A Deluxe class toy of Prime in his Protoform stage. One of the first released movie figures, Prime's Entry Mode resembles a huge metallic asteroid. With this figure standing 5.5 inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/61 scale. This rock-like alternate mode has led some fans to sarcastically refer to the movie protoform toys as Rock Lords.


This Optimus Prime is an extensive screen-accurate redeco of the Dark of the Moon Supreme Class/Leader Class Striker retool, using the Ion Blaster accessory from the Buster Optimus Prime and the Toys R Us Japan-exclusive battle blade accessories. He also comes with the Knuckle piece and the Battle Hooks and uses the 2-2-1 articulated fingers featured from the second Asia Premium Series release. He also features a Japanese language sound box for his voice gimmick, replacing Peter Cullen's "I am Optimus Prime" voice line.

Towering at only barely over two inches, this was actually not just the smallest movie-verse Optimus but even the smallest transformable figure of Optimus Prime for a while - ironically enough, being even slightly tinier than the Smallest Transforming Transformers Optimus Prime - that is, until he was later "out-tinied" by two other cute super deformed versions.


Optimus was challenged to a duel by Megatron as a distraction while the Constructicons attempted to strike against Teletraan I. Heavy Metal War - Part 1 Concerned that the Decepticons might try to steal a new Energon related technology from a science facility, Optimus sent Blaster to infiltrate and protect the base. Espionage Optimus was impressed with Grapple and Hoist's plans for a Solar Power Tower, but thought it would be too difficult to defend from the Decepticons. The Master Builders Following the return of the Aerialbots from a trip to Cybertron, they told Optimus and Elita One about how they'd encountered Orion Pax and Ariel. Golden Age Optimus was among the Autobots affected after Megatron sabotaged their recharging chamber. Turned evil, Optimus was sent to attack Rutter Military Base and obtain a solar power satellite. He and the other Autobots were returned to normal by Sparkplug's attitude exchanger, and Optimus promised to repair the base. Attack of the Autobots
A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.
Optimus and Prowl received message from Skyfire of a coal transport in Africa, and discovered Megatron was using human slaves. Megatron detonated his coal mines with the world's largest explosion, killing the humans and forging the world's largest diamond — that he would use to as a lens for a satellite to focus the Sun's beams, melting the Rocky Mountains! Prime ordered Skyfire to attack the satellite, and Ratchet to build a square mile panel of metal to deflect the beam, blowing the satellite up. Satellite of Doom The Decepticons attempted to drain the Prudhoe Bay oil reservoir, causing volcanic eruptions and Russia to approach America, accelerating tensions between the countries. Optimus ordered razon gas to be pumped into the reservoir, returning the oil below and raising the Decepticons' aquatic drill. When Continents Collide

Early in the war, when he was still known by the name Orion Pax, the Autobot who would one day be known as Optimus Prime was ordered by Zeta Prime to escort the Decepticon Prisoners Wrack'n'Ruin in a prisoner exchange, while accompanied by Nightbeat and Alpha Trion. As the group made their way through the Rust Spot, they encounter Slicers and had to fend them off. Orion Pax and his group eventually made it to their meeting spot with the Decepticon Bludgeon, only to be ambushed by the Decepticons. In the confusion, Alpha Trion was taken prisonner, and Orion Pax set off to rescue the elderly Autobot. He and Nightbeat succeeded in returning Alpha Trion under the protective custody of Zeta Prime, but Orion was himself captured in turn. Strapped to a shuttle aimed to crash into Iacon, Orion's fate seemed uncertain. Orion's Gambit
In Transformers: Decepticons, Optimus Prime lands on Earth along with the other Autobots to stop the Decepticons. Optimus does not appear until Megatron is released and Starscream escapes with the Allspark. Optimus fights Megatron, but is defeated and is killed while Megatron gives chase to his traitorous second-in-command. In the 2009 Revenge of the Fallen video game by Activision, Optimus Prime is among the playable characters.[20]
The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.
One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.

Rodimus Prime is a fictional robot superhero character from the Transformers robot superhero franchise. He was formerly known as Hot Rod and was first seen in The Transformers: The Movie but was reformatted into Rodimus Prime when he received the Autobot Matrix of Leadership from his mentor, Optimus Prime, the leader of the Autobots, and assumed the role of the movie's protagonist. Hasbro has used the names Autobot Hot Rod, Rodimus, and Hot Shot as replacements for later characters, due to trademark issues with the name Hot Rod. His alternate mode varies between depictions, but usually possesses a red, yellow, and silver paint job.


