When you’re a Cybertronian robot-alien who could easily blow any human to bits if you wanted, having a license plate can’t be that important. Really, if you’re in car mode and a cop pulls you over for not having plates, and sees that you also don’t have a driver, and then perhaps sees you turn into a giant robot, what exactly is that cop going to do?
The Transformers Adventure Easy Dynamic Series release, titled "Big Optimus Prime", features extra paint details and has two additional Autobot symbols on his shoulders. He also includes a different scannable badge, which is compatible with TakaraTomy's Transformers Adventures app. Scanning this will unlock Big Optimus Prime in the collection list. Unlike the American release, Big Optimus Prime is packaged in a windowed box, instead of an an open package.
Another redeco of Deluxe-Class Dark of the Moon Prime, this release uses a darker grey, a less magenta-y red, and less gold on the front end. Included is the trailer originally available with the Chronicle release. The trailer holds up to seven MechTech or similar 5mm peg accessories. Four holes are located on the top-front end of the trailer, with another three inside. The door also folds down to become a ramp, and the inside of the trailer is big enough for several Legion or Commander Cyberverse toys, or one smaller-end Deluxe figure. Two C joint bars also run along the bottom of both sides.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. Ultra Magnus, who had high hopes for him, expels him and thus bars him from any position of the Elite Guard. However, Magnus pulls some strings so that Optimus could be captain of a strange Space Bridge repair crew composed of an old grumbler of a war vet named Ratchet, a fledgling Bumblebee, and his fellow cadet, Bulkhead. Optimus is given command of the starship Omega Supreme.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.
Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.
Part of the first wave of Prime Series 2 Cyberverse Commander Class toys, Optimus Prime is a smaller-scale toy, and features translucent plastic for his torso so that the toy can be illuminated using the electronic lights featured in the larger playsets. He comes with two translucent "battle cannon" weapons which feature multiple 3mm posts and ports, allowing them to be held by his hands, or store/mount onto numerous ports on his person. Additionally, he features a 5mm port for a trailer hitch.
Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash

When they could not reanimate him, they used his body as a lure instead, bringing the Autobots to their lab, where they are infected. As this "Hate Plague" began to spread across the galaxy, Sky Lynx retrieved a Quintesson, who fully restored Optimus Prime to life. Coating himself in Morgan's heat-resistant alloy, Prime reclaimed the Matrix from Rodimus and unleashed its concentrated wisdom to destroy the Hate Plague.

This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.
Stewing in a cell, Optimus blamed himself for their predicament, but he and the Autobots were soon rescued by Broadside and Sandstorm. Sandstorm and Optimus traveled through Cybertron's Old Slave Trails, only to find themselves ambushed by Runabout, who swiftly killed Sandstorm, and then the Decepticon was attacked by a Sharkticon, which lunged at Prime. Cold War Prime recovered to find himself in the care of a group of Autobot rebels including Hot Rod, Blurr and Kup. Though Optimus lashed out at Gnaw upon awakening, the other rebels quickly cleared up the misunderstanding, assuring Prime that the Sharkticon was their ally. They revealed to Optimus that Shockwave had been transmitting subliminal signals to increase Transformer aggression, readying them for war against an unseen foe. At this point, another rebel cell joined up with them with dire news: Shockwave had unleashed the Omega Sentinels on Iacon! Passive Aggression

