Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.
As the Autobots were having trouble with Rumble, Optimus Prime told them try to use his earthquakes to their advantage, which led to the end of the Decepticon. Prime subsequently ordered the Aerialbots to combine and save Grimlock and Roadblock from falling off a cliff. Wolves As they got closer to the Cobra Terrordrome, however, Prime started regretting getting the Autobots involved with the humans' war. He offered to carry G.I. Joe across the water separating them from the Terrordrome, but told them that Autobots only fight if they have no choice, and they had no reason to fight anymore. Moments later, he saw that Cobra were using innocent prisoners as human shields, and Duke added that anyone who Cobra didn't enslave, they murdered. Filled with righteous anger, Optimus Prime ordered his troops to roll out. Trenches
One detail not reflected in most of Hasbro's photos is that the sun visors above Prime's windows are mounted on ball joints and can be positioned like they are in his CG design. The hood halves on his arms can slide up on their hinges and the blue panels at the back of Prime's lower legs can be pulled out slightly as well for further screen accuracy.
This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!
Once combined, DaiKenzan has three new phrases (spoken in Kenzan's voice), while DaiGekisou has four (in Gekisoumaru's voice). In either combined form, pressing and holding the button activates an additional, longer phrase for their "final attack". DaiGekisou is armed with a scissors-esque "shuriken" made from combining Optimus Exprime's two swords, while DaiKenzan simply wields them separately.

This figure was designed by Yūki Ōshima and produced by KT Figure Collection. The figure is actually a mini bust of Optimus Prime, which includes the head and the upper body without arms. The chest design comes with translucent blue windows and a grill on the midsection. There is also a button in the back. Pushing the button will open the chest and cause the Matrix to emerge, similar to the scene in The Transformers: The Movie.


Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
By the ‘90s, the genre had begun to fade, and boys' minds turned to more high-impact action, often centered around mutants, monsters, and karate. Hasbro saw potential in the embers of the Transformers brand, and turned it over to newly-acquired subsidiary Kenner for a jump-start. Kenner threw out all the old rules, and invented a line of Transformers that were more poseable, more feature-packed, and more exciting. Backed by a high-tech CGI cartoon, Beast Wars turned the brand around, making Transformers a bestseller again.

Available exclusively from Japanese clothing company A Bathing Ape in 2014, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a green color scheme matching the Convoy Reissue BAPE Ver. of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.

Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.


the one the left was a design that i hated from the start. just doesnt look like what a Transformer is supposed be. the one on the right is almost there but not quite. a very welcoming design though. its what Prime should have looked like from the start. To say it is too 80s, well the first film should have taken place in the 80s, not present day. The Transformers are icons of the 80s. You make Cybertron in the future tense all futuristic and alien-ish and whatnot, but on earth you make it in the 80s.
Transformers Siege Greenlight will be released sooner than later, especially compared to exclusives from previous years. We have our first preorder up on Amazon.ca revealing two important points: who the exclusive retailer is and what the price point will be. Now we know that it will be an Amazon exclusive. While we only know for sure that this will be the case in Canada, it stands to reason that it will be an Amazon exclusive elsewhere to, which is great news since those are always the - Read More
Part of the first wave of Beast Hunters Series 3 Voyager Class toys, Optimus Prime is functionally an upsized copy of his Beast Hunters Series 3 Cyberverse toy, though with certain sculpted details based on his larger toys, the replacement of his ball joints with more robust ratchet joints, the addition of thigh swivels, and various deco differences. As a result, his complexity is lower than in his previous Voyager Class toys, but he ends up being much, much more massive.
Universe Optimus Prime is a redeco of the Robots in Disguise Scourge Spy Changer toy. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.

