Ralston marketed many breakfast cereals based on cartoons in the 80s and 90s. One of these was Transformers. The Transformers Chocolate Flavored Cereal was a chocolate-flavored concoction, not unlike Cocoa Puffs, manufactured by the Ralston Corporation. However, the cereal was sold only in some parts of the United States and was short lived. The cereal box had Optimus Prime on its cover. The box claims the cereal had "more taste than meets the eye" and also had the ability to "transform ordinary milk into chocolate flavored milk". There also was a mail-away offer for a Jazz toy. The few boxes that still exist are collectables,[5] (one of which went for $349 on eBay).
A redeco (or should that be de-deco?) of the Grand Convoy Super Mode Pla-Kit, Grand Convoy Super Mode White Version was available exclusively on July 17th and 18th at the Japanese convention, Kodansha Super Chara Festival 2004 ("K-Fest"). It is a solid white version of the normal model kit, possessing all the features of the normal figure, which was intended to be used in a customization/painting contest held at the convention. It lacks the comic of the normal release.

Armor Knight Optimus Prime is a retool of Age of Extinction: Generations Leader Class Optimus Prime. It features a new head sculpt with a rotatable faceplate (one side with the mask, the other without, the whole part rotates), along with other remolded body parts (such as his skirt, feet, and chest), giving it a more screen accurate appearance. He includes more movie-accurate weapons, featuring a new sword and shield, albeit in not-so-accurate colors (the sword's transparent orange blade was also a nod to the sword's "heat up" mode in the concept art.). He is covered in metallic paint, along with additional chrome details on his rims and bumper.

A new series of reissues means a new release of the original Generation 1 Optimus Prime figure, and Takara's Encore series proved no different. This edition of the figure featured no extra accessories, but it did include the original, thick-barrelled version of Prime's rifle, as reinstated to the mold by the Transformers Collection version of the toy a few years prior. Both his blue and red plastics are lighter than normal, though not to the extent of Hasbro's 25th Anniverary releases. Notably, this edition addresses the small but persistent issue of Prime's shoulder-sticker: the figure's shoulders are textured with small bumps, which had, since 1984, made evenly applying the Autobot symbol sticker to his left arm a challenge. Encore Prime finally replaces the sticker with a tampograph, and also adds one to his right shoulder for symmetry.
The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
Battle Blades Optimus Prime is a brand new sculpt that attempts to replicate his Leader Class design. He is much more movie accurate than the previous Voyager incarnations. He features two energon swords made of soft plastic, similar to his Leader Class incarnation, albeit not spring-loaded. They can be detached from the mushroom joints they're on, although doing this excessively may cause them to warp.

Based on the Classics toy line, the Timelines 2007 story is set 15 years after the end of the Marvel Comics story (ignoring all events of the Marvel UK and Generation 2 comics). According to exclusive bio information in the Transformers Collectors' Club magazine #15, Hot Rod followed Optimus Prime back to Cybertron from the Planet Klo. Once back, Hot Rod took up racing, but after a while found it pointless. Optimus Prime assigned to help organize the millions of Cybertronian refugees who returned to their home world. Hot Rod chaired the Cybertron Grand Challenge race, a race which featyred combined Autobot/Decepticon teams. With his maturing Hot Rod changed his name to Rodimus and was chosen to return with Optimus Prime to Earth to stop Megatron. Optimus Prime returned to Earth commanding Bumblebee, Cliffjumper, Grimlock, Jetfire, Mirage and Rodimus. When the Cybertronians Skyfall and Landquake arrive on Earth unexpectedly, Megatron attempts to destroy them, but Optimus Prime and his Autobots are able to drive Megatron away. Rodimus is wounded on a mission with Optimus Prime, before being brought back to the Autobot base.
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
Smallest Transforming Transformers Convoy is the smallest fully transforming Optimus Prime toy yet. He features an accurate transformation sequence based on the original full-sized toy, but understandably has no detachable hands, and has little articulation. His sculpt is based upon his cartoon appearances. He comes with a tiny version of his laser rifle.
An exclusive version of Titan Class Metroplex was made available at San Diego Comic-Con 2013. He comes with 12 small, non-transforming figurines of Orion Pax, Megatron, Bumblebee, Thundercracker, Trailcutter, and Hoist, all in both modes. The figurines are based on their Thrilling 30 Generations Deluxe Class toys, and similarly to Decoys, the Autobot figurines are cast in red plastic, and the Decepticons in purple.
The seldom seen 5th season re-airing of the show featured the G1 episodes retold by a stop-motion Powermaster Optimus Prime to the live-action youngster Tommy Kennedy. Although no back story was ever provided for how Prime became a Powermaster, the new sequences are said to take place after the four previous seasons. This indicates that Prime became a Powermaster in the original Sunbow continuity.

After his attack on Optimus Prime, Megatron was thrown out of the Ark when Blackarachnia activated the ship's defense systems. However, he was not thrown far enough and the Predacon managed to reenter the Ark and blast the Autobot leader, decisively erasing the Maximals from the timeline. A Change to the Agenda This had the effect of producing a wildly different timeline.
They’ve been invaded by pop culture favorites, too. Robot Chicken turned the couch gag into stop-motion animation, they’ve parodied Breaking Bad and the Game of Thrones opening sequence, and the living room has gone all topsy-turvy M.C. Escher-style. But best of all, for our purposes, was when the five Simpsons drove into the living room as familiar vehicles, then transformed into robo-Simpsons. Baby Maggie was a blue Volkswagen Beetle, clearly as an homage to Bumblebee, despite the odd color choice. Perhaps it was it was switched to match her onesie.
Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!
Best IDW Transformers Comics Stories - The IDW timeline/universe/story that started in 2005 has ended and I personally believe it includes the best Transformers fiction involving our favourite G1 characters. Of course comics can be daunting to get into and I won't pretend every single story was a gem. But there was some stellar storytelling here, the best these characters ever got and I will go through the 5 best stories from this 13 year run that any Transformers fan should check out asap. The titles link to the comics on comixology in case you want to check them out.
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot.[16] The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
Sold by Hasbro Toy Shop at various conventions, Pepsi Optimus Prime is a repackaging of a virtually unaltered 2005 Japanese Pepsi Convoy. (Again, his stacks are shortened for safety reasons.) However, this U.S. release is, officially, a different character. Whereas the Japanese release's bio explicitly identifies the product as a separate character from Convoy (created with help from NASA, no less), the U.S. bio conversely indicates that their version of the character most definitely is Optimus Prime. His motivation for schilling Pepsi is, apparently, that he wanted a new disguise but basically couldn't be arsed to actually reformat into a new altmode.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).

