Smallest Transforming Prime was redecoed the following year for the second wave of the line, into a color scheme based on his Generation 1 cartoon appearance featuring brighter reds and blues, white thighs, yellow details on his bumper, and blue eyes and windows. This version of the figure was made available for a second time in the next wave ("Wave 2.5"), with a new anime-decorated version of the Combat Deck now available as a rare "chase" figure.
Rounding out a bumper year of Japanese-exclusive Generation 1 Optimus Primes, the Takara-licensed Kawada brand Diablock Convoy is a fully transformable Lego-style block building figure similar in premise to the earlier American Built to Rule sets. The Diablock figure, however, easily outstrips the Built to Rule sets by both being an accurate representation of the toy on which it is based, and being able to transform between modes without having to be partially disassembled and put back together first.

In 2007, the Optimus Prime of universal stream Primax 109.0 Beta encountered a mysterious messenger from another world: another incarnation of himself from a parallel dimension who left him with a warning. Two years hence, Megatron would bring the terrifying super-dimensional lifeform known as the "Beast of Time", the Hytherion, into their dimension to destroy Earth. The only thing that could battle the Hytherion was the power of the super-evolved multi-dimensional race of Cybertronians known as the Alternity. Prime agreed that when the danger appeared, he would join the Alternity in the fight.

As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
GT-R Prime was racing against GT-R Saber and GT-R Maximus when they were rudely interrupted by GT-R Megatron, a ruthless racer out to prove his worth by defeating all others. A fight broke out, but Prime interrupted it and convinced Megatron that they all shared the same need for speed, persuading him to settle things with a race instead. Transformers GT: Mission GT-R
In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.
Released as part of the "W Convoy" campaign ("Double" Convoy, that is!) alongside a silver chrome version of Energon Rodimus, this gold chrome "Mēki" ("plating") version of the Deluxe size Optimus Prime toy was available only as a prize in a mail-in Robot Points contest. Initially limited to 20 units in the original draw, it appears that many more were made available through toy store drawings, given how many went on to appear on online auction sites through 2005 and 2006.
For many, it may seems that the advent of licensed sets3 correlates with the perceived increase in prices. The 1990s and before were a nostalgic heyday of affordable LEGO sets. This is not quite true. Below is a chart that compares the price per piece of licensed sets and unlicensed sets starting in 1999. 1999 is the first year that LEGO had major licensed themes.

Optimus Prime is among the three Autobot figures available to play in the Monopoly Transformers Collectors Edition game.[28] As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of Transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures. As part of the merchandising wave for the first Transformers film in 2007, Hasbro's Playskool line released a Transformers-themed version of Mr. Potato Head based on Optimus Prime. To keep with the potato theme, the toy was labeled "Optimash Prime" and the packaging included the slogan "More than meets the fry", a potato-oriented version of the Transformers slogan "More than meets the eye".

Rodimus appeared in the text-based fiction Dungeons & Dinobots as one of the Autobots who attacked the Arch-Ayr fuel dump. Sent to capture rogue Dinobots for the Autobots, he was part of the group that captured Swoop. Together with Blurr, he then tracked Grimlock, but ran into competition with the Decepticon allies Sideswipe and Cliffjumper. After Grimlock bit off his left hand Ratchet replaced it with a circular saw (a reference to one of the original Rodimus' melee weapons in The Transformers: The Movie).
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth. With the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.

Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).

The Hasbro stock photos of the toy is slightly mistransformed: his pectoral armor is not folded correctly in robot mode. At least a very small number of units feature a faceplate-less head sculpt which was probably intended for a later retool, but so far there is no news about this pretool being released in the future. This figure was also released in Toys R Us Japan in May 1st, 2017 as a store exclusive, likewise identical to the Hasbro release.
In time-honored tradition, Prime's instructions depict the toy with an alternate "pretooled" head – in this case, a version with the faceplate deployed, used on the Platinum Edition and "Rusty" releases of the figure (see below). Additionally, his packaging stock photography depicts him with extra white/silver paint details, especially on his chest and wheel rims, as well as having gray upper arms with red details, among other differences.

The set also includes a redeco of Generations War for Cybertron Optimus Prime figure, which changes the original figure's dark red plastic to a brighter, more vibrant red, changes the gray plastic to a darker charcoal tone, changes the "windows" from gray to nearly black, and replaces most of the original figure's pink-ish red paint details (which were yellow on the redeco from the "Rage over Cybertron" three-pack) to teal.

