Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.
Transformers: Tribute Optimus Prime is a redeco of the 2007 Leader Class toy, to commemorate the 10th anniversary of the live-action film series. While the deco's paint mask is the same as the said figure, he features a more saturated blue and red, and chromed feet/front grills which was used for the MA-21 redeco, and he also features chrome on both sides of the stomach. While the Hasbro stock photo shows that his feet are slightly mistransformed in robot mode, the Takara stock photos shows his feet correctly flipped out.
In "Mission Accomplished", Optimus is pressured by Sentinel to tell Ultra Magnus that his story about the Decepticons is untrue, but he refuses. Meanwhile, the on-board computer plots a train infused with a shard of the Allspark. When Ultra Magnus and Jazz set off there, Optimus suspects that the Decepticons are luring them into an ambush and rushes to their help, though Sentinel Prime tries to detain him. At first, Ultra Magnus doesn't believe him, but a short time later, Optimus is proven right as Starscream falls from the sky after being blasted by Megatron, much to Sentinel Prime's astonishment and fright. Starscream turns out to be alive, inflicting injury on Ultra Magnus. Optimus takes the affair into his own hands momentarily and, with Sentinel's aid, manages to apprehend the Decepticon. While Sentinel Prime deflects Starscream's shots with his power-shield, Optimus succeeds in taking Starscream by surprise and handcuffing him. When the shackled Starscream is delivered to the Elite Guard spaceship, Ultra Magnus admits Optimus Prime was right and allows him to stay on Earth in order to seek out the other fragments of the Allspark.
In time-honored tradition, Prime's instructions depict the toy with an alternate "pretooled" head – in this case, a version with the faceplate deployed, used on the Platinum Edition and "Rusty" releases of the figure (see below). Additionally, his packaging stock photography depicts him with extra white/silver paint details, especially on his chest and wheel rims, as well as having gray upper arms with red details, among other differences.
Prime: First Edition Matrix of Leadership Optimus Prime converts from robot mode to his truck mode. He comes with a gun than he can wield with his hands, as well as peg onto his hitch in vehicle mode, with different pegs for either configuration. Similar to a previous Optimus Prime toy, he features some faux-kibble in the form of his actual windshield chest being covered by sculpted panels featuring his characteristic windshield-chest. His arms are slightly longer than his original design's arms.
The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). Another is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).

In this universe, Optimus Prime transforms into a fire engine. The front section of the vehicle detaches and becomes Prime himself, armed with "Blaze Blaster" cannons. To attack, he is able to use his headlights, known as the "Fire Flash" attack, and leg wheels, known as the "Gyro-Strike". The rest of the vehicle transforms into a mobile battle station/refueling port/communications array and can combine with Prime as additional weapons and armor, forming his super mode referred to as "Super Fire Convoy". The ladder/hose section houses Prime's Power Stream water cannon, capable of shooting freezing streams of water, called his Blizzard Storm attack. It also contains a quartet of rocket launchers. In super mode, his feet contain missile launchers than can mount to the shoulders of his regular robot mode. In this mode, he can fire his fists for his "Flying Fist" attack.
Similar to the Activators toyline, One-Step Changer Optimus Prime features a spring-loaded transformation. He features swivel articulation in the head and both arms. He shares a similar (not identical) transformation with his fellow One-Step changer, Hound. Also, due to his transformation scheme, his shoulders can be pushed forward (the arms is pushed on the same time), which also allows him to wield a close ranged weapons with longer handles with both hands.
While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.

