Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.

In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
The toy that would ultimately end up as the original Optimus Prime toy was originally released in August 1983 as No.17 Battle Convoy from Takara's Diaclone Car Robo toyline in Japan. In 1984, Joustra released their own version (still with Diaclone sticker on the trailer) as part of their Diaclone line in Europe, either simply called Truck (according to the pack-in catalog) or Diaclone (in the pack-in comic). It's possible that GiG also released a version called Camion Convoy as part of their Trasformer line in Italy, but to this day no packaged sample has surfaced.
Armor Knight Optimus Prime is a retool of Age of Extinction: Generations Leader Class Optimus Prime. It features a new head sculpt with a rotatable faceplate (one side with the mask, the other without, the whole part rotates), along with other remolded body parts (such as his skirt, feet, and chest), giving it a more screen accurate appearance. He includes more movie-accurate weapons, featuring a new sword and shield, albeit in not-so-accurate colors (the sword's transparent orange blade was also a nod to the sword's "heat up" mode in the concept art.). He is covered in metallic paint, along with additional chrome details on his rims and bumper.

The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue
The percentage in the title is not a turn of phrase nor something inferred in any way, it comes from a quote by Bumblebee movie producer Lorenzo Di Bonventura. Whether Bumblebee is a prequel or reboot (or anything in between) has been a hot topic for fans , especially those who want to distance themselves as much as possible from the previous films made by Michael Bay. These debates have reached Bonaventura who sat down with Metro and explained why to him, the Bumblebee film was 100% a prequel - Read More
Besides finding Megatron for the Transformers Movieverse, Mr. Sheppard was known for his many appearances across the Star Trek series and films. Additionally, he was well-known for his work as Blank Reg in the Babylon 5 series, and many other appearances in series like Dr. Who and more over his long-time career. You can read the full article about him via TV Guide.com.
"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
An additional oddity is that unlike every other toy in the Go! toyline, Optimus Exprime came packaged in a box without a window. This is potentially because of the sheer amount of information TakaraTomy wanted to print on the box, or because they were unable to fit him into the box in robot mode with all of his accessories displayed. Whatever the reason, it left him with a smaller box than the other voyagers in the line, a substantially-altered box layout, and a much shorter profile.
Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.
If Optimus ordered his troops to attack the Decepticon base, they soon reached an area free of the anti-gravity beam’s influence. They were then attacked by a small fleet of Decepticons. Optimus targeted their squad leader, Dirge, knowing that by downing him, the Decepticons would be significantly demoralized. Dirge was forced to break-off his attack when his back-up was taken out, knowing he wouldn’t be able to take Optimus on without it. Losing their advantage quickly, the Decepticons retreated. But with the battle over, the Autobots noticed a small human boy at their feet. The boy was Buddy, a stowaway from the nearby town, and though Optimus was displeased with the tag-along, the Autobots could not spare the time to bring him home. Arriving at the Decepticon base, Megatron delivered an ultimatum; if the Autobots did not surrender Optimus Prime to the Decepticons immediately, he would use his gravity beam to have the nearby humans float off into space.
If instead of all heading into the lab together, the Autobots had sent in Bumblebee alone, and Bumblebee subsequently managed to escape with the antidote to the Decepticons’ poison, the Autobots escaped from the Valley of Poison and returned to Autobot headquarters. Once the other Autobots were cured, they all drank a toast to Bumblebee, to celebrate his part in the mission Decepticon Poison
Optimus & Shreddicus were initially exclusive to San Diego Comic-Con 2017, where they sold out. A small portion of the run had been held for future sales: Hasbro Toy Shop put the set up for sale for about five minutes on August 14 before selling out. The remainder was available at HasCon 2017's exclusives booth, but again they burned through the stock very quickly.
After his attack on Optimus Prime, Megatron was thrown out of the Ark when Blackarachnia activated the ship's defense systems. However, he was not thrown far enough and the Predacon managed to reenter the Ark and blast the Autobot leader, decisively erasing the Maximals from the timeline. A Change to the Agenda This had the effect of producing a wildly different timeline.
Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.

An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-Hobby in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.


