Though Starscream left as soon as he regained his memory, Prime reflected that they'd learned that maybe it was possible to reason with a Decepticon. Redemption Center

Armada Built to Rule Optimus Prime transforms into a fair approximation of his vehicle mode, but the robot mode is quite inaccurate, due to the very broad, flat Trans-Skeleton with thin, stick-like limbs attached to it. The set came with a very simplistic "Mini-Con" Sparkplug partner kit that did have a more dedicated "Powerlinx" connector than the standard construction pegs, though these are a bit too thin to be used as attachment points for regular Mini-Cons (they stay, sort of, but it's a very loose connection). The 101-piece set also features pressure-launch missile-firing "smokestack" cannons.


A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.

This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.
When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)

The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.
Doug Smidebush, Lior Keinan , Kelvin Nduka, Thad Standley, Nolan Zak, Adam Franks, Stephen Brown, Loren Roberts, Matt and Nykki Boersma, Tom Morgan, Jack Everitt, John Kovalic, Seiler Hagan, Jess Hart, Will James, Christopher M. Kelly, Roberto L. Vargas, Michele Hall, Chuck Lawton, Ismael Schonhorst, (There are those who call him) Tim, Vladimir Weinstein, Randiman Rogers, Robert Booth, Henry Roenke, Kevin Culp, W. David MacKenzie, Nicholas Richards, John Idlor, Michael Fox, Rob H., Matthew Cody, Dan Callahan, Patrick Kohn, Seth Phillips, Kevin Korpi, Ben MS, Monica, Mark Gonyea, Pharlain Ross, Derick Larson, Furstarter.com
The Hasbro website explains it best: "The rogue DARK NINJA MASTER was exiled to a cave beneath Arashikage Mountain for betraying the ninja clans. After finding the Moon's Blood, a mystical stone of great power, he was able to channel the energy of dead ninjas, making him almost unstoppable. Seeking revenge, he has emerged from his subterranean prison to destroy all ninjas. Only two people can stop him: STORM SHADOW and SNAKE EYES. The two adversaries must join forces, for only by working together will they be strong enough to defeat this evil super-ninja."
Part of the first wave of the Combiner Force assortment, Optimus is a roughly Scout-class sized figure that changes from his futuristic truck with a combiner chest that doubles as his spoiler into a robot in three four extremely simple steps. His individual robot mode only has limited articulation on his shoulders. He also has a little green arrow above the connector on the truck bumper indicating where to crash him to combine with other figures. A 5mm post hole on top of his vehicle mode can accommodate a compatible accessory or Weaponizer Minicon, though he cannot use it in his individual robot mode.

This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!
The set is a counterpart to TakaraTomy's simultaneously-available Transformers Animated Sons of Cybertron set, which also features translucent versions of that line's Deluxe Optimus Prime and Rodimus figures. It was intended as an exclusive for the Japanese Chara Hobby 2010 festival, but was also initially offered as a raffle prize at the 2010 "Autobot Alliance" event in the Philippines.,[1] and was later available for purchase at Cybertron Con 2010 in Shanghai.

Apparently, early plans for the shield were to have it colored gold and silver, but it was later changed to gray and red. When a hand-painted prototype of the toy was first displayed at the 2013 New York Comic Con, the shield was colored yellow and silver; in addition, the original versions of the official Hasbro stock photos also depict the gold color, but the versions featured on the back of the toy's packaging were edited so they would accurately depict the final toy's colors for the shield. Meanwhile, the versions of the stock photos provided to websites and online retailers depict the shield in its final colors for the robot mode, whereas the vehicle mode photo is the unedited version featuring the shield's original colors. Furthermore, UK-based retailer Argos also featured unedited versions of the stock photos for both modes in one of its catalogs, causing some confusion among fans.[5] Sometimes, the spring loaded "Automorph" feature in his head is too strong and causes the head to fly off...


Hasbro has had a bit of a strange relationship with Bumblebee. In the early days (we’re talking mid-’80s) he was hugely popular, both on the TV show and as a toy, and Hasbro was sure to capitalize on that. As a result, there were more different Bumblebee toys during that time and into the early ‘90s than for any other Transformer. Of course, the alternate Goldbug version helped boost the number of toys they could make.
The 1986 line featured another significant change in that many, if not the majority, of the toys were conceived as futuristic vehicles and bore little resemblance to present-day machinery. This was due to changes in the movie and television series, which leaped ahead twenty years to the year 2005. Many have speculated that this change might have been what signaled the beginning of the end for the Transformers, as part of the novelty of the first lines was the realistic vehicles that turned into robots.

If Optimus ordered his troops to come to the humans’ aid, they found themselves taking part in a struggle in futility, as the entire town was near-weightless, meaning they couldn’t put the humans anywhere where they wouldn’t float away once more. Then, the Autobots heard Decepticons approaching. Helpless in their current position, the Autobots were quickly eradicated by the Decepticons.
Part of the Legend Commander Collection sold at Transformers Expo, Convoy is a redeco of Robotmasters G1 Convoy. While most of the paint masks are identical to the original mold, other changes includes replacing the transparent parts into clear blue plastic, and the panel-lining on the grill is stripped off. Unlike the first toy, he does not include a pair of swappable 3mm fists, his missile launcher, or his Calamity Defenser weapon.
Early versions of this storyline featured Rodimus returning as "Rodimus Primal," a techno-organic Maximal with a form similar to Optimal Optimus'. This concept was discarded in favor of Rodimus working alongside Primal Prime, but was later adapted for a storyline feature in "Ask Vector Prime." In an alternate reality where Starscream had possessed Waspinator and brought a premature end to the Beast Wars, Rodimus Primal led the Wreckers as one of several resistance group's to Megatron's rule over Cybertron. Eventually, Megatron was overthrown by his rebellious generals Obsidian and Tankor, splintering the Vehicon force prior to the pair being abducted by Unicron. Without Obsidian's leadership, the Vehicons crumbled, and Rodimus Primal became part of a new Cybertronian ruling council that also included "Waspscream," Magmatron, and Mutant leader Icebird.