Rodimus was seen in the season 3 "Transwarped" special, leading his team in defending a Space Bridge from Strika's "Team Chaar". His team was overwhelmed, and Rodimus is infected with Cosmic Rust, courtesy of Oil Slick, putting him out of commission. According to Derrick J. Wyatt, Rodimus is back on Cybertron de-rusting. He can later be seen on Cybertron cheering for Optimus Prime and his crew for defeating the Decepticons in "Endgame, Part II".


A second Target-exclusive redeco of the Voyager Class Optimus Prime toy, the gray molded pieces were recolored beige-grey, and multiple parts that were previously molded in blue and red (the chest, shoulder pads, and leg interiors) had their mold colors swapped, with extra paint operations to make up the difference. As such, the toy has very few visual differences from the regular release of the sculpt, in a "doing things differently to achieve a very similar end result" sense. This version was only available in a pack with an unchanged Deluxe Class Bonecrusher.
An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-Hobby in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
The Sword of Judgement included with this toy is the same mold as the weapon included with the Age of Extinction leader class Optimus but cast in flat grey rubbery plastic rather than the transparent plastic and paint operations of the initial release. This Optimus Prime erroneously features blue paint on his feet instead of the screen-accurate red.
Released exclusively in Japan, Bumblebee Legendary Optimus Prime is an all-new Leader Class mold, taking many cues from the Age of Extinction Evasion Mode Optimus Prime mold. His head can also switch into either maskless or masked faces. He also comes with an Ion Blaster, which can be pegged on his 5mm compatible hands and can store on his back. His truck mode can tow Convoy's (MP-10) trailer.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
The mid-range Voyager class Movie Optimus Prime toy transforms into an amalgamation of the Kenworth W900 and the Peterbilt 379, making this toy fairly inaccurate to the actual vehicle Optimus Prime turned into. Because of the smaller size and lessened complexity, the Voyager class Optimus Prime features a significantly different transformation sequence compared to the Leader class toy, and indeed, the actual CGI design. However, as the actual truck cabin no longer forms his chest, the cabin now features a small interior with opening doors and a non-removable cowboy-hat-bedecked driver figurine that flips out of the seat when the driver's side door is opened.
As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.

Prime is armed with a spring-loaded missile launcher that stores on the rear of his truck mode (which becomes the backpack of his robot mode) when not in use. Like most of the weapons of the Energon line, it sports a 5mm post, allowing it to be held by most every Enegon figure, to combine with assorted other weapons and Energon weapons released in the series, and to peg into numerous compatible ports shared by many figures, like the hole in the radar of Prime's own trailer, or even conveniently placed 5mm screw holes like those of the Prime Force.
The instructions neglect to mention that the entire roof of the cab is on a concealed hinge which greatly eases the difficulty of Prime's transformation. For whatever reason, the instructions treat the toy as if the hinge does not exist, going so far as to show Prime's head magically clipping through his chest to transform. The instructions also neglect to mention that his heel/bumper pieces must be slid out until they click, making the figure just that bit more stable, and that the rotating truck door panels on his upper arms can be pulled further out (but not off) from their sockets, allowing more space for the panels to swing around his hood-arms during transformation.

The Transformers Energon figure pen is based on Optimus Prime in his standard Energon body. About the size of a scout class toy, he transforms from truck mode to robot mode almost identically to his mainline toys, apart from the fact that his feet contain the pen and cannot bend. It's really hard to write with, and almost impossible to pose, even though it has full arm articulation. Amusingly, this figure can position itself to transform into his super robot mode (by flipping his helmet on, opening his chest and flipping his hands in), but because there are no versions of the Prime Force drones in this scale, it's impossible to complete him.


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Virtually every toy in this list has a scannable insignia sticker on it. For Hasbro releases, it temporarily unlocks that toy as a playable character in the Robots in Disguise mobile game, and can only be scanned once per day. TakaraTomy releases simply check that off on their mobile app's collection list. It's honestly quicker and less redundant to say which toys don't have this feature. Meanwhile, scanning the Combiner Force toys' insignia stickers gives the player Tickets, which can be spent by giving them to Cryostase via the main map menu.
Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.

When the Decepticons tried to take control of a solar energy station, Prime sent Roller in to investigate. Megatron's Fight for Power Later, Prime sent Bumblebee to spy on the Decepticons' latest misdeeds, and the Autobots discovered that they were having trouble with the ion drive of their starship. Prime led the Autobots in an attack on the mine the Decepticons were using to test their propulsion system and routed Megatron's force. Autobots Fight Back


