Marketed as a reissue of Powermaster Optimus Prime, this Toys R Us-exclusive Commemorative Series figure is in truth based on the Ginrai tooling on the toy that had previously been exclusive to Japan. It features a die-cast metal cab with translucent blue windows, and shortened, chrome smokestacks, and comes packaged with the drone Apex Bomber (formerly Ginrai's partner Godbomber), who splits into several components and combines with Prime to form "Apex Armor". As with all other Commemorative Series figures, Prime's new spring-loaded missile launcher featured an elongated missile.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.

Hey now, dont lump all geewunners together lol. Im all about g1, and love seeing g1 inspired, yet evolved designs. Such as the bee movie, and the recent toy lines. That said, I do respect others opinions. My son prefers bayverse on most and thats ok. I hate bayverse designs (except barricade and nitro zues in the last movie, badasses) but alot of people grew up on that, and it makes hasbro money, so no reason to hate it all together.
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
Like the First Edition figure, Battle Command Optimus Prime's truck kibble can be detached from the robot mode figure to form his separate vehicle mode on its own, but there is one single sacrifice is needed to be made, so brace yourselves: you need to actually trim off the wires that activates it's lights & sound gimmick in order to separate the kibble from the robot, so good luck if you wanna risk your hard-earned cash for that.
Released as part of the Single Pack assortment, Optimus Prime is a show-accurate, non-transforming die-cast vehicle based on his alternate mode. He features through-axle construction, allowing for super-speedy racing on smooth surfaces, and his car mode is compatible with many tracks and playsets from Hot Wheels and Matchbox. He features 4 wheels, as opposed to the Legion Class' 6 wheels & his larger toy's 10 wheels. Optimus Prime also comes with a collector's flyer.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round.
Hot Rod appears in All Hail Megatron , while traveling through space by himself, he found himself under attack by the Torment, a Decepticon warship crewed by Bludgeon and the Pretender Monsters. He was shot down, but managed to transmit a distress call to the Autobot starship Trion, which came to his rescue. After the Decepticons were chased off, Hot Rod joined the crew of the Trion. When the Decepticons' galaxy-wide assault hit, the Trion was shot down over Cybertron. Hot Rod sent out a distress signal and was ecstatic when he ran into some other Autobots. Hot Rod was taken back to base and relayed the story of how he and his other crew-mates from the Trion arrived on Cybertron, having been diverted there by Decepticon ships and forced to crash land. Once on the surface, Hot Rod sent out his distress signal and was so sure someone heard it. Kup arrived with the rest of the Trion's crew at that point, just in time to tell Hot Rod of course no one heard his message. After the Autobots narrowly avoided the Insecticon swarm and Sunstreaker sacrificed himself, Hot Rod jumped to Drift's defense when he was being insulted by Bumblebee. When the Autobots were later rescued by Omega Supreme, Hot Rod was glad that he sent out the distress call. He was then ferried to Earth with the other Autobots aboard Omega.
The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.

Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shuting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.


Shortly after reaching the other shore and taking out Skywarp, Prime witnessed the gigantic Bruticus bust out of the Terrordrome and attack everything around him. With Superion gone, Prime knew that there was only one way to stop this rampaging monster, and ordered his Autobots to evacuate the humans while he went looking for the Matrix of Leadership. He soon found that Snake-Eyes was in possession of the artifact, but was under attack from Megatron. Prime attacked Megatron, keeping him at bay while telling Snake-Eyes that destroying the Matrix would kill Bruticus. The ninja complied, only to learn that Optimus had left something out of the story: smashing the Matrix would kill all the Transformers, including Prime himself. Looking at the Autobot leader's body, the Joes knew that Prime had been aware of this, and had deemed it a necessary sacrifice to save the humans. The Iron Fist
In the Cybertron universe, Cybertron was under attack by two of the Heralds of Unicron, Nemesis Prime and Ramjet. They had already damaged Alpha Trion, and while Ramjet engaged Vector Prime in a duel high above Cybertron, Nemesis Prime got past Sentinel Maximus and revealed his plan to use the Dead Matrix to drain Primus and use the energy to revive Unicron. Omega Prime, a combination of Optimus Prime and his brother, Ultra Magnus, appeared to challenge Nemesis Prime. The brothers recovered, only to receive Optimus Prime, bearing word of Vector Prime's death in battle. Prime and Magnus were subsequently seen planning the hunt for Unicron with Sentinel Maximus.[40]

He reappeared in the third crossover, where he apparently acted as Optimus Prime's right-hand man. Putting a team together to look for the missing team that had journeyed to Earth (who had been captured by Serpentor and the Decepticons), he would later lead the combined G.I. Joe/Autobot force that rescued Optimus Prime. In contrast to his usual "youthful rookie" portrayal here Hot Rod seems to be in a high command position, outranking Ultra Magnus, Prowl and Ironhide among others. However, by the fourth crossover Hot Rod is forced to wait on Cybertron under Magnus's command as Optimus Prime journeys to Earth.
The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee, and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.

