Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
How to Say Expensive and Mean It - The Seibertron.com Twincast / Podcast reaches episode #213, and the discussion begins with Takara Tomy's upcoming Masterpiece MP-44 Optimus Prime version 3. This toy has a substantial price tag that has caused controversy amongst Transformers fans. In-hand impressions of Transformers Generations War for Cybertron: Siege figures come next, with analysis starting for Deluxe Class figures Sideswipe, Hound, Cog, and Skytread/Flywheels. After that, Micromasters from the Race Car, Battle, and Air Strike Patrols get a look. Weaponizers Lionizer, Blowpipe, and Firedrive come next before the Generations discussion concludes with Voyager Class Megatron and Optimus Prime. A look at the upcoming Generations Select releases of Ricochet and Red Swoop is followed by a quick examination of the recently released Transformers: Botbots lineup. The endings of the long-running IDW Transformers comics continuity comes next, with the end of event book Unicron occurring first. Optimus Prime's namesake series is talked about next before the comics discussion concludes with Lost Light's finale. Bragging Rights close out another episode with early holiday season sales driving the cast's recent purchases.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
Part of the new Adventure Shokugan series, this Optimus Prime is a transformable snap-fit kit molded in red, blue, and yellow plastic with detailing from stickers. The kit's transformation engineering is borrowed from the Warrior class figure. But unlike the said toy, the Axe must be pegged onto Prime's legs before transforming, and his shoulders are molded on his front truck halves/shoulders not being flipped down. Also, the stickers are used to cover the molded cavity on the front shoulders. As with Fixit & Underbite, Optimus Prime is fully transformable.
Legion Class Optimus Prime has been found at Family Dollar and Dollar General stores in the United States. A later variant repleaced the red Autobot insignia with a black version. This later version was also released at general retail in Australia, New Zealand, Europe, and Russia. In Singapore it was released together with Bumblebee and Starscream as part of the promotion for Age of Extinction in selected cinemas.
At some point, Rodimus learned that the world known simply as Planet Q was under threat from the world-devourer, Unicron, but arrived too late to prevent its destruction. Years later, however, he encountered the planet's surviving ruler, Alpha Q, and sided with him in his plan to use Energon to regenerate and restore all the worlds consumed by Unicron – a plan that put him in opposition with Optimus Prime when they encountered each other once again. When Megatron succeeded in reactivating Unicron, however, Rodimus relented and submitted himself and his troops to Optimus Prime's command, and they were integrated into the main Autobot force as the battles continued to defend Alpha Q's successfully-regenerated worlds against the Decepticons.
This new roughly 11-inch leader-sized mold of Optimus Prime transforms from a robot to trailer/truck combination and back, with the transformation taking cues from both the Reveal the Shield Legends Class and the Robots in Disguise Legion Class toys. Surprisingly, he does have a reasonable amount of articulation, including a balljointed head and hinged joints for his arms, shoulders and legs, plus lateral hinges for his feet. His head includes light-piping and, unlike other Cyber Series toys, his truck windows have actual transparent plastic rather than just being merely painted.

When the Decepticons turned up in the same forest that the Autobots were taking a vacation in, Optimus took great pleasure in stopping them and returning the forest to pristine condition. Forest Rescue Mission Optimus was undertaking some repairs when Bumblebee offered to help, but Prime told him the repairs were too hard for him. When later the other Autobots were dismissive of Bumblebee's report of a Decepticon attack, Optimus alone listened to him, and they subsequently defeated the Decepticons. Bumblebee's Dangerous Mission

When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
This is a weird one. Back in the late-’80s, the original TV show had ended and Marvel Comics decided to take the “transform” part of the property a step further and gave a handful of Transformers an organic, human-looking shell. Bumblebee was one of the lucky Autobots to get one. According to the storyline, the Decepticons developed the technology first, but the Autobots secretly caught wind, made their own human shells, and fooled the bad guys into thinking they were fighting mere humans, until they burst out of their shells.
How to Say Expensive and Mean It - The Seibertron.com Twincast / Podcast reaches episode #213, and the discussion begins with Takara Tomy's upcoming Masterpiece MP-44 Optimus Prime version 3. This toy has a substantial price tag that has caused controversy amongst Transformers fans. In-hand impressions of Transformers Generations War for Cybertron: Siege figures come next, with analysis starting for Deluxe Class figures Sideswipe, Hound, Cog, and Skytread/Flywheels. After that, Micromasters from the Race Car, Battle, and Air Strike Patrols get a look. Weaponizers Lionizer, Blowpipe, and Firedrive come next before the Generations discussion concludes with Voyager Class Megatron and Optimus Prime. A look at the upcoming Generations Select releases of Ricochet and Red Swoop is followed by a quick examination of the recently released Transformers: Botbots lineup. The endings of the long-running IDW Transformers comics continuity comes next, with the end of event book Unicron occurring first. Optimus Prime's namesake series is talked about next before the comics discussion concludes with Lost Light's finale. Bragging Rights close out another episode with early holiday season sales driving the cast's recent purchases.