A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
Also, as a new feature, most figures include advanced "automorph technology", which is designed to create quicker and easier conversion, which means moving one part of the vehicle or robot causes other parts to move, creating a final shift to battle mode; this was successful because the transformation was more complex in the movie line than in any other Transformers toy line.
After returning with Ironhide's body, Hot Rod was shocked as Optimus Prime resigned his position as leader. When Optimus Prime left the Autobots and surrendered to humans, Hot Rod and few others decided to break from the main Autobot group and leave Earth. As he requested Omega Supreme's help, he met and stroke an alliance with a small group of Decepticons led by Swindle. They then began to build an interstellar vessel. Swindle informed Hot Rod that some of bots in the group have started calling Hot Rod, "Rodimus Prime". Ultra Magnus and his team arrived to arrest Rodimus, for committing treason for working with the enemy. Just then, Swindle walked over and said that he will take over now. Rodimus said that he had things under control, but Swindle dropped the charade and said he plans to take the ship off the planet, and kill as many Autobots as he can before that. Swindle gave the order for the Stunticons to merge into Menasor, his newest creation. After winning the battle against the Deceptions with help from Optimus and Spike's Skywatch soldier, Magnus found Rodimus and told him he was under arrest for willful collusion with the enemy. Rodimus attempted to justify his actions, but Silverstreak was fed up with him. Bumblebee interceded between Magnus and Rodimus, telling Magnus to back off. Magnus, not one to be ordered around, attempted to supplant Bumblebee's authority. Bumblebee snapped, and he told Magnus that they have felt lost and scared ever since Megatron stole the Matrix of Leadership. He also said that he was in charge until the Matrix is recovered and it chooses someone else. Hot Rod overheared this, as he snuck off and stole Ultra Magnus' shuttle, leaving Earth. He went to assault the Decepticon base on a satellite, taking the Matrix of Leadership back from Starscream, only to encounter a newly reformated Megatron, who blasted him in outer space, leaving him seemingly dead. Floating through space, Rodimus crash-lands on a desolate planet with the Matrix bonding onto his body which keeps him alive.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)

General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01
Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden
Part of the first wave of Prime: Beast Hunters Series 3 Cyberverse Commander Class toys, Optimus Prime is an all-new mold. He now transforms into a monstrous, flat-nosed truck with spiky fenders at the front and a cage compartment at the back, and comes with the Thunder Lance and Star Saber. Each of the weapons features two differently-placed 3mm posts, allowing them to be held by his hands, or mount onto two ports on the rear vehicle sides, as well as allowing the lance to additionally be used as a pressure-fired missile launcher.
In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.

The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
Excellent article. Especially for pointing out how different we remember things from ‘when we were kids.’ (I swear Optimus Prime was two feet tall!) My only criticism is linking to those two Brickset articles about supposed “quality decline”… the headlines are sensationalist and inflammatory, and a LEGO rep eventually replied to the spurious claims with information that deflates much of the (somewhat unfounded) criticism. Also the comments give me a headache. Otherwise great stuff!

We say "intended", because in actuality, the thing appears to have been produced in such huge quantities that it's wound up being made available in loads of other places—it was handed out at San Diego Comic-Con 2011, offered as a free giveaway with any order that included Transformers toys on Hasbro Toy Shop), as a free gift on the cover of the Awesome Autobots Activity Book, and came as a free gift attached to, of all things, issue #240 of the UK children's comic, Doctor Who Adventures (but not the UK's Transformers comic, you'll note!).

Seibertron member, carytheone, has directed us to CarScoops.com, which has revealed that General Motors are to be auctioning off four of its Transformers Movie Camaros from Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Transformers: Age of Extinction and Transformers: The Last Knight. The car itself was as much of a star as the Transformers themselves and even the actors, so the interest is bound to be high. These are surely the auctions for “big bucks” Car - Read More