Super class Energon Optimus Prime transforms into a Cybertronic short-nosed truck cab. A switch on his back offers four selectable sound effects, each one corresponding to one member of the Prime Force, the four drone vehicles contained within Prime's parallelogram-shaped trailer. A tiny, slightly recessed button above the switch activates the sounds. When Prime transforms to robot mode, the trailer stands upright to become a launch base of sorts for the Prime Force, with three of the trailer's four storage compartments featuring launching mechanisms that propel the vehicles into action. The Prime Force consists of Fire-1, a fire truck with an extending ladder and rotating turret; Copter-2, a helicopter with spinning rotors; Digger-3, a drill tank with a gear-wheel-activated spinning drill; and Submarine-4, a submarine with opening capture claws beneath its bow. The four interchangeable drones can combine with Prime to create his Super Mode; any drone is capable of forming any limb. When in Super Mode, Prime's chest panels are opened, in turn pressing a button on his side that creates more electronic sounds and lights up a red LED in his chest, representing the Spark of Combination.
When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)
In "Human Error" Parts 1 and 2, Soundwave captures the Autobots with the help of his minions, Laserbeak and Ratbat, in order to brainwash them. Part of Soundwave's elaborate scheme consists of tricking the Autobots into thinking they have turned human. Optimus Prime's human form is a male caucasian in his early 20s wearing a red jacket. Sari forms a group of "Substitute Autobots" which consists of Scrapper, Wreck-Gar, and Snarl, to rescue them. They free the Autobots from Soundwave's control and Optimus grabbes Laserbeak to engage in a guitar vs. keytar battle with Soundwave, who used Ratbat. Optimus smashes Soundwave and Ratbat into pieces using Laserbeak in guitar mode, but Laserbeak grabs Soundwave's surviving components and flees.

Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
Rodimus can be unlocked by beating "Dam 6" in Arena Mode, credited as Hot Shot. Rodimus is described as being young, impetuous, showing enthusiasm and confidence which borders on arrogance. He boldly claims that he has both skill and looks, though he is not too keen being paired with Kup on missions. Somehow, he became corrupted by Dark Energon. If the player manages to defeat him, he calms down, shrugging off the effects of the Dark Energon and returning to his regular self.

I am so not in for this, it will still look arguably better then MP-01. But the true MP Optimus Prime is MP-10. This new one is all about animation, and the backpack is pretty huge. MP-10 has a built in part for weapon storage... it was not actually needed. Idk about this new direction. I’ve been pretty much exclusively 3rd party and older MP’s. This new style of lavishly G1 animation is not for me. MP-10 was the standard and the perfect blend. For whatever reason Takara is/has been pushing a new direction that a good majority don’t really want to go in on. See Transformers 3rd party market. If there wasn’t a itch that needed scratching it wouldn’t exist.

An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-Hobby in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.


In a later scene, Hot Rod fled the city with Kup and the Dinobots when Galvatron, a recreated Megatron, attacked the city again, this time only smaller, after being reformatted by Unicron and taking revenge on Starscream. After meeting up with the other Autobots after a series of adventures on the planets Quintessa and Junk, Hot Rod returned to the other Autobots and rushed to Cybertron to save it from being eaten by Unicron. Facing Galvatron inside Unicron's body, Hot Rod was able to get his hands on the Autobot Matrix of Leadership in the confrontation, as the voice of Optimus Prime was heard saying, "Arise, Rodimus Prime". The power of the Matrix reformatted Hot Rod into Rodimus Prime, maturing him, giving him a larger body, deeper voice, and different vehicle mode. It also destroyed Unicron's body, bringing the events of the film to a close with Rodimus Prime as the new Autobot leader.


This new roughly 11-inch leader-sized mold of Optimus Prime transforms from a robot to trailer/truck combination and back, with the transformation taking cues from both the Reveal the Shield Legends Class and the Robots in Disguise Legion Class toys. Surprisingly, he does have a reasonable amount of articulation, including a balljointed head and hinged joints for his arms, shoulders and legs, plus lateral hinges for his feet. His head includes light-piping and, unlike other Cyber Series toys, his truck windows have actual transparent plastic rather than just being merely painted.
For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.
Optimus Prime narrated the events of what happened before the Ark crashed on Earth. He became the new leader of a long line of Autobot leaders via the discovery of the Matrix. On their quest for more Energon, the Autobots were chased by Decepticons to the planet known as Earth and crashed on it. When they emerged from the Ark, Optimus Prime scanned his truck altmode, stating that the war would not end on Earth. Action Blast 1
Takara's iteration of Combiner Wars Optimus Maximus is sold in a gift set including all five Autobots (minus the Rodimus mold). This version of Convoy has numerous changes in deco to better match his look in the Generation 1 cartoon. Like Unite Warriors Menasor, the set also features some minor improvements to the original sculpts, such as improved hip-ratchets for Convoy for increased stability. He also had the slightly modified pegs that Legends Class Rodimus (or Blackjack, Runabout, and Runamuck) can securely attach to, which was previously used for Battle Core Optimus Prime. While he features foil insignia stickers on his robot mode shoulders, he also features tampographed Autobot symbols on his side truck panels.

The more interesting "Sky Master Mode", revealed in the "Cybertron Satellite" segment of "Phantom Transformation! Mind-Diving", has him using O.P. as a blaster, two B.2s as leg-thrusters, and two sets of C.L./Jida(!) combinations as back-mounted jet packs. The AMW versions of C.L. and Jida, while not as color-coordinated, are a far more economical option than buying two of each Cliffjumper. Good luck with the second B.2. This mode was created as a "counter" to the aerial combatant Starscream, along with the Energon Sniper Combo Weapon (despite it being a Decepticon-Micron-formed weapon). Apparently, the "Arms Up Mission" game isn't picky about factions.
Golden Lagoon Convoy is a gold and gold chrome redeco of MP-10 in homage of the original cartoon episode of the same name. He retains his energon axe, ion blaster, and Matrix of Leadership. Part of TakaraTomy's 35th anniversary celebration, he was initially released at Summer Wonder Festival 2018, then later through Cybertron Satellite stores across Japan and TakaraTomy Mall.