As a 25th anniversary set, Prime includes several new pack-in bonuses: a reprint of the first issue of the original Marvel comic book, a DVD containing all three parts of the animated series pilot "More than Meets the Eye", and three desktop wallpapers, and a battery-powered Autobot symbol that plays transforming sound effects, part of the first version of the Transformers theme song, and three voice clips performed by Peter Cullen: "I am Optimus Prime!", "Autobot, transform and roll out!" and "Megatron must be stopped, no matter the cost." There are some reports that the Autobot symbol could be worn out or damaged during the time of purchase.
The mid-range Voyager class Movie Optimus Prime toy transforms into an amalgamation of the Kenworth W900 and the Peterbilt 379, making this toy fairly inaccurate to the actual vehicle Optimus Prime turned into. Because of the smaller size and lessened complexity, the Voyager class Optimus Prime features a significantly different transformation sequence compared to the Leader class toy, and indeed, the actual CGI design. However, as the actual truck cabin no longer forms his chest, the cabin now features a small interior with opening doors and a non-removable cowboy-hat-bedecked driver figurine that flips out of the seat when the driver's side door is opened.
This figure was designed by Yūki Ōshima and produced by KT Figure Collection. The figure is actually a mini bust of Optimus Prime, which includes the head and the upper body without arms. The chest design comes with translucent blue windows and a grill on the midsection. There is also a button in the back. Pushing the button will open the chest and cause the Matrix to emerge, similar to the scene in The Transformers: The Movie.

Hot Rod first appeared in the Headmasters limited series as one of the Autobot crew led by Fortress Maximus. He became a Targetmaster in the fourth and final issue of the series. However, his Targetmaster partner is called Sparks, instead of Firebolt (though the UK comic would occasionally call him Firebolt). Hot Rod made sporadic appearances, with a few UK stories starring him as the lead, but most of those were set in the past or future. Kup's Story revealed the first meeting between Kup and Hot Rod, and how Hot Rod's influence shook Kup out of depression; and Ark Duty starred Hot Rod and set up the creation of Autobot City. Hot Rod debuted in the main continuity after the loss of many wars to the Underbase powered Starscream, as part of Fortress Maximus' group. He served as an eager soldier who idolized Optimus. However, he was killed during the Decepticon ambush on Klo in the last issue of the Marvel G1 comic, only to be resurrected by Prime and the Last Autobot.
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
Optimus Prime was originally known as Orion Pax, a police captain from Rodion. An encounter with a pre-Decepticon Megatron would change the course of his life, teaching him that freedom was not just the right of all "civilised" beings, but of all sentient beings, and causing him to publicly reclaim the name "Autobot", previously used only at Cybertronians as a derogatory term, before the corrupt Senate.
The Autobots helped repair a Smitco Oil Refinery site which the Lazarus-controlled Transformers had attacked. Optimus had no answer for Spikes accusation that the Transformers' presence on Earth was responsible for the destruction. When Megatron's activities at Lazarus's base were spotted by the military, Optimus insisted on the Autobots going in without backup. They discovered Megatron in the middle of a plan to reformat Earth into a new Cybertron using a cyber-virus. Optimus rejected Megatron's suggestion he should just let it happen, but while the two factions fought, the human military unleashed Operation Clean-Up, dropping a bomb on them. Prime Directive #3

Part of the first wave of Age of Extinction: Generations Voyager Class toys, "Evasion Mode Optimus Prime" is an all-new figure based on the character's initial form in the film, transforming from a cab-over semi truck into a robot mostly similar to his previous movie design. The truck mode is heavily based on Generation 1 Optimus Prime's White Freightliner WFT alt mode in both sculpt and deco, although it draws a few details, such as the singular smokestack and wheel designs, from the heavily faded Marmon 97 seen on-screen. In robot mode, he sports faux-kibble windows and, amusingly, two false smokestacks. Unfortunately, due to being used with the transformation, he lacks the real elbow joint on the arm, which makes the lower section of the arm the only poseable section. Also, Optimus can wield weapons with longer posts while his arms are in a "default" 90° position.


