After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.


If Perceptor gave out the right amount of an antidote, the poisoned Autobots were cured. Optimus ordered his troops to ready themselves for the incoming squadron of Decepticons. Perceptor’s antidote did have a side-effect on the Autobots, however; it gave them a fierce battle-fever, making them eager to take on the Decepticons head-on. Prowl suggested to Optimus that they instead opt for a more conniving counterstrike against the Decepticons, and ambush them instead.
In the wake of this incident, the transformers managed to reclaim much of Cybertron. Mindful of the dangers of allowing humans like Cobra access Cybertronian technology, Prime sent Perceptor, Grimlock, Arcee, and Bumblebee on a mission to Earth. As it turned out, Prime's fears were well founded. The U.S. government had used parts from Megatron to create Serpent O.R., a cyborg designed to be a perfect weapon. A raid by Cobra allowed it to escape and gather an army of Decepticons on Cybertron, killing Bumblebee in the process. Despite the grief of losing Bumblebee, Prime continued on and rallied his comrades to do the same. Attacking the Autobot capital city, Serpentor's forces proved overwhelming, and Prime surrendered to ensure the Decepticons would cease fire and not kill another comrade. Realizing that Serpentor wanted the Autobot Matrix of Leadership, Prime broke free as Serpentor was distracted, but was unable to kill him. He was promptly attacked and nearly beaten to death by Razorclaw and Motormaster. He was subsequently forced to watch as Serpentor opened the Matrix. In doing so, Serpentor was not only reformatted into a transformer-like mechanoid, but was also shown the futility of the fighting by the Matrix. At this point, Cobra Commander was able to take control of Serpentor's body. In an attempt to stop him, Hawk opened the Matrix and was transformed into a great leader, rendering Cobra Commander comatose. As the Joes prepared to head home, Prime promised to record the Hawk-led humans' future.
The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, bumps (thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners and the windscreen visor. In robot mode the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.

This redeco of the Dark of the Moon Voyager Class Optimus Prime figure features a really unusual deco pattern consisting of red transparent tires, the vehicle front grill and fuel tanks (the fenders remained opaque red due to unpaintable plastic). Some of his parts like the vehicle front hood and the truck roof features a pattern similar to the ones used for the Tech Specs in the Generation 1 toys. He features a new sword and shield accessory, which can be used to decode the patterns.

Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.
On the day before the Transformers GT began, GT-R Prime found himself racing with GT-R Saber when they were both out for a test run. Though Misaki warned him not to get too invested in a practice race, Prime took the challenge seriously and won the race by briefly transforming into robot mode, thus tricking Saber into slowing down in anticipation of a fight. Test Run Battle! –Prelude– Prime earned the pole position for the Transformers GT, but this combined with his victory over Saber made him overconfident, and he was unprepared when Saber attacked him immediately as the race began and sent him flying. First Fast Attack! –Whoever Strikes First Wins– GT-R Megatron also targeted Prime during the course of the race, seeing him as his fated rival. One Shot and One Kill!! –Finishing Blow–
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.