Exclusive to Japanese ToysЯUs stores, this redeco of AM-01 Optimus features warmer, metallic shades of plastic, replaces the gray plastic around his windshield-chest with red, and replaces the clear-blue plastics with clear-black. He comes with the Hasbro version's battle sword, which is now a darker, warmer shade. For Arms Microns, he now comes with O.P. A, Pral G, Sais G, and Jayz G, and the latter three can combine to form a golden version of the Cosmotector shield (hence the name).
This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]
I suspect that part of the problem with people’s perception of price is also due to changes in tastes as they grow up. A small child will be pleased with relatively small sets, since their lego collection and experience is likely to be almost non-existent. But as they get older, they will tire of the small sets and want ever bigger sets. For adults, most of the fun is in building rather than playing, meaning that size is everything. This means that over their lifetime, the price an individual person (or their parent) pays for lego sets does go up–because the composition of their purchases changes–even though the prices of lego sets over time does not.
Early in the war, when he was still known by the name Orion Pax, the Autobot who would one day be known as Optimus Prime was ordered by Zeta Prime to escort the Decepticon Prisoners Wrack'n'Ruin in a prisoner exchange, while accompanied by Nightbeat and Alpha Trion. As the group made their way through the Rust Spot, they encounter Slicers and had to fend them off. Orion Pax and his group eventually made it to their meeting spot with the Decepticon Bludgeon, only to be ambushed by the Decepticons. In the confusion, Alpha Trion was taken prisonner, and Orion Pax set off to rescue the elderly Autobot. He and Nightbeat succeeded in returning Alpha Trion under the protective custody of Zeta Prime, but Orion was himself captured in turn. Strapped to a shuttle aimed to crash into Iacon, Orion's fate seemed uncertain. Orion's Gambit
A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.
Part of Hasbro's Platinum Edition offerings for 2016 intended to commemorate the 30th anniversary of The Transformers: The Movie, this Optimus Prime is yet another redeco of the Classics Voyager toy. Rather than the show-accurate colors like the Age of Extinction 2-pack figure, the toy's deco is very similar to the Classics release, with some changes and omissions: his blue plastic is a dark metallic sheen, his knee's yellow detailing was removed, his small Autobot symbol tampograph was placed on his right shoulder, and his larger one is placed on his energy unit. His side door/arm kibble is left unpainted. According to Mark Weber, this was meant to represent his abdominal area being torn in the movie's battle. (Yeah, we have no idea how it works, since the "battle damage" parts end up on his arms in robot mode.)
Similar to the Activators toyline, One-Step Changer Optimus Prime features a spring-loaded transformation. He features swivel articulation in the head and both arms. He shares a similar (not identical) transformation with his fellow One-Step changer, Hound. Also, due to his transformation scheme, his shoulders can be pushed forward (the arms is pushed on the same time), which also allows him to wield a close ranged weapons with longer handles with both hands.
Transformers: Cybertron, named Galaxy Force in Japan, was a follow-up to the successful Armada and Energon lines. The companion anime series program was not originally conceived or produced as a continuation of the Armada/Energon storyline, and it was only later that it was retconned to be a continuation. Thus, several inconsistencies exist. Once again, a new feature was introduced for the line—Cyber Keys, which activated special functions on the figures in a manner similar to the Mini-Cons in Armada. Each figure came with a Cyber Key regardless of size, but there were several Cyber Keys crucial to the plot of the anime series which only came with certain figures. Again, many of the same characters were included but with entirely new figures from new molds.
What I find more interesting is who’s in this wave. Not only is there Hot Rod and Barricade in ’80s muscle car form, but Optimus Prime in his red G1 Peterbilt truck form (just with movie Optimus’ head! Maybe Bumblebee will explain the origin of his “rip off everyone’s face” fetish). Two versions of Bumblebee round out the wave, his traditional movie-verse Camaro and G1 VW Bug.

This Optimus Prime is an extensive screen-accurate redeco of the Dark of the Moon Supreme Class/Leader Class Striker retool, using the Ion Blaster accessory from the Buster Optimus Prime and the Toys R Us Japan-exclusive battle blade accessories. He also comes with the Knuckle piece and the Battle Hooks and uses the 2-2-1 articulated fingers featured from the second Asia Premium Series release. He also features a Japanese language sound box for his voice gimmick, replacing Peter Cullen's "I am Optimus Prime" voice line.
This Optimus Prime is a redeco of the figure above, featuring red wheels and various Tech Spec-sque patterns on the legs & chest which can be decoded with their transparent red weapons, which is molded in a sprue similar to the ones used for the Arms Microns kits & Robots in Disguise (2015) Mini-Con figures. He can use any weapons included in this set, although his primary weapon is an axe.
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
The Jetwing jet pack attaches onto Optimus Prime via a part that hooks onto one of the hinges behind his neck, and a spring-loaded clamp that latches onto a recessed area under Optimus' back. The fuel tanks that form Optimus' Ion Blaster must be removed for this mode, and they can be stored inside the engines for the jet pack. The Jetwing can be used on previous Leader Optimus Primes from Revenge of the Fallen onwards, but due to the lack modifications seen in Jetwing Optimus Prime, the combination isn't as stable. The jet pack features four MechTech ports on the main wing articulation points, and two C joint mounting points on each wing. The Gatling Cannons both feature two MechTech ports and 2 C joint mounts on either side of each cannon.

In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.

In the Cybertron universe, Cybertron was under attack by two of the Heralds of Unicron, Nemesis Prime and Ramjet. They had already damaged Alpha Trion, and while Ramjet engaged Vector Prime in a duel high above Cybertron, Nemesis Prime got past Sentinel Maximus and revealed his plan to use the Dead Matrix to drain Primus and use the energy to revive Unicron. Omega Prime, a combination of Optimus Prime and his brother, Ultra Magnus, appeared to challenge Nemesis Prime. The brothers recovered, only to receive Optimus Prime, bearing word of Vector Prime's death in battle. Prime and Magnus were subsequently seen planning the hunt for Unicron with Sentinel Maximus.[40]


The new One-Step Optimus Prime toy transforms from a trailer truck into a robot in just one easy step! The toy features a similar transformation to the other One-Step Optimus Prime and One-Step Changer Movie Hound. The figure is only available as a "Special Edition Figure" in a 6-pack with the One-Step figures of Bumblebee, Steeljaw, Grimlock, Sideswipe, and Underbite, all of which are unchanged from their individual releases. This set was exclusive to Target stores in the United States and to Toys"R"Us stores in Canada.

Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.
Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.
Thanks to the efforts of fellow Seibertron user, Sabrblade, we now have pictures of the box that Entertainment Earth's Transformers Select Series exclusive Red Swoop will be shipped in when he's available this March! As you can tell from the images it's just an ordinary brown box... But a brown box with symbols relating to the Power of the Primes line! You can see all the Prime symbols present and Cybertronian writing, which according to Sabrblade, when translated says: - Read More
If Sparkplug suggested that the Autobots not worry about subtlety, the entire squad transformed and began prowling the streets in search of Decepticons. Oblivious to the panic they were causing, Optimus assumed that the Decepticons were spotted nearby when a police officer declared that the city was under siege by giant robots. Unable to restore order in time to halt the Decepticons’ plot, Optimus and the rest of his team were destroyed in the ensuing earthquake.

Henkei! Henkei! Transformers Convoy is a redeco of Classics Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation One cartoon and the original toyline. His truck mode features less silver paint striping, but compensates by vacuum-metalizing the entire grill/fender area silver chrome. In robot mode all of his previously grey plastic has been replaced with red plastic and mostly painted silver (or in case of the grill & bumper, chromed), along with smaller decos. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
Released to conclude the 10th Anniversary of the live-action film series, Masterpiece Movie Series Optimus Prime is a brand new mold that transforms from a 25cm-tall robot (a little taller than MP10 Convoy) resembling how the character appeared in the first live action movie into a Kenworth W900 modified Peterbilt 379, with many of the engineering cues being distinctively based and improved on the ROTF Leader Class mold. His transformation takes a whooping 43 steps, making it one of the most complex Masterpiece figures to date! (Although this pales in comparison to MP-36 Megatron's 107 steps.) .
It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
The Jetwing jet pack attaches onto Optimus Prime via a part that hooks onto one of the hinges behind his neck, and a spring-loaded clamp that latches onto a recessed area under Optimus' back. The fuel tanks that form Optimus' Ion Blaster must be removed for this mode, and they can be stored inside the engines for the jet pack. The Jetwing can be used on previous Leader Optimus Primes from Revenge of the Fallen onwards, but due to the lack modifications seen in Jetwing Optimus Prime, the combination isn't as stable. The jet pack features four MechTech ports on the main wing articulation points, and two C joint mounting points on each wing. The Gatling Cannons both feature two MechTech ports and 2 C joint mounts on either side of each cannon.
Part of the first wave of the 2015 Robots in Disguise line, Optimus Prime is a smaller-scale toy. He transforms from robot to trailer/truck combination and back! Like every Robots in Disguise Legion Class toy, Optimus features 3mm posts on his hands and arms. Due to the size and simplified transformation, he ends up having 6 wheels instead of 10. His scannable Autobot insignia is on his robot mode left shoulder. However, the badge is completely impossible to scan in vehicle mode.

Rodimus and Cyclonus appear together in the story Wreckers: Finale Part II from 2007. During the invasion of Cybertron, Cyclonus and Rodimus come to final blows, fighting each other to a stand-still. Both severely wounded, Cyclonus is about to kill Rodimus when the Predacon Rotorbolt arrives and kills Cyclonus for betraying him. Rodimus then helps Cheetor to drain the power of the Divine Light from Cryotek. When Rodimus is dying from wounds he received battling Cyclonus, Tigatron is unable to save the former Autobot leader, having given up the power of the Vok to save the Predacon Fractyl.[7]

In 2003, Transformers: Armada launched a pivotal new era in the toy line. After several lines of toys produced by one company or the other, Hasbro and Takara united to produce what was purported to be a single, identical line of Transformers for release worldwide. In tandem with this new endeavor, Armada signaled a new continuity in its accompanying animated series and a new focus in both the show and the toys on Mini-Cons, a new faction of Transformers. The Mini-Cons were much smaller robots (not much larger than humans) who were neutral in the Autobot/Decepticon fight, but due to their incredible power and abilities, were sought by both factions.
One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.
Millions of years later, Optimus was one of the thirty-five Autobots rebuilt into modern machines by the ship"s computer. Some time later, Jazz reported that he had spotted Decepticon activity at a nearby construction site. Optimus decided to take a proactive angle to their war with the Decepticons, and led the entirety of his troops to the Decepticon base. Once there, they found themselves allowed in by Megatron, feigning a friendly demeanor. Not fooled by Megatron's claims that he was making an honest living heading a construction company, Optimus engaged the evil robots in combat, before being blasted out of the Decepticon base. Optimus and his troops were sent tumbling down the cliffside beneath their feet. The Autobots suffered only minor damage from the fall, and after getting patched up, moved out once more to stop Megatron's plan, now well under way. Megatron was holding millions of humans hostage in a bid to get the Earth to surrender unconditionally to the Decepticons.
Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
Optimus Prime appears as leader of the Autobot forces in the Transformers: Timelines story "Shattered Glass" by Fun Publications. When Cliffjumper, the Generation 1 character from a parallel universe, is seemingly discovered alive, Optimus welcomes his old friend back to the Autobot fold. After learning that Clffjumper is not the evil Autobot he remembers, he shoots Cliffjumper and leaves him to fend for himself in the Rad Zone. Optimus plans to launch his new warship, the Ark, to conquer Earth, but Cliffjumper aids Megatron's heroic Decepticon forces in a successful attack on the Ark's launch platform.[175]
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.
Optimus Prime landed in the Himalayan Mountains with G.I. Joes Flint and Hawk. As they searched the area, the trio was attacked by Bludgeon in his Pretender shell. Prime whacked him with his energon-axe and in return Bludgeon bearhugged him and coated him in metal-eating slime. Hawk, still carrying power from the Matrix, helped Prime break free. Optimus then shot his way into the hidden kingdom of Cobra-La.
The line was released as "The Transformers" in the United States, Canada and the UK in 1984 (One year after the Gobots) but Takara was still marketing Diaclone at least during 1984. Hence in Japan "The Transformers" did not debut under that brand till 1985, when the line was also rolled out to the majority of the rest of the world between Takara and Hasbro. Hasbro Europe still will not accept, however, that the range was released in the UK in 1984[citation needed], not even with evidence such as Argos 1984 catalogues containing the range, the UK comic launching in September 1984 or even the 1984 Transformers product catalogue produced by "Hasbro Industries (UK) Ltd, Wokingham". It is thought that Hasbro Europe as it now stands did not come into existence till 1985, hence no records of Transformers sales in 1984.[citation needed] UK Transformers toys were sold in boxes identical to those of their American counterparts until around 1998/9 when the range started to have UK exclusives.
This exclusive redeco of Optimus Prime features darker shades of red and blue than his other releases and has extensive paint applications to resemble his on-screen appearances in The Last Knight, particularly his Nemesis Prime alter ego seen in the film. To that end, he features movie-accurate flame patterns, which are larger and more elaborate then the ones on the regular release or the SDCC exclusive, on his vehicle mode exterior and robot pectoral armor. His eyes and sword are also painted metallic purple, but his shield is completely unpainted for some reason.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
Optimus Prime was given the Matrix by Primus himself, and used to be friends with Megatron. Prowl is his closest friend and Ratchet is his oldest. Searching for Energon, the Autobots landed on Earth, but were followed by the Decepticons. With the help of their human allies, they bested their foes, and knowing they would return, decided to stay and wait to defend the planet once more. Optimus Prime was proud to be an Autobot. I Am Optimus Prime
In 1984, a volcanic eruption re-activated the Ark, which, in turn, brought the Transformers back on-line. Prime led the Autobots in their opening battles to prevent the Decepticons from plundering Earth's resources, but, following their initial victory, the Transformers were all deactivated by Shockwave. Shockwave killed Prime and leeched the energy of the Creation Matrix from his mind. He used this energy to give life to his creations, the Constructicons. Shockwave was unaware that the Matrix was not just a program in Prime's mind, but a physical object in his chest. Before Shockwave could give life to Jetfire, his next Decepticon, Prime transferred the Matrix energy into the mind of Buster Witwicky. Buster used the energy to turn Jetfire on Shockwave, allowing Prime to reclaim his body and retake leadership of the Autobots. As a reward, he gave Jetfire true life.

