If they took the left passageway, the group happened upon Megatron’s lab. Though Megatron attempted to trick Optimus into activating the Fortress’s self-destruct sequence, Optimus was too clever to be duped. After deactivating both the Destruction beam and the Decepticons themselves, the Autobots found Jessie tied up in a cell. The Autobots then celebrated their victory by guzzling a few quarts of fine-grade oil.

If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.


Part of the first wave of Beast Hunters Series 3 Voyager Class toys, Optimus Prime is functionally an upsized copy of his Beast Hunters Series 3 Cyberverse toy, though with certain sculpted details based on his larger toys, the replacement of his ball joints with more robust ratchet joints, the addition of thigh swivels, and various deco differences. As a result, his complexity is lower than in his previous Voyager Class toys, but he ends up being much, much more massive.
4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.
Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
Thanks to the efforts of fellow Seibertron user, Sabrblade, we now have pictures of the box that Entertainment Earth's Transformers Select Series exclusive Red Swoop will be shipped in when he's available this March! As you can tell from the images it's just an ordinary brown box... But a brown box with symbols relating to the Power of the Primes line! You can see all the Prime symbols present and Cybertronian writing, which according to Sabrblade, when translated says: - Read More
On Cybertron, Optimus Prime kicked back to do a little bit of paperwork and reminisce. With Shockwave defeated, Cybertron was enjoying a new era of peace. He was interrupted by Hot Rod, who reported that a group of "pesky humans with their peashooters" were giving an Autobot team on Earth a hard time. Prime suspected Cobra's involvement and counseled Hot Rod not to be so dismissive of the humans. The Art of War #1 When the team returned to Cybertron and mysteriously vanished in the Gladiator Zone, Prime was prepared to go search for them, but was convinced by Hot Rod to stay behind and organize a peace ceremony. The Art of War #2
The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
The TakaraTomy "Autobot Alliance" release of this toy has some significant differences, including casting the red plastic in a darker shade, making his shin and wheel joints grey rather than Hasbro's bronze, painting the Matrix of Leadership silver, and swapping out the dual energon swords for battle hooks, similar to 2010's Leader class Optimus Prime. However, due to the Japanese release retaining the Hasbro packaging, the box still advertises the dual energon swords rather than the hooks. He retains the masked face used for the Hasbro release.

Exclusive to Japanese ToysЯUs stores, this redeco of AM-01 Optimus features warmer, metallic shades of plastic, replaces the gray plastic around his windshield-chest with red, and replaces the clear-blue plastics with clear-black. He comes with the Hasbro version's battle sword, which is now a darker, warmer shade. For Arms Microns, he now comes with O.P. A, Pral G, Sais G, and Jayz G, and the latter three can combine to form a golden version of the Cosmotector shield (hence the name).
We may be four days in 2019, but that certainly isn't too late to post a special New Year's message from everyone's favorite yellow Volkswagen Beetle, right? To promote the upcoming Bumblebee Movie premiere in Japan in March (that's right, March!) a New Year's video message from Bee himself has been posted to YouTube and Twitter. What the actual message says we don't know, but we'll update when we do. The message is then followed by a full scene clip (in English with Japanese subtitles) where - Read More

The Transformers toyline was created from toy molds mostly produced by Japanese company Takara in the toylines Car-Robots (Diaclone) and Micro Change (Microman). Other toy molds from other companies such as Bandai were used as well. In 1984, Hasbro bought the distribution rights to the molds and rebranded them as the Transformers for distribution in North America. They approached Marvel Comics to create a backstory with names and short descriptions for each character, most of which were written by Bob Budiansky.

Featuring a complex transformation, essentially the front and back ends of the truck fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his pricepoint has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, held in place by a simple clip.) Optimus' final Automorph, located in his torso, is activated by flipping the silver lever on his stomach activating a series of spring-loaded actions where the truck windows are pushed apart, and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.

