Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
His original trailer is not included with the set; instead, he comes with a new deluxe-scaled trailer, not available with any other figure, based on the one towed by Prime in Dark of the Moon. The trailer is compatible with both figures, and sports 5mm post-holes that will hold (among many other things) G1 Prime's laser rifle and the MechTech weapon Movie Prime is armed with.

The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.

Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.


Although he was weak and low on energon, Prime made a last-ditch effort to save the day when he rammed through the wall of Megatron's energon-producing lab. G.I. Joe vs. the Transformers #5 After a quick recharge, Optimus single-handedly smashed the Decepticons, pounded Megatron to the ground, and ripped his fusion cannon off his arm. Prime then teamed up with the Joes and used Megatron's cannon to shoot down the SPS Satellite that had gone rogue and was destroying the island.
When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning

Millions of years later, Optimus was one of the thirty-five Autobots rebuilt into modern machines by the ship"s computer. Some time later, Jazz reported that he had spotted Decepticon activity at a nearby construction site. Optimus decided to take a proactive angle to their war with the Decepticons, and led the entirety of his troops to the Decepticon base. Once there, they found themselves allowed in by Megatron, feigning a friendly demeanor. Not fooled by Megatron's claims that he was making an honest living heading a construction company, Optimus engaged the evil robots in combat, before being blasted out of the Decepticon base. Optimus and his troops were sent tumbling down the cliffside beneath their feet. The Autobots suffered only minor damage from the fall, and after getting patched up, moved out once more to stop Megatron's plan, now well under way. Megatron was holding millions of humans hostage in a bid to get the Earth to surrender unconditionally to the Decepticons.
Available only at Kay-Bee toys (well, at first), Machine Wars Optimus Prime is a redeco and slight modification of the European Generation One exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It also lacks the mouthplate, revealing the mouth. The trailer unit unfolds to become a missile-launching assault tower. The tower's gravity-feed missile launchers were retooled to accommodate the new, longer spring-loaded missiles in lieu of the much smaller original projectiles due to projectile choke-gate safety testing.
Megatron is captured by the Autobot Targetmasters in the episode "Do Over". When Optimus learns Megatron has been captured, he rushes to be the one who kills his old enemy, despite the closing launch window of the Ark. When confronted by Optimus Prime, Megatron attempts to use the Autobot Targetmaster Nightstick to shoot the Autobot leader, but Nightstick takes control of Megatron's arm. Megatron then tricks Optimus into using Megatron's own sword to cut his hand off, freeing him from Nightstick. Optimus fails to kill his foe and misses the launching of the Ark, which has been taken over by Rodimus. He then takes out his anger on Blurr.
Hot Rod is featured again in Maximum Dinobots. Returning to Earth to continue his search, Hot Rod arrived at the gates of the Machination's complex, and Scorponok prepared himself to deal with the intruder. Unfortunately, Hot Rod found himself fighting well out of his weight class as he was man handled by Scorponok, who cheerfully bashed his face in, put out one of his optics and snapped his leg. The Headmasters dragged him into Scorponok's control room where, with absolutely no prompting, the big man explained his entire plan for the Dynobots, Skywatch and the Machination. Hot Rod seemed less than impressed with this rather mundane approach, which ticked Scorponok off enough for him to point out that it was obviously just the first stage in his master plan. He was also warned to remain awed or he'd be of no further interest. When the Dynobots and newly arrived Monsterbots seemed to turn Scorponok's plan on its head, Hot Rod burst out laughing, at which point, Scorponok ordered him taken out and shot. In the lift to the surface, Hot Rod suddenly erupted in flames, killing his captors, but draining his power supply. Weakened and with a crippled leg, he collapsed on the floor.
In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.
Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
Meanwhile, the U.K. offices of Marvel Comics were producing their own storylines. Writer Simon Furman offered a different take on Prime, that he was weary of the war he had been forced to fight. In the "Prey" storyline, Prime arranged for Wheeljack to build a copy of himself and destroy it to see how the Autobots could cope without him. Unfortunately, the plan was derailed by Megatron and the Predacons. During the battle, Prime, Megatron, and Ultra Magnus were transported to Earth. There, Prime accidentally interrupted his own funeral service. The theme of war-weariness would again come to the fore in the U.K. strips detailing Prime's U.S. death.
Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.
Alternators Optimus Prime transforms into an accurate 1:24 scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. Several of the details of his robot mode body are based on the sculpt of the 20th Anniversary Optimus Prime figure, but the head itself shares more similarities with the Powermaster mold. He is armed with a small pistol which transforms into his vehicle mode engine.

Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden

Only available at ToysЯUs, this Optimus Prime is a redeco of the Classics figure. He features a cartoon/toy accurate deco on his truck/robot parts, and vacuum-metallized upper legs & front grille to evoke his original Generation 1 toy. Like every Classics Optimus Prime mold, he still features all of his accessories. This Optimus was packaged along with the redecoed Age of Extinction Optimus Prime.
Optimus Prime is usually depicted as being a member of an ancient Transformers race called the Dynasty of Primes, often receiving the title "The Last Prime" in many stories, in which he is depicted as being the last of the Primes. In the Transformers: Covenant of Primus, it was established that Optimus Prime was the last born of the original Thirteen Transformers. It was his unique spark and his inspiring reassurance that "All are One" that allowed the Primes to rally and succeed in their battle against the Chaos Bringer Unicron. When tragedy at last ended the era of the Primes and brought forth the new race of lesser descendant Transformers he alone chose to be reborn in the Well of All Sparks as one of them, that he might know them and their needs more completely. All memory of his past life gone, he took the name "Orion Pax" and sought his way like any other robot on the new world becoming Optimus Prime once more when receiving the Matrix of Leadership when Cybertron faced a new enemy in his former friend, Megatron and his army of followers, the Decepticons. This brings a Great War to their planet of Cybertron. Optimus's origins and personality can vary depending on which "universe" he's seen in. This origin is the most consistent between the various incarnations. Further differences are listed in the respective sections below.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
Oddly, he had a different plate in those films when in car mode: 900 STRA. In Dark of the Moon, they finally decided to keep his robot and car mode plates consistent. In robot mode in the Dark of the Moon and Revenge of the Fallen video games, he wears 5BBM2. 5LKZ213 was seen in some set photos of robot mode for the first film. Various models for promotional exhibits have featured KDM 0814, FXPERTS, and, of course, BUMBLBE.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.

Fellow Seibertronian Actar has written an in depth review on the new Transformers Studio Series Jetfire. He gave us great images of all modes including the combined mode and the giant cannon. We see how it scales with both SS ROTF Megatron and the ROTF Fallen. Enjoy! Alrighty! Just got my hands on the latest SS Voyagers and Leaders. However, the one that has won me over the most is Jetfire. So, I was rather hesitant and critical about Jetfire when I first saw him, but - Read More
Similar to the Activators toyline, One-Step Changer Optimus Prime features a spring-loaded transformation. He features swivel articulation in the head and both arms. He shares a similar (not identical) transformation with his fellow One-Step changer, Hound. Also, due to his transformation scheme, his shoulders can be pushed forward (the arms is pushed on the same time), which also allows him to wield a close ranged weapons with longer handles with both hands.

Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.
For Transformers: Age of Extinction, Optimus Prime initially transforms into a rusty 1973 Marmon semi cab-over truck and later on a new alternate mode in a blue and red Western Star 5700 Custom semi-truck.[31][32] After humanity turns on all Transformers, regardless of faction, Optimus and the other Autobots go into hiding. Eventually, they find themselves being hunted by a rogue organization called Cemetery Wind. Optimus is severely injured in a trap set by the group, while many of the other Autobots, including Ratchet and Leadfoot, are slain. An inventor, Cade Yeager, comes to Prime's aid and helps restore his health. After uniting with a small band of Autobots, Optimus faces Lockdown, a ruthless bounty hunter allied with the humans, and KSI, an organization that produces man-made Transformers. Optimus is captured by Lockdown, but the Autobots rescue him. Optimus is quickly losing faith in humanity, but at the urging of Cade, chooses to stay and fight a resurrected Megatron and his new army. Prime awakens the ancient Dinobots, and rides a newly tamed Grimlock into battle through Hong Kong. He kills Lockdown and Harold Attinger at the film's climax as revenge for killing many of his friends, including Ratchet and Leadfoot. At the end of the film, he leaves Earth and flies off into deep space, seeking to find out the truth about his mysterious Creators.[33][34]
Optimus and Bumblebee snuck into the Decepticons' base, and found their enemies upgrading themselves with Autobot parts. The pair took offense to this, and Bumblebee set about sabotaging the process. Megatron wound up tripping on some gumballs thanks to the Autobot's mucking about, and Optimus congratulated his fellow Autobot on a prank well done! Intro!
As part of the Robot Replicas line, this version of Optimus is a non-transforming action figure that utilizes Revoltech-style jointing. The sculpt hews much closer to the movie CGI model than is possible with the full transforming toys, plus the universal jointing of the line allows for his forearm to be replaced with his hand-cannon... or bits from other Robot Replicas.
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro
Available exclusively at Toys "R" Us, Rodimus transforms into a futuristic car that is a homage to the vehicle mode of Generation 1 Hot Rod. A panel on the car's hood, which is also the figure's chest, can be flipped to either show an engine block or the figure's Autobot insignia. The figure comes with an Energy Bow, capable of firing two missiles. His bow can also be tabbed to the roof of his car mode or snapped on his hand. The tabs that secure his bow in vehicle mode are 5mm wide, making it usable by other figures as well. His legs are normally bent for the underside of his car mode but can be locked straight during transformation.
A redeco of of the Cyber Commander toy above, this Prime features grey plastic replacing the original blue, some deco differences on the arms, body & legs. He also features a flame tampograph on the sides of his vehicle front. He comes in an altered packaging that replaces the first version's painted prototype stock photos with CG renders depicting the new deco, and also features a new Hasbro product code number, thus making him officially a separate product rather than a drastic running change variant.

1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!
Part of the first wave of Bot Shots Series 2 five-packs, this redeco of the original Optimus Prime toy is cast in translucent blue plastic, with his cab painted white. Despite possessing translucent plastic and more lopsided stats than a regular Bot Shot, he is apparently not labeled as a Super Bot. This version of Optimus comes with similarly-themed with new redecos of Bumblebee, Mirage, Ironhide, and Jetfire.

The brand was yet to get its biggest revitalization, though. In 2007, Paramount Pictures released a high-budget live-action movie. Though many long-time fans resented the changes in style and story that the movie brought forth, it performed incredibly well at the box office and launched the brand into the public eye all over the world. Now, everyone recognized the concept of alien robots disguised as cars, and everyone associated the concept with the name: Transformers.
Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.
↑ The African American entrepreneur: then and now By W. Sherman Rogers page 321. Books.google.com. http://books.google.com/books?id=mbTUorcuXkoC&pg=PA321&dq=%22generation+2%22+transformers&hl=en&ei=woyoTPq8KI7hnQeIwOWjDA&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD8Q6AEwBA#v=onepage&q=%22generation%202%22%20transformers&f=false. Retrieved 2011-04-04.
Platinum Edition "Year of the Snake" Optimus Prime is a redeco of Energon Super Class Optimus Prime. In lieu of combining with his drones, Optimus Prime can also combine with Platinum Edition Omega Supreme to form what his instructions also call "Super Optimus Prime". The drones are color-matched to Omega Supreme, and can attach to four connectors on his body. In an undocumented feature, Prime can also merge with Energon Wing Saber.
Optimus got Megatron's contact information off the internet and invited the Decepticon leader to BotCon 2009. Though it took some doing, he managed to convince Megatron that the convention would be worth attending. Optimus also planned on going to BotCon, and left for the convention alongside Wheeljack, Mirage, Ironhide, Jazz and Prowl. BotCon 2009!
A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.
In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
The main Prime line in Japan, while mostly using the same molds, was quite a bit different from the Hasbro version. Hoping to snag a slightly-older market, the toys were given a bit of "model kit" vibe. Paint operations were reduced and replaced with old-fashioned sticker sheets, so you had to customize/complete the toy itself... and then there was the blatantly model-kit Arms Microns packed in with every toy.
Part of Hasbro's Platinum Edition offerings for 2016 intended to commemorate the 30th anniversary of The Transformers: The Movie, this Optimus Prime is yet another redeco of the Classics Voyager toy. Rather than the show-accurate colors like the Age of Extinction 2-pack figure, the toy's deco is very similar to the Classics release, with some changes and omissions: his blue plastic is a dark metallic sheen, his knee's yellow detailing was removed, his small Autobot symbol tampograph was placed on his right shoulder, and his larger one is placed on his energy unit. His side door/arm kibble is left unpainted. According to Mark Weber, this was meant to represent his abdominal area being torn in the movie's battle. (Yeah, we have no idea how it works, since the "battle damage" parts end up on his arms in robot mode.)
Sure enough, in 2009, when the Hytherion's colossal claw-marks appeared on planets throughout the solar system, Prime's other-dimensional incarnation returned, bringing with him a "Vibrant Red" Vector 109 auto-avatar with which Prime fused. In that instant, he was reborn as part of the Alternity, a manifold being who encompassed all the different incarnations of Optimus Prime through the multiverse at once. Prime reached his hands heavenward and peeled back the layers of reality, exposing the gargantuan fanged maw of the Hytherion looming above the Autobots. From Here to Alternity

