Through the years, there have been many action figures made in the likeness of the original incarnation of Optimus Prime, some of which have been featured in fiction, others of which have not. Additionally, some toy makers have made unlicensed toys in his image or accessories for the existing toys. The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[23] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the Transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original Transformers toy line.

Battle Blades Optimus Prime is a brand new sculpt that attempts to replicate his Leader Class design. He is much more movie accurate than the previous Voyager incarnations. He features two energon swords made of soft plastic, similar to his Leader Class incarnation, albeit not spring-loaded. They can be detached from the mushroom joints they're on, although doing this excessively may cause them to warp.
Bludgeon's recovered files bring Optimus Prime to Earth, where an Autobot detachment led by Prowl has discovered that a Decepticon infiltration unit led by Starscream has broken standard protocol after discovering a new form of Energon. This Ore-13 appears to be the same "Ultra-Energon" that Bludgeon used to revive Thunderwing, who had been dormant for millennia after the apocalypse. Starscream had already used it to fuel a failed attempt to usurp Megatron's leadership, as detailed in the Infiltration miniseries.
There is definitely a market for LEGO for adults. The modular buildings and other exclusives scratch that itch but there could be so much more. Currently the adult LEGO offerings falls into two categories: sets that look good but are boring to build (architecture) and sets that are fun to build (modular buildings, some Technic). The architecture line is marketed towards adult former fans of LEGO who want something to put on their desk. They can serve as a reintroduction to LEGO for adults.
[…] What Happened with LEGO When I was working on my last presentation, I totally had the idea of buying a bunch of lego people and taking pictures to make the slides (like those awesome slide decks you see online).  However I was surprised to find that you didn’t just buy a pack of people, but you could buy different bodies, heads, beards, hair, and other accessories – oh, and they weren’t cheap! […]
Ultra Magnus's legendary status was exceeded only by the legendary status of Optimus Prime. Combiner Wars Ultra Magnus toy bio Upgraded with the power of combination, Optimus could combine with any bots to form Ultra Prime. Combiner Wars Optimus Prime toy bio With mastery over the power of Combiners, the combined courage of Optimus and the Autobots would stop the Decepticon Combiners threatening cities and entire civilizations. Combiner Wars Battle Core Optimus Prime toy bio
If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.
With the data from the piece price evaluations I was able to also evaluate the average size of LEGO sets each year. As you can see on the chart below, the average size of sets released each year stayed somewhat constant from 1980-1990 until around 2000 which set sizes started to increase. The average set size seems to have peaked in 2008 (which saw the release of the Taj Mahal), but since then it hasn’t fallen to its pre-2000 levels. It seems to have found a new normal around 300 pieces.
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.

The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco from Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode, he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
This release is a redeco of the Cyberverse Commander Optimus Prime figure, with a lighter gradient paint job that lacks the flames, and with Optimus sporting a G1 insignia. Instead of his jetpack and guns, he comes with his trailer/Armored Weapons Platform, which can transform into a base and exo-suit. The trailer itself features movie-style insignias.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.
Available exclusively from Japanese clothing company A Bathing Ape in March 2013, "Convoy Reissue BAPE VERSION RED CAMO" (コンボイ復刻版 BAPE® VERSION RED CAMO) is a redeco of the original Optimus Prime toy sporting a unique new red color scheme, along with a red trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.
For this re-release of Masterpiece Convoy, Takara submitted to the biggest desire fans had for the figure and produced a full-size, fully transforming plastic and die-cast metal trailer. The trailer opens up into Convoy's Combat Deck, with storage for its accessories and a functional repair drone, though Roller is conspicuous by its absence. Like the original Combat Deck, the drone can extend through holes in the roof and front of the closed trailer, and the interior has enough room to accommodate one Alternators figure in vehicle mode. Some reports suggest that the paint on this figure's chest chips more easily than past editions.
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.

ROBOTKINGDOM.COM Newsletter #1462 Hi, Here is a quick update from www.robotkingdom.com.  #1 Hot Items! Flame Toys : Transformers Star Saber. Preorder. Available in May 2019. US359.90 http://www.robotkingdom.com/ftstarsaber.html Flame Toys [Furai Model] - Bumble Bee. Preorder. Available in May 2019. US44.90 http://www.robotkingdom.com/4897054512308.html Takara Transformers Masterpiece MP-34 Masterpiece - Read More