The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.
Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
Optimus Prime appears in the prequel novel Transformers: Ghosts of Yesterday, where he and a group of Autobots travel in the Ark searching for the Allspark, battling Starscream's Decepticons along the way. While going through a worm hole, the Autobots find themselves encountering a group of humans in a spacecraft reverse-engineered from studying Megatron. With this discovery, Prime realizes the significance of Earth, as both Megatron and the Allspark are there. After saving Bumblebee from a pit of rock-chewing cave worms, Prime battles Starscream. He is about to be gunned down by Starscream and Bonecrusher when he is saved by the human craft. In retaliation, Starscream obliterates it.
His trailer opens up into his Combat Deck, which features a missile-armed repair drone pod (with seating for one) mounted upon a boom lift arm. Situated in the base of this boom is a spring-loaded launcher that can be used to launch Roller out of the Combat Deck. Roller himself has seating for 4 passengers, and can be equipped to carry Optimus Prime's rifle or a fuel pump. The interior space of the trailer allows storage room for one Autobot car.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
In Axiom Nexus, General Optimus Prime found himself inducted into the Convoy, a group of Optimus Primes and their kin dedicated to safeguarding the multiverse. While the other Convoy members tended to stay in the upper reaches of Axiom Nexus, the General was able to use his unusual appearance for an Optimus Prime to venture in the Offworlder zones without suspicion, a great help to Offworlder Zone Security Administration Commander Cheetor. The General was also assisted in his new mission by his longtime scout, Sergeant Hound. General Optimus Prime profile card Sgt. Hound profile card
Like some other Legends/Legion Class toys, several of the loose units were dumped in some Hobby Shop dealers in Asia, although this one is very likely to be an identical knockoff of the toy. While the paint applications are pretty much identical to the real deal, the pegs on the legs/trunk front can be a little too tight when attached. in some worst cases; it can break off if attempted to pull off by force.
A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.
1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!

This gold-chrome and clear-plastic redeco of the Leader-class Optimus Prime figure was first offered as a prize in a mail-in contest held through TV Magazine alongside a silver chrome version of the same toy (see below). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (again, see below).
Millions of years later, Optimus was one of the thirty-five Autobots rebuilt into modern machines by the ship"s computer. Some time later, Jazz reported that he had spotted Decepticon activity at a nearby construction site. Optimus decided to take a proactive angle to their war with the Decepticons, and led the entirety of his troops to the Decepticon base. Once there, they found themselves allowed in by Megatron, feigning a friendly demeanor. Not fooled by Megatron's claims that he was making an honest living heading a construction company, Optimus engaged the evil robots in combat, before being blasted out of the Decepticon base. Optimus and his troops were sent tumbling down the cliffside beneath their feet. The Autobots suffered only minor damage from the fall, and after getting patched up, moved out once more to stop Megatron's plan, now well under way. Megatron was holding millions of humans hostage in a bid to get the Earth to surrender unconditionally to the Decepticons.
According to IDW Publishing's Transformers: Movie Prequel comic book, Optimus Prime and Megatron co-ruled Cybertron until Megatron began a war for control of the Allspark. Optimus formed the Autobots, a militia of civilian transformers sworn to protect the Allspark. Optimus fought back, willing to doom Cybertron itself to deny Megatron the Allspark. His reasoning was that a new homeworld could be rebuilt with the Allspark once Megatron was no longer a threat. He entrusted Bumblebee with the task of distracting Megatron at Tyger Pax long enough for the Allspark to be sent into space.

First Edition Optimus Prime is, as his title suggests, the first toy available to the public from the Age of Extinction toy line. Prime is an all-new Leader Class-sized figure, featuring his new Western Star "5700 OP" concept truck vehicle mode and his updated robot mode from the film (well, mostly based on his initial design rather than the final design in the movie). His transformation is much simpler than his counterparts from the previous three movie lines, being billed as transforming in "15 easy steps." His torso, shoulders, upper legs, and the vehicle mode grill are all completely chrome with the exception of minor blue and red details painted on his chest. However, this comes at the expense of his smokestacks and wheels being bare gray plastic, whereas they are chromed in the film. His simplified transformation also comes at the expense of having a very bulky "backpack" of kibble composed of the rear of the truck cab and the fuel tanks, limiting his shoulder and hip articulation. However, his Truck kibble can be detached from the main figure to form the majority of his vehicle mode on its own.


