This version of Optimus is a redeco of the original Legion Class Optimus Prime toy, featuring additional paint details. He features an Autobot insignia on his faux chest. His head was not entirely clipped down in his stock photos. The stock photos shows him having darker plastics & silver paint as opposed to the final product. This seems to have been a trick of the lighting, as the released toy remained its standard plastic colors & silver paint apps.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]

Back in the 60s, Hasbro was commissioned to play down the negative stigma surrounding US soldiers fighting in the Vietnam War. The result was four, 12-inch tall dress-up dolls featuring realistic camouflage fatigues and weapons of the time. The figurines represented the Army, Navy, Air Force and Marines. There was no real storyline at the time which limited the allure of the toys.
Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.

3. Licensed themes: In the 80’s the Lego sets were more generic and interchangeable among themes. There were the basic Space, Town, Castle themes. The color schemes within a theme were more homogeneous (i.e. Blacktron sets or Mtron sets all had a common color scheme). Since there was no “fictional” real life object being copied, piece selection tended to emphasize versatility over “realism”. Almost every Lego set of the past had pictures of alternate models featured on the boxes and instructions that was meant to inspire a child to not just build the model featured in the instructions, but to embark on the mental challenge of making their own creations.


A highly CG-accurate sculpt of Optimus Prime's head with a built in voice-changer. It also has several sound effects and quotes from the movie. The voice-changer has three settings, giving more accurate alteration of the user's voice (though this is still debatable; most voice changing technology is pretty crummy, at least in toys). Much like the Ultimate Bumblebee figure, this toy will hate your wallet too. While it only costs 30 bucks, if it's anything like another Hasbro voice changer, it will suck batteries up like they were some kind of square candy holder.
The TakaraTomy release of Optimus Prime has considerable differences from the Hasbro release. His blue and red plastics are darker and metallic, his translucent blue plastic is darker, and a few of his paint operations have been omitted and replaced with customer-applied foil stickers, such as his shins, feet, headlamps, and insignias. His legs, outer forearms and truck mode "sleeper cabin" side panels have been retooled to include 5mm post-holes as part of the line-wide "Arms Micron" gimmick. As such, he does not come with the Hasbro version's weapons, but instead an Arms Micron partner named O.P. who transforms into a weapon resembling Optimus's in-show blaster cannon. This version of the mold was also used to make Prime Nemesis Prime.
Rodimus and Cyclonus appear together in the story Wreckers: Finale Part II from 2007. During the invasion of Cybertron, Cyclonus and Rodimus come to final blows, fighting each other to a stand-still. Both severely wounded, Cyclonus is about to kill Rodimus when the Predacon Rotorbolt arrives and kills Cyclonus for betraying him. Rodimus then helps Cheetor to drain the power of the Divine Light from Cryotek. When Rodimus is dying from wounds he received battling Cyclonus, Tigatron is unable to save the former Autobot leader, having given up the power of the Vok to save the Predacon Fractyl.[7]
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.
The most controversial line of this period was the Pretenders. Pretenders consisted of a Transformer contained inside an action figure shell who could "pretend" to be either a human or a monster. Complaints with this line were numerous, including the lack of articulation of the figures (the shells could only move their arms), the simple transformation of the robots within, and their increasing lack of resemblance to any sort of modern recognizable vehicle. Still, despite the complaints, the Pretender line continued through all but the final year of Generation One, with variations such as Beast Pretenders, Monster Pretenders, Classic Pretenders, Mega Pretenders and Ultra Pretenders, each with variations on the theme or increasing levels of complexity.
The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.

Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!