The Optimus Prime Kreon in this set is based on the character's rusty, crusty "evasion mode" from the Age of Extinction movie. He has a ferrous-metal backpack, which is used to interact with the magnetic parts in the various sets. In this specific set's case, it's so he can be grabbed by the buildable Strafe's dino-claws, once Strafe uses said claws to open up the "laser" cage made to contain Optimus. (Yeah, we know Strafe appears way after Optimus ditched this look in the movie.)
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
At about 2/3 the size of the Smallest Transforming Transformers, this diminutive version of the original Generation 1 Optimus Prime toy is the smallest figure of the Autobot leader made to date. It was sold as part of Takara's blindpacked Mini Toy Shop Collection line, a series of miniaturized figures from numerous classic Takara toylines, including Transformers, Microman, Licca-chan, Choro-Q and others. Both of Prime's modes are represented by non-transforming individual figures, which come together in a two-pack. In-box, his truck form is even packed in a miniature recreation of his original Japanese packaging, which also includes a shrunken version of his sticker sheet. A tiny version of the original Takara Transformers catalog completes the set.
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
Optimus and Prowl received message from Skyfire of a coal transport in Africa, and discovered Megatron was using human slaves. Megatron detonated his coal mines with the world's largest explosion, killing the humans and forging the world's largest diamond — that he would use to as a lens for a satellite to focus the Sun's beams, melting the Rocky Mountains! Prime ordered Skyfire to attack the satellite, and Ratchet to build a square mile panel of metal to deflect the beam, blowing the satellite up. Satellite of Doom The Decepticons attempted to drain the Prudhoe Bay oil reservoir, causing volcanic eruptions and Russia to approach America, accelerating tensions between the countries. Optimus ordered razon gas to be pumped into the reservoir, returning the oil below and raising the Decepticons' aquatic drill. When Continents Collide
Though Optimus allowed himself to be destroyed when he betrayed his own moral code while playing a video game, a copy of his mind survived on a floppy disk. Years later, he was restored as a Powermaster, binary bonded to the Nebulan, Hi-Q. Optimus Prime slowly earned the respect of Decepticon leader Scorponok, mourned the loss of his friend Ratchet, and ultimately sacrificed everything to defeat Unicron. Though Optimus died again, his mind persisted in Hi-Q, and the Last Autobot was able to restore him as an Action Master in time to bring a temporary end to the war.

Voyager Optimus Prime is a redeco of the toy from the first movie's toyline. Like several redecos or retools of 2007 movie toys, there has been some effort to make this release noticeably different from the previous releases, though the toy ends up looking less accurate to the actual movie appearance than those previous releases. Optimus Prime has a sort of faded Autobot logo on the side of the truck's bunk, and kanji (Chinese characters) on the roof (ending up on his knee in robot mode.) The word "上海将军" means "Shanghai General", while "大将" means "Grand general".


Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial

Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.
The second known version [17] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands
A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.

Part of the sixth wave of the 2010 Transformers toyline, this Optimus Prime is an all-new Deluxe class mold based on the original Generation 2 Laser Optimus Prime toy (see above). Transforming into a racing truck, he has some influences from the live-action movie Optimus Prime, including the more defined flames on his hood, athletic robot mode proportions and a more aggressive-looking translucent orange sword that can be held with both hands for maximum extreme chopitude. Optimus Prime features extensive use of translucent plastic in his arms, head and upper torso for a light-piping effect. Optimus also has a (non-detachable) matrix gimmick in robot mode that is formed by a relief pattern on the inside of the cab's side windows and is visible through the windshield/chest in robot mode. Like the Legends toy, he's part of "Reveal the Shield" and features a rubsign, this time on the roof. He is also very articulated and poseable, even featuring ankles and wrists that are both ball-jointed and hinged.


A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
Simon Furman's "Alignment", a text story available through Transforce, a British Transformers convention, mentions Prime falling during what was intended to be the final conflict with the Decepticons at Pinea Omicron, long after the events of the Generation 2 comic book. He managed to defeat Galvatron II, but in doing so, was damaged such that Grimlock had to engage a stasis field around him to save his flickering Spark, making Prime a living war monument.