Transformers GT "GT-R Prime" is a heavy retool of Alternity Convoy, transforming into a 1:32 replica of the Motul Autech GT-R race car used by the Nismo team in the Super GT racing championship series. He retains the flip-out blasters of the Alternity toy and can also wield his new Impact Wrench Gun accessory (also called the "Optimus Rifle" on the Transformers GT website), a weapon based on the impact wrenches used in car repairs. Like all GT toys, Prime also comes with a GT Sister, poseable human figures themed after race queens, his partner being a lady named Misaki.
The sequel series, Transformers: Generation 2, began an undisclosed period of time later. At the beginning of the series, Prime was restored to a form resembling his original body. He and the Transformers found themselves caught in the schemes of a new generation of Cybertronians, led by the icy Jhiaxus, who were colonizing and cyber-forming other worlds. Plagued by nightmarish visions of a life-destroying entity called "the Swarm", Prime looked into Cybertron's past and discovered that Jhiaxus and his kind were the result of an unintentional Transformer reproduction. Their nature and intent, he found, was distilled to the purest, most unemotional form of conquest and that the Swarm was the by-product of this process. To fight this new enemy, Prime and the Autobots entered into an alliance with the recreated Megatron's Decepticons. Though Prime was eventually consumed by the abomination and destroyed, he was able to unleash the energies of the Matrix into the Swarm, purifying it. In parting, the Swarm recreated Prime in a new form, and he and Megatron set out to lead the united Autobots and Decepticons into a new age.
Distant Thunder was ultimately unsuccessful, but as the universe started to rip apart, a black Optimus Prime clone appeared. The Binaltech universe was split into its own separate continuity, while the original timeline was also restored, stabilizing the multiverse. The clone, friendly to the transformers, proclaimed that the Binaltech universe must be allowed to continue, as it was important to the future. Optimus Prime questioned the black doppelganger, who explained only that he carried "the Protector's" spark, but refused to reveal any more detailed information. Soon after, the clone, who was originally developed by Dr. Archeville as a weapon of evil, ejected the spark that had invaded and taken over the black figure, reverting to its original evil programming. The malevolent Nemesis Prime, no longer just a black version of Optimus, escaped.
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love, in bed.
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005, Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome, ensuing, epic battle with Megatron, Optimus Prime sustained fatal wounds, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline after passing the Matrix and role of leader to Ultra Magnus. His last words were "Until that day... 'till all are one." The Matrix later fell into the hands of Galvatron, a recreated Megatron, and was finally taken back by the young Autobot Hot Rod, who became Rodimus Prime after bearing the Matrix. In season 3, set a year after the events in The Transformers: The Movie, Rodimus was the new leader of the Autobots.
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
In just seven years, from 1997 to 2004, the number of elements in the company’s inventory exploded, ascending from slightly more than 6,000 to more than 14,200. So did its range of colors, which climbed from the original six (red, yellow, blue, green, black, and white) to more than fifty. As the number of components and colors mounted, soaring supply and production costs plundered the company’s bottom line. Here’s why.
I agree with Aidan but would expand on his point. It’s not just that the sets seemed bigger; they were. As the relative complexity of sets has increased, so too has the piece count, but there has been an overall decline in the size of the models due to increased build complexity and a corresponding reduction in size of the pieces required to create such detail. The negative affect on perceived value in this is apparent, though I would argue, misguided when one considers the build quality and detail of new and recent sets.
"Cybertron Optimus Prime" new features a darker grey plastic, and mostly shares the same paint mask to the original Deluxe class figure, with added paint details on his head and the mesh-like pattern on the front of his "entry" mode. The silver paint on his chest was slightly changed from the original and he lacks the paint on his feet, his "headlights", and the top of his "entry" mode. Lastly, he features Cyberglyphics on his vehicle mode windows, and the rear sides of the vehicle. His flame attachment is now cast in translucent red plastic with orange sprays.

