Simon Furman's "Alignment", a text story available through Transforce, a British Transformers convention, mentions Prime falling during what was intended to be the final conflict with the Decepticons at Pinea Omicron, long after the events of the Generation 2 comic book. He managed to defeat Galvatron II, but in doing so, was damaged such that Grimlock had to engage a stasis field around him to save his flickering Spark, making Prime a living war monument.
Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
In his first appearance in the series, Optimus looks similar to the original G1 Optimus Prime until he copies himself with a semi-truck and his design in robot mode changes. Soon after, he retrieves his Mini-Con partner, Sparkplug Witwicky. The cab of his truck mode detaches to form Optimus himself, while the trailer transforms into a battle station mode operable by Optimus and several Mini-Cons. Optimus can also combine with his base to form a "Super Mode" robot that, when combined with Sparkplug, can fire a series of powerful lasers. Additionally, Optimus can combine with Jetfire and/or Overload in his Super Mode for additional power.[10]
But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.

In 2002, 3H secured the official Transformers convention license as well as licenses to produce comic books and start a fan club. Optimus Prime appeared in Transformers Collectors Club comics, a comic released by 3H enterprises. In the comic, he is the same Optimus Prime from the Robots in Disguise continuity, but is taken to the Transformers: Universe reality.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).
Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue
This straight reissue of the original Optimus Prime figure was released in Hasbro's European markets in the early 1990s, at the same time as many other Generation 1 figures were being re-released as "Classics". Oddly, although he shares their golden packaging, Prime is not actually identified as a "Classics" figure anywhere on his box, but is generally considered to be part of the sub-line for simplicity's sake.
Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.

Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.

The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.


The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
The second known version [17] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
Later, at the peace celebration, Prime was watching a procession of Autobots when Decepticons attacked. Optimus ordered Omega Supreme into action but the huge Autobot was quickly overcome by Menasor, Piranacon and Predaking. The Art of War #3 Prime hopped into the fray, saved a civilian from getting smushed by the falling Omega, rode Sixshot into Piranacon's face, smashed Astrotrain into the ground, and carried a wounded civilian out of danger.
This reissue of the original Generation 1 Optimus Prime figure comes in a two-pack with the Deluxe-Class Dark of the Moon Optimus Prime figure. Prime himself is almost identical to the Encore release, save for his trailer hitch which was retooled to allow a peg to be inserted within it while still being able to be inserted into the trailer itself (making it compatible with his G1 trailer and the new trailer included). Like the Encore release, he features lighter colors and tampographed shoulder symbols (which vary slightly from the Encore release).
An undocumented aspect of his transformation is that his gun, which splits in two halves and secrets inside his kibble when transforming (much like Rattrap's) has two handle pegs on opposite sides, so that it can be held either at its far end or halfway along its length. The former position makes the weapon look (charitably) more like his traditional ion blaster—or Ultra Magnus' rifle. Additionally, the gun halves can be plugged together in two different ways, theoretically allowing you to create an infinitely long weapon (or at least one of ridiculous proportions).
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shuting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.

The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.


Thanks to TFW2005 user Fc203, we have some screencaps from what appears to be a stop-motion review video featuring Studio Series Shatter, among other Transformers and non-Transformers toys. The screencaps give us a good look at her robot and alt mode as well as a few poses. Like her partner Dropkick, Shatter only comes with one alt mode. However, that alt mode is her car mode and not her aircraft mode; whereas Dropkick is the opposite. She also seems to be sporting a bit more of a generic head that isn’t quite movie-accurate, but the rest of the figure seems to pay a good deal of homage to her pre-jet mode on-screen model.
Optimus Prime was the central figure of Kabaya's final Cybertron candy toy series, Change Galaxy, which was themed around his combinations with Leobreaker and Wing Saber. In addition to being transformable (again, through partial disassembly), this figure of Prime combines with the Change Galaxy versions of his partners, forming Savage Claw Mode and Sonic Wing Mode. Prime himself came packaged with an alternate Super Mode head and his leg armour in order to complete his appearance in each of these forms. Additional Super Mode pieces were not created for this line, as that wasn't the point.
Throughout the first two seasons, Optimus Prime has led the Autobots to many victories, such as stopping Megatron from controlling the crystal of power, stopping the Dinobots' rebellion by saving Grimlock, defeating Devastator with his detach arm, helping capture Nightbird, rescuing Blaster and Cosmos from the Decepticons on the Moon with the help of Omega Supreme, and helping save Perceptor and the other Transformers from the cosmic rust disease.
Part of the eighth wave of TakaraTomy Go! toys, Optimus Exprime is capable of changing from a robot to either a train or (something resembling) a dragon and back again. He can also form the torso of either DaiKenzan (with Kenzan forming the upper torso, head, and arms and Gekisoumaru forming the legs) or DaiGekisou (With Kenzan and Gekisoumaru reversed from their roles in DaiKenzan).
Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
The figure also comes with two gun accessories, the "Eliminator Gun" and "Assault Blaster", which combine into the "Mega Striker", a rifle that closely resembles the one used in Dark of the Moon. The separate guns also have a MechTech-style transformation, and pulling a lever transforms them into alternate crossbow-like shapes. In "battle vehicle mode", the sides of the truck are rotated up, and the guns can be attached by small pegs to holes in the modified smokestacks, or they can plugged into any of the standard connection points with their 5mm posts... except the ones on the hinge behind the cab, since those are supposed to be for his Energon battle blades.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
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