Most notably in terms of new tooling, the panels on the undersides of Powermaster Optimus Prime's forearms feature slots under the fists, which allow the guns to tab in and be held much more stably than with Ultra Magnus. And due to the amount of empty space in the cab area in vehicle mode, Powermaster Prime can fully transform without the need to remove his head.
Optimus Prime's character returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in seeking and destroying remaining Decepticons on Earth. At the beginning of the film, the massive Decepticon Demolishor is rampaging through Shanghai, China, and Optimus parachutes out of a plane to take him on. Before he is killed, Demolishor tells them that the Earth is "not theirs to rule" and that "the Fallen shall rise again". At the NEST base, Optimus tells Theodore Galloway that they do not know what The Fallen is and that if they are asked to leave Earth, the Autobots will comply. When the remaining Allspark shard is stolen, Optimus asks Sam for his help in convincing the Earth's leaders to allow the Autobots to stay, but Sam refuses. When Megatron is resurrected and Sam, Mikaela and Leo Spits are kidnapped, Optimus and Bumblebee attack the Decepticons holding them. Optimus fights Megatron, Starscream, and Grindor on his own to protect Sam in a forest. Though he manages to kill Grindor and rip Starscream's arm off, Optimus is ultimately killed by Megatron. His last words were for Sam to run. His body is taken to a military base where Galloway orders the Autobots to bring his body back to Diego Garcia. Meanwhile, Sam hears from Jetfire that "The Fallen" is an ancient Prime and that only a Prime could kill him. He also said that the Matrix of Leadership may be able to revive him. After a long battle with the Decepticons in Egypt, Sam resurrects Optimus using the Matrix, but it is subsequently stolen by The Fallen. Because Optimus is still weak, Jetfire offers to sacrifice himself to help. Ratchet and Jolt convert parts from Jetfire into a jet mode for Optimus. Optimus flies over to the pyramids and destroys the Sun Harvester. After severely damaging Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, he thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.

Optimus Prime appears as leader of the Autobot forces in the Transformers: Timelines story "Shattered Glass" by Fun Publications. When Cliffjumper, the Generation 1 character from a parallel universe, is seemingly discovered alive, Optimus welcomes his old friend back to the Autobot fold. After learning that Clffjumper is not the evil Autobot he remembers, he shoots Cliffjumper and leaves him to fend for himself in the Rad Zone. Optimus plans to launch his new warship, the Ark, to conquer Earth, but Cliffjumper aids Megatron's heroic Decepticon forces in a successful attack on the Ark's launch platform.[175]


The use of a G1-based Orion Pax design and an Aligned-based Optimus Prime design with Movie Optimus Prime packaging art makes it hard to know where on the wiki this should go, but given the general movie-themed bent of the Tribute line, we're putting it here. Continuing the tradition, the 2-pack was first released in some Asian countries like Taiwan without any prior announcement from Hasbro itself. A few months after the 2-pack's release, Tribute Optimus Prime & Orion Pax saw worldwide release through Amazon, including an Amazon Japan listing bearing a The Last Knight ID number.
Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
The "Underbite Jetpack Takedown" Optimus Kreon uses the new 2015 style of Kreon hips and torso, with a hollow hip-peg and a central post inside the torso for increased grip... which also makes them incompatible with about four years' worth of Kreons. Based on his appearance in Robots in Disguise, he features a new version of the Optimus helmet, this time lacking a moutplate. He attaches to an included jet pack, armed with two pressure-launch missiles.

Smallest Transforming Prime was redecoed the following year for the second wave of the line, into a color scheme based on his Generation 1 cartoon appearance featuring brighter reds and blues, white thighs, yellow details on his bumper, and blue eyes and windows. This version of the figure was made available for a second time in the next wave ("Wave 2.5"), with a new anime-decorated version of the Combat Deck now available as a rare "chase" figure.

In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.
While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.
For Transformers: Age of Extinction, Optimus Prime initially transforms into a rusty 1973 Marmon semi cab-over truck and later on a new alternate mode in a blue and red Western Star 5700 Custom semi-truck.[31][32] After humanity turns on all Transformers, regardless of faction, Optimus and the other Autobots go into hiding. Eventually, they find themselves being hunted by a rogue organization called Cemetery Wind. Optimus is severely injured in a trap set by the group, while many of the other Autobots, including Ratchet and Leadfoot, are slain. An inventor, Cade Yeager, comes to Prime's aid and helps restore his health. After uniting with a small band of Autobots, Optimus faces Lockdown, a ruthless bounty hunter allied with the humans, and KSI, an organization that produces man-made Transformers. Optimus is captured by Lockdown, but the Autobots rescue him. Optimus is quickly losing faith in humanity, but at the urging of Cade, chooses to stay and fight a resurrected Megatron and his new army. Prime awakens the ancient Dinobots, and rides a newly tamed Grimlock into battle through Hong Kong. He kills Lockdown and Harold Attinger at the film's climax as revenge for killing many of his friends, including Ratchet and Leadfoot. At the end of the film, he leaves Earth and flies off into deep space, seeking to find out the truth about his mysterious Creators.[33][34]
The box seems to have been created rather hastily from the Japanese original. It is roughly identical to the Tomy release, but with the Japanese text edited out... mostly. Random Japanese text remains floating in space on the top of the back panel and underneath the "Jetwing Optimus Prime" name on the front. Curiously, the left flap has been rewritten to eliminate mention of NEST and the jetpack's ability to detach, while the right flap has been (badly) edited to remove all mentions of MechTech.