Available exclusively from Japanese clothing company A Bathing Ape in 2014, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a green color scheme matching the Convoy Reissue BAPE Ver. of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.
This Optimus Prime is a redeco of the figure above, featuring red wheels and various Tech Spec-sque patterns on the legs & chest which can be decoded with their transparent red weapons, which is molded in a sprue similar to the ones used for the Arms Microns kits & Robots in Disguise (2015) Mini-Con figures. He can use any weapons included in this set, although his primary weapon is an axe.
We say "intended", because in actuality, the thing appears to have been produced in such huge quantities that it's wound up being made available in loads of other places—it was handed out at San Diego Comic-Con 2011, offered as a free giveaway with any order that included Transformers toys on Hasbro Toy Shop), as a free gift on the cover of the Awesome Autobots Activity Book, and came as a free gift attached to, of all things, issue #240 of the UK children's comic, Doctor Who Adventures (but not the UK's Transformers comic, you'll note!).

The conclusion to the storyline was forestalled when Hasbro retracted 3H Enterprise's license, but an explanation can be found in issue 8 of the Transformers Collectors Club magazine, Cybertron/Robots in Disguise. In this issue, Prime tells the tale of how Unicron's forces were defeated in the last battle by Optimus Primal's forces and Unicron disappeared into the black hole opened in Transformers: Energon. Combined as Omega Prime, they could not escape fast enough, and were sucked into another dimension.
This minor redeco of the Optimus Prime Launcher features grey wheels, blue optics, and added red paint on its upper arms, while the launcher has grey plastic in place of black, smaller Autobot symbols on its sides, and gold paint on its interior instead of silver. The stock photography on the packaging depicts Optimus with a blue stripe on his built-in "trailer", which was omitted in the final product.
General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01
By the ‘90s, the genre had begun to fade, and boys' minds turned to more high-impact action, often centered around mutants, monsters, and karate. Hasbro saw potential in the embers of the Transformers brand, and turned it over to newly-acquired subsidiary Kenner for a jump-start. Kenner threw out all the old rules, and invented a line of Transformers that were more poseable, more feature-packed, and more exciting. Backed by a high-tech CGI cartoon, Beast Wars turned the brand around, making Transformers a bestseller again.

Hybrid Style Optimus Prime is an insanely detailed and complex transforming toy, created under the supervision of famed mecha designer Shōji Kawamori. Standing only three and three-quarter inches tall in robot mode, the figure is partially constructed from die-cast metal and features one of the most complex transformation sequences ever seen on a Transformers figure of its size. Alas, the small size of the figure also works against it, as it required several design concessions that resulted in (if we're being nice about it) an unimpressive cab mode.

In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.
When Optimus transforms, his cab becomes an ion blaster and his trailer disconnects, forming a combat deck. The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[4] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
Designated "Optimus Prime" rather than the traditional Japanese "Convoy", this figure is a redeco of the previous Music Label Convoy figure into the character's traditional red, blue and silver color scheme. Unlike previous re-issues of the mold, iPod Optimus Prime's sports a paint application similar to KissPlayers Convoy, having its ABS/PVC parts painted over with a thin layer of his iconic red, white (silver if you will) and blue motif paint applications (with the exception of his iPod docking trailer). This includes his trailer, though the effect is somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three "Optimus Prime" logos. The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this is largely covered when an iPod is inserted. The figure comes in identical packaging to the original Music Label Convoy, save for the addition of a sticker illustrating the different color of its contents.
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
The Autobots helped repair a Smitco Oil Refinery site which the Lazarus-controlled Transformers had attacked. Optimus had no answer for Spikes accusation that the Transformers' presence on Earth was responsible for the destruction. When Megatron's activities at Lazarus's base were spotted by the military, Optimus insisted on the Autobots going in without backup. They discovered Megatron in the middle of a plan to reformat Earth into a new Cybertron using a cyber-virus. Optimus rejected Megatron's suggestion he should just let it happen, but while the two factions fought, the human military unleashed Operation Clean-Up, dropping a bomb on them. Prime Directive #3

Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.