For many, it may seems that the advent of licensed sets3 correlates with the perceived increase in prices. The 1990s and before were a nostalgic heyday of affordable LEGO sets. This is not quite true. Below is a chart that compares the price per piece of licensed sets and unlicensed sets starting in 1999. 1999 is the first year that LEGO had major licensed themes.


The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.

The 1992 and 1993 European and Canadian releases make up what is often called "Generation 1.5", much to the annoyance of many UK fans. These toys are similar in design to the Generation 2 Transformers, having lightpipe eyes, and pastel colors. The 1993 European figures used the G2 faction symbols which Hasbro UK designed because their licence on the G1 symbols had expired. The 1993 figures were repackaged for European G2 release in 1994, and three subgroup molds got used in the US G2 line.
Sure enough, in 2009, when the Hytherion's colossal claw-marks appeared on planets throughout the solar system, Prime's other-dimensional incarnation returned, bringing with him a "Vibrant Red" Vector 109 auto-avatar with which Prime fused. In that instant, he was reborn as part of the Alternity, a manifold being who encompassed all the different incarnations of Optimus Prime through the multiverse at once. Prime reached his hands heavenward and peeled back the layers of reality, exposing the gargantuan fanged maw of the Hytherion looming above the Autobots. From Here to Alternity
In the interim year, with the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
In the United States, Canada, and Hasbro's Asian markets, Masterpiece Movie Series Optimus Prime was exclusively available from Toys"R"Us, whereas in Spain, he saw a wider release, being at least available via the Spanish subsidiaries of Amazon and Carrefour. It's currently unknown if he was also available in stores, or limited to online purchases. In Greece, he was officially available via at least one toy store chain, aptly named simply "Toys-Shop", but again might have been available online only.
Bludgeon's recovered files bring Optimus Prime to Earth, where an Autobot detachment led by Prowl has discovered that a Decepticon infiltration unit led by Starscream has broken standard protocol after discovering a new form of Energon. This Ore-13 appears to be the same "Ultra-Energon" that Bludgeon used to revive Thunderwing, who had been dormant for millennia after the apocalypse. Starscream had already used it to fuel a failed attempt to usurp Megatron's leadership, as detailed in the Infiltration miniseries.
A golden-chrome redeco of Cybertron Metroplex was offered as a contest prize in the December 2005 issue of TV Magazine, and came with an equally blinged-out Legends/EZ Collection Optimus Prime figure. Fifteen of this set were available as prizes in the initial contest; a single Metroplex was later offered as one of many prizes in a Takara website contest, but this version came only with the standard metallic paint version of Prime.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally
With the data from the piece price evaluations I was able to also evaluate the average size of LEGO sets each year. As you can see on the chart below, the average size of sets released each year stayed somewhat constant from 1980-1990 until around 2000 which set sizes started to increase. The average set size seems to have peaked in 2008 (which saw the release of the Taj Mahal), but since then it hasn’t fallen to its pre-2000 levels. It seems to have found a new normal around 300 pieces.
A Deluxe class toy of Prime in his Protoform stage. One of the first released movie figures, Prime's Entry Mode resembles a huge metallic asteroid. With this figure standing 5.5 inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/61 scale. This rock-like alternate mode has led some fans to sarcastically refer to the movie protoform toys as Rock Lords.
A extensive retool of Lockdown, transforming into a Lamborghini Centenario. An exclusive to Walmart stores and part of the "Autobots Unite" subline, While almost the entire figure has been remolded, the lower legs and feet remain unchanged. The figure is overall a bit taller in stature than the base mold and includes extra steps in the transformation which further differentiate the two. Uncommon for deluxe class toys, the figure does not include any weapons or accessories.
Exclusive to Japanese ToysЯUs stores, this redeco of AM-01 Optimus features warmer, metallic shades of plastic, replaces the gray plastic around his windshield-chest with red, and replaces the clear-blue plastics with clear-black. He comes with the Hasbro version's battle sword, which is now a darker, warmer shade. For Arms Microns, he now comes with O.P. A, Pral G, Sais G, and Jayz G, and the latter three can combine to form a golden version of the Cosmotector shield (hence the name).
In the event that Windcharger successfully turned the Decepticons’ forcefield off, reinforcements burst into the base just as Megatron was strike Optimus from behind. A wayward shot from Megatron then revealed the location of the gravity gun to the Autobots. Optimus ordered his troops to charge the weapon. Hook caught Optimus in the gravity gun’s sights, and sent the Autobot leader floating upwards.

There is also the release of Optimus Prime as a deluxe sized brown gorilla which is a repaint of the Beast Wars 10th anniversary Optimus Primal toy most likely trying to tie Optimus Prime in some way to the jungle planet Animatros in the Cybertron series. According to his bio, Optimus Prime was temporarily mutated into this form by the Animatros Cyber Planet Key. The colors of this toy are a homage to Transformers: Universe Optimus Primal.


It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands
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