A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.
The toy itself is a mix of different versions. The cab has the safety modifications, including the shortened smokestacks and longer missiles (and thicker rifle), but also has the modified hitch of the 2011 Chronicle DOTM two pack. Meanwhile, the trailer is the lighter grey version from the 2008 Universe release. This version also seems to suffer from mold deterioration.
Although MechTech Optimus Prime's deco is similar to the first Deluxe Class figure, some of his parts (robot shoulder flaps, chest piece/truck front) were recast in blue plastic (with the chest being painted red), and his paint applications on the pelvis, headlights & thighs are omitted. His front truck hood/backpack's deco is altered: the truck steps and the fenders were painted blue, and the gold sprays on the flame tampographs are removed, while he features additional flame tampos on both sides of his front hood, and an Autobot Insignia on his left robot shoulder. He still retains the light-piping gimmick, but cast in clear plastic, with the eyeballs being (halfheartedly) painted with clear blue. His MechTech weapon is cast in transparent orange plastic, with the exception of the scope/lever and the gun barrel, which remained opaque silver plastic due to being cast with unpaintable plastic. He also features Cyberglyphics on the left side of his vehicle mode front hood.
The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth
When IDW Publishing received the rights to the series, author Simon Furman was hired to oversee the line. Furman decided that the Generation 1 continuity "was in need of ... a contemporary restart"[15] so that the comic could retain a modern audience. Furman's revised continuity establishes Optimus Prime as the present-day leader of an Autobot army spread across the galaxy in small units, waging a covert war against teams of Decepticon infiltrators over resource-rich worlds. The Stormbringer miniseries explains that the Transformer homeworld of Cybertron is a dead planet, ravaged by an ancient cataclysm caused by the Autobot-Decepticon War. Prime had been forced to ally with his arch-rival Megatron to end the destruction. In the series, the interference of Jetfire and the Technobots, in a plot organized by the Decepticon Bludgeon, alerts Prime to the possibility that the Cybertronian cataclysm might be re-ignited and spread to other planets. Prime calls in the Wreckers, meeting them on the surface of Cybertron in time to witness the return of the being called Thunderwing, the focal point of the apocalypse. The combined efforts of Prime, the Wreckers, Jetfire, the Predacon-led Decepticons, and a unit of aging Centurion drones are barely enough to render Thunderwing inert.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.
Ultra Magnus's legendary status was exceeded only by the legendary status of Optimus Prime. Combiner Wars Ultra Magnus toy bio Upgraded with the power of combination, Optimus could combine with any bots to form Ultra Prime. Combiner Wars Optimus Prime toy bio With mastery over the power of Combiners, the combined courage of Optimus and the Autobots would stop the Decepticon Combiners threatening cities and entire civilizations. Combiner Wars Battle Core Optimus Prime toy bio

Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.


Armor Knight Optimus Prime is a retool of Age of Extinction: Generations Leader Class Optimus Prime. It features a new head sculpt with a rotatable faceplate (one side with the mask, the other without, the whole part rotates), along with other remolded body parts (such as his skirt, feet, and chest), giving it a more screen accurate appearance. He includes more movie-accurate weapons, featuring a new sword and shield, albeit in not-so-accurate colors (the sword's transparent orange blade was also a nod to the sword's "heat up" mode in the concept art.). He is covered in metallic paint, along with additional chrome details on his rims and bumper.

The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
Prime's trailer unfolds via a spring-loaded transformation mechanism in a battle station that is positively bristling with varied weaponry. In addition to the disc launcher, it is armed with a "ripple-fire" missile launcher that fires five missiles, an air-powered rocket launcher like the one previously seen on Hero Optimus Prime, and a small laser cannon that mounts on the base's main tower. Both the missile launcher and laser cannon can disconnect and be held by Prime; his LED-fist will illuminate the laser cannon like it does his sword. Additional missiles and a second rocket are stored in grooves inside the sides of the trailer.
Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.
On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.
A later prototype/mock-up was much closer to the final product but still has some noticeable differences, such as a head with much larger antennae, longer smokestacks and a front grille section that includes the rectangular section that would sport the "Freightliner" logo on the real-life truck (on the final toy, the rectangular section is part of the hinged upper section that includes the windows). It would have also been possible to attach the ion blaster to either of his shoulders.[12]
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
The SS-03 version of Takara's Deluxe-class Optimus figure, based on the Anniversary release, was released in Hasbro markets in a two pack with the smaller Japanese Megatron figure. There are some tiny but notable differences between this and the Anniversary figure; the Hasbro version uses a more neutral dark-gray for the main body as opposed to the Takara version's blue-tinted dark-gray, plain dark-blue plastic rather than dark-blue-with-sparkles, and plain yellow paint for the cab's lights rather than sparkly-yellow/gold.
Great read. I have noticed an absolute drop in quality myself. My sets in my youth range from 83 to 90. My sons are from 2011 and there is a clear distinction. Aside from the weight of identical bricks being different, the older bricks stay together in a much more durable way than the new bricks. To test this, I created the same models using all old bricks and all new bricks and the difference was marked. I understand doing certain things to reduce costs, but not at the expense of quality…
As had first been done in the Armada line, Takara elected to supplement their release of the Super class Optimus Prime figure with a new-mold Deluxe class toy. Coming without trailer, Prime Force or electronics, this Prime discarded the larger toy's ability to form Super Mode in favor of being able to Powerlinx with the other compatible toys of the Energon line, forming either a torso or a pair of legs that the other Autobots could connect to. Like the Deluxe Armada Prime, this one too was on the small side for its size class, but just as that figure could, this small Prime can still tow the Super class figure's trailer.
In some continuities, though, it’s our lovable pal Bee who takes the leadership reigns. In the animated series Transformers: Robots in Disguise, with Optimus having died at the end of the previous series, Bumblebee starts off as the Autobot leader, but he’s apprehensive about it. And he even takes the leadership mantle in the live-action film series; taking over for Optimus, who leaves the Autobots behind to head into space to search for the Seed at the end of the last movie, Age of Extinction.
Seibertron member, carytheone, has directed us to CarScoops.com, which has revealed that General Motors are to be auctioning off four of its Transformers Movie Camaros from Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Transformers: Age of Extinction and Transformers: The Last Knight. The car itself was as much of a star as the Transformers themselves and even the actors, so the interest is bound to be high. These are surely the auctions for “big bucks” Car - Read More
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers. The translucent parts were also cast in purple translucent plastic instead of black translucent plastic.

Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
Hasbro's original plan for the Beast Wars was to have Optimus Prime, renamed Optimus Primal, and Megatron be reformatted versions of their 1980s selves. This was shown in the toys's Tech Specs, and in the comic packaged with the basic Optimus Primal/Megatron two-pack. Hasbro also wanted the "Mutant Heads" found on all of the deluxe sized first year toys as battle helmets, but Mainframe scrapped the idea as it would have required three animation models for each character instead of two. Another designed feature for the 1995/1996 toys was carried over from Generation 2, transparent "light pipe" eyes. However, most toys had those parts cast in opaque plastic.
After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
Nonetheless, I remain a big fan of Lego and although I think they have somewhat moved away from their roots with the excess of licensed products (and the earlier licensed products were, in my opinion, not very good because they contained too many specialized non-generic pieces that weren’t useful for generic building. But that situation is improved and in particular we have found the Star Wars sets to be of most value for generic building, because they generally have very few really specialized pieces (although to be fair the sets are most useful for building other spaceships, etc).

Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.


Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
The first Unicron Trilogy Optimus Prime toy transforms into a longnose truck cab of made-up model. His clear-plastic smokestacks can detach and form a double-barrelled pistol that he can hold in robot mode, and a button on top of his head causes his mouthplate to jiggle up and down as if he were talking (the irony being that while this was a familiar trait of G1 cartoon Optimus Prime, in the Armada animated series, this Prime's mouthplate remained static when he talked). He can also hold a large cannon that is stored within his trailer, and his chest flips down to reveal a (non-removable) Matrix of Leadership. He is packaged with his Mini-Con partner Sparkplug.
Optimus Prime has fictionally shown a dislike of certain kinds of music and dance. For the Marvel Comics continuity, the letters page for issue 324 mentions he hates the music of Mötley Crüe. In the cartoon continuity, "Blaster Blues" and "Quest for Survival" have Optimus react noticeably more passive-aggressively to Blaster's choice of music than the other Autobots. And in the Dreamwave Generation One continuity, Hardwired features an uncalled for negative remark about Jazz's dance skills.
IDW's Transformers Collectors Club exclusive comic story, Revelations part 6, is set after the defeat of Galvatron, but before Optimus Prime's mission to start a new Space Bridge project. In this story, the Autobots from the IDW series Robots in Disguise, Optimus Prime, Ultra Magnus, Sentinel Maximus, Downshift, Perceptor, Alpha Trion, Over-Run, Anti-Blaze, Checkpoint, and Scythe, meet the Autobots from the animated series, Cybertron Optimus Prime, Jetfire, Override, Scattorshot, Red Alert, Hot Shot, Lori, Bud, and Coby Hansen, and thank each other and remembering those who were lost in the battles.[40]

This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
Pressing the button on his robot mode chest activates the red lights (well, because the blue ones are expensive for the price point) on his chest, and the sounds and voice phrases (provided by Taitem Kusunoki) were played along with the light-up gimmick. Pressing the button for a few seconds will activate his long voice line with transformation sounds.
The 1984 and 1985 toy lines contained several figures of note. Megatron, the Decepticon leader, originally transformed into a realistic Walther P38 pistol with stock and barrel extensions and scope. The Megatron toy was delayed till 1985 for release in the UK. The Constructicons were the first "gestalt" team in the Transformers line, but were different from most subsequent gestalt teams in that they consisted of six members instead of five. The Autobot Jetfire was repainted from a Macross toy, specifically the VF-1 Valkyrie, and the character was renamed Skyfire in the animated television series program for copyright reasons.
A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.

