Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
If Optimus ordered his troops to attack the Decepticon base, they soon reached an area free of the anti-gravity beam’s influence. They were then attacked by a small fleet of Decepticons. Optimus targeted their squad leader, Dirge, knowing that by downing him, the Decepticons would be significantly demoralized. Dirge was forced to break-off his attack when his back-up was taken out, knowing he wouldn’t be able to take Optimus on without it. Losing their advantage quickly, the Decepticons retreated. But with the battle over, the Autobots noticed a small human boy at their feet. The boy was Buddy, a stowaway from the nearby town, and though Optimus was displeased with the tag-along, the Autobots could not spare the time to bring him home. Arriving at the Decepticon base, Megatron delivered an ultimatum; if the Autobots did not surrender Optimus Prime to the Decepticons immediately, he would use his gravity beam to have the nearby humans float off into space.
Many of the small features and electronics of the original Masterpiece mold are left out. Instead, this Convoy features better overall cartoon accuracy (chest interior, head, etc.), an extensive red paint job that covers much of his red plastic, corrected robot mode proportions, improved articulation, and its gun can now collapse and store inside a compartment on its back in either mode. In addition to Convoy's trailer, which can transform into Combat Deck, it also comes with Roller, a small Spike Witwicky figurine, a die-cast metal Matrix of Leadership (with a clear blue plastic center), and an energy axe that slips over Convoy's right hand. Spike can fit inside the cab in vehicle mode, ride in Roller's seat, or fit into any of the seating compartments inside Convoy's trailer. Roller has options to plug in Convoy's gun or pull Convoy's trailer, and the trailer itself can store Convoy's weapons in any mode. Although not easily breakable, care must be taken for posing the index fingers; extending the finger even far would cause it to pop off.
As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.

The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.

Optimus Prime appears near the end of the Decepticon Campaign. Sam and Mikaela inform Optimus that all the Autobots were defeated by the Decepticons. Optimus proclaims that they sacrificed their lives to protect the Allspark, and their sacrifice will not be in vain. Leaving Sam and Mikaela in a safe place, Optimus faces Megatron, but is defeated. Weakened and damaged, Optimus crawls to reach the Allspark. However, Megatron attacks Optimus with his chain-flail, killing him.

Rodimus Prime is a fictional robot superhero character from the Transformers robot superhero franchise. He was formerly known as Hot Rod and was first seen in The Transformers: The Movie but was reformatted into Rodimus Prime when he received the Autobot Matrix of Leadership from his mentor, Optimus Prime, the leader of the Autobots, and assumed the role of the movie's protagonist. Hasbro has used the names Autobot Hot Rod, Rodimus, and Hot Shot as replacements for later characters, due to trademark issues with the name Hot Rod. His alternate mode varies between depictions, but usually possesses a red, yellow, and silver paint job.
When Bumblebee, Hound and Spike brought a badly-damaged Starscream back to the Ark, Optimus struggled with the ethical implications of allowing Wheeljack and Ratchet to mess with the Decepticon's logic circuits, but gave them the go ahead. Starscream proved to be amnesic, and Optimus was able to take the opportunity to help him as much as possible, even physically preventing Megatron from retrieving his former lieutenant when Starscream opted to stay with the Autobots. Though Starscream left as soon as he regained his memory, Prime reflected that they'd learned that maybe it was possible to reason with a Decepticon. Redemption Center
In the alternate universe of the 2003–2004 toyline and series, Transformers: Energon, Rodimus (lacking the "Prime" suffix in English, but still called Rodimus Convoy in Japan) was a great leader on Cybertron ages in the past and was viewed as a hero by many, including similar character Hot Shot. Desiring to escape the war that had consumed the planet, Rodimus departed Cybertron with a contingent of like-minded troops, most of whom settled on an alien planetoid and became the energon-mining Omnicons. Still, Rodimus continued on his journey with Prowl and Landmine, carrying the "flag of peace" from world to world.