A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]
Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.

General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01
Optimus Prime also appears in the text-based fiction Dungeons & Dinobots. He commands the Autobots to attack the Arch-Ayr fuel dump. The attack is thwarted when the main Decepticon forces are augmented by the Mayhem Suppression Squad. When Wheeljack attacks both the Autobots and Decepticons with a massive force of drone Dinobots, Optimus offers to allow the outcast Autobot scientist to rejoin the Autobot ranks if the Dinobots destroy the Decepticons. The Dinobots prove unstable and go on a rampage, attacking everyone, including each other. Optimus punishes Wheeljack by having Ratchet painfully reformat him for Earth mode and assigning him to the Ark repair crew on the advice of Side Burn. He punishes Blurr for allowing his heroic Decepticon cousin, Crasher, part of the Mayhem Suppression Squad, to live. When Grimlock returns to the Autobots, Optimus lets him live because the Dinobot has gained useful intelligence and helps in work on the Ark.
This figure is an exclusive to San Diego Comic-Con 2011. The toy comes in a packaging shaped like the Matrix of Leadership, which one could wear around their neck, preferably at the convention itself, so passers-by can exclaim "WHERE THE HELL DID YOU GET THAT?" and then try to get one themselves. The Matrix itself comes packaged in a box that is designed to look like Optimus Prime's chest, and opens accordingly. The chest window doors are sealed with a round magnet.

In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.
This TakaraTomy Asian market-exclusive Leader Class two-pack consists of a redecoed Jetfire and a slightly altered Buster Optimus Prime. Buster Optimus Prime is almost identical to the single-pack Japanese release of the toy, but unlike the standalone Buster Prime, has a head with a faceplate, itself containing more paint details than the first release of Revenge of the Fallen Leader-class Optimus Prime. The flames are outlined with light blue instead of white for accuracy to the physical truck prop (though it ends up being inaccurate in robot mode). Jetfire has a subtle, more movie-accurate colour scheme.
Transformers GT "GT-R Prime" is a heavy retool of Alternity Convoy, transforming into a 1:32 replica of the Motul Autech GT-R race car used by the Nismo team in the Super GT racing championship series. He retains the flip-out blasters of the Alternity toy and can also wield his new Impact Wrench Gun accessory (also called the "Optimus Rifle" on the Transformers GT website), a weapon based on the impact wrenches used in car repairs. Like all GT toys, Prime also comes with a GT Sister, poseable human figures themed after race queens, his partner being a lady named Misaki.

In a completely different scenario, Optimus agreed to Prowl’s plan to go on the offensive and try and discover the full extent of the Decepticons’ plans. Optimus nominated Prowl, Bumblebee and Mirage to go along with him on the mission. The group refuelled with the gas that Sparkplug brought back from the Autobots’ secret storage area, and took off. The group soon happened upon the Decepticons’ lab in the middle of a barren, polluted wasteland.


This version of Ultimate Class Beast Hunter Optimus Prime is exclusive to Cybertron Con 2013. While Prime itself is unchanged, he has been packaged in the box with his backpack plugged into his back, allowing the cannons to rotate when his spiky stomach-fenders are pushed down. The box itself also has slightly different text and graphical layouts, is encased in a large, slip-on outer covering, and features a designated number as part of the Thrilling 30 line.
Produced to coincide with the 20th anniversary of The Transformers: The Movie and its release on DVD by Sony, this edition of Prime is a redeco of his 20th Anniversary figure. It replaces the original's metallic paint with flatter colors and does away with any and all vacuum-metalized plastic, as well as altering several other small details across the body, like the color of the lights on his feet and chest.
Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.