A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Part of the first wave of Transformers: Robots in Disguise Hyperchange Heroes, Optimus Prime transforms from a futuristic trailer truck to robot in just 3 easy steps! His arms & legs serve as his trailer, while his chest serves as his truck front. He is also one of the few Robots in Disguise Optimus Prime toys which does not feature a faux window chest in robot mode. Both of his arms are articulated with 5mm holes in each hand.
Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.
Hasbro's subsidiary Milton Bradley (MB) released the toy in Europe in late 1985, following a slight delay due to licensing issues;[13] there are no less than three variants of MB-packaged Optimus Prime, one of them manufactured by Takara and sporting blue feet, the other two manufactured by Joustra as part of a deal with Hasbro/MB, one of them with blue and the other one with red feet;[14]
The figure would have come in a monochrome version of the standard Henkei! Henkei! Convoy's packaging, still named "Convoy" but now labeled as part of the Gentei! Gentei range of exclusives.[8] Reportedly, this figure was intended as a Wonderfest exclusive, but was canceled because, according too TakaraTomy designer Shogo Hasui, it was too similar to Universe Nemesis Prime. Knockoffs were later made available, so buyers beware!
He and Metroplex were soon rescued by Bumblebee and Ratchet and they promptly escaped back to Earth, just in time to rescue Grimlock from a Decepticon hit squad. After being misled by a phony distress call, Optimus and his team had to face an assault on the Ark. They repelled the Decepticon attack, but Prime decided that the time was right to go to Cybertron and liberate the Autobots whom Shockwave had enslaved. The Autobots again used the space bridge to reach Cybertron, and mounted an assault of their own on the Decepticon fortress. After fighting their way through the defenses, Optimus and Bumblebee faced down Shockwave himself, defeating the Decepticon with some help from Grimlock. Transformers G1: Awakening
One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.

For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.

Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.
Part of the third wave of Prime Cyberverse Commander Class toys, Nightwatch Optimus Prime is a redeco of Series 2 Cyberverse Optimus Prime, using the faceplate-less head sculpt that is gang-molded with the original head. His blue plastic is now gray, his smokestacks and thighs are left unpainted, he loses the Autobot insignia on his right forearm/door, and he gains yellow paint highlights for his eyes and lights, along with various other minor deco differences. Instead of the original release's cannons, he now comes with a pair of swords, which each have a pair of 3mm posts for wielding/mounting.
ROBOTKINGDOM.COM Newsletter #1462 Hi, Here is a quick update from www.robotkingdom.com.  #1 Hot Items! Flame Toys : Transformers Star Saber. Preorder. Available in May 2019. US359.90 http://www.robotkingdom.com/ftstarsaber.html Flame Toys [Furai Model] - Bumble Bee. Preorder. Available in May 2019. US44.90 http://www.robotkingdom.com/4897054512308.html Takara Transformers Masterpiece MP-34 Masterpiece - Read More
As seen in the episode "War Dawn", Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations. With this reconstruction, Orion Pax became Optimus Prime, the first of the Autobot warriors.
Toymaker Fischer Price was the knight in shining armor on this one with the creation of their Power Wheels line. At first, Power Wheels vehicles were very basic with small electric motors and rudimentary Jeep-like styling. Now, Fischer Price has unleashed a car that says "When I grow up, I want to be too rich to care about the environment." This giant bastard comes with tinted windows, a set of dubs and even a fully functional FM transmitter which, no doubt, blasts shitty radio static through its real-live rear subwoofers.
General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01
The Hot Rod from the future animated movie continuity would also appear. Target: 2006 had Hot Rod, Kup and Blurr timejump from 2006 (specifically partway through the Transformers movie) to 1986 to thwart Galvatron's scheme, under the influence of Unicron; later post-movie stories revealed that Firebolt had died on Earth years before 2007, and Space Pirates had Rodimus Prime briefly reverting to Hot Rod during the Quintesson attack on Autobot City. This Hot Rod also appeared in several of the "Aspects of Evil" stories. Told from the flashbacks of an aged Rodimus Prime, these had Hot Rod come up against some of the greatest Decepticon villains. He accepted the surrender of Scorponok - only to wind up defending him and a human town against the Micromaster Air Strike Patrol: defending Autobot City from a full-scale attack by Shockwave: and being captured and used as a pawn by Megatron to flush out an Autobot spy in his ranks. (Marvel UK #223-227)
The SS-03 version of Takara's Deluxe-class Optimus figure, based on the Anniversary release, was released in Hasbro markets in a two pack with the smaller Japanese Megatron figure. There are some tiny but notable differences between this and the Anniversary figure; the Hasbro version uses a more neutral dark-gray for the main body as opposed to the Takara version's blue-tinted dark-gray, plain dark-blue plastic rather than dark-blue-with-sparkles, and plain yellow paint for the cab's lights rather than sparkly-yellow/gold.
It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
×