A nice article but I see a few flaws. First of all if the distribution of LEGO sizes/prices is increasingly skewed it is better to either split the sample or look at medians or rolling medians than averages. Secondly, this is a perfect case to run a regression panel regression with time dummies to see both the impact of time and the impact of size on the prices.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
Optimus Prime appears in the prequel novel Transformers: Ghosts of Yesterday, where he and a group of Autobots travel in the Ark searching for the Allspark, battling Starscream's Decepticons along the way. While going through a worm hole, the Autobots find themselves encountering a group of humans in a spacecraft reverse-engineered from studying Megatron. With this discovery, Prime realizes the significance of Earth, as both Megatron and the Allspark are there. After saving Bumblebee from a pit of rock-chewing cave worms, Prime battles Starscream. He is about to be gunned down by Starscream and Bonecrusher when he is saved by the human craft. In retaliation, Starscream obliterates it.
If Sparkplug suggested that the Autobots remained in their vehicle modes, he would concoct a plan where the Autobots would help evacuate the entire town in their vehicle modes. With no more than four trips in and out of the city, Optimus and the rest of the team carried out the plan without incident. The Autobots then transformed and engaged the approaching Decepticons, whom they easily dispatched. With the city safe, the Autobots moved out to help their comrades at the Decepticon fortress.
He does not come with his Mini-Con partner Over-Run in this release; instead, Optimus Prime and his wave-mate Demolishor debuted a new brand of Cyber Key: retooled from the standard Cybertron style key, this version lacked a sculpted insignia, so that any symbol could be tampographed on to it, and featured a Mini-Con-style Powerlinx socket on the back, allowing it to operate the figure's formerly-Mini-Con-activated "punching" feature without the figure itself having to be retooled.
The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[19] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original transformers toy line.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
Thanks to TFW2005 user Fc203, we have some screencaps from what appears to be a stop-motion review video featuring Studio Series Shatter, among other Transformers and non-Transformers toys. The screencaps give us a good look at her robot and alt mode as well as a few poses. Like her partner Dropkick, Shatter only comes with one alt mode. However, that alt mode is her car mode and not her aircraft mode; whereas Dropkick is the opposite. She also seems to be sporting a bit more of a generic head that isn’t quite movie-accurate, but the rest of the figure seems to pay a good deal of homage to her pre-jet mode on-screen model.

This Optimus Prime is a minor redeco of the One-Step Changer figure, omitting the paint apps on the knees, the flames on his shoulders, and changing the robot mode chest's deco. Along with his wavemate Bumblebee, Optimus Prime loses his pin on his leg, which is used to activate Stomp & Chomp Grimlock's pop-out weapons and gimmicks. As with the first wave of the Turbo Changers, Optimus features a nearly invisible tampograph on his vehicle front, which can be revealed with Mega Turbo Changer Dragonstorm's UV-powered Cyberfire gimmick.
It took two further years, but this figure was eventually released as part of the Japanese counterpart to the Alternators line (Binaltech) in 2008. Binaltech Convoy features some additional paint details, like his silver pelvis, additional patterns on his shoulders, and red paint on his engine-gun, and like all Binaltech figures, he also includes die-cast metal pieces. Unlike previous Binaltech releases, a bio-card was not included.
As a 25th anniversary set, Prime includes several new pack-in bonuses: a reprint of the first issue of the original Marvel comic book, a DVD containing all three parts of the animated series pilot "More than Meets the Eye", and three desktop wallpapers, and a battery-powered Autobot symbol that plays transforming sound effects, part of the first version of the Transformers theme song, and three voice clips performed by Peter Cullen: "I am Optimus Prime!", "Autobot, transform and roll out!" and "Megatron must be stopped, no matter the cost." There are some reports that the Autobot symbol could be worn out or damaged during the time of purchase.