This Trailer is identical to the original BeCool Trailer other than the stickers, and now comes with the trailer/launcher accessory from Bot Shots redecoed in blue with red stripes. While the vehicle mode sticker in his chest remains, the hand-holding and sleeping ones have been replaced by pictures of the launcher: one in base mode and one in trailer mode. He also comes with a sticker sheet for decorating the Trailer Base.
In robot mode he resembles previous Optimus characters: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
In 2007, following the release of the Matrix's energy, Prime began to suffer from visions which foretold a great transformation for Cybertron. Events began with the Decepticons' theft of the key to the Plasma Energy Chamber, which forced Prime to consult Alpha Trion within Vector Sigma. Prime learned that the mega-computer had orchestrated events in order to restore Cybertron's Golden Age. When the Plasma Energy Chamber was opened and threatened to drive Earth's Sun supernova, Spike Witwicky and the Nebulans, who had become involved in the conflict as a result of these events, were able to drain off the excess solar energy and revitalize Cybertron. With the Decepticons driven off Cybertron and Nebulon free from tyranny, Cybertron enters into a Golden Age of peace and prosperity under the leadership of Optimus Prime and the Autobots.

An enormous statue of Optimus Prime, bearing two Golden Disks, could be seen on Cybertron in front of the Hall of Archives. The statue was subsequently blown to pieces by the Vehicon forces. Fires of the Past Later, Megatron beamed a hologram of Optimus Prime down to the ruins of Iacon to confront Optimus Primal, claiming to contain the "essence" of the real Prime that had been stored here since the Final Battle. Primal was conned by this and was tricked by the hologram into accessing the Oracle. Megatron seized control of the Oracle code and quickly revealed his ruse. Primal explained to his Maximals that he knew the image was fake, but he needed the location of the missing sparks from Megatron's mind. The Search


If Optimus ordered his troops to come to the humans’ aid, they found themselves taking part in a struggle in futility, as the entire town was near-weightless, meaning they couldn’t put the humans anywhere where they wouldn’t float away once more. Then, the Autobots heard Decepticons approaching. Helpless in their current position, the Autobots were quickly eradicated by the Decepticons.
On a Cybertron dominated by Shockwave and the Decepticons, Optimus Prime and the Autobots took on the roles of resistance fighters. Cobra experimentation transported a contingent of Cobras and G.I. Joes to Cybertron and destabilized Teletran 3, which led to the computer sending several Transformers to Earth across different time periods. When Optimus Prime saw Jazz get zapped by Teletran 3, he leapt to rescue his soldier, only to be transported away as well. G.I. Joe vs. the Transformers II #1 A team made up of Joes and Cobra agents were sent back and found Optimus Prime and the Stunticons in 1930s-era Chicago, disguised as period cars and trucks. The Stunticons chased Prime and the Joes around the city until everything was wrapped up with bullets, a collapsed bridge and some dynamite. G.I. Joe vs. the Transformers II #2
Cosmos warned Optimus about a fuel plant the Decepticons were building, so Optimus took the Dinobots in his trailer and, under the guise of having a delivery for Shockwave, invaded the construction site and defeated the Decepticons. After this victory, Optimus turned his gaze skywards, and thanked Cosmos for his contribution to the Autobot cause. The Autobot Spy in the Sky
With the major threats taken care of, Optimus Prime turned his and the Autobots' attention to identifying and shutting down the rogue projects taking place across Earth using stolen Binaltech technology and secrets. It was during one of these missions that Optimus Prime faced off against Nemesis Prime, both in Binaltech Dodge Ram forms. Initially, things looked bad for Optimus Prime, as he was no match for his opponent's spectral armor. However, the Protector merged with Prime, and the enormous power that resulted allowed Prime to reflect Nemesis Prime's final attack, obliterating the evil Decepticon. Optimus Prime recalls the union of the two sparks being familiar, from an event in the distant past. Optimus Prime is reassured by the Protector about "the seeds of the future" and the Protector is revealed to be Optimus Primal.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.

Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden

Available exclusively from Japanese clothing company A Bathing Ape in 2015, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique deep red color scheme matching the Convoy Reissue BAPE Ver. RED of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.