The first release in the Asian-exclusive Asia Premium Series toyline is an extensive redeco of the previously-Japanese exclusive Striker Optimus. He features a comprehensive paint scheme directly based on Jetpower Optimus Prime, with blue pinstriped flames, lots of silver paint, and vacuum metallized parts, although his hands are left unpainted in favor of painting his mirrors silver. Along with his standard accessories, he also comes with 2 battle blades, which were previously exclusive to Toys"R"Us Japan. He features the "We must stop the Decepticons!" voice chip, but batteries are not included. Rather helpfully, his instructions are supplemented with text instructions written in English for all the steps, as well as the additional photographs used for the previous Striker Optimus toy.

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Released as part of a collaboration between Transformers and Primitive Skateboarding, this figure is a black repaint of the Titans Return Powermaster Optimus Prime, with the deco somewhat resembling Nucleon Quest Super Convoy, but with some gold trims and Primitive Skateboarding markings partially designed by Primitive Skateboard founder Paul Rodriguez. He also comes with an extra ramp and skateboard accessory that resembles the one Daniel Witwicky used in The Transformers: The Movie, which Shreddicus Maximus (or any other Titan Master) can attach to. The ramp can also form Optimus Prime's gun.

First Edition Optimus Prime is, as his title suggests, the first toy available to the public from the Age of Extinction toy line. Prime is an all-new Leader Class-sized figure, featuring his new Western Star "5700 OP" concept truck vehicle mode and his updated robot mode from the film (well, mostly based on his initial design rather than the final design in the movie). His transformation is much simpler than his counterparts from the previous three movie lines, being billed as transforming in "15 easy steps." His torso, shoulders, upper legs, and the vehicle mode grill are all completely chrome with the exception of minor blue and red details painted on his chest. However, this comes at the expense of his smokestacks and wheels being bare gray plastic, whereas they are chromed in the film. His simplified transformation also comes at the expense of having a very bulky "backpack" of kibble composed of the rear of the truck cab and the fuel tanks, limiting his shoulder and hip articulation. However, his Truck kibble can be detached from the main figure to form the majority of his vehicle mode on its own.
I am so not in for this, it will still look arguably better then MP-01. But the true MP Optimus Prime is MP-10. This new one is all about animation, and the backpack is pretty huge. MP-10 has a built in part for weapon storage... it was not actually needed. Idk about this new direction. I’ve been pretty much exclusively 3rd party and older MP’s. This new style of lavishly G1 animation is not for me. MP-10 was the standard and the perfect blend. For whatever reason Takara is/has been pushing a new direction that a good majority don’t really want to go in on. See Transformers 3rd party market. If there wasn’t a itch that needed scratching it wouldn’t exist.
I am so not in for this, it will still look arguably better then MP-01. But the true MP Optimus Prime is MP-10. This new one is all about animation, and the backpack is pretty huge. MP-10 has a built in part for weapon storage... it was not actually needed. Idk about this new direction. I’ve been pretty much exclusively 3rd party and older MP’s. This new style of lavishly G1 animation is not for me. MP-10 was the standard and the perfect blend. For whatever reason Takara is/has been pushing a new direction that a good majority don’t really want to go in on. See Transformers 3rd party market. If there wasn’t a itch that needed scratching it wouldn’t exist.
A Japanese TV Magazine exclusive, this release of the Super-Con class Prime toy has almost all of his parts cast in translucent coloured plastics—hence the 'crystal' moniker—representing the character's disembodied spark after his destruction in the Armada cartoon episode "Crisis" and resurrection in "Miracle". What that means for poor Over-Run (or "Surge" in Japan), also cast in translucent plastic, we couldn't say! Available via mail-order, only 5000 pieces were distributed in October of 2003.
An undocumented transformation step includes flipping Optimus Prime's knees out in vehicle mode to form a back bumper with tail lights. Oddly, the toy itself and the package art show Optimus Prime with four fingers on each hand, while he has 5 fingers in the video game. The vehicle mode pictured here is minimally mis-transformed: The exhaust pipes have not been rotated to hide the indentations against the vehicle body. The instructions show the rifle being plugged in by its shorter peg, but the packaging depicts the rifle stored by its grip, which keeps the weapon higher off Prime's body, but is also more secure.
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
Note: Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor and a stepup/stepdown transformer (the electrical kind) with advice from an electronics specialty shop is recommended.
Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.
After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
In the animated series, Optimus is able to fire short-range optic blasts, project holographic maps, and deploy hydro-foils, designed by Wheeljack, to traverse bodies of water with ease. In the animated series, Optimus was also given the ability to retract his right hand unit and replace it with a glowing axe.[7] Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series's version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series's version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz. In the Marvel Comics series, in addition to these characteristics, Prime is secretly plagued by self-doubt and a conflicted sense of pacifism that often makes him an extremely reluctant warrior.
Optimus pondered Sunstreaker's whereabouts after noticing that he had been absent from Autobot headquarters for longer than expected. The answer came through Blaster, who relayed a message from Megatron; Sunstreaker was the Decepticons' captive. Megatron demanded that the Autobots surrender, or else Sunstreaker would be destroyed and rebuilt as a Decepticon! The Autobots refused to give up without a fight, but Optimus took care to explain the threat they were up against before a rescue party headed out. Optimus told Sideswipe, Slag and Sludge of Devastator's combiner nature, and warned them not take the danger he posed lightly. The rescue squad failed in liberating Sunstreaker, and were captured themselves. The Autobots were shaken by this turn of events, but Optimus was able to think up a new plan to trick the Decepticons. He ordered his Autobots to build a hollow statue of Devastator for him and his soldiers to hide within. Optimus then wrote a letter explaining that the statue was a peace offering for the Decepticons, and the completed decoy was placed before the Decepticons' base. The ruse worked, and Optimus and his troops burst forth from the false Devastator after the Decepticons had let down their guard. An all-out brawl between Autobots and Decepticons followed. The fight came to an end when Megatron attempted to down Optimus with his fusion cannon, only for Optimus to deflect Megatron's beam back at him by bouncing it off a reflective piece of metal. With the Decepticons defeated, Optimus ordered his troops to retrieve their wounded and return to Autobot headquarters. The Autobots' Secret Weapon
But it is scary to think that there is a strong possibility they will look at redoing almost every Masterpiece now if this is a success. The MP+ releases have me feeling tired. I don’t have to get them but I have a completionist mentality. But a redo... I’m almost ready to check out of MP completely. I waited so long to get six seekers done pretty well to me. Now there’s a chance they will redo them. And soundwave. I sure hope I’m just being a worry wart.

