Prime's personality had been copied onto a floppy disk by Ethan Zachary, the technician running the game. He employed Prime in various video game scenarios he developed. Prime's damaged mind led him to believe that he himself was a video game character and, in an attempt to bring him back to life, Goldbug, Joyride, Slapdash, and Getaway took the disk to the planet Nebulos. They built a new body for Optimus Prime and upgraded it with the ability to combine with the trailer to form a larger robot. In an effort to keep Transformers off their planet, the Nebulans had poisoned their fuel. The sensation of dying, however, convinced Prime that he was truly alive and not a game character. To save his life, the Nebulan scientist Hi-Q bonded with him, creating Powermaster Optimus Prime. A UK story set around the same time in UK #198, Prime returned to Earth and tried to rekindle his feeling for the planet. After a battle between his forces and an advance force from Cybertron ruined a small town's Christmas festivities, he realized that bringing the Transformers to Earth was far worse than anything his troops could have done and vowed to protect its inhabitants from Decepticon aggression.[6]


Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.

In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.
For the Generation 2 toy line, the original Optimus Prime toy was altered somewhat and an electronic sound maker was added.[24] Later Generation 2 toys of Optimus were completely new designs, such as Combat Hero Optimus Prime, Laser Optimus Prime, and Gobot Optimus Prime, who could become a red Lamborghini car. In 2003, Takara introduced the Masterpiece MP-01 Convoy/Optimus Prime. While retaining the original concept of a transforming semi-trailer truck, this die-cast figure incorporated modern toy manufacturing techniques for improved detail and articulation, while, at the same time, captured the look of the cartoon character. It has since been released by both Hasbro and Takara Tomy in different variations. In 2010, a version of the Masterpiece toy, called Masterpiece Convoy Sleep Mode, was released, painted in dark colors to match the appearance of Optimus Prime after his death in the 1986 film.[25] In 2006, Hasbro introduced Alternators Optimus Prime, which turned into a licensed 1:24 scale model Dodge Ram SRT-10.[26] In 2011, Takara Tomy released MP-10 Convoy, a smaller, more show-accurate version of the Masterpiece Optimus Prime figure.[27]
Limited to 10 pieces, this gold chrome redeco of Evasion Mode Optimus Prime is released as part of the Transformers Battle Command Campaign given away to ten winners via a lucky draw. The initial phase for entry was operated in July 2014, when those wishing to enter the draw had to mail in the proof of purchase from the Takara-Tomy Lost Age Optimus Prime. The actual mailing out of prizes was to take place in November 2014.
The first generation Optimus Prime transforms into a Freightliner FL86 cab over semi truck.[3] Within his chest is a mystic talisman, known as the Autobot Matrix of Leadership or the "Creation Matrix", carried by all Autobot leaders.[4] When Optimus transforms, his tractor cab disconnects to become a sentient robot, and his trailer opens to reveal an ion blaster, forming a combat deck.[5] The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[6] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.

