In the United Kingdom, this Optimus Prime was released as an Argos exclusive along with several other sets branded as part of the Reveal the Shield subline imprint. His United States release was initially claimed to be exclusive to Target by online retailers from Asia, but even though the other Reveal the Shield products eventually became available at Target, Voyager Class Optimus Prime was released as a Toys"R"Us exclusive in the United States instead, complete with a "Toys"R"Us exclusive" sticker. Also, both his United States and Asian releases lack the "Reveal the Shield" logo the United Kingdom release has (but still feature the "Reveal hidden images" call-out).
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
I agree with Aidan but would expand on his point. It’s not just that the sets seemed bigger; they were. As the relative complexity of sets has increased, so too has the piece count, but there has been an overall decline in the size of the models due to increased build complexity and a corresponding reduction in size of the pieces required to create such detail. The negative affect on perceived value in this is apparent, though I would argue, misguided when one considers the build quality and detail of new and recent sets.
The sequel series, Transformers: Generation 2, began an undisclosed period of time later. At the beginning of the series, Prime was restored to a form resembling his original body. He and the Transformers found themselves caught in the schemes of a new generation of Cybertronians, led by the icy Jhiaxus, who were colonizing and cyber-forming other worlds. Plagued by nightmarish visions of a life-destroying entity called "the Swarm", Prime looked into Cybertron's past and discovered that Jhiaxus and his kind were the result of an unintentional Transformer reproduction. Their nature and intent, he found, was distilled to the purest, most unemotional form of conquest and that the Swarm was the by-product of this process. To fight this new enemy, Prime and the Autobots entered into an alliance with the recreated Megatron's Decepticons. Though Prime was eventually consumed by the abomination and destroyed, he was able to unleash the energies of the Matrix into the Swarm, purifying it. In parting, the Swarm recreated Prime in a new form, and he and Megatron set out to lead the united Autobots and Decepticons into a new age.

Packed with Ravage, Optimus Prime is one of the first figures in the Transformers segment of the Heroes franchise. As with all Heroes figures, Optimus Prime is a simple, yet well-detailed two-inch tall figurine with exaggerated, cartoony proportions. He is sculpted holding his Ion Blaster rifle in his right fist and his left arm in a pointing pose. He is also love, and demands that you pull his Finger of Doom.
Hasbro has had a bit of a strange relationship with Bumblebee. In the early days (we’re talking mid-’80s) he was hugely popular, both on the TV show and as a toy, and Hasbro was sure to capitalize on that. As a result, there were more different Bumblebee toys during that time and into the early ‘90s than for any other Transformer. Of course, the alternate Goldbug version helped boost the number of toys they could make.
The Japanese release of the figure also underwent the changes in weapon shapes, but never featured a silver Roller; instead, their original release of Prime featured a Diaclone-style Roller without the two rear pegs, and the differently-shaped launcher that accommodated him, before a running change switched over to the Hasbro version of the mold. Finally, in some European countries, Prime sported red feet, as opposed to his traditional blue; this version of the figure is also known in some cases to feature a differently-painted forehead crest which leaves the three central indentations unpainted blue.
I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball joints. He can also hold small weapons, such as Cyberverse.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shutting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
This figure was released during the short-lived period when Hasbro was treating the Beast Wars as an extension of the Autobot/Decepticon war, and Optimus Primal was presented as being the same character as Optimus Prime. This was soon relegated to the realms of micro-continuity when the Beast Wars animated series began and clearly established that the two Optimuses were different characters, but the toy remains one that was officially branded as Prime, and is consequently listed here.

Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.