Optimus Prime also appears in Transformers: Rescue Bots, stated to take place in the same universe as Prime, as the leader of the Autobots who transforms into a semi-trailer truck, though unlike his Prime appearance, it's flatnosed like his G1 counterpart. He gave the Rescue Bots their mission and mainly appears mainly via view-screen, appearing physically in the first episode and then in the first-season finale, where his truck mode is seen for the first time on screen. He then returns, with or without Bumblebee, many times throughout the second and third seasons as a recurring character. In the episode "Land Before Prime," Optimus Prime arrives on Wayward Island to help the Rescue Bots. He scans Trex as a secondary form where gains a Tyrannosaurus form, making him a Triple Changer, though he states that scanning anything techno-organic might have unpredictable results. While he loses control of this "Primal Mode" at first, the Rescue Bots determine that his loss of control is due to low Energon reserves, and are able to replenish his energies and restore him to normal using an energon patch. At the conclusion of the third season, Optimus helps his old friend, High Tide, along with the new recruits, Blurr and Salvage, save Griffin Rock and subsequently sends Heatwave and his team on a new mission to use the island as "testing place" to reveal their true identities as aliens.
Optimus led the search for the AllSpark through space, but he and his troops were unable to locate the artifact. Though the search seemed hopeless, Optimus assured the others that they would not give up until Cybertron's last hope for survival was found... At that moment, a strange green pig crashed through one of the ship's windows, with the AllSpark in tow. Optimus stared in bewilderment at the strange creature as it asked for a ride back home. Hard Boiled
The original Optimus Prime toy was a re-deco of the Diaclone Battle Convoy toy and transforms into a late 1970s red Freightliner FL86 Cab-over-Engine triple-axle semi trailer truck. The truck mode features rubber tires, and the cab is partially constructed of die cast metal. The windscreen section can open to reveal ultimately-unused seats that were originally designed for driver figures part of the Diaclone line. His trailer opens up into his Combat Deck, which features a missile-armed repair drone pod (with seating for one) mounted upon a boom lift arm. Situated in the base of this boom is a spring-loaded launcher that can be used to launch Roller out of the Combat Deck. Roller himself has seating for 4 passengers, and can be equipped to carry Optimus Prime's rifle or a fuel pump. The interior space of the trailer allows storage room for one Autobot car. In robot mode, he is armed with a black laser rifle, that, due to design, cannot be held straight. His fists are separate pieces which must be stored elsewhere in vehicle mode; there are pegs to store them in the trailer.
This reissue of the original Generation 2 Laser Optimus Prime figure was made using the modified version of the mold created for Robots in Disguise Scourge, lacking the sculpted Generation 2 Autobot insignias on the disks featured on the original. It sported a modified deco, with the flat grey plastic on both the trailer and Prime's chest now replaced with silver chrome; additionally, new Autobot symbol tampographs were added to the doors of Prime's cab mode and the front end of his trailer, and a pair of new chest-window stickers featuring an illustration of the Matrix of Leadership replaced the original decals.

Through the years, there have been many action figures made in the likeness of the original incarnation of Optimus Prime, some of which have been featured in fiction, others of which have not. Additionally, some toy makers have made unlicensed toys in his image or accessories for the existing toys. The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[23] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the Transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original Transformers toy line.
There is also a smaller "Legends of Cybertron" Micro sized version of this Optimus Prime, without a trailer, and a Burger King Kid's Meal toy, again without a trailer. There is also a rotating sucker holder version of Cybertron Optimus Prime. Later releases of the Leader class and Micro class Optimus Prime were repainted in darker colors, supposedly representing Optimus Prime after the television story. This toy is called Galaxy Force Optimus Prime. A special metallic painted version of this toy was included with Megalo COnvoy in Japan.
A repaint of the Armada Supercon Optimus Prime, minus the Mini-Con, but instead had a Cyber Key with a Mini-Con port in it. Repainted to match Cybertron Galaxy Force Optimus Prime. This is supposed to be a drone which Optimus Prime controls to get into small places, built for him by Metroplex. Several paint variations of this toy exist, and early releases have the forearms swapped, just as had occurred with the last repaints of the mold.[61]
For reasons unknown, his ion blaster was sculpted with a large, rectangular handle, requiring accommodating fists. In order to make use of the other weapons in the line (like his own rocket launcher and the solitarium weapons), he comes with an extra pair of replacement fists with smaller, circular peg-holes. This replacement-fist method is also used to plug in his clear-plastic energy axe.
Battle Blades Optimus Prime is a brand new sculpt that attempts to replicate his Leader Class design. He is much more movie accurate than the previous Voyager incarnations. He features two energon swords made of soft plastic, similar to his Leader Class incarnation, albeit not spring-loaded. They can be detached from the mushroom joints they're on, although doing this excessively may cause them to warp.
The 1986 line featured another significant change in that many, if not the majority, of the toys were conceived as futuristic vehicles and bore little resemblance to present-day machinery. This was due to changes in the movie and television series, which leaped ahead twenty years to the year 2005. Many have speculated that this change might have been what signaled the beginning of the end for the Transformers, as part of the novelty of the first lines was the realistic vehicles that turned into robots.