As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.


During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.
As the two Titans battled, Optimus found Megatron watching the fight and demanded he assist them, but Megatron refused. When Trypticon swallowed the Enigma of Combination and took control of the Combiners, Optimus attempted to attack them as a distraction, but he was caught and the Combiners attempted to pull him apart. Optimus managed to break free of his captors and was further saved by the timely arrival of Megatron. Against Optimus's wishes, Perceptor returned and tricked Trypticon into swallowing the Matrix. Consumed However, this ultimately proved successful, and Trypticon released all that he had swallowed during the conflict before falling inert once again. The relief was short-lived, though, as Megatronus suddenly appeared before them, proving Optimus's fears. Optimus and Maximus attempted to surprise attack Megatronus, but he brushed off their blows and fired a beam through Optimus's chest, killing the Autobot once more. All Things Must Pass

Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one of a kind (well, two of a kind) piece is a almost fully vacuum-metallized Leader class Optimus Prime in red, silver and blue (based heavily upon Generation One Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.
4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.
Though the figure does a much better job of conveying the on-screen character model than the ROTF Leader Class mold did, there are still a few inaccuracies—most notably the forearm and shoulder pad designs and the head/torso proportions. The final product also lacks certain paint details visible in stock and packaging imagery, such as the blue rings on his feet and the gold on his pelvis. It should be noted that this mold does not combine with Jetfire.
After the film, in season three, Rodimus did not have time to rest on his laurels as commander, immediately finding himself and the Autobots targeted by the Quintessons, who lured him to their planet of Quintessa and detonated it in hopes of destroying the Matrix. Rodimus and the Autobots survived, however, and Rodimus proceeded to voluntarily short-circuit himself to allow his life-force to enter the Matrix, feeling that the answer to the mystery of the Quintessons' identity lay within it. His hunch proved correct – the Quintessons, he discovered, were the Transformers' creators, and Rodimus knew that the future would be a difficult time for the Autobots.
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
When the legendary Energon Cube was lost to the reaches of space, Optimus Prime led a small team of Autobots in pursuit of it. The giant energy source crashed on Earth in the Japanese town of Hoshinochō, where it shattered into fragments that were scattered far and wide. Prime and the other Autobots set up a subterranean base below the Cube's impact crater and began their search for the shards, taking the forms of local vehicles to hide their activities. Despite their attempts at remaining unseen, glimpses of the Autobots only magnified the reputation the crash of the Cube (believed by humans to be a meteor) had given Hoshinochō: that of a hotbed of rumored alien and UFO activity, Japan's answer to America's Roswell. Kingdom of Giants
Rodimus also appeared in the Dreamwave Energon Comic. In this continuity Rodimus's history in unclear, but he seems to be a veteran Autobot assigned to Earth. He acts as a mentor to many of the less experienced Autobots: for example he was the first to congratulate Ironhide when he overcame his fears to defeat Tidal Wave. He was one of the defenders of Toronto alongside Hot Shot, Red Alert, Hoist, Beachcomber and Thrust, battling against Divebomb and a swarm of Terrorcon clones before receiving help from a very unlikely source - Megatron, resurrected in a new body by Optimus Prime. The subsequent counterattack routed the Terrorcons.