Apparently, early plans for the shield were to have it colored gold and silver, but it was later changed to gray and red. When a hand-painted prototype of the toy was first displayed at the 2013 New York Comic Con, the shield was colored yellow and silver; in addition, the original versions of the official Hasbro stock photos also depict the gold color, but the versions featured on the back of the toy's packaging were edited so they would accurately depict the final toy's colors for the shield. Meanwhile, the versions of the stock photos provided to websites and online retailers depict the shield in its final colors for the robot mode, whereas the vehicle mode photo is the unedited version featuring the shield's original colors. Furthermore, UK-based retailer Argos also featured unedited versions of the stock photos for both modes in one of its catalogs, causing some confusion among fans.[5] Sometimes, the spring loaded "Automorph" feature in his head is too strong and causes the head to fly off...
One peaceful day, Optimus decided it was too quiet, and sent Bumblebee and Mirage to find out what the Decepticons were up to. Sure enough, the Decepticons were looking for a factory, so Optimus had Mirage create a holographic factory as a trick, and ambushed the Decepticons. Optimus himself hurled Megatron into orbit. Decepticon Patrol Optimus and his Autobots rescued Sparkplug and Buster Witwicky when the pair were captured by Decepticons, and afterwards Prime was amazed when Sparkplug repaired Wheeljack and Prowl. After Bumblebee and Hound discovered that the Decepticons were attacking Hoover Dam, Optimus and his team defeated them. The Deadly Fuel Shortage
Four million years ago, Optimus Prime ended a Decepticon attack on the Ark by directing it towards prehistoric Earth. When both factions reawakened in 1984, Optimus Prime and the Autobots fought the Decepticons on numerous occasions until 2005. During an attack on Autobot City on Earth, Prime fell in battle against Megatron and passed the Matrix of Leadership to Ultra Magnus.
The sequel series, Transformers: Robots in Disguise sees Optimus contacting Bumblebee to warn him of danger on Earth-a prison ship's complement of Decepticon prisoners escaping upon the ship crashing and appearing briefly in physical form to help Bumblebee's unlikely new team defeat the Decepticon Underbite. Optimus appears throughout the first season as a vision to Bumblebee, though he is only allowed to do so when the latter's need is dire. Residing in the "Realm of the Primes", Optimus Prime begins training to combat an "ultimate evil" where his first part of the training is overseen by Micronus Prime. At the conclusion of the first season, Optimus is upgraded by the Thirteen Primes when the Fallen arrives on Earth, during which he gains a body that closely resembles his Beast Hunters form. After the Fallen is seemingly destroyed, Optimus Prime remains with Bumblebee's group, though he states he would only do so as Bumblebee's "equal", rather than leader. However, the Thirteen subsequently reclaim the additional power they granted him, leaving him weakened but still determined to aid the team.
Ralston marketed many breakfast cereals based on cartoons in the 80s and 90s. One of these was Transformers. The Transformers Chocolate Flavored Cereal was a chocolate-flavored concoction, not unlike Cocoa Puffs, manufactured by the Ralston Corporation. However, the cereal was sold only in some parts of the United States and was short lived. The cereal box had Optimus Prime on its cover. The box claims the cereal had "more taste than meets the eye" and also had the ability to "transform ordinary milk into chocolate flavored milk". There also was a mail-away offer for a Jazz toy. The few boxes that still exist are collectables,[5] (one of which went for $349 on eBay).
Although Rodimus plays the part of the brash youth, he is actually very intelligent, and has no loyalty to Optimus Prime; only his own personal gain. According to his biography, Rodimus used to be leader of the Wreckers, a mercenary group hired by Optimus Prime; but after the deaths of the other members, he joined the Autobot Seekers under the command of Goldbug.
The second known version [17] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
Released as part of the second wave of Clash of the Transformers subline imprint that's exclusive to Toys"R"Us stores, this Power Surge Optimus Prime is a redeco of the toy above, featuring transparent blue parts, white paint applications to the shoulder armor/front truck kibble, his chest, & leg/trailer striping to resemble his larger Power Surge Optimus Prime figure.
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
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