Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation 1 Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, while various other decos have been replaced by copper.
During the Cybertronian Civil War, Sentinel Prime was killed. Prior to his destruction, he bestowed the Matrix of Leadership to Optimus Prime, who became the new leader of the Autobots. Despite being one of the youngest Cybertronian leaders, Optimus demonstrated extraordinary courage and wisdom in the war against the Decepticons. He: treated all lives with benevolence, fought for freedom and peace, and continues to fight to protect the weak and maintain their beliefs.
Based on Optimus Prime's Cybertronian form as seen in the Dreamwave comic book "The War Within", this version of Prime transforms into Cybertronian truck. The figure was personally designed by comic artist Don Figueroa, who created the original comic design in the first place, and his signature is left on the figure in the most literal way: the word "DON" can be seen sculpted into the barrel of his silver ion blaster.
A retool and repaint, including really shiny chrome, of Revenge of the Fallen Leader class Optimus Prime. In this version, his dark-blue is replaced with a more purplish color and his orange blades have become translucent with some silver. Also, his fuel tanks detach and combine to form his Ion Blaster and his mouth is now visible. Unfourtanetly, all that chrome makes it even harder for him to transform than the last prime. All of these new things make him even more accurate to the movie than his predecessor. Like the picture on the right says, Buster Optimus Prime was rereleased, this time with his mouthplate, in an exclusive set with a redecoed Jetfire.
The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.

One peaceful day, Optimus decided it was too quiet, and sent Bumblebee and Mirage to find out what the Decepticons were up to. Sure enough, the Decepticons were looking for a factory, so Optimus had Mirage create a holographic factory as a trick, and ambushed the Decepticons. Optimus himself hurled Megatron into orbit. Decepticon Patrol Optimus and his Autobots rescued Sparkplug and Buster Witwicky when the pair were captured by Decepticons, and afterwards Prime was amazed when Sparkplug repaired Wheeljack and Prowl. After Bumblebee and Hound discovered that the Decepticons were attacking Hoover Dam, Optimus and his team defeated them. The Deadly Fuel Shortage
Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.

Released in the latter stages of the Cybertron toyline, this redeco of the Leader-class Optimus Prime figure introduced a new colour scheme that several other tail-end releases would emulate. Taking its name from the Japanese version of Cybertron and with a bio noting that this new body depicts Prime after he embarks on his galaxy-spanning mission at the end of the Cybertron cartoon, "Galaxy Force" Optimus Prime replaces the original toy's blue parts with black and the translucent blue with smokey clear, and moulds several—but not all—grey parts out of red plastic, including the toy's rifles, rail gun covers, missile launchers, and Super Mode leg guns. In the realm of new paint operations, Prime now sports all four Cyber Planet Key symbols on his shoulders, and his unique Matrix-shaped Cyber Key (now with the code lo9x) finally has a gold-painted border, as it had always had in Japan. Additionally, Prime's hip joints were tightened up with this release, making it easier to stand him up in Super Mode.
This occurs in a Japanese toy line, animated series, and mobile video game called Q-Transformers. Specifically, the video game is called Q-Transformers: Mystery of Convoy Returns. Both Bumblebee and Optimus Prime are able to switch between their Generation 1 and movie modes in the series and game-- specifically Q-Transformers: Mystery of Convoy Returns. Strangely, though, when he’s in Generation 1 mode, he’s not a Volkswagen but another small, quirky car: a Daihatsu Copen. The show is pretty meta, with the characters being aware that they’re toys and they even talk about the Mystery of Convoy video game that they’re in.
Hasbro's subsidiary Milton Bradley (MB) released the toy in Europe in late 1985, following a slight delay due to licensing issues;[13] there are no less than three variants of MB-packaged Optimus Prime, one of them manufactured by Takara and sporting blue feet, the other two manufactured by Joustra as part of a deal with Hasbro/MB, one of them with blue and the other one with red feet;[14]
A Japanese-exclusive, the final new-design G1 Convoy toy was a departure from previous versions. He now transformed into a small extended hood cab truck of made-up model pulling an implausibly large trailer equipped with motorized caterpillar treads. The trailer could additionally pull along the auxiliary trailer transformer Grandus, on which the shuttle Sky Garry could land, forming the spaceship "Battlestars". Even without combining, Star Convoy's truck mode was a behemoth, including a Micro Trailer semi as a small accessory and an upgraded Roller that was now patterned after a tracked ballistic missile carrier.