Eject lamented that all the great and famous Cybertronians, including Optimus Prime, were long gone by the time Cybertron was controlled by the Builder Assembly. Broken Windshields The Maximal Overshoot experienced a series of visions from Cybertron's past after discovering the Oracle, including Optimus Prime launching the Ark during the Great War. Cultural Appropriation
He’s continued to be lovable through many different continuities, all the way to the current live-action film series. But as much as you love him, there may be a few things you don’t know about him. So let’s take a look at some of his strange real-world facts, storyline goofiness, pop-culture tie-ins and even his relationship to Back to the Future.
Optimus had Bumblebee and Huffer plant false information to mislead the Decepticons. As the Autobots were in need of a new power source, he sent Cliffjumper to find Doctor Heath Blaisedale and had to apologize to the doctor after Cliffjumper kidnapped her. Persuading her to help them, the Autobots traveled to the solar plant to make use of her solar reactor, only to find the Decepticons were already planning to attack it. While the other Autobots re-energized, Optimus protected them from an attack by Starscream, Thundercracker and Skywarp. Ravage abducted Blaisedale as a diversion, forcing Optimus to lead a team and rescue her. When the team returned, the plant was already under attack and Optimus helped the Dinobots drive them off. Unfortunately the Dinobots totaled the plant in the process, and Optimus promised Blaisedale the Autobots would help her rebuild. In return, Blaisedale organized a meeting with the President of the United States so the Autobots could forge an alliance. Sun Raid (Listen 'n Fun)
Optimus battled alongside the Alternity to fend off the beast, when unexpectedly, Megatron overwrote the beast's higher functions with his own. At first, it seemed that the Hytherion had been killed, but a newly empowered Megatron (in two bodies) appeared and declared that, now possessing a power that rivaled the Alternity's, he challenged his opponents to take him on or see the multiverse itself burn. To Mega Therion
The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.

Accompanied by Prowl, Optimus went to Sumatra and discovered much of the jungle had been destroyed. The Decepticons tried to destroy the Brazilian jungle and take its oil, but once again the Autobots stopped them. Storms of Destruction Following a battle between the Dinobots and the Decepticons, Optimus ordered Slag be repaired by Ratchet at their Antarctic oil supply. Tracking Slag, Megatron attempted to destroy the base with the Crusher, slicing icebergs off the continent. Optimus ordered Autobot superjets to counterattack, but the battle was won when Megatron unwittingly reawakened hundreds of dormant Dinobots beneath the ice. Jaws of Terror Optimus and Prowl were baffled by Megatron's next strategy, a series of hit-and-run attacks in the Pacific rim. It emerged it was a distraction from the enslavement of the population of Buru. Optimus, Prowl and the Dinobots arrived and fought off the Insecticons, foiling the scheme to drain the island's oil. Slaves of the Insecticons When Megatron planned to drain the world's largest supertanker, Optimus had the oil tainted with a corrosive acid, sabotaging the Decepticon submersible. The Autobots flew the tanker to New York City, and ordered the few witnesses' memory to be wiped. Wow. Attack of the Decepticons

Part of the first wave of Bot Shots Series 1 launchers, this repaint of Optimus Prime comes with a large trailer that pops open to form a battle station with a spring-loaded launching platform. He appears to have the same plastic colors as the single release, and the same set of paint operations, but his paint is done in different shades, having glossy dark blue paint and glossy bright red paint. The black part of his launcher is sculpted to look vaguely like the repair done that is part of Generation 1 Optimus Prime's repair bay.
Exclusive to Japanese ToysЯUs stores, this redeco of AM-01 Optimus features warmer, metallic shades of plastic, replaces the gray plastic around his windshield-chest with red, and replaces the clear-blue plastics with clear-black. He comes with the Hasbro version's battle sword, which is now a darker, warmer shade. For Arms Microns, he now comes with O.P. A, Pral G, Sais G, and Jayz G, and the latter three can combine to form a golden version of the Cosmotector shield (hence the name).

In the forest, Trailer observed the lost Red Jet and Yellow Sports Car. He wondered why Red Jet didn't just fly out. The Story of the Lost Plane! Trailer later played in the Quiz! BeCool show with Tank Lorry on his team. The two's answer fumbling and arguments led them to lose the game. Another BeCool, Garbage Truck (清掃車 Seisōsha), was part of one question. The Story of Quiz! BeCool While Yellow Sports Car was explaining BeCool marks to you, Trailer was asleep in his Trailer Base, appropriately displaying his "Zzz..." BeCool mark. The Story of What Do I Know About the BeCool Mark?

Upon witnessing the incredible power of a lightning storm for the first time, Optimus Prime had Sparkplug Witwicky explain the phenomenon to him. Intrigued by the potential of lightning, Prime put Huffer and Gears to work finding a way to harness its energy, so they could use it to aid in the rebuilding of their spaceship. Huffer constructed a giant lightning rod, and Optimus Prime and the Autobots gathered to watch its first test. They were shocked, however, when a fleet of battered, damaged Decepticons flew out of the mountain housing the antenna and off into the night. The evil robots had attempted to discover the device's secrets and been seriously electrocuted! Once the lightning rod had been checked, Prime vowed to make the lightning-harnessing technology the Autobots' gift to Earth once they had left the planet. Autobots' Lightning Strike

Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands

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