Metalforce Prime was available in both a matte-paint "anime" version that more precisely echoed the colours of the actual series, and a metallic-paint version (pictured), which is less show-accurate but more shiny. The plain-colours version was the first release and has an Autobot symbol tampograph on his shoulder as per the cartoon, while the later metallic-finish version instead came with a decal sheet.
Unlike the other Swordbot toys, Optimus Exprime's kabuto helmets form an integral part of one of his alternate modes. The kabuto helmet designed for use with his DaiGekisou combination forms the head of his dragon form, while the kabuto helmet designed for use with his DaiKenzan combination forms the "tail" of the same. He comes with two HUGE swords (with 5mm handles) which can be attached to several places on his kabuto helmets or either alternate form, held separately in his hands, or held both in the same hand (with one held in reverse-grip).

Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.
Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…

Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.
The centerpiece of the power-up robot mode is Prime's gigantic Ultimax Super Cannon, an electronic light-and-sound weapon the size and mass of a Deluxe figure. The whole cannon attaches to a special socket slightly behind Prime's shoulders, can store on the back or flip over to be gripped in both fists in armor mode, or stored upside-down underneath the trailer in truck mode. When pointed forward, the cannon has a larger helmet styled after Prime's own with a large translucent face shield featuring a painted targeting system. The weapon has three electronic modes: each of two small buttons plays its own weapon-firing noise and flashes one set of lights, while the large pull-switch in the cannon's center plays the sounds of a powerful barrage, flashing both sets of lights and (every third time) finishing off with the declaration "I am Optimus Prime". The Ultimax Super Cannon also has two of its own 5mm ports for even more MechTech firepower. When mounted on his back, the Cannon has two hook-like sections that securely lock into the "backpack", allowing the Ultimax weapon to serve as a handle for Optimus' imaginary "flight" operations.

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In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.

Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.

He and Metroplex were soon rescued by Bumblebee and Ratchet and they promptly escaped back to Earth, just in time to rescue Grimlock from a Decepticon hit squad. After being misled by a phony distress call, Optimus and his team had to face an assault on the Ark. They repelled the Decepticon attack, but Prime decided that the time was right to go to Cybertron and liberate the Autobots whom Shockwave had enslaved. The Autobots again used the space bridge to reach Cybertron, and mounted an assault of their own on the Decepticon fortress. After fighting their way through the defenses, Optimus and Bumblebee faced down Shockwave himself, defeating the Decepticon with some help from Grimlock. Transformers G1: Awakening


Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, save for his head, which is only able to move up and down. Said head is also by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate, instead featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Optimus Prime's body was hauled out of the Arctic Ocean by the US military. While a terrorist organization run by the enigmatic Lazarus was able to seize control of several of the other Transformers that fell back to Earth, the military worked unsuccessfully to reactivate Prime. They eventually called in Spike Witwicky. Prime Directive #1 Spike was forced by the project chief, General Robert Hallo, to use his piece of the Matrix to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades. Prime Directive #2

But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.


Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.