After their own Optimus Prime disappeared, Scavenger and Smokescreen discovered an alternate version of Optimus Prime lying unconscious and barely alive in Autobase Earth. Though Red Alert did what he could, the mysterious Prime reactivated only long enough to utter a cryptic statement about the walls crumbling and the coming of chaos, then died. Worlds Collide, Part 1 of 4

I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.

In "Prime Target", Lord Cholmondeley, a big game hunter, set his sights on the ultimate trophy, the head of Optimus Prime. In order to lure Optimus in, Cholmondeley captured Tracks, Bumblebee, Jazz, Beachcomber, Grapple, Blaster and Inferno. Windcharger and Huffer were able to avoid being trapped. When Cosmos learned where Cholmondeley was keeping the captured Transformers, Optimus Prime accepted Cholmondeley's challenge to meet him alone. Although interrupted by Astrotrain and Blitzwing's attempt to ally the Decepticons with Cholmondeley, Optimus defeated the big game hunter and freed the Autobots. Cholmondeley and the stolen jet were handed over to the Soviets by the Autobots as punishment for his actions.
Prime's firing missile and Mini-Con activated gimmicks remain accessible in this mode, but look a bit doofy if you deploy them. The initial Hasbro release of Prime had tabs in its Super Mode shoulders that prevented them from rotating above the horizontal default position, so as not to break the wires that run through the toy's right arm. Coupled with the limited elbow joints, this left Optimus Prime able only to point his weapons towards the ground, and the tabs were removed on subsequent editions of the figure.
Instead of his trailer, Prime can alternately combine with Armada Jetfire, who forms a pair of legs, as "Jet Prime" (Jet Optimus on the cartoon, or "Jet Convoy" if you own the Japanese version). In addition to this, Armada Overload can form a pair of massive cannons that attach to either Prime's base mode, or mount over the shoulders of his super robot torso (with either his trailer or Jetfire as legs), forming Optimus Prime Megaweapon (or Magna Convoy).
Megatron came upon Optimus and challenged his old foe to a duel. Optimus managed to gain the upper hand, but hesitated to deliver the killing blow when he discovered that Megatron had married the Matrix to his spark, corrupting it. Several Decepticons then swarmed Optimus, allowing Megatron to blast a hole through his chest. Dead and defeated, Optimus plummeted down into the bowels of Cybertron. Pax Megatronus Rodimus and Duke travelled far beneath Cybertron, where they discovered Ultra Magnus- the Autobot god of death -carrying Optimus's body away. Earth: R.I.P.

This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
The Japanese release of the figure also underwent the changes in weapon shapes, but never featured a silver Roller; instead, their original release of Prime featured a Diaclone-style Roller without the two rear pegs, and the differently-shaped launcher that accommodated him, before a running change switched over to the Hasbro version of the mold. Finally, in some European countries, Prime sported red feet, as opposed to his traditional blue; this version of the figure is also known in some cases to feature a differently-painted forehead crest which leaves the three central indentations unpainted blue.
In some continuities, though, it’s our lovable pal Bee who takes the leadership reigns. In the animated series Transformers: Robots in Disguise, with Optimus having died at the end of the previous series, Bumblebee starts off as the Autobot leader, but he’s apprehensive about it. And he even takes the leadership mantle in the live-action film series; taking over for Optimus, who leaves the Autobots behind to head into space to search for the Seed at the end of the last movie, Age of Extinction.
Optimus Prime grew concerned when Hound picked up a communication from Laserbeak that indicated the Decepticons had grown interested in a mysterious structure near a human village. Prime and a team of Autobots headed out to investigate, and they battled the Decepticons over the structure, which turned out to be a harmless windmill. Laserbeak's Fury
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
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