This exclusive redeco of Optimus Prime features darker shades of red and blue than his other releases and has extensive paint applications to resemble his on-screen appearances in The Last Knight, particularly his Nemesis Prime alter ego seen in the film. To that end, he features movie-accurate flame patterns, which are larger and more elaborate then the ones on the regular release or the SDCC exclusive, on his vehicle mode exterior and robot pectoral armor. His eyes and sword are also painted metallic purple, but his shield is completely unpainted for some reason.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.

The single carded release of Optimus Prime is a redeco of Revenge of the Fallen Legends Class Optimus Prime, exclusive to Walmart in the US and Asda in the UK. Deco changes included in this toy are the top half of the knee armor's blue being omitted and an Autobot insignia tampographed on the left knee, and similar to the Legends Class Power Armor Optimus Prime: the red arms, and the abdomen was replaced into blue.

Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.

Available exclusively from Japanese clothing company A Bathing Ape in 2017, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique black color scheme matching the Convoy Reissue BAPE Ver. BLACK of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
The term Generation 1 is a retronym; the series was simply known as "Transformers" until the release of the Generation 2 series. However, the term has become semi-official, as both Hasbro and Takara have referred to this era as "Generation 1". New characters are still occasionally added to the line, primarily by E-hobby. (Examples: Sunstorm, Hauler, Detritus, and the like.) Large-scale production of new characters in this line ended with the onset of Generation 2. Transformers fans often are very upheld with the G1 community. This has led to controversy among fans who consider G1 to be the only "pure" form of Transformers.
A extensive retool of Lockdown, transforming into a Lamborghini Centenario. An exclusive to Walmart stores and part of the "Autobots Unite" subline, While almost the entire figure has been remolded, the lower legs and feet remain unchanged. The figure is overall a bit taller in stature than the base mold and includes extra steps in the transformation which further differentiate the two. Uncommon for deluxe class toys, the figure does not include any weapons or accessories.
It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.
Optimus Prime is the Autobot leader on Transtech Cybertron. On Transtech Cybertron, Optimus Prime is a gifted politician who has forged an alliance with Megatron, the militaristic leader of the Decepticons. together, they helped bring forth a golden age on Cybertron. Transtech Cybertron is unique among Cybertrons of alternate universes in that war has not broken out between factions.[171]
The instruction manual for the MP-04S Convoy Sleep Version reveals a hidden message saying that Rodimus will be the next installment in the Masterpiece series. Concept sketches of the figure were released online in July 2010. The figure is a faithful modern recreation of the original G1 toy. Gimmicks include retractable binoculars, spinning saw blade and the Matrix of Leadership, but the figure's main feature is the ability to transform into both Hot Rod and Rodimus Prime. The transition between the two incarnations involves rotating the face, extending the legs and adjusting the spoiler on the back.

He includes the Sword of Judgment and Sentinel Shield accessories, which he can respectively wield and mount on his left forearm, all via 6mm post. In truck mode, the sword is stored underneath, while the shield mounts onto the trailer hitch. The sword also features a 5mm post on its hilt. Interestingly, the truck mode is able to pull G1 Optimus Prime's trailer.

Optimus was providing cover-fire for a cross-universal battle when he suddenly seized up. Though he rebooted momentarily, he had terrible news for his Protector allies: using the power of the lower-dimensional Planicrons, Megatron had succeeded in sundering the Alternity's aggregate! Optimus urged his subordinates to not lose hope however, reassuring them that events were still unfolding within the parameters they had foretold. Sure enough, the battle swayed back in the Autobots' favor when Thundercracker, disgusted by Megatron's reckless use of their power, freed the Planicrons and robbed Megatron of his most powerful weapon. Optimus then tasked Elita Seven, the black Convoy, and Bumblebee to track down the doorway that would allow the Planicrons to ascend to the higher-dimensions, putting them on the path to supersede the Alternity as multiversal protectors. While they attended to this task, the rest of the now-former Alternity busied themselves by destroying Megatron's auto-avatars, weakening the villain and disallowing him from interfering further with the Planicrons' destiny.


Many who received their first LEGO set in the early 1990’s are now adults looking forward to buying a LEGO set for their first child or for themselves. When we are younger, we do not fully understand how money works. We do not realize that a large LEGO set can require hours of work to earn. We only know what we want. I would wager that it isn’t until our first jobs that we can fully appreciate the value of money. We all wanted the large sets as kids and we didn’t realize how hard our parents had to work for them.
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
Part of the first wave of Age of Extinction: Generations Leader Class toys, this is yet another completely new "big" Optimus Prime figure. While smaller than the First Edition toy, this one features more silver and chrome paint in vehicle mode, a more poseable robot mode, and a Vector Shield accessory instead of the Sentinel Shield. Unlike the First Edition figure, Leader Class Optimus Prime's pauldrons and hip-skirts are formed from truck kibble, giving him a marginally smaller backpack. His accessories have roughly the same functionality as the First Edition toy, with his sword being hand-held and pegged onto his hands or storing underneath the truck, and his shield mounting onto his left forearm or storing on the back of the truck. Additionally, the sword sheath underneath the truck can be folded up and used in robot mode.

Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.

If Optimus ordered his troops to come to the humans’ aid, they found themselves taking part in a struggle in futility, as the entire town was near-weightless, meaning they couldn’t put the humans anywhere where they wouldn’t float away once more. Then, the Autobots heard Decepticons approaching. Helpless in their current position, the Autobots were quickly eradicated by the Decepticons.
×