Part of the first wave of Prime: Beast Hunters Series 3 Cyberverse Commander Class toys, Optimus Prime is an all-new mold. He now transforms into a monstrous, flat-nosed truck with spiky fenders at the front and a cage compartment at the back, and comes with the Thunder Lance and Star Saber. Each of the weapons features two differently-placed 3mm posts, allowing them to be held by his hands, or mount onto two ports on the rear vehicle sides, as well as allowing the lance to additionally be used as a pressure-fired missile launcher.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.
Limited to 10 pieces, this gold chrome redeco of Evasion Mode Optimus Prime is released as part of the Transformers Battle Command Campaign given away to ten winners via a lucky draw. The initial phase for entry was operated in July 2014, when those wishing to enter the draw had to mail in the proof of purchase from the Takara-Tomy Lost Age Optimus Prime. The actual mailing out of prizes was to take place in November 2014.
Optimus Prime's character returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in seeking and destroying remaining Decepticons on Earth. At the beginning of the film, the massive Decepticon Demolishor is rampaging through Shanghai, China, and Optimus parachutes out of a plane to take him on. Before he is killed, Demolishor tells them that the Earth is "not theirs to rule" and that "the Fallen shall rise again". At the NEST base, Optimus tells Theodore Galloway that they do not know what The Fallen is and that if they are asked to leave Earth, the Autobots will comply. When the remaining Allspark shard is stolen, Optimus asks Sam for his help in convincing the Earth's leaders to allow the Autobots to stay, but Sam refuses. When Megatron is resurrected and Sam, Mikaela and Leo Spits are kidnapped, Optimus and Bumblebee attack the Decepticons holding them. Optimus fights Megatron, Starscream, and Grindor on his own to protect Sam in a forest. Though he manages to kill Grindor and rip Starscream's arm off, Optimus is ultimately killed by Megatron. His last words were for Sam to run. His body is taken to a military base where Galloway orders the Autobots to bring his body back to Diego Garcia. Meanwhile, Sam hears from Jetfire that "The Fallen" is an ancient Prime and that only a Prime could kill him. He also said that the Matrix of Leadership may be able to revive him. After a long battle with the Decepticons in Egypt, Sam resurrects Optimus using the Matrix, but it is subsequently stolen by The Fallen. Because Optimus is still weak, Jetfire offers to sacrifice himself to help. Ratchet and Jolt convert parts from Jetfire into a jet mode for Optimus. Optimus flies over to the pyramids and destroys the Sun Harvester. After severely damaging Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, he thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.
Inspired by a 1985 special limited release of Optimus Prime with bonus Pepsi decals for his trailer in the US market, Pepsi Optimus Prime sports an egregious number of new new Pepsi-themed paint masks and decals, as well as an entirely new trailer unit, specially designed to carry a single 500ml-size bottle (a common size in Japan), three 350ml cans, or 12 bottle caps (bottle cap figurines being a common and popular collectible item in Japan).
This figure was originally conceived by Hasbro to be another character (exactly who is unknown), rather than Optimus Prime, but Takara insisted that the toy be made into Optimus to help it sell well in their markets, as the vehicle mode was no particular draw, given its scarcity in Japan. Reportedly, the figure cost twice as much as other Alternators to construct, so Hasbro had to bow to this demand so Takara would help fund it. Ironically, Takara eventually wound up soliciting the figure not as Prime, but as his Super-God Masterforce lookalike, Ginrai (perhaps connected to the Powermasteresque headsculpt), before its Japanese release was cancelled and moved over into the Kiss Players toyline (see below).