Using the Spacebridge to travel to Earth, Prime was sidetracked when Megatron transported him to Unicron's body. Megatron attempted to cajole him into distracting Unicron long enough to transfer his consciousness into a new body. Prime refused until Megatron showed him what was happening on Earth. A massive Terrorcon invasion had devastated many of Earth's greatest cities, with the stalwart Autobot defenders nearly overwhelmed. Megatron offered to deal with the invasion if Prime would aid his rebirth. Out of options, Prime agreed, and battled Unicron's internal defences to disable a sensor, allowing Megatron's resurrection. As Megatron teleported to Earth to keep his end of the bargain, Prime, still inside Unicron, prepared to fight back.
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.
There is another factor that comes with the sticker shock. As I showed before, LEGO has had $100+ sets for a while. However, only recently have they produced sets even more pricy than that. When we were kids, the $100 set was the pinnacle of LEGO. It was the set we all aspired to own. It was the set we all went straight to at the store. Of course we rarely ended up with that set, but that was our dream.
Rodimus appeared in the text-based fiction Dungeons & Dinobots as one of the Autobots who attacked the Arch-Ayr fuel dump. Sent to capture rogue Dinobots for the Autobots, he was part of the group that captured Swoop. Together with Blurr, he then tracked Grimlock, but ran into competition with the Decepticon allies Sideswipe and Cliffjumper. After Grimlock bit off his left hand Ratchet replaced it with a circular saw (a reference to one of the original Rodimus' melee weapons in The Transformers: The Movie).
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
In Transformers: Armada and Transformers: Energon, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing Transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.
This small version of Energon Optimus Prime was released by Kabaya as part of their DX Transformers line of candy toys. Prime transforms in the same manner as the larger Energon figures do, though his arms have to be removed at the shoulder and reinserted into his back to form truck mode. The Prime Force were sold in a separate set in the DX Transformers series, and can combine with Prime to form his Super Mode. Optimus came with a stick of gum.

Accompanied by Prowl, Optimus went to Sumatra and discovered much of the jungle had been destroyed. The Decepticons tried to destroy the Brazilian jungle and take its oil, but once again the Autobots stopped them. Storms of Destruction Following a battle between the Dinobots and the Decepticons, Optimus ordered Slag be repaired by Ratchet at their Antarctic oil supply. Tracking Slag, Megatron attempted to destroy the base with the Crusher, slicing icebergs off the continent. Optimus ordered Autobot superjets to counterattack, but the battle was won when Megatron unwittingly reawakened hundreds of dormant Dinobots beneath the ice. Jaws of Terror Optimus and Prowl were baffled by Megatron's next strategy, a series of hit-and-run attacks in the Pacific rim. It emerged it was a distraction from the enslavement of the population of Buru. Optimus, Prowl and the Dinobots arrived and fought off the Insecticons, foiling the scheme to drain the island's oil. Slaves of the Insecticons When Megatron planned to drain the world's largest supertanker, Optimus had the oil tainted with a corrosive acid, sabotaging the Decepticon submersible. The Autobots flew the tanker to New York City, and ordered the few witnesses' memory to be wiped. Wow. Attack of the Decepticons


Upon discovering that the Matrix was the key to destroying Unicron, Optimus Prime and Ultra Magnus went alone to face Unicron while the rest of the Autobots executed the plan to restore the original timeline. They hoped that at least one of these plans would be successful. Prime was injured in the confrontation with Unicron and, although his injuries were not mortal, he passed the Matrix to Magnus, who shed his outer armor and managed to complete the mission, destroying Unicron.
Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.
Movie the Best Nemesis Prime is a redeco of the TakaraTomy exclusive Calibur Optimus Prime figure, with darker paint and plastic, and bright, metallic, purple eyes, and the mark of Quintessa on his face. As for the weapons, the Caliber Axe uses translucent purple plastic instead of orange, and there is more silver at the base of the blade. The Overshield has black replacing the original's silver and purple replacing the original's bronze.
He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]