As the Autobots were having trouble with Rumble, Optimus Prime told them try to use his earthquakes to their advantage, which led to the end of the Decepticon. Prime subsequently ordered the Aerialbots to combine and save Grimlock and Roadblock from falling off a cliff. Wolves As they got closer to the Cobra Terrordrome, however, Prime started regretting getting the Autobots involved with the humans' war. He offered to carry G.I. Joe across the water separating them from the Terrordrome, but told them that Autobots only fight if they have no choice, and they had no reason to fight anymore. Moments later, he saw that Cobra were using innocent prisoners as human shields, and Duke added that anyone who Cobra didn't enslave, they murdered. Filled with righteous anger, Optimus Prime ordered his troops to roll out. Trenches
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
Asia Premium Series Optimus Prime Ultimate Edition is an extensive screen-accurate redeco of Jetwing Optimus Prime (with a maskless head from Buster Optimus Prime), this figure features loads of accessories from the Striker & Jetwing figures, and includes brand-new knuckle and battle hooks based on the HFTD Optimus', which can be installed in either hand. The figure lacks the chrome of previous releases, instead opting for silver paint. The pin-striping is also absent, but he does have painted pupils. The figure also features 2-2-1 articulated fingers, which the first Leader Class did not have due to budget cuts. The ion cannon included lacks the black paint application, leaving it completely silver. When purchased from select retailers, this toy will also include a shiny metal number plate and a bonus mini AllSpark cube accessory. His instructions depict a weaponised mode which has some clearance issues, as his Gatling guns are shown attached to the jetwing, which pushes against his arms. His Eliminator Gun and Assault Blaster cannot tab into the Gatling gun tightly either.
In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.

A redeco (or should that be de-deco?) of the Grand Convoy Super Mode Pla-Kit, Grand Convoy Super Mode White Version was available exclusively on July 17th and 18th at the Japanese convention, Kodansha Super Chara Festival 2004 ("K-Fest"). It is a solid white version of the normal model kit, possessing all the features of the normal figure, which was intended to be used in a customization/painting contest held at the convention. It lacks the comic of the normal release.
Optimus Prime is also among the characters who appear in the flash game TRANSFORMERS CVBERVERSE Battle Builder Game.[21] Optimus Prime is one of the Autobots featured in Transformers: The Ride at Universal Studios theme parks. In the ride, Optimus fends off against the invading Decepticons at N.E.S.T. headquarters while telling Evac to escape with the AllSpark shard. He battles Megatron throughout the ride until Megatron is killed by Evac. Optimus then congratulates Evac and the riders for protecting the AllSpark.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
Released as part of the "W Convoy" campaign ("Double" Convoy, that is!) alongside a silver chrome version of Energon Rodimus, this gold chrome "Mēki" ("plating") version of the Deluxe size Optimus Prime toy was available only as a prize in a mail-in Robot Points contest. Initially limited to 20 units in the original draw, it appears that many more were made available through toy store drawings, given how many went on to appear on online auction sites through 2005 and 2006.
EZ Collection Gum Convoy is another redeco of Generations Legends Class Motorbreath, featuring the retooled parts, but this time omitting the sword. He is decoed once again in his Generation 2 colors (see above), with the black legs, but uses metallic red plastic, and is coated in metallic red, blue, and black paint. As per the toyline's name, he comes with a yellow candy-shelled piece of lemony-flavored gum.
If Cosmos radioed his findings to Optimus immediately, Optimus’s convoy moved in to investigate a nearby Decepticon base. En route, the Autobots passed near a human town, but began floating in mid-air before being able to reach it. Optimus quickly deduced that this phenomenon was caused by an anti-gravity beam, courtesy of the Decepticons. Worried about the nearby humans also being affected by the lapse in gravity, Optimus had to decide whether he would order his troops to stop and help the townspeople, or to continue forward and attack the Decepticon base.
Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.
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