While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro
1 is the TF/ Evangelion crossover edition of MP 10 Optimus Prime. Honestly Im not familiar with Evangelion but OP in purple and green is just sick. 2 is the MP version of Sideswipe, but Takara calls him Lambor. 4 is the "marlboro edition" Diaclone repaint of MP Wheeljack. It was supposed to be released in March, but Phillip Morris blocked its sale in the U.S. bc they suck. Luckily my homeboy /u/dajoeker was able to help me get a hold of one.
Many of the small features and electronics of the original Masterpiece mold are left out. Instead, this Convoy features better overall cartoon accuracy (chest interior, head, etc.), an extensive red paint job that covers much of his red plastic, corrected robot mode proportions, improved articulation, and its gun can now collapse and store inside a compartment on its back in either mode. In addition to Convoy's trailer, which can transform into Combat Deck, it also comes with Roller, a small Spike Witwicky figurine, a die-cast metal Matrix of Leadership (with a clear blue plastic center), and an energy axe that slips over Convoy's right hand. Spike can fit inside the cab in vehicle mode, ride in Roller's seat, or fit into any of the seating compartments inside Convoy's trailer. Roller has options to plug in Convoy's gun or pull Convoy's trailer, and the trailer itself can store Convoy's weapons in any mode. Although not easily breakable, care must be taken for posing the index fingers; extending the finger even far would cause it to pop off.
The term Generation 1 is a retronym; the series was simply known as "Transformers" until the release of the Generation 2 series. However, the term has become semi-official, as both Hasbro and Takara have referred to this era as "Generation 1". New characters are still occasionally added to the line, primarily by E-hobby. (Examples: Sunstorm, Hauler, Detritus, and the like.) Large-scale production of new characters in this line ended with the onset of Generation 2. Transformers fans often are very upheld with the G1 community. This has led to controversy among fans who consider G1 to be the only "pure" form of Transformers.
Hot Rodimus also appeared in the Japanese exclusive Kiss Players storyline. In the alternate timeline of Kiss Players, Hot Rodimus has given up the Matrix to Ultra Magnus after his actions in hurling Galvatron out of Unicron's body resulted in the Decepticon leader crashing into and devastating Tokyo, rather than landing on Thrull, as seen in the original continuity. He subsequently came to Earth to try to repair relations with the humans, but was instead attacked and nearly killed by a Legion Creature, a hybrid created from Galvatron's Unicron-corrupted cells fusing with local creatures. He was saved by a kiss from the human Li Shao-Shao and reformatted into a body resembling a Ford GT. He went on to battle the Earth Defense Command (an anti-Transformer organization), the Legion - and Optimus Prime himself. Prime had been resurrected in a Kiss Player body, but Hot Rodimus, believing his commander to be dead, thought it was a trick.
Takara's release of Optimus Prime the following year made a few changes, noticeably replacing the gold paint and plastic of the Hasbro toy with bright yellow and much brighter gold. The deco has been tweaked to be a bit closer to the original prototype glimpsed in early catalogs, with yellow added back to cab Prime's feet and the cab grill painted silver, and the Super Mode's waist getting much more paint. This version of the figure was never burdened with the mobility-inhibiting shoulder tabs. Completing the Super Mode combination triggered a new clip of Prime shouting "Convoy, ready for battle!" in Japanese instead of generic mechanical sounds. Late in the run, JUSCO stores offered this toy with blind-packed "Space Galaxy" versions of the individual Destruction Mini-Con Team members, one toy per box.

Cloud Optimus Prime is a redeco of the Classics Voyager Class Optimus Prime mold, transforming into a modern cab-over style truck of made up model, dominated by a large "energy unit" on his roof (actually a wind vane). He features a similar Generation 1-inspired deco to the original toy, but aims for a "cleaner" appearance by omitting many paint details such as stripes on the cab, while the energy unit is colored black with a silver Autobot insignia in homage to Generation 2 Optimus Prime. In robot mode, Prime's energy unit transforms into a large blaster and his smokestacks transform into a smaller laser cannon. Additionally, both weapons can combine together to form a double-barrelled over-shoulder weapon. He was available exclusively at TakaraTomy Mall.

Instead of his trailer, Prime can alternately combine with Armada Jetfire, who forms a pair of legs, as "Jet Prime" (Jet Optimus on the cartoon, or "Jet Convoy" if you own the Japanese version). In addition to this, Armada Overload can form a pair of massive cannons that attach to either Prime's base mode, or mount over the shoulders of his super robot torso (with either his trailer or Jetfire as legs), forming Optimus Prime Megaweapon (or Magna Convoy).
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984 A.D., a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.
A retool of Crash Combiner Optimus Prime available in a two-pack with Grimlock, featuring a new Optimus Prime-ish Combiner head and new arm parts with a green dinosaur-themed front shoulder pads, and he features a lighter shade of red plastic. Like the previous versions, Optimus Prime can become the top half of any Crash Combiner gestalt, though his official combination is with Grimlock as Primelock.
If Sparkplug suggested that the Autobots not worry about subtlety, the entire squad transformed and began prowling the streets in search of Decepticons. Oblivious to the panic they were causing, Optimus assumed that the Decepticons were spotted nearby when a police officer declared that the city was under siege by giant robots. Unable to restore order in time to halt the Decepticons’ plot, Optimus and the rest of his team were destroyed in the ensuing earthquake.
The seldom seen 5th season re-airing of the show featured the G1 episodes retold by a stop-motion Powermaster Optimus Prime to the live-action youngster Tommy Kennedy. Although no back story was ever provided for how Prime became a Powermaster, the new sequences are said to take place after the four previous seasons. This indicates that Prime became a Powermaster in the original Sunbow continuity.
As with other earlier Cyber Series figures, Optimus Prime had a rather strange release cycle. At first, he only retailed exclusively in Asia and Latin America, with the closest to a U.S. release being in limited quantities from online retailer BigBadToyStore.com. He did, however, end up being available in the Universal Studios Theme Park, and also later as a Walgreens exclusive.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.

Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.

The new One-Step Optimus Prime toy transforms from a trailer truck into a robot in just one easy step! The toy features a similar transformation to the other One-Step Optimus Prime and One-Step Changer Movie Hound. The figure is only available as a "Special Edition Figure" in a 6-pack with the One-Step figures of Bumblebee, Steeljaw, Grimlock, Sideswipe, and Underbite, all of which are unchanged from their individual releases. This set was exclusive to Target stores in the United States and to Toys"R"Us stores in Canada.


Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.
This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.
Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.
Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
Optimus Prime is the awe-inspiring leader of the Autobot forces. Selfless and endlessly courageous, he is the complete opposite of his mortal enemy Megatron. Originally a mere civilian known as Orion Pax or Optronix, he was chosen by the Matrix of Leadership to command, the first in a number of heavy burdens he has been forced to bear. Another is his bringing of the Transformers' conflict to Earth. Every casualty, human or Cybertronian weighs heavily on his spark. He does not show this side to his soldiers and never succumbs to despair. The Autobots need a decisive, charismatic leader and that is what he gives them. It was that leadership which turned the tide of the Great War.

A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
A Voyager-class two pack of Classics Optimus Prime, representing the Generation 1 version of the character, and a redeco of Age of Extinction Evasion Optimus Prime representing the Movie character (The deco patterns is most likely to emulate the character's design in 2007, with vague results). Like Rusty Optimus Prime (seen below), he features flames on his vehicle mode doors.
(As an odd postscript to this tale of footwear-induced madness, although the promo pictures all showed the shoeformer as a white and navy blue sneaker that transforms into a white and aqua blue robot, the product actually released sported much darker colors for all the robot-mode parts, with a deep teal instead of aqua, and almost all the white replaced by an icky tan/cream/grey color, including the head. Basically, the figure looks like the promo picture viewed through really dark sunglasses. Although this certainly doesn't make it look any more like Prime, you might argue that it looks a little less like Magnus. Sorta. Maybe. Not really.)
A heavy retool of Combiner Wars Ultra Magnus, this Optimus Prime is based on the Powermaster Optimus Prime toy from 1988. Despite this, Hi-Q (now renamed 'Autobot Apex', presumably for trademark reasons) doesn't form the engine on Prime's chest; instead, he transforms into a de-faceplated version of the original Powermaster Optimus Prime cab robot head, over which a helmet slides during transformation to complete the Powermaster Prime look. In all three of Optimus Prime's modes are various pegs and seats with which Titan Master figures can interact. Like other Leader Class figures, his base mode can connect to other Titan Returns figures with base modes.
On another beautiful day, Optimus sat under a tree with Bumblebee and Hound, discussing the Decepticons. A while later, Beachcomber reported that Grapple had shot at him. Optimus smelled a Decepticon plot and led an assault on their headquarters, only to find that Grapple had been injected with a cerebro-shell, placing him in Decepticon control. Battle commenced, during which Grapple was freed and helped them defeat the Decepticon. Afterward Optimus said it all had been worth it to get Grapple back. Insecticon Attack!
Near the end of the series, in what is generally regarded by fans to be his most impressive feat, Optimus Prime takes on Galvatron without combining with any other transformer. Traditionally, throughout the three series and RiD, Optimus Prime has been shown to be physically weaker than Galvatron. At the end of the intense fight, Galvatron proved stronger than Prime, but Prime managed to destroy Galvatron with Vector Prime's sword.
A five-inch tall, non-transforming highly-articulated PVC figure of Optimus Prime in his Super Mode was the eighth entry in Takara's Mega Super Collection Figure series. In addition to a non-transforming figurine of Sparkplug, Optimus comes with two sets of alternate hands—one set with spread palms, one curled into fists—and is armed with his Convoy Gun, which can either peg into his right fist (and only his right fist) or onto his back.

Unlike previous Convoy toys, the cab section did not separate from the trailer, instead forming the arms of his imposing 12-inch tall robot mode. He lacks any sort of leg articulation in this mode, but his battery powered treads can provide him with locomotion. Star Convoy's chest can open to reveal a control center for Micromaster figures such as his partner figure Hot Rodimus to ride in.
Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
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