Eleven years after their arrival on Earth, Prime and the Autobots made a new human ally in Wataru Hoshinoumi when he stumbled into the midst of a battle between Prime's team and Starscream and Ramjet. Enter! The Transformers When Megatron joined the fight soon after, he held Bumblebee and Wataru hostage, daring Prime to make a move against him. Prime opened fire, but Megatron merely used the defeated Starscream for a shield, then turned his cannon on the younger duo. Prime unleashed his ion blaster and apparently deflected the blast with a shot of his own, saving Bumblebee and Wataru and prompting the Decepticons to retreat. The Emperor of Destruction Appears!
In "Prime Target", Lord Cholmondeley, a big game hunter, set his sights on the ultimate trophy, the head of Optimus Prime. In order to lure Optimus in, Cholmondeley captured Tracks, Bumblebee, Jazz, Beachcomber, Grapple, Blaster and Inferno. Windcharger and Huffer were able to avoid being trapped. When Cosmos learned where Cholmondeley was keeping the captured Transformers, Optimus Prime accepted Cholmondeley's challenge to meet him alone. Although interrupted by Astrotrain and Blitzwing's attempt to ally the Decepticons with Cholmondeley, Optimus defeated the big game hunter and freed the Autobots. Cholmondeley and the stolen jet were handed over to the Soviets by the Autobots as punishment for his actions.
After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons
Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.

A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
In the series released by Marvel Comics, before the Great War broke out on Cybertron, the robot who would be Optimus Prime, before he received the Matrix of Leadership from Sentinel Prime, was a Transformer of note, displaying his skills in the Infraformers Sharpshooting Competition. When the war began, Prime quickly made a name for himself as a combat leader of the Autobots.
The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
Mega Optimus Prime is a new larger-sized mold with the similar transformation scheme from the 3-Step Changer toy. It transforms from truck to robot in just 3 easy steps! His deco is based on his appearance in the season finale "Battlegrounds". He also obtains additional articulation on the arms, and sports connector ports for any Robots in Disguise (2015) Mini-Con figures.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
A new series of reissues means a new release of the original Generation 1 Optimus Prime figure, and Takara's Encore series proved no different. This edition of the figure featured no extra accessories, but it did include the original, thick-barrelled version of Prime's rifle, as reinstated to the mold by the Transformers Collection version of the toy a few years prior. Both his blue and red plastics are lighter than normal, though not to the extent of Hasbro's 25th Anniverary releases. Notably, this edition addresses the small but persistent issue of Prime's shoulder-sticker: the figure's shoulders are textured with small bumps, which had, since 1984, made evenly applying the Autobot symbol sticker to his left arm a challenge. Encore Prime finally replaces the sticker with a tampograph, and also adds one to his right shoulder for symmetry.
In time-honored tradition, Prime's instructions depict the toy with an alternate "pretooled" head – in this case, a version with the faceplate deployed, used on the Platinum Edition and "Rusty" releases of the figure (see below). Additionally, his packaging stock photography depicts him with extra white/silver paint details, especially on his chest and wheel rims, as well as having gray upper arms with red details, among other differences.

The Hasbro website explains it best: "The rogue DARK NINJA MASTER was exiled to a cave beneath Arashikage Mountain for betraying the ninja clans. After finding the Moon's Blood, a mystical stone of great power, he was able to channel the energy of dead ninjas, making him almost unstoppable. Seeking revenge, he has emerged from his subterranean prison to destroy all ninjas. Only two people can stop him: STORM SHADOW and SNAKE EYES. The two adversaries must join forces, for only by working together will they be strong enough to defeat this evil super-ninja."
"Vibrant Red" Alternity Convoy is a redeco of the "Ultimate Silver" figure in the much more traditional red and blue Prime color scheme, representing the Optimus Prime of universal stream Primax 109.0 Beta. The figure was available simultaneously with the Ultimate Silver version, sharing the same packaging and pack-in materials, save for the color of the illustration on the front of the box, and a sticker that identified the figure within.
This reissue of the original Generation 2 Laser Optimus Prime figure was made using the modified version of the mold created for Robots in Disguise Scourge, lacking the sculpted Generation 2 Autobot insignias on the disks featured on the original. It sported a modified deco, with the flat grey plastic on both the trailer and Prime's chest now replaced with silver chrome; additionally, new Autobot symbol tampographs were added to the doors of Prime's cab mode and the front end of his trailer, and a pair of new chest-window stickers featuring an illustration of the Matrix of Leadership replaced the original decals.
He is designed with a removable head, biceps, arms, and legs, all of which use the same clip-peg/hole joint. This means his pieces can be swapped around in any order, as well as swapped with any other Hero Mashers figure... which includes figures from Marvel Comics, Star Wars, and Jurassic World, meaning you can make some pretty freaky combinations.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.