There is also the release of Optimus Prime as a deluxe sized brown gorilla which is a repaint of the Beast Wars 10th anniversary Optimus Primal toy most likely trying to tie Optimus Prime in some way to the jungle planet Animatros in the Cybertron series. According to his bio, Optimus Prime was temporarily mutated into this form by the Animatros Cyber Planet Key. The colors of this toy are a homage to Transformers: Universe Optimus Primal.
Optimus was one of the many soldiers fighting under the command of the Autobot leader, Jetfire. He was among the Autobots who launched in the Ark to clear a path through an asteroid belt. When the Decepticons attacked the ship, he fought a Seeker Decepticon while Jetfire sent the Ark crashing into Earth, knocking everyone aboard offline. Four million years later, they were repaired when the ship's systems were reactivated by a volcanic eruption. In the Transformers
The trailer unfolds to form a battle station bristling with many firing weapons. Primarily, it can fire an air-powered missile launcher, a ripple rocket launcher with 5 missiles that can be launched individually (this turret can also be mounted in Laser Prime's hand) and a 'disc launcher', that fired several blue plastic discs adorned with the Generation 2 Autobot sigil. This disc launcher is the only weapon that can be used in vehicle mode.

The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.

But up first, as we said, is The Last Knight. The teaser trailer was released earlier this month and boy did it tease a doozy: it depicted Optimus Prime and Bumblebee fighting. Yes, the two old pals, mentor and protégé of sorts, were locked in fisticuffs, the Autobot leader giving Bee a sound pounding. There are a number of theories as to what’s going on there, but what we do know is that it promises an intriguing storyline for our favorite yellow robot, and it may well lead directly into the plot of his solo flick.
As the number of sets released has increased, the harder it has been for stores to parcel out their shelving space. In order to make more sales, decisions have to be made as to which sets will be carried. Not every store can carry the whole product line (not even all official LEGO stores carry the whole product line). This process will favor the sets that drive sales the most, such as the licensed sets. The traditional boxes of bricks are pushed out of the way for the more profitable lines.
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
A redeco of of the Cyber Commander toy above, this Prime features grey plastic replacing the original blue, some deco differences on the arms, body & legs. He also features a flame tampograph on the sides of his vehicle front. He comes in an altered packaging that replaces the first version's painted prototype stock photos with CG renders depicting the new deco, and also features a new Hasbro product code number, thus making him officially a separate product rather than a drastic running change variant.
In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.
The Hot Rod from the future animated movie continuity would also appear. Target: 2006 had Hot Rod, Kup and Blurr timejump from 2006 (specifically partway through the Transformers movie) to 1986 to thwart Galvatron's scheme, under the influence of Unicron; later post-movie stories revealed that Firebolt had died on Earth years before 2007, and Space Pirates had Rodimus Prime briefly reverting to Hot Rod during the Quintesson attack on Autobot City. This Hot Rod also appeared in several of the "Aspects of Evil" stories. Told from the flashbacks of an aged Rodimus Prime, these had Hot Rod come up against some of the greatest Decepticon villains. He accepted the surrender of Scorponok - only to wind up defending him and a human town against the Micromaster Air Strike Patrol: defending Autobot City from a full-scale attack by Shockwave: and being captured and used as a pawn by Megatron to flush out an Autobot spy in his ranks. (Marvel UK #223-227)
They’ve been invaded by pop culture favorites, too. Robot Chicken turned the couch gag into stop-motion animation, they’ve parodied Breaking Bad and the Game of Thrones opening sequence, and the living room has gone all topsy-turvy M.C. Escher-style. But best of all, for our purposes, was when the five Simpsons drove into the living room as familiar vehicles, then transformed into robo-Simpsons. Baby Maggie was a blue Volkswagen Beetle, clearly as an homage to Bumblebee, despite the odd color choice. Perhaps it was it was switched to match her onesie.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
Transformers: Energon introduced several new concepts to the toy line. Two new sub-groups, the Omnicons and Terrorcons, joined the fray, representing smaller factions of the Autobots and Decepticons respectively. The smaller toys in these sub-groups came with Energon weapons that could be used by the larger Autobots and Decepticons, along with Energon chips that could be fastened to the larger figures to enhance their power. Energon weapons and chips came in a variety of colors of translucent plastic. Many Autobot figures in the line were able to combine with a partner to form a larger robot through the "Powerlinx" process. The Decepticons were designed instead with alternative "attack modes". While no longer the focus of the line, there were several Mini-Con releases in Energon as well.
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
This sculpt was redecoed from the Generation 2 Gobot Firecracker. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic. It was redecoed again for the third wave of Go-Bots to become Sideswipe (who Prime really looks a lot like), and would later be used to created Robots in Disguise R.E.V..
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