As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
My 6 year old son has recently gotten into the classic transformers. He has asked for an original Optimus Prime for Christmas. I can’t bring myself to spend the money on an original 1984 model, but would like to know if the reissues from China (sample in the link) are quality products. I’m not looking for a masterpiece, but i don’t want something that will fall apart within a month or so. Thanks in advance for the helpOptimus Prime

As with other earlier Cyber Series figures, Optimus Prime had a rather strange release cycle. At first, he only retailed exclusively in Asia and Latin America, with the closest to a U.S. release being in limited quantities from online retailer BigBadToyStore.com. He did, however, end up being available in the Universal Studios Theme Park, and also later as a Walgreens exclusive.


Categories: Character stubs missing fictionStubCharacter stubs missing video gamesAction MastersAlternity AutobotsArmada AutobotsAutobot leadersBeast Machines AutobotsBeast Wars AutobotsBeast Wars: Uprising AutobotsCloud AutobotsCombinersConvoysDimension hoppersDreamwave Generation 1 AutobotsEmperors of DestructionGeneration 1 AutobotsGeneration 2 AutobotsGeneration 2 Go-BotsGhostsGladiatorsGT charactersHall of Fame charactersHenkei! Henkei! AutobotsMatrix bearersMulti-component TransformersPowermastersPrimesRevenge of the Fallen AutobotsRulers of CybertronTransformers with three modesTransTech AutobotsUnited AutobotsZombies
I agree with Aidan but would expand on his point. It’s not just that the sets seemed bigger; they were. As the relative complexity of sets has increased, so too has the piece count, but there has been an overall decline in the size of the models due to increased build complexity and a corresponding reduction in size of the pieces required to create such detail. The negative affect on perceived value in this is apparent, though I would argue, misguided when one considers the build quality and detail of new and recent sets.
In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
In a later scene, Hot Rod fled the city with Kup and the Dinobots when Galvatron, a recreated Megatron, attacked the city again, this time only smaller, after being reformatted by Unicron and taking revenge on Starscream. After meeting up with the other Autobots after a series of adventures on the planets Quintessa and Junk, Hot Rod returned to the other Autobots and rushed to Cybertron to save it from being eaten by Unicron. Facing Galvatron inside Unicron's body, Hot Rod was able to get his hands on the Autobot Matrix of Leadership in the confrontation, as the voice of Optimus Prime was heard saying, "Arise, Rodimus Prime". The power of the Matrix reformatted Hot Rod into Rodimus Prime, maturing him, giving him a larger body, deeper voice, and different vehicle mode. It also destroyed Unicron's body, bringing the events of the film to a close with Rodimus Prime as the new Autobot leader.

The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation One Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, as has various other decos, replaced by copper.
In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer
Optimus and Bumblebee snuck into the Decepticons' base, and found their enemies upgrading themselves with Autobot parts. The pair took offense to this, and Bumblebee set about sabotaging the process. Megatron wound up tripping on some gumballs thanks to the Autobot's mucking about, and Optimus congratulated his fellow Autobot on a prank well done! Intro!
This figure was originally conceived by Hasbro to be another character (exactly who is unknown), rather than Optimus Prime, but Takara insisted that the toy be made into Optimus to help it sell well in their markets, as the vehicle mode was no particular draw, given its scarcity in Japan. Reportedly, the figure cost twice as much as other Alternators to construct, so Hasbro had to bow to this demand so Takara would help fund it. Ironically, Takara eventually wound up soliciting the figure not as Prime, but as his Super-God Masterforce lookalike, Ginrai (perhaps connected to the Powermasteresque headsculpt), before its Japanese release was cancelled and moved over into the Kiss Players toyline (see below).
This version of Ultimate Class Beast Hunter Optimus Prime is exclusive to Cybertron Con 2013. While Prime itself is unchanged, he has been packaged in the box with his backpack plugged into his back, allowing the cannons to rotate when his spiky stomach-fenders are pushed down. The box itself also has slightly different text and graphical layouts, is encased in a large, slip-on outer covering, and features a designated number as part of the Thrilling 30 line.
Rodimus also appeared in the Dreamwave Energon Comic. In this continuity Rodimus's history in unclear, but he seems to be a veteran Autobot assigned to Earth. He acts as a mentor to many of the less experienced Autobots: for example he was the first to congratulate Ironhide when he overcame his fears to defeat Tidal Wave. He was one of the defenders of Toronto alongside Hot Shot, Red Alert, Hoist, Beachcomber and Thrust, battling against Divebomb and a swarm of Terrorcon clones before receiving help from a very unlikely source - Megatron, resurrected in a new body by Optimus Prime. The subsequent counterattack routed the Terrorcons.