Transformers: Energon introduced several new concepts to the toy line. Two new sub-groups, the Omnicons and Terrorcons, joined the fray, representing smaller factions of the Autobots and Decepticons respectively. The smaller toys in these sub-groups came with Energon weapons that could be used by the larger Autobots and Decepticons, along with Energon chips that could be fastened to the larger figures to enhance their power. Energon weapons and chips came in a variety of colors of translucent plastic. Many Autobot figures in the line were able to combine with a partner to form a larger robot through the "Powerlinx" process. The Decepticons were designed instead with alternative "attack modes". While no longer the focus of the line, there were several Mini-Con releases in Energon as well.
MATTY COLLECTOR SPECIAL SALE If you missed out on the original Matty Collector figures, you’re in luck; many items are back in limited quantities! https://www.bigbadtoystore.com/Search?T ... geSize=100 ------------- NEW PREORDERS ------------- TRANSFORMERS STUDIO SERIES Reach past the big screen and build the ultimate Transformers collection with Studio Series figures, inspired by iconic movie scenes and designed with specs and details to reflect the Transformers movie - Read More
Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.
MATTY COLLECTOR SPECIAL SALE If you missed out on the original Matty Collector figures, you’re in luck; many items are back in limited quantities! https://www.bigbadtoystore.com/Search?T ... geSize=100 ------------- NEW PREORDERS ------------- TRANSFORMERS STUDIO SERIES Reach past the big screen and build the ultimate Transformers collection with Studio Series figures, inspired by iconic movie scenes and designed with specs and details to reflect the Transformers movie - Read More
Released in the latter stages of the Cybertron toyline, this redeco of the Leader-class Optimus Prime figure introduced a new colour scheme that several other tail-end releases would emulate. Taking its name from the Japanese version of Cybertron and with a bio noting that this new body depicts Prime after he embarks on his galaxy-spanning mission at the end of the Cybertron cartoon, "Galaxy Force" Optimus Prime replaces the original toy's blue parts with black and the translucent blue with smokey clear, and moulds several—but not all—grey parts out of red plastic, including the toy's rifles, rail gun covers, missile launchers, and Super Mode leg guns. In the realm of new paint operations, Prime now sports all four Cyber Planet Key symbols on his shoulders, and his unique Matrix-shaped Cyber Key (now with the code lo9x) finally has a gold-painted border, as it had always had in Japan. Additionally, Prime's hip joints were tightened up with this release, making it easier to stand him up in Super Mode.
Pressing the button on his robot mode chest activates the red lights (well, because the blue ones are expensive for the price point) on his chest, and the sounds and voice phrases (provided by Taitem Kusunoki) were played along with the light-up gimmick. Pressing the button for a few seconds will activate his long voice line with transformation sounds.
Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends

Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.


A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.

My 6 year old son has recently gotten into the classic transformers. He has asked for an original Optimus Prime for Christmas. I can’t bring myself to spend the money on an original 1984 model, but would like to know if the reissues from China (sample in the link) are quality products. I’m not looking for a masterpiece, but i don’t want something that will fall apart within a month or so. Thanks in advance for the helpOptimus Prime
Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.

This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!


Optimus was providing cover-fire for a cross-universal battle when he suddenly seized up. Though he rebooted momentarily, he had terrible news for his Protector allies: using the power of the lower-dimensional Planicrons, Megatron had succeeded in sundering the Alternity's aggregate! Optimus urged his subordinates to not lose hope however, reassuring them that events were still unfolding within the parameters they had foretold. Sure enough, the battle swayed back in the Autobots' favor when Thundercracker, disgusted by Megatron's reckless use of their power, freed the Planicrons and robbed Megatron of his most powerful weapon. Optimus then tasked Elita Seven, the black Convoy, and Bumblebee to track down the doorway that would allow the Planicrons to ascend to the higher-dimensions, putting them on the path to supersede the Alternity as multiversal protectors. While they attended to this task, the rest of the now-former Alternity busied themselves by destroying Megatron's auto-avatars, weakening the villain and disallowing him from interfering further with the Planicrons' destiny.
A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]

The Beast Wars raged on prehistoric Earth, eventually leading to the discovery of the buried Ark sometime after its crash on prehistoric Earth. Megatron, following his namesake's instructions in a desperate gambit, decided to attempt to change history by killing Prime, who was still lying in the Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning the Great War and eventually Predacon control of Cybertron. Megatron unleashed a full-power weapon blast at Optimus Prime's face, near-fatally injuring him. The Agenda (Part III) However, Optimus Primal proceeded to take Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix mutated Primal into a large, Transmetal "Optimal Optimus" form. Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis. Optimal Situation
Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.
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