In his first appearance in the series, Optimus looks similar to the original G1 Optimus Prime until he copies himself with a semi-truck and his design in robot mode changes. Soon after, he retrieves his Mini-Con partner, Sparkplug Witwicky. The cab of his truck mode detaches to form Optimus himself, while the trailer transforms into a battle station mode operable by Optimus and several Mini-Cons. Optimus can also combine with his base to form a "Super Mode" robot that, when combined with Sparkplug, can fire a series of powerful lasers. Additionally, Optimus can combine with Jetfire and/or Overload in his Super Mode for additional power.[10]
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.
Q-Transformers Optimus Prime is a super deformed toy based on his Age of Extinction design, transforming into a cute little Western Star 4900 SB. It was sold as an exclusive at Transformers Expo months before the proper release of the toyline. Being only one inch and a half tall, this is actually the smallest transformable figure of movie-verse Optimus Prime, and it even gets close to being the tiniest transformable Optimus Prime ever made if it wasn't for another slightly smaller Q-Transformers release.
Optimus Prime's character returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in seeking and destroying remaining Decepticons on Earth. At the beginning of the film, the massive Decepticon Demolishor is rampaging through Shanghai, China, and Optimus parachutes out of a plane to take him on. Before he is killed, Demolishor tells them that the Earth is "not theirs to rule" and that "the Fallen shall rise again". At the NEST base, Optimus tells Theodore Galloway that they do not know what The Fallen is and that if they are asked to leave Earth, the Autobots will comply. When the remaining Allspark shard is stolen, Optimus asks Sam for his help in convincing the Earth's leaders to allow the Autobots to stay, but Sam refuses. When Megatron is resurrected and Sam, Mikaela and Leo Spits are kidnapped, Optimus and Bumblebee attack the Decepticons holding them. Optimus fights Megatron, Starscream, and Grindor on his own to protect Sam in a forest. Though he manages to kill Grindor and rip Starscream's arm off, Optimus is ultimately killed by Megatron. His last words were for Sam to run. His body is taken to a military base where Galloway orders the Autobots to bring his body back to Diego Garcia. Meanwhile, Sam hears from Jetfire that "The Fallen" is an ancient Prime and that only a Prime could kill him. He also said that the Matrix of Leadership may be able to revive him. After a long battle with the Decepticons in Egypt, Sam resurrects Optimus using the Matrix, but it is subsequently stolen by The Fallen. Because Optimus is still weak, Jetfire offers to sacrifice himself to help. Ratchet and Jolt convert parts from Jetfire into a jet mode for Optimus. Optimus flies over to the pyramids and destroys the Sun Harvester. After severely damaging Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, he thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.
This. Is. Awesome. I remember running LEGO piece auctions ~1998/99 on RTL (rec.toys.lego) then later my own website. I’d buy sets at Walmart and other places on discount, break them out, and sell the pieces as lots. I knew I’d always make good money if I could average < $0.10/piece cost (ideally around $0.07) and sell for $0.15 – $0.20+ … fun times!
He’s continued to be lovable through many different continuities, all the way to the current live-action film series. But as much as you love him, there may be a few things you don’t know about him. So let’s take a look at some of his strange real-world facts, storyline goofiness, pop-culture tie-ins and even his relationship to Back to the Future.
This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
The toy itself is a mix of different versions. The cab has the safety modifications, including the shortened smokestacks and longer missiles (and thicker rifle), but also has the modified hitch of the 2011 Chronicle DOTM two pack. Meanwhile, the trailer is the lighter grey version from the 2008 Universe release. This version also seems to suffer from mold deterioration.

A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.
Naturally, Optimus Prime got the biggest of the sets in the first year of Kre-O. The set can be built into a large long-nose tractor-trailer rig with a removable "sleeper" cab that hides a computer station, and a trailer that can carry the set's two motorcycles or open up to carry larger car builds. The robot mode build includes a huge Optimus, based largely on the live-action movie Optimus, though with a head based almost directly on the Classics Voyager Optimus. He is armed with a distressingly plain brick that fires pressure-launched missiles (aka his smokestacks). Most of the leftover parts in robot mode become a "headquarters" which is mostly just a random assemblage of mismatched-color panels and a pair of barricades. Both main builds leave numerous parts unused if you go expressly by the instructions, but hey, it's a building kit, surely you can find someplace to apply most of them.
Alternity Convoy was simultaneously available in both this silver coloration, and a deco based on his traditional appearance termed "Vibrant Red" (see below). The figure was later redecoed to create "Convoy Super Black" (representing not Optimus Prime, but Universe Nemesis Prime), Alternity Ultra Magnus, and Alternity Dai Atlas. It was retooled into Transformers GT GT-R Prime, GT-R Saber, GT-R Megatron and GT-R Maximus.
Bludgeon's recovered files bring Optimus Prime to Earth, where an Autobot detachment led by Prowl has discovered that a Decepticon infiltration unit led by Starscream has broken standard protocol after discovering a new form of Energon. This Ore-13 appears to be the same "Ultra-Energon" that Bludgeon used to revive Thunderwing, who had been dormant for millennia after the apocalypse. Starscream had already used it to fuel a failed attempt to usurp Megatron's leadership, as detailed in the Infiltration miniseries.
Part of Hasbro's Platinum Edition offerings for 2016 intended to commemorate the 30th anniversary of The Transformers: The Movie, this Optimus Prime is yet another redeco of the Classics Voyager toy. Rather than the show-accurate colors like the Age of Extinction 2-pack figure, the toy's deco is very similar to the Classics release, with some changes and omissions: his blue plastic is a dark metallic sheen, his knee's yellow detailing was removed, his small Autobot symbol tampograph was placed on his right shoulder, and his larger one is placed on his energy unit. His side door/arm kibble is left unpainted. According to Mark Weber, this was meant to represent his abdominal area being torn in the movie's battle. (Yeah, we have no idea how it works, since the "battle damage" parts end up on his arms in robot mode.)
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
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