Later, Optimus pursued Megatron to Earth to stop him from pillaging the planet's energy resources. Prime's loyal team of Autobots clashed with Megatron's Predacons on many occasions, stopping their schemes with the aid of Koji, a human whose father had been abducted by the Predacons. Prime and Koji went on to form a strong friendship, although Prime blamed himself for Koji's father's abduction. Optimus proved his bravery on many occasions, battling and defeating Sky-Byte in an underwater duel and personally rescuing Side Burn from a Predacon trap. Later, when Megatron targeted a tanker truck to scan as the alternate mode of the final protoform, Optimus Prime leapt into action in order to save the truck's human driver and, as a result, the tanker, Prime and the human were all scanned. With an infusion of Megatron's spark energy to complete the concoction, Scourge was born, emerging from his pod as a dark twin of Optimus Prime. Prime's pleas to make Scourge remember his original Autobot loyalties fell on deaf ears.

By the ‘90s, the genre had begun to fade, and boys' minds turned to more high-impact action, often centered around mutants, monsters, and karate. Hasbro saw potential in the embers of the Transformers brand, and turned it over to newly-acquired subsidiary Kenner for a jump-start. Kenner threw out all the old rules, and invented a line of Transformers that were more poseable, more feature-packed, and more exciting. Backed by a high-tech CGI cartoon, Beast Wars turned the brand around, making Transformers a bestseller again.
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.
After their own Optimus Prime disappeared, Scavenger and Smokescreen discovered an alternate version of Optimus Prime lying unconscious and barely alive in Autobase Earth. Though Red Alert did what he could, the mysterious Prime reactivated only long enough to utter a cryptic statement about the walls crumbling and the coming of chaos, then died. Worlds Collide, Part 1 of 4

Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. Unlike in all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.

Super class Energon Optimus Prime transforms into a Cybertronic short-nosed truck cab. A switch on his back offers four selectable sound effects, each one corresponding to one member of the Prime Force, the four drone vehicles contained within Prime's parallelogram-shaped trailer. A tiny, slightly recessed button above the switch activates the sounds. When Prime transforms to robot mode, the trailer stands upright to become a launch base of sorts for the Prime Force, with three of the trailer's four storage compartments featuring launching mechanisms that propel the vehicles into action. The Prime Force consists of Fire-1, a fire truck with an extending ladder and rotating turret; Copter-2, a helicopter with spinning rotors; Digger-3, a drill tank with a gear-wheel-activated spinning drill; and Submarine-4, a submarine with opening capture claws beneath its bow. The four interchangeable drones can combine with Prime to create his Super Mode; any drone is capable of forming any limb. When in Super Mode, Prime's chest panels are opened, in turn pressing a button on his side that creates more electronic sounds and lights up a red LED in his chest, representing the Spark of Combination.
Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.
The figure features newly redesigned hip ratchets to make both robot and combiner mode stable, which were also installed in both TakaraTomy's Motormaster, Grand Scourge, and a revision wave of Hasbro's Motormaster. The pegs that Legends Class Rodimus (or Blackjack) attach to have also been slightly modified to provide a tighter fit, making the latter toy much less prone to falling out.
A later prototype/mock-up was much closer to the final product but still has some noticeable differences, such as a head with much larger antennae, longer smokestacks and a front grille section that includes the rectangular section that would sport the "Freightliner" logo on the real-life truck (on the final toy, the rectangular section is part of the hinged upper section that includes the windows). It would have also been possible to attach the ion blaster to either of his shoulders.[12]
China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
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