Part of the eighth wave of TakaraTomy Go! toys, Optimus Exprime is capable of changing from a robot to either a train or (something resembling) a dragon and back again. He can also form the torso of either DaiKenzan (with Kenzan forming the upper torso, head, and arms and Gekisoumaru forming the legs) or DaiGekisou (With Kenzan and Gekisoumaru reversed from their roles in DaiKenzan).
Optimus was providing cover-fire for a cross-universal battle when he suddenly seized up. Though he rebooted momentarily, he had terrible news for his Protector allies: using the power of the lower-dimensional Planicrons, Megatron had succeeded in sundering the Alternity's aggregate! Optimus urged his subordinates to not lose hope however, reassuring them that events were still unfolding within the parameters they had foretold. Sure enough, the battle swayed back in the Autobots' favor when Thundercracker, disgusted by Megatron's reckless use of their power, freed the Planicrons and robbed Megatron of his most powerful weapon. Optimus then tasked Elita Seven, the black Convoy, and Bumblebee to track down the doorway that would allow the Planicrons to ascend to the higher-dimensions, putting them on the path to supersede the Alternity as multiversal protectors. While they attended to this task, the rest of the now-former Alternity busied themselves by destroying Megatron's auto-avatars, weakening the villain and disallowing him from interfering further with the Planicrons' destiny.
Part of 9th wave of One-Step Changers, and the first of the Combiner Force subline, this Optimus Prime is yet another new mold, with a different transformation scheme (a similar engineering to Age of Extinction's Bumblebee) consisting of pulling the switch on the back (do not hold the truck kibble when you transform him). Like most One-Step Changers, Optimus Prime features limited articulation on the shoulders, and features 5mm compatible hands.
For the 1987 and 1988 lines, Hasbro introduced even more radical ideas through new sub-groups. The Headmasters and Targetmasters came with partners who transformed into the figure's head or weapon, respectively. Powermasters, including the new version of fan favorite Optimus Prime, came with partners that transformed into engines. Each line would see various permutations over the two-year span, including smaller Headmasters, Double Targetmasters, and a Powermaster with two engines.
A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
Alternity Convoy was simultaneously available in both this silver coloration, and a deco based on his traditional appearance termed "Vibrant Red" (see below). The figure was later redecoed to create "Convoy Super Black" (representing not Optimus Prime, but Universe Nemesis Prime), Alternity Ultra Magnus, and Alternity Dai Atlas. It was retooled into Transformers GT GT-R Prime, GT-R Saber, GT-R Megatron and GT-R Maximus.
After the Combiner Wars, Optimus watched the reconstruction efforts. Not wanting to overstay his welcome and preferring to leave Cybertron's leadership in its existing hands, he bid farewell to the Mistress of Flame and Windblade and departed for parts unknown. Aftermath and Rebirth On the way, he received a vision of future events from the Matrix and headed back towards Metroplex City. There, he met up with Megatron and told him of his vision, believing that the Combiner Wars and Trypticon's attack were signs of a greater threat, one that would lead to their ultimate destruction. Megatron laughed off his concerns, and the two parted ways. The Fight Begins
As with all Action Master toys, Optimus Prime himself could not transform. His sculpt is based heavily upon the The Transformers cartoon model, though the colour scheme may be based upon his Powermaster (pre-supermode cab robot only) body, with blue forearms as opposed to just blue fists, although unlike the Powermaster cab robot it has blue thighs as well. His truck cab vehicle and the trailer do transform, though neither have robot modes. The truck cab can transform into a small plane, while the trailer transforms into a battle station with turrets that several Action Masters can man.
Optimus Prime is the leader of the main group of Autobots in the iteration of the Transformers franchise primarily marked by the 2010 computer animated series Transformers: Prime on The Hub.[16] Optimus Prime was created as the last of the Thirteen Primes, the first generation of Transformers, each created directly by Primus as a band of unique warriors to combat and defeat Unicron. Upon his creation, Optimus united the Thirteen by his greeting All are one. While all of the other members of the Thirteen each possessed unique abilities and artifacts, Optimus wielded no special powers or weapons. It was only through his vision and courage that allowed the Thirteen to finally defeat Unicron. Reborn through the Well of All Sparks, Orion Pax became Optimus Prime, a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Sentinel Zeta Prime fell in battle, but is not certain he wants the responsibility.
Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends
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Nearly all the chrome is worn off, the tips of both smokestacks are broken, the fists and guns and voice box are long gone, there's a huge chip of plastic broken off one of the shoulders. I still have the trailer, but it's also broken in a few places. The door is gone. The spring-loaded gimmick doesn't work anymore. The repair drone broke off entirely near one of the joints on the main arm and was thrown away many years ago.
Produced to coincide with the 20th anniversary of The Transformers: The Movie and its release on DVD by Sony, this edition of Prime is a redeco of his 20th Anniversary figure. It replaces the original's metallic paint with flatter colors and does away with any and all vacuum-metalized plastic, as well as altering several other small details across the body, like the color of the lights on his feet and chest.
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
This mold was redecoed by Takara in 2000 as Car Robots Black Convoy. The following year, it was released by Hasbro as Black Convoy's 2001 Robots in Disguise franchise counterpart, Scourge, with retooled discs that lacked the Autobot insignia. Following this, the next use of the mold was planned to be Universe Toxitron, which ended up being canceled. The modified tooling was also used when Laser Prime was reissued by Takara in 2006 with a modified deco (see below), and for the e-Hobby exclusive Laser Ultra Magnus that accompanied the reissue's release. In 2015, Platinum Edition Year of the Goat Optimus Prime, another repaint version, comes with partially transparent plastic torso.
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