The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
Although no scannable badge is located at his robot mode, the badge was located at his combined mode's left shoulder. The badge was impossible to be scanned while in-package due to the obstruction of the spring-loaded combiner chest kibble. Speaking of impossible, the badges on the re-releases of the toy can't be scanned by the game. The instruction sheet amusingly replaces Optimus's last picture in the transformation process with Sideswipe.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.

The percentage in the title is not a turn of phrase nor something inferred in any way, it comes from a quote by Bumblebee movie producer Lorenzo Di Bonventura. Whether Bumblebee is a prequel or reboot (or anything in between) has been a hot topic for fans , especially those who want to distance themselves as much as possible from the previous films made by Michael Bay. These debates have reached Bonaventura who sat down with Metro and explained why to him, the Bumblebee film was 100% a prequel - Read More

Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
If Powerglide did not heed Optimus orders, he indadvertedly caused the water supply to be poisoned anyways. If however, Powerglide listened to Optimus’s orders, the Autobots attempted to lure the Decepticons away from the reservoir and into some nearby woods, where the Autobots would have some cover against the Decepticons. Finding themselves under heavy fire before they could reach the treeline, the Autobots were forced to fight back in the open. With Autobots falling beside him, Optimus gritted his teeth and took careful aim at the poison containers the Decepticons were carrying. After taking out both of the planes carrying the poison, Optimus continued to battle Megatron and his Decepticons until nightfall, until the Autobots were finally victorious.
Featuring a complex transformation, essentially the front and back ends of the truck fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his pricepoint has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, held in place by a simple clip.) Optimus' final Automorph, located in his torso, is activated by flipping the silver lever on his stomach activating a series of spring-loaded actions where the truck windows are pushed apart, and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
The real selling point of the toy, however, is the colossal Omega Combat Armor. Optimus' trailer transforms into nearly two feet of limb extensions, armor, and wings. The armor remains completely integrated (except for the Ultimax Super Cannon) during transformation, with no partsforming, although this renders the final power-up robot mode somewhat limited in articulation, having no leg articulation whatsoever aside from swinging the hips out slightly and twisting at the ankles for maximum stability. The armor adds six more 5mm ports of dubious utility around the feet, retains the four from the cab robot and the eight from the trailer (on the backs of the wings), and has his own pair of 5mm fist holes. In trailer mode, it can support itself using folding blue landing gear, although the attached ball-jointed struts make it somewhat less than realistic.
Like several new-mold Revenge of the Fallen toys, Optimus Prime suffers from some cost-cutting measures that affected the final production version of the mold. According to Hasbro's stock photos/back-of-box photo of the hand-painted prototype, the toolboxes on the sides of his legs were designed to fold away further for a sleeker, cleaner look. Additionally, the rear tires would have been able to split in half, with the inner half of the tire going inside the outer half to recreate the thin tires seen on Prime's CG design. Some articulation was lost on the toy between Hasbro stock photography and the final release. His fingers are no longer articulated; instead, the entire hand is now one molded piece. Finally, the lower arms appear to have been originally designed so that his hands could slide in or out of them during transformation. Sadly, he also lacks rubber tires, which the original movie Prime did have. Meanwhile, the articulated fingers was later used for the Asia Premium Series & Movie The Best releases.
Released in the latter stages of the Cybertron toyline, this redeco of the Leader-class Optimus Prime figure introduced a new colour scheme that several other tail-end releases would emulate. Taking its name from the Japanese version of Cybertron and with a bio noting that this new body depicts Prime after he embarks on his galaxy-spanning mission at the end of the Cybertron cartoon, "Galaxy Force" Optimus Prime replaces the original toy's blue parts with black and the translucent blue with smokey clear, and moulds several—but not all—grey parts out of red plastic, including the toy's rifles, rail gun covers, missile launchers, and Super Mode leg guns. In the realm of new paint operations, Prime now sports all four Cyber Planet Key symbols on his shoulders, and his unique Matrix-shaped Cyber Key (now with the code lo9x) finally has a gold-painted border, as it had always had in Japan. Additionally, Prime's hip joints were tightened up with this release, making it easier to stand him up in Super Mode.
Virtually every toy in this list has a scannable insignia sticker on it. For Hasbro releases, it temporarily unlocks that toy as a playable character in the Robots in Disguise mobile game, and can only be scanned once per day. TakaraTomy releases simply check that off on their mobile app's collection list. It's honestly quicker and less redundant to say which toys don't have this feature. Meanwhile, scanning the Combiner Force toys' insignia stickers gives the player Tickets, which can be spent by giving them to Cryostase via the main map menu.
This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.

Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
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