The first Cybertron Optimus Prime toy transforms into a heavily-armed fire truck of made up origin, topped with two large cannons. The left fires a spring-loaded translucent blue missile, while the right features electronic sound effects and a flashing red LED. The cannons and the sides of the truck fold down to create an unlikely flight mode for the vehicle.
Part of the first wave of Beast Hunters Series 3 Voyager Class toys, Optimus Prime is functionally an upsized copy of his Beast Hunters Series 3 Cyberverse toy, though with certain sculpted details based on his larger toys, the replacement of his ball joints with more robust ratchet joints, the addition of thigh swivels, and various deco differences. As a result, his complexity is lower than in his previous Voyager Class toys, but he ends up being much, much more massive.
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love, in bed.
When Sergeant Hound apprehended a criminal going by the name "C-81", rumors that the prisoner was in reality a "Megatron" that had gotten past the TransTechs' security procedures piqued General Optimus Prime's interest. Though Cheetor assured him that it was impossible for a "Megatron" to have been allowed in Axiom Nexus, the General's concerns did not fade. More pressing concerns took over, however, when the entirety of Axiom Nexus, and nearly all of the TransTechs suffered a sudden shutdown due to a surge in the Global Net. General Optimus Prime tasked Bruticus with keeping guard over the prison while he and Hound went to investigate the source of the surge, the planet's core.
Optimus Prime led the Autobots to stop Megatron's attempt to cyberform Earth. After discovering that Megatron's new weapon was the Proudstar, Optimus initially tried to preserve the Cybertronian history contained on its Ferrotaxis supercomputer. Inside the Proudstar, he received a prophecy of his future death from Teletraan Alpha, but he merely expressed happiness that his friends would survive. After the Plasma Core was damaged and proved to be too great a threat to Earth, Optimus reluctantly decided to destroy it and the Ferrotaxis in order to preserve humanity's right to forge their own future. When Megatron shot shot the Ferrotaxis into space in one last spiteful effort to stop the Autobots, Prime rode an Insecticon swarm into Earth's orbit for a final showdown with Megatron, ultimately forced to destroy the Ferrotaxis. Once Megatron was again defeated, Optimus called upon the Autobots to stop merely living upon Earth and adopt the planet as their new home. Later, he and Wheeljack discussed plans for the Optimus Maximus project. Transformers: Devastation
In another possible sequence of events, the trio returned to Autobot headquarters to relate their findings to Optimus Prime. The Decepticons planned to use a Destruction Beam to create a fault line near Center City, which would in turn be exploited by Rumble’s earthquake-inducing abilities to destroy the entire area. The Autobots then decided to split up in two groups, one to attack the Decepticons’ fortress, the other to stop Rumble in Center City. Optimus headed the lead team.
But it is scary to think that there is a strong possibility they will look at redoing almost every Masterpiece now if this is a success. The MP+ releases have me feeling tired. I don’t have to get them but I have a completionist mentality. But a redo... I’m almost ready to check out of MP completely. I waited so long to get six seekers done pretty well to me. Now there’s a chance they will redo them. And soundwave. I sure hope I’m just being a worry wart.
Optimus dueled Megatron atop of an overpass in a human city. Though he managed to knock Megatron's cannon loose early in the scuffle, Megatron managed to turn the tables on the Autobot leader, reattach his primary weapon, and blast his old foe. When Megatron moved in for the kill, Optimus got his second wind, and knocked Megatron clear off the overpass. They were always real to me.
Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
The "robot mode" of Optimus Prime is where the pullback motor and working wheels of the toys lie. Optimus is sculpted in blue plastic, pre-posed in an odd crouching pose with zero points of articulation. His right knee is bent back, with his right arm touching his knee, while the left side has the leg forward and the left hand holding onto his butt. The toy is as sparsely painted as the truck, with light blue eyes and chest windows, gray hands and feet among other parts, and red forearms. Two panels on his back have red flame tongues on them.
In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.
In the war for Cybertron eons ago, Optimus was once Orion Pax, a historical archivist in the Iacon library. Throughout his studies on Cybertron's past, Orion became aware of the social inequality among Cybertron's populace. He became inspired by a gladiator taking the name of one of the thirteen original Primes, Megatronus. Megatronus attempted to start a revolution to overthrow Cybertron's current leadership and take the mantle of Prime. However, Orion preached a different ideology, declaring that violence is not the means to achieve justice, and thus, Megatronus changed his name to Megatron and severed ties with Orion, starting the Great War that destroyed Cybertron. Orion soon ventured into the core of Cybertron and was bestowed with the Matrix of Leadership by Primus, becoming Optimus Prime. After Cybertron became barren and lifeless, he and Megatron took their war to Earth, after which Megatron disappeared for three years. With Ratchet, Arcee, Bumblebee, Bulkhead, and Cliffjumper under his command, the Autobots were granted asylum on Earth by the US government if they kept the Decepticons at bay. However, in "Darkness Rising", the Decepticons return, killing Cliffjumper and target Jack, Raf, and Miko, three children who were seen with Arcee and Bumblebee. Optimus requested they be brought to base and know the full story, much to Arcee and Ratchet's dismay. Megatron returned soon after, wielding Dark Energon and nearly killing Optimus and Ratchet with a horde of reanimated Cybertronian corpses. Optimus later fought Megatron on the latter's space bridge, which Megatron intended to use to bring forth an army of undead to conquer Earth. Though Optimus is nearly killed by Megatron, he is able to gain the upper hand, and leaves Megatron to his apparent destruction when the Autobots destroy the space bridge. However, Optimus later confided in Ratchet that he still mourns Megatron's death, as he had a small glimmer of hope he could be turned to good. However, he does not underestimate Megatron's successor, Starscream.