Sometime after the Autobots and Decepticons awoke in the 1980s, the original Megatron gained access to one of Earth's Voyager spacecraft and inscribed a message on the disk on board. In the event that he lost the War, Megatron left instructions for the descendants of the Decepticons to use transwarp technology to travel to Prehistoric Earth, locate the Ark, and change history by killing Optimus Prime. The Agenda (Part 2)
During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.
In the Japanese exclusive Transformers: The Headmasters storyline (which replaced the "Rebirth" finale in Japanese continuity), Hot Rod appeared as part of Optimus Prime's inner circle. When Galvatron and his Headmaster warriors launched a devastating attack on Cybertron, Vector Sigma was damaged, and Hot Rod was sent to Earth to retrieve the Matrix. Recovering it, he returned it to Prime, only to be surprised when the ghost of Alpha Trion once again reformatted him into Rodimus Prime to help Optimus. After Prime's second death, Rodimus once again took command of the Autobots. However, when Scorponok destroyed Vector Sigma, Rodimus decided to leave the war, and left Fortress Maximus in command of the Autobots.
In 2003, Transformers: Armada launched a pivotal new era in the toy line. After several lines of toys produced by one company or the other, Hasbro and Takara united to produce what was purported to be a single, identical line of Transformers for release worldwide. In tandem with this new endeavor, Armada signaled a new continuity in its accompanying animated series and a new focus in both the show and the toys on Mini-Cons, a new faction of Transformers. The Mini-Cons were much smaller robots (not much larger than humans) who were neutral in the Autobot/Decepticon fight, but due to their incredible power and abilities, were sought by both factions.
The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.
The first commercialized yo-yos in America were sold in vast majority by entrepreneur Donald Duncan and children couldn't get enough of them. The design was elementary: two wooden or plastic discs, connected by an axle with a string tied to it. To keep the user from flinging the yo-yo comically through the nearest window pane, the string featured a tiny finger loop at the opposite end. A loop that, as we all remember, tightens relentlessly with each toss until the finger tip is a healthy shade of purple.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.

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The second known version [17] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.

INFOBAR Optimus Prime (ANNIN) is a redeco of INFOBAR Optimus Prime (NISHIKIGOI), transforming into a recreation of the ANNIN edition of the INFOBAR cellphone. All-white in cellphone mode, he sports additional blue and red detailing in robot mode. Like the other figures in this line, he is not a working cellphone but can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Released as part of the Energon Igniters Power Plus Series subline, this Optimus Prime is a Scout-sized mold that converts from robot to truck based on his appearance in Age of Extinction in just a few steps. His only articulation is the swiveling upper arms & pivoting arm joints, and his fuel tanks also doubles as a flip-out cannons, activated in vehicle mode. As with all Nitro and Power Plus figures, Optimus also comes with an energon core, which allows his vehicle mode to propel forwards.
Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!

Rounding out a bumper year of Japanese-exclusive Generation 1 Optimus Primes, the Takara-licensed Kawada brand Diablock Convoy is a fully transformable Lego-style block building figure similar in premise to the earlier American Built to Rule sets. The Diablock figure, however, easily outstrips the Built to Rule sets by both being an accurate representation of the toy on which it is based, and being able to transform between modes without having to be partially disassembled and put back together first.
In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.
Walmart have uploaded a very nice commercial via their YouTube Channel that we are sure will please your optics. What is it about? This video features several famous and iconic cars like KITT from “Knight Rider”, Ecto-1 from “Ghostbusters”, Lightning McQueen from “Cars”, the Mystery Machine from “Scooby Doo” and even Fred Flintstone’s footmobile. As some of you should expect, our small yellow hero is present here in his Bumblebee Movie VW Beetle design, and with an impressive entrance emulating Ironhide’s jump from the 2007 live action movie.

Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
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