Available in a two pack set with Battle Changer Megatron, this Optimus is largely the same as as the single release, with some minor differences. He uses a new "double harness" piece on his torso instead of using two harnesses, leaving more space for his head to grip the neck-post. He also has different windshield decals, and his reds and blues are slightly darker. And, most obviously, he has an additional buildable trailer, though it doesn't really attach to the truck mode in any meaningful way.

Part of a cross-promotion between Toyota and TakaraTomy, the deluxe-sized FJ Optimus Prime transforms into an FJ Cruiser, with his axe weapon becoming the vehicle's spare tire. The vehicle mode's body panels come packaged on the sprue, and can then be clipped onto the core figure. The mass retail release of FJ Optimus includes yellow and white panels, whilst further color variations were available when purchasing an FJ Cruiser at Japanese Toyota dealerships. As is typical of TakaraTomy exclusives, these variants came in grayscale packaging.


After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.
Optimus was checking up on the Autobots' ongoing energy collecting campaign when Wheeljack informed him that a disturbance in Sector 33HM of space-time would eventually cause major problems in its time-stream. Optimus assigned the investigation of this disturbance to Bumblebee, then noted that Hot Rodimus had not completed his latest report, communications with the young Autobo having been lost while he was on his own mission. With a brief inspirational speech, he urged his subordinates to redouble their efforts in maintaining harmony throughout reality. Little did Optimus suspect that in his own universe, Megatron was planning a coup against the Autobots... Uprising
This straight reissue of the original Optimus Prime figure was released in Hasbro's European markets in the early 1990s, at the same time as many other Generation 1 figures were being re-released as "Classics". Oddly, although he shares their golden packaging, Prime is not actually identified as a "Classics" figure anywhere on his box, but is generally considered to be part of the sub-line for simplicity's sake.
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