The figure would have come in a monochrome version of the standard Henkei! Henkei! Convoy's packaging, still named "Convoy" but now labeled as part of the Gentei! Gentei range of exclusives.[8] Reportedly, this figure was intended as a Wonderfest exclusive, but was canceled because, according too TakaraTomy designer Shogo Hasui, it was too similar to Universe Nemesis Prime. Knockoffs were later made available, so buyers beware!
A figure of Prime combined with Jetfire was released as part of the second Big Transformers wave, which came with no accessories of its own, but could hold any of the weapons released with the other second wave figures, including Jetfire's gun, the Star Saber, the Skyboom, and the Requiem Blaster. As with the first wave figures, he came packaged with Ramune candy.
The Jetwing jet pack attaches onto Optimus Prime via a part that hooks onto one of the hinges behind his neck, and a spring-loaded clamp that latches onto a recessed area under Optimus' back. The fuel tanks that form Optimus' Ion Blaster must be removed for this mode, and they can be stored inside the engines for the jet pack. The Jetwing can be used on previous Leader Optimus Primes from Revenge of the Fallen onwards, but due to the lack modifications seen in Jetwing Optimus Prime, the combination isn't as stable. The jet pack features four MechTech ports on the main wing articulation points, and two C joint mounting points on each wing. The Gatling Cannons both feature two MechTech ports and 2 C joint mounts on either side of each cannon.
Alternators Optimus Prime transforms into an accurate, fully-licensed 1:24th scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. His robot mode body sculpt details are based upon the 20th Anniversary Optimus Prime toy. However, his headsculpt is based upon Powermaster Optimus Prime. He is armed with a small pistol that is formed from his engine.
Optimus and Prowl received message from Skyfire of a coal transport in Africa, and discovered Megatron was using human slaves. Megatron detonated his coal mines with the world's largest explosion, killing the humans and forging the world's largest diamond — that he would use to as a lens for a satellite to focus the Sun's beams, melting the Rocky Mountains! Prime ordered Skyfire to attack the satellite, and Ratchet to build a square mile panel of metal to deflect the beam, blowing the satellite up. Satellite of Doom The Decepticons attempted to drain the Prudhoe Bay oil reservoir, causing volcanic eruptions and Russia to approach America, accelerating tensions between the countries. Optimus ordered razon gas to be pumped into the reservoir, returning the oil below and raising the Decepticons' aquatic drill. When Continents Collide
The 1984 and 1985 toy lines contained several figures of note. Megatron, the Decepticon leader, originally transformed into a realistic Walther P38 pistol with stock and barrel extensions and scope. The Megatron toy was delayed till 1985 for release in the UK. The Constructicons were the first "gestalt" team in the Transformers line, but were different from most subsequent gestalt teams in that they consisted of six members instead of five. The Autobot Jetfire was repainted from a Macross toy, specifically the VF-1 Valkyrie, and the character was renamed Skyfire in the animated television series program for copyright reasons.
Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. It is interesting that, unlike all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
On a Cybertron dominated by Shockwave and the Decepticons, Optimus Prime and the Autobots took on the roles of resistance fighters. Cobra experimentation transported a contingent of Cobras and G.I. Joes to Cybertron and destabilized Teletran 3, which led to the computer sending several Transformers to Earth across different time periods. When Optimus Prime saw Jazz get zapped by Teletran 3, he leapt to rescue his soldier, only to be transported away as well. G.I. Joe vs. the Transformers II #1 A team made up of Joes and Cobra agents were sent back and found Optimus Prime and the Stunticons in 1930s-era Chicago, disguised as period cars and trucks. The Stunticons chased Prime and the Joes around the city until everything was wrapped up with bullets, a collapsed bridge and some dynamite. G.I. Joe vs. the Transformers II #2
Released in the latter stages of the Cybertron toyline, this redeco of the Leader-class Optimus Prime figure introduced a new colour scheme that several other tail-end releases would emulate. Taking its name from the Japanese version of Cybertron and with a bio noting that this new body depicts Prime after he embarks on his galaxy-spanning mission at the end of the Cybertron cartoon, "Galaxy Force" Optimus Prime replaces the original toy's blue parts with black and the translucent blue with smokey clear, and moulds several—but not all—grey parts out of red plastic, including the toy's rifles, rail gun covers, missile launchers, and Super Mode leg guns. In the realm of new paint operations, Prime now sports all four Cyber Planet Key symbols on his shoulders, and his unique Matrix-shaped Cyber Key (now with the code lo9x) finally has a gold-painted border, as it had always had in Japan. Additionally, Prime's hip joints were tightened up with this release, making it easier to stand him up in Super Mode.
The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.
The stickers may not be cut right, my copy has them off-center, they're probably using an 80's type bladed stamp with little QC to rush them out. The cab will not have the stripes applied, those are included on a strip of mylar/foil/whatever silver but you have to measure and cut them to fit. Every KO can be identified easily by these missing stickers in the box. Older releases also had the trailer's stickers separate but those have not been made in some time.