Having been caught unaware by a surprise attack launched by the Decepticons, Optimus led his troops in a losing battle against their mortal enemies. Though Optimus managed to dispatch a few Decepticons, namely Thrust, whom he punched through the chest, he soon found himself crippled and surrounded by enemy forces. Praying to Primus as the Decepticons readied their weapons, Optimus heard Grimlock calling out to his fellow Dinobots to combine, prompting the Autobot leader to yell out a plead to Grimlock to stop. It was too late, however, and The Beast began rampaging, killing Autobots and Decepticons alike. Taking advantage of the situation nonetheless, Optimus tackled Megatron and began beating on the Decepticon leader. The tide of the battle now shifted, Optimus attempted to reach Grimlock’s consciousness within The Beast so that its mindless carnage could come to a halt. It didn't work. The Beast Within


Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style seemed to indicate that this might be a Best Buy exclusive, this has been confirmed to be an "international market" exclusive. It has been released in Asia, but will presumably not be available in the USA outside the Sam's Club three-pack.

The problem there is that Star Wars took over the Space theme and Harry Potter took over the Castle theme. Just keeping up with the kids- sign of the times. What’s a castle lover to do? Compare 6075 (Castle) with (7094 Kings Castle Siege) and 4757 (Hogwarts) and they all have their own fantastic attributes. Sell the Harry minifigs and buy some crownies- problem solved.
Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.

Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.


Rodimus and Cyclonus appear together in the story Wreckers: Finale Part II from 2007. During the invasion of Cybertron, Cyclonus and Rodimus come to final blows, fighting each other to a stand-still. Both severely wounded, Cyclonus is about to kill Rodimus when the Predacon Rotorbolt arrives and kills Cyclonus for betraying him. Rodimus then helps Cheetor to drain the power of the Divine Light from Cryotek. When Rodimus is dying from wounds he received battling Cyclonus, Tigatron is unable to save the former Autobot leader, having given up the power of the Vok to save the Predacon Fractyl.[7]
Thanks to fellow Seibertron user, Sabrblade, we have discovered some new in-hand pictures of the forthcoming Transformers Studio Series #38 Voyager Class Transformers Bumblebee Optimus Prime figure! These come couresty of YouTuber TonTon Reviews, presumably as a preview of his next review. For comparison, they have put this new entry into the Studio Series with MP-10 and Takara Tomy's Movie Advanced series "Classics Optimus Prime" (Evasion Mode Optimus Prime). This gives us a good - Read More
This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
Part of the first wave of Age of Extinction: Generations Voyager Class toys, "Evasion Mode Optimus Prime" is an all-new figure based on the character's initial form in the film, transforming from a cab-over semi truck into a robot mostly similar to his previous movie design. The truck mode is heavily based on Generation 1 Optimus Prime's White Freightliner WFT alt mode in both sculpt and deco, although it draws a few details, such as the singular smokestack and wheel designs, from the heavily faded Marmon 97 seen on-screen. In robot mode, he sports faux-kibble windows and, amusingly, two false smokestacks. Unfortunately, due to being used with the transformation, he lacks the real elbow joint on the arm, which makes the lower section of the arm the only poseable section. Also, Optimus can wield weapons with longer posts while his arms are in a "default" 90° position.
When they could not reanimate him, they used his body as a lure instead, bringing the Autobots to their lab, where they are infected. As this "Hate Plague" began to spread across the galaxy, Sky Lynx retrieved a Quintesson, who fully restored Optimus Prime to life. Coating himself in Morgan's heat-resistant alloy, Prime reclaimed the Matrix from Rodimus and unleashed its concentrated wisdom to destroy the Hate Plague.
Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[25]

The largest Action Master set, this incarnation of Optimus Prime is a non-transforming action figure which comes with the "Armored Convoy", a large, heavily armed tractor trailer. The cab of the truck transforms into a small jet that can seat one Action Master figure, while the trailer itself converts into a larger battle station with turrets that several Action Masters can man. The sculpt of the Prime figure itself is closely based on his character model, albeit with a coloration that seems to have been based at least partially on the small robot form of his Powermaster body.
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