Exclusive to LDH Shop, this redeco of the Music Label Convoy toy is utterly ridiculous and was created as a promotion for the Japanese pop band EXILE. While Convoy himself has EXILE written on his right forearm, his trailer sports the "Love Dream Happiness" tagline of LDH Inc.[1], as well as the "EXILE Perfect Year 2008" logo of the "EXILE Perfect Year 2008 Ultimate Best Box" boxset, which was released some months after he was.
Another release of the Reveal the Shield Legends Class sculpt. The deco for its initial release is unchanged from the Transformers release from 2012, whereas the tooling is identical to the 2012 release's running change variant, with the retooled hands and a hole on the back of his head/top compatible with Cyberverse 3mm pegs. Bizarrely, the package art is lifted directly from the Generations Legends Class Optimus Prime/Autobot Roller two-pack's packaging, whereas the stock photos depicted on the back of the packaging are taken from Reveal the Shield Optimus Prime's packaging and only slightly altered, advertising a "Reveal the Shield" rubsign gimmick the toy doesn't actually have. Meanwhile, Hasbro's official stock photos provided to online retailers (including an in-packaging photo) depict the toy with the sword that came with the running change variant of the sculpt's 2012 release, even though the actual toy doesn't include the sword.
Undeniably, the most iconic of Bumblebee’s alternate modes is his original: the small but always reliable classic yellow Volkswagen Beetle. It was evocative of his personality, always striving to go above and beyond what everyone perceived to be the limits of his size. These days, thanks to the Michael Bay live-action movie franchise, he’s known as a modern Chevrolet Camaro, which looks cool but as a strong muscle car deviates from his personality. At least it’s still yellow? Bay says he didn’t want him to be a Beetle anymore because there was already an iconic movie Beetle: Herbie the Love Bug.
Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.
A giant statue of Optimus Prime in front of the Cybertron Archives holding two Golden Disks appeared on Cybertron in the Beast Machines series, but was destroyed by the Vehicons in the episode Fires of the Past. When show writer Bob Skir was asked what these two disks were he said that neither the statue nor disks were in the script, but he suggested that they were either the disks from Voyager 1 and Voyager 2 probes or that Optimus won them in the 2,395,989th Annual Cybertronian spelling bee.[7]
Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
Aside from the Powermaster feature itself, the main gimmick of the toy is the ability of the truck cab to combine with the trailer to form the larger "Super Optimus Prime" figure. This is essentially accomplished by standing the trailer up, folding the cab in half and inserting it into the empty cavity in the trailer's torso, forming an imposing—if almost entirely unposeable—robot form armed with all four weapons. The head of this super robot form is a separate piece which can be stored in the rear of Prime's trailer when not in use. While Hi-Q was always shown plugged into Prime's chest in artwork of this mode (as seen in the picture here), this was actually entirely unnecessary as transforming into Super Optimus Prime didn't require the standard Prime toy's legs to be unlocked.
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.

Available only with the Bot Shots Dragon Track set, this version of Optimus Prime is a new mold, changing from a robot form resembling Generation 1 Optimus Prime, into a truck with a rocket exhaust molded into the back of its trailer. As a Flip Shot, he, er, flips up when auto-transforming. He comes with a launcher that can be connected to the track, as well as Flip Shot Megatron and his launcher.
As the battle wore on, Optimus attempted to drive the Autobots too wounded to outrun the Beast themselves to safety, carrying them within his trailer. Jetfire showed up in time to rescue most of his passengers, leaving Optimus to deal with The Beast on his own. Seeing a city coming closer over the horizon, Optimus attempted to reach the Dinobots one last time from within The Beast. As his former troops remained unresponsive, Optimus led The Beast to its doom, blasting it a few more times before leading it to fall into a chasm. Optimus himself was rescued from the fall at the last possible moment by Jetfire’s timely return. As the two of them looked on at the Beast’s inert form, Optimus wondered out loud if their battles would truly ever come to an end. The Beast Within Part 2, Consequences
A (technically) unreleased "black" redeco of Henkei Voyager-sized Convoy using the same plastic layout and paint mask but replacing red and blue with black, silver with gray, leaving the previously vacuum-metalized grill/fender area unpainted, changing the blue tint for the windows to red and changing all silver and yellow paint operations to blue. The red Autobot insignias would have remained unchanged.[7]
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.

A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
Besides finding Megatron for the Transformers Movieverse, Mr. Sheppard was known for his many appearances across the Star Trek series and films. Additionally, he was well-known for his work as Blank Reg in the Babylon 5 series, and many other appearances in series like Dr. Who and more over his long-time career. You can read the full article about him via TV Guide.com.
Certainly the most iconic, and most common, leader of the Autobots is Optimus Prime. But the thing about Optimus Prime is that he dies... a lot. And every time he dies, someone has to take his place-- until he’s invariably resurrected in one way or another, that is. In many storylines, including the original animated Transformers: The Movie, it’s Hot Rod who takes over as Rodimus Prime.
If Sparkplug suggested that the Autobots not worry about subtlety, the entire squad transformed and began prowling the streets in search of Decepticons. Oblivious to the panic they were causing, Optimus assumed that the Decepticons were spotted nearby when a police officer declared that the city was under siege by giant robots. Unable to restore order in time to halt the Decepticons’ plot, Optimus and the rest of his team were destroyed in the ensuing earthquake.
Optimus Prime leads Bumblebee, Drift, Kup, Prowl, Ratchet, and Wheeljack in Las Vegas when a Cybertronian ship crashes, containing Galvatron, Cyclonus, Scourge, and an infestation of zombies from another universe. Galvatron attempts to take command of the Autobots and, after fighting them, explains his mission to stop an undead infestation. Wheeljack sets up an energy shield around the city to keep the infestation contained, but it only last for 24 hours. Despite the containment effort, Kup realizes that Bayonet, a Decepticon in Galvatron's command, is not all she seems. She turns out to be the extradimensional vampire Britt.[17]
Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. 
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