A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.
This Trailer is identical to the original BeCool Trailer other than the stickers, and now comes with the trailer/launcher accessory from Bot Shots redecoed in blue with red stripes. While the vehicle mode sticker in his chest remains, the hand-holding and sleeping ones have been replaced by pictures of the launcher: one in base mode and one in trailer mode. He also comes with a sticker sheet for decorating the Trailer Base.
Available as part of the exclusive Street Fighter II × Transformers toyline, "Convoy" is a redeco of Titans Return Voyager Class Optimus Prime in Ryu's traditional colors, fleshtones and all. He transforms from robot to tanker truck to plane and back. Both vehicle modes have "cockpit" areas to seat any Titan Master (or compatible) figure. Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. The smaller Headmaster's robot mode is also painted to resemble Ryu.

While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth, picking up one year after the events that saw Optimus Prime's return to life.
The seldom seen 5th season re-airing of the show featured the G1 episodes retold by a stop-motion Powermaster Optimus Prime to the live-action youngster Tommy Kennedy. Although no back story was ever provided for how Prime became a Powermaster, the new sequences are said to take place after the four previous seasons. This indicates that Prime became a Powermaster in the original Sunbow continuity.
With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More

This small version of Energon Optimus Prime was released by Kabaya as part of their DX Transformers line of candy toys. Prime transforms in the same manner as the larger Energon figures do, though his arms have to be removed at the shoulder and reinserted into his back to form truck mode. The Prime Force were sold in a separate set in the DX Transformers series, and can combine with Prime to form his Super Mode. Optimus came with a stick of gum.
Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
As Megatron explained that the Matrix was giving them a vision of the future, they witnessed themselves battling on Sherman Dam. The nature of their surroundings established, Megatron resumed the scheduled beating, but a series of setting shifts ended with Optimus reunited with Grimlock. Grimlock handed Prime a sword and suggested he finish Megatron for good. The War Within #5 Optimus found Megatron again, engaging him in combat and announcing that he was playing the game by Megatron's rules now—without mercy. Though he did not slay Megatron, he inflicted enough damage onto him to expunge from his memory the visions the Matrix had granted him. A short time later, Optimus joined the other Autobots in attacking the Decepticons who were trying to use Cybertron's planetary engines. Grimlock was finally impressed with Prime. Thanks to the combined efforts of Optimus and Grimlock's squad, the Decepticons were driven away and the engines were destroyed before they could tear the planet apart. Afterwards, Optimus's group arrived back at Iacon to find it destroyed. Optimus announced the Autobots were no longer evacuating the planet and threw away the Golden Disk full of the knowledge of his predecessors which the council had given him, saying he would choose his own course. The War Within #6
He’s continued to be lovable through many different continuities, all the way to the current live-action film series. But as much as you love him, there may be a few things you don’t know about him. So let’s take a look at some of his strange real-world facts, storyline goofiness, pop-culture tie-ins and even his relationship to Back to the Future.
This release is a redeco of the Cyberverse Commander Optimus Prime figure, with a lighter gradient paint job that lacks the flames, and with Optimus sporting a G1 insignia. Instead of his jetpack and guns, he comes with his trailer/Armored Weapons Platform, which can transform into a base and exo-suit. The trailer itself features movie-style insignias.
Optimus Prime is also among the characters who appear in the flash game TRANSFORMERS CVBERVERSE Battle Builder Game.[21] Optimus Prime is one of the Autobots featured in Transformers: The Ride at Universal Studios theme parks. In the ride, Optimus fends off against the invading Decepticons at N.E.S.T. headquarters while telling Evac to escape with the AllSpark shard. He battles Megatron throughout the ride until Megatron is killed by Evac. Optimus then congratulates Evac and the riders for protecting the AllSpark.
In this set, both the buildable Optimus Prime and the included Kreon figure are in the style of Beast Hunters Optimus Prime. In addition to the robot mode having a buildable shield and sword, both it and the vehicle build have two firing missile launchers. Additionally, four hands are included, with two possibilities for each arm. These Optimus Primes come with a buildable Predacon beast Lazerback and an Energon Kicker Kreon.
In an alternate version of this reality, Rodimus was forced to deal with a militant and aggressive Optimus Prime, and Cybertron was soon wracked by a three-way war between Optimus' Autobots, Rodimus' Omnicons, and Megatron's Decepticons. Unfortunately, the balance of the conflict tipped with the arrival of dimension-hopping tyrant Megazarak, whose Destructicons allied with the Decepticons, creating a force that soon annihilated Autobot and Omnicon alike. However, the Destructicons then turned upon their allies and destroyed them before being abducted by Unicron. This universe was then drained of all life and energy by Tornedron, whose creator Primacron was also destroyed.
A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
Prime's firing missile and Mini-Con activated gimmicks remain accessible in this mode, but look a bit doofy if you deploy them. The initial Hasbro release of Prime had tabs in its Super Mode shoulders that prevented them from rotating above the horizontal default position, so as not to break the wires that run through the toy's right arm. Coupled with the limited elbow joints, this left Optimus Prime able only to point his weapons towards the ground, and the tabs were removed on subsequent editions of the figure.
If Optimus destroyed the duplicate Cosmos, the real one would inform the Autobots of the Decepticons’ schemes, and the convoy would roll out to take on their adversaries. They were soon met by a squad of flying Decepticons, but were at a strict disadvantage against their adversaries as their vehicle modes possessed no weapons. The Autobots nonetheless managed to fight their way to the Decepticons’ base, one way or another, and defeated the Decepticons by using their own gravity weapon against them. Desert Flight
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character [[Optimus Prime#The Transformers cartoon|Orion Pax]] from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.

Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
The TakaraTomy release of Optimus Prime has considerable differences from the Hasbro release. His blue and red plastics are darker and metallic, his translucent blue plastic is darker, and a few of his paint operations have been omitted and replaced with customer-applied foil stickers, such as his shins, feet, headlamps, and insignias. His legs, outer forearms and truck mode "sleeper cabin" side panels have been retooled to include 5mm post-holes as part of the line-wide "Arms Micron" gimmick. As such, he does not come with the Hasbro version's weapons, but instead an Arms Micron partner named O.P. who transforms into a weapon resembling Optimus's in-show blaster cannon. This version of the mold was also used to make Prime Nemesis Prime.
A five-inch tall, non-transforming highly-articulated PVC figure of Optimus Prime in his Super Mode was the eighth entry in Takara's Mega Super Collection Figure series. In addition to a non-transforming figurine of Sparkplug, Optimus comes with two sets of alternate hands—one set with spread palms, one curled into fists—and is armed with his Convoy Gun, which can either peg into his right fist (and only his right fist) or onto his back.
Multiple reports suggest that the toy suffers from a design flaw, inferior plastic quality, or both: Due to his hands having peg-holes that are a bit too small to accommodate 5mm posts, they have a tendency to show stress marks on the inside after pegging his sword handle (or most other pegs) inside. Stress marks also tend to appear near his tiny hinged wrists. Fortunately, there have been no reports of the hands actually breaking on either location thus far.
In a world where the Transformers' war settled into a series of friendly competitive races known as the Transformers GT, Optimus Prime became the GT Transformer known as GT-R Prime. As a racer he was known for his serious but sometimes hot-blooded personality and his skillful use of the Impact Wrench Gun, though he maintained an honorable policy never to fire directly at an opposing racer's body. Like other racers, GT-R Prime put a limit on his own strength by separating his Matrix into a GT Sister, creating his partner Misaki.
Hero Optimus Prime was the first new-mold Optimus Prime toy created for the Generation 2 line. He transforms into a Kenworth truck of unknown model which defies Optimus convention by being one continuous unit, rather than the traditional cab-and-trailer combo. Decals form the windows of a faux truck face to represent his chest, featuring both his name and what appears to be a life support readout coming alive towards the end. In addition to a small gun, he is armed with a large missile launcher, which can fire a rubber-tipped rocket by means of a bellows which you slam your fist down on to produce a puff of air. The launcher is accessible in both modes, ending up mounted on his right forearm in robot mode; the bellows is attached via a rubber hose and cannot be disconnected, but stores on the figures's back when not in use, as do the rockets. A similar air-launching system with identical missiles was used by the simultaneously-released Hero Megatron, and by Laser Optimus Prime the following year (see below).
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