Being a brand new and intricate remake of the Autobot leader, MP-10 was used as the gold standard in terms of scale for future Masterpiece figures, with all the upcoming releases being sized to best match him. Much like his older incarnation, he was also cherished by collectors, generating heated debates on which version is the best one up to this day.[5]

Released to celebrate the Year of the Goat, Platinum Edition "Year of the Goat" Optimus Prime is a redeco of Generation 2 Laser Optimus Prime, featuring the same discs lacking the G2 Autobot logo found on the Robots in Disguise Scourge version of the mold, but otherwise keeping all the electronics from the original release. Like Year of the Goat Soundwave, Year of the Goat Optimus Prime features an awkward mix of orange, black, clear pink (in some parts including missiles, the discs, and even the pump!), some clear blue (the missile's tips), translucent plastic, and some hint of chrome silver (mostly his trailer parts).
The "Breakout Battle" set includes another take on a screen-accurate "Scrapyard Optimus Prime", featuring a brown paint wash on tan plastic. The set was a shared exclusive between Toys "R" Us, online retailers such as Big Bad Toy Store, and Myer in Australia. The set was released in Australia, Singapore, and Canada but never actually made it to retail in the U.S. The set also includes Rollbar and a Vehicon.
The original Hasbro stock photos depict him as having red paint operations on his kneecaps and the sunken ridges around his blue abs that the final product lacks. The photos on the cardback show him with a red Autobot symbol on his truck door and blue plastic instead of grey for the piece just in front of his rear tires. The back photo also depicts his side windows as being the same translucent orange as the front ones, when they are, in reality, a garish solid orange.
Optimus & Shreddicus were initially exclusive to San Diego Comic-Con 2017, where they sold out. A small portion of the run had been held for future sales: Hasbro Toy Shop put the set up for sale for about five minutes on August 14 before selling out. The remainder was available at HasCon 2017's exclusives booth, but again they burned through the stock very quickly.
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My 6 year old son has recently gotten into the classic transformers. He has asked for an original Optimus Prime for Christmas. I can’t bring myself to spend the money on an original 1984 model, but would like to know if the reissues from China (sample in the link) are quality products. I’m not looking for a masterpiece, but i don’t want something that will fall apart within a month or so. Thanks in advance for the helpOptimus Prime
Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
Main event time! Nitro figures are more like your traditional Generations/Power of the Primes deluxe bots. Standing at 7-inches, they feature increased detail, additional paint applications and all come with a core to unlock additional features. In addition to Barricade, Optimus Prime, and VW Bumblebee (this one’s my favorite of the entire line), the Nitro series will also have a Camaro ‘Bee.
Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space
Although no scannable badge is located at his robot mode, the badge was located at his combined mode's left shoulder. The badge was impossible to be scanned while in-package due to the obstruction of the spring-loaded combiner chest kibble. Speaking of impossible, the badges on the re-releases of the toy can't be scanned by the game. The instruction sheet amusingly replaces Optimus's last picture in the transformation process with Sideswipe.
This Optimus Prime is a redeco of the figure above, featuring red wheels and various Tech Spec-sque patterns on the legs & chest which can be decoded with their transparent red weapons, which is molded in a sprue similar to the ones used for the Arms Microns kits & Robots in Disguise (2015) Mini-Con figures. He can use any weapons included in this set, although his primary weapon is an axe.
This Trailer is identical to the original BeCool Trailer other than the stickers, and now comes with the trailer/launcher accessory from Bot Shots redecoed in blue with red stripes. While the vehicle mode sticker in his chest remains, the hand-holding and sleeping ones have been replaced by pictures of the launcher: one in base mode and one in trailer mode. He also comes with a sticker sheet for decorating the Trailer Base.
