Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.

This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.
The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). Another is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.

Later, Orion Pax worked as an archivist in the Iacon Archives, and was friend to Ariel and Dion. Shortly after the trio encountered a group of time-traveling Aerialbots, the Archives were attacked by Decepticons, and Pax and Ariel were severely injured. The Aerialbots took them to Alpha Trion, who rebuilt them into Optimus Prime and Elita One respectively. Golden Age The Matrix of Leadership was passed to Optimus Prime following the death of Sentinel Prime at the hands of Megatron. The War Within During the war on Cybertron, Optimus Prime came to the aid of Getaway, Joyride and Slapdash, saving them right as the Decepticons Dreadwind and Darkwing were on the verge of destroying them. End of the Road
In shock over the news, Optimus could do little more than scream in agony as Megatron and Starscream made their escape. After regaining his senses, the Autobot leader resumed contact with Ratchet, relaying the order that all Autobots were to return to base. There, Optimus tried his best to calm his panicking subordinates. Though he assured them that power reserves would allow their civilization to continue functioning for some time, they remained jittery. Optimus then declared that he would spearhead a counter-invasion of the Underground. Still, the Autobots remained uncertain, with Brawn pointing out that the Underground was not only vast and dangerous, but mostly unmapped as well. Taking full responsibility for SARA's abduction onto himself, Optimus suggested that he venture to the Underground alone and track SARA's energy signature. Hot Rodimus, however, was unwilling to allow his leader to take such a dangerous course of action, and volunteered to join him. The rest of the Autobots, finding their courage at last, followed suit. Moved by their devotion, Optimus accepted. He also thanked Hot Rodimus for calling out his foolishness, as Optimus now recognized that he would have made an even greater mistake by diving headlong into a doomed venture. Brawn approached Optimus next, insisting he join the group. Optimus at first refused, as Brawn had gotten badly injured during the invasion, but was convinced by the minibot's resolve. Once they were ready, Optimus issued the order to his Autobots... ROLL OUT! Resolve

Later, the Transformers were all transported to Cybertron by Primus to battle Unicron. Although Unicron had tainted the Matrix after killing Thunderwing, Prime managed to reacquire and purify the Matrix. Prime then sacrificed his life one more time to destroy Unicron by plunging the Matrix into his maw. The Powermaster process, however, had been working to fully bond Prime and Hi-Q. Prime's death completed the process, and the two minds and souls became one. Hi-Q's biomechanical body was stripped down and reconstructed by the Last Autobot, resurrecting Optimus Prime once more with the two minds now one. Prime rejoined the other Transformers on the planet Klo and routed Bludgeon's Decepticons.


When Highbrow was captured by the Decepticon leader Scorponok, Optimus Prime agreed to surrender himself to ensure his fellow Autobot's safety. Naturally, though, Prime did not expect Scorponok to hold up his end of the bargain, and he had Hosehead and Fizzle rescue Highbrow while he allowed himself to be imprisoned. Their mission successful, Hosehead and Fizzle then sprang Prime from his cell, and the team beat a hasty retreat. Autobot Hostage
In this universe, Optimus is a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Zeta Prime fell in battle, but is not certain he wants the responsibility. The war with the Decepticons was going badly, and it looked like there was no end in sight. He vowed to himself and to the warriors under his command that he would never surrender, never retreat, and never stop fighting until the Decepticons were defeated.
Produced to coincide with the 20th anniversary of The Transformers: The Movie and its release on DVD by Sony, this edition of Prime is a redeco of his 20th Anniversary figure. It replaces the original's metallic paint with flatter colors and does away with any and all vacuum-metalized plastic, as well as altering several other small details across the body, like the color of the lights on his feet and chest.
Compared to the Combiner Wars release of the mold, Convoy features additional paint operations on the thighs, truck bumpers, the details on the inner legs, the gestalt chest halves (which are now painted over due to being molded in grey plastic), and the gestalt torso's lower section. The stomach's deco is also minimized, and the silver paint operations on the lower legs are now replaced with gunmetal while the mute metallic blue is now shiny metallic. When it comes to unpaintable plastic; his leg joints and feet are now blue, while the gestalt skirt flap is now the same grey as the arms. In addition, his flip-up gestalt leg panels and thighs are now molded in black, with the latter being painted in silver with some yellow details.

Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
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