According to IDW Publishing's Transformers: Movie Prequel comic book, Optimus Prime and Megatron co-ruled Cybertron until Megatron began a war for control of the Allspark. Optimus formed the Autobots, a militia of civilian transformers sworn to protect the Allspark. Optimus fought back, willing to doom Cybertron itself to deny Megatron the Allspark. His reasoning was that a new homeworld could be rebuilt with the Allspark once Megatron was no longer a threat. He entrusted Bumblebee with the task of distracting Megatron at Tyger Pax long enough for the Allspark to be sent into space.
Nonetheless, I remain a big fan of Lego and although I think they have somewhat moved away from their roots with the excess of licensed products (and the earlier licensed products were, in my opinion, not very good because they contained too many specialized non-generic pieces that weren’t useful for generic building. But that situation is improved and in particular we have found the Star Wars sets to be of most value for generic building, because they generally have very few really specialized pieces (although to be fair the sets are most useful for building other spaceships, etc).
A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.
When Bumblebee, Hound and Spike brought a badly-damaged Starscream back to the Ark, Optimus struggled with the ethical implications of allowing Wheeljack and Ratchet to mess with the Decepticon's logic circuits, but gave them the go ahead. Starscream proved to be amnesic, and Optimus was able to take the opportunity to help him as much as possible, even physically preventing Megatron from retrieving his former lieutenant when Starscream opted to stay with the Autobots. Though Starscream left as soon as he regained his memory, Prime reflected that they'd learned that maybe it was possible to reason with a Decepticon. Redemption Center
The "robot mode" of Optimus Prime is where the pullback motor and working wheels of the toys lie. Optimus is sculpted in blue plastic, pre-posed in an odd crouching pose with zero points of articulation. His right knee is bent back, with his right arm touching his knee, while the left side has the leg forward and the left hand holding onto his butt. The toy is as sparsely painted as the truck, with light blue eyes and chest windows, gray hands and feet among other parts, and red forearms. Two panels on his back have red flame tongues on them.
In the movie, he starts out as a 1976 Camaro before modernizing himself. But the 2007 version (the fifth generation of the model) was a concept car-- you couldn’t even buy a new Camaro until 2009. They later switched to the production version for the 2009 sequel Revenge of the Fallen and he was yet another updated model for Dark of the Moon in 2011 (the SS model). In Age of Extinction, he appears both as a 1967 model and another new model of the current version. Finally, back in June, Bay tweeted that in next year’s The Last Knight, Bee would be a custom-built 2016 Camaro. Over the first two years of the relaunch, Chevy sold an astounding 140,000 Camaros and saw a 10% spike in the yellow model, thanks largely to our friend Bumblebee.
Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
There is also a smaller "Legends of Cybertron" Micro sized version of this Optimus Prime, without a trailer, and a Burger King Kid's Meal toy, again without a trailer. There is also a rotating sucker holder version of Cybertron Optimus Prime. Later releases of the Leader class and Micro class Optimus Prime were repainted in darker colors, supposedly representing Optimus Prime after the television story. This toy is called Galaxy Force Optimus Prime. A special metallic painted version of this toy was included with Megalo COnvoy in Japan.
Thanks to TFW2005 user Fc203, we have some screencaps from what appears to be a stop-motion review video featuring Studio Series Shatter, among other Transformers and non-Transformers toys. The screencaps give us a good look at her robot and alt mode as well as a few poses. Like her partner Dropkick, Shatter only comes with one alt mode. However, that alt mode is her car mode and not her aircraft mode; whereas Dropkick is the opposite. She also seems to be sporting a bit more of a generic head that isn’t quite movie-accurate, but the rest of the figure seems to pay a good deal of homage to her pre-jet mode on-screen model.

A re-release of the Leader Class figure from the Revenge of the Fallen line, but with retractable forearm hooks (as seen in his battle with Grindor) in place of the blades.[113] In addition, the figure comes with the unmasked head of Buster Optimus Prime and is painted with battle damage effects. A recording of Peter Cullen saying, "We must stop the Decepticons!" is played when his chest is pushed upward via a lever on his waist.[114] Fans have nicknamed this figure "Battle Hooks Optimus Prime" to distinguish it from the other Prime figures.[115]


Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
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