Prime would make one further surprise appearance in Dreamwave's Transformers: Armada comic series, although it would not be the Prime of Dreamwave's first series. When the Optimus Prime of the Armada universe disappeared, pulled into another dimension by the power of Unicron, the Chaos-Bringer sent something back in his stead: a nearly dead Optimus Prime from that universe, who warned the transformers of Unicron's coming into their universe before dying.

Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
Activision and Traveller's Tales, creators of the Lego Star Wars games, released Transformers: The Game in 2007, accompanied by Transformers Autobots and Transformers Decepticons, to tie in with the live-action feature film for the Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, PC, Sony PlayStation Portable, and PlayStation 2. The player was able to play as both the Autobots and the Decepticons, pick up and throw objects, and transform at any time. The steering in vehicle mode was compared to that of the Grand Theft Auto games and had a free-roaming environment.
A redeco of the Dark of the Moon Deluxe Class toy, this Optimus Prime has large portions of his body, mostly his truck parts, vacuum metallized silver, and his light-piped eyes were neutered by blue paint. He comes with a redeco of Generation 1 Rampage's sword, which can be wield by his 5mm-compatible hands (Although not shown in the instructions). As his body, legs, and front truck kibble were chromed, care must be taken while transforming, especially with the shoulder kibble & the bottom leg's posts (This can be amended if you slightly widen the holes with 3mm hand drills). As with the original Dark of the Moon Deluxe Class figure, the instructions did not mention about forming the sleeper part until step 10, the pinky finger prevented the sword to peg down through his hands, and of course: his truck mode can attach with the Armored Weapons Platform included in the Chronicle or the Movie Trilogy Series figure. This figure has slightly loose shoulder joints.
A redeco of Legends Optimus Prime replacing his red plastic with more blue and silver, but sprucing things up a bit with red flame paint operations. Defender Optimus Prime (ディフェンダーオプティマスプライム) was only available in Japan as part of their Transformers Animated promotion in March 2010. It was given away for free to customers who purchased Animated merchandise at Edion, Bic Camera and Yodobashi Camera stores.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.

Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
1. Color diversity: Back in the 80s, most sets were comprised of a few basic colors; red, blue, yellow, white, gray, and black. It was much easier to acquire a “critical mass” of pieces in each color to start building one’s own creations in coherent color schemes. Space, Town, Castle sets all had the same basic colors. Today Lego uses a much wider array of colors in their sets. While this adds a lot of variety and visual appeal to today’s sets, this means that one has to buy a much larger number of sets (or scour bricklink) to get achieve a workable critical mass of pieces in each color. After buying some of the modern sets, I end up with a few dark-blue or lime-green pieces that I don’t really have enough to much with other than use as accent colors. They end up in my misc color bin in the event I decide to build the set they originally came with or sell them off on bricklink.
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation One Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, as has various other decos, replaced by copper.
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]
Optimus Prime has a wide range of articulation for a relatively bulky figure. He has ratcheting joints in his shoulders, elbows, hips and knees, with swivel joints and ball joints supporting them in his biceps, lower knee joints and ankles. Again, unusually for a mainline figure, especially at the Leader pricepoint, his hands have individually articulated fingers and thumbs, but no wrists.
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.

Hot Rod was then summoned to Earth by Optimus Prime, as revealed in The Transformers: Escalation. With typical bravado Hot Rod and Hardhead insisted on heading to assist Prime's unit in stopping Megatron. Hot Rod left Hardhead to assist the other Autobots while he captured the Decepticon facsimile. Unfortunately, he almost collided with Prowl, who had had the same idea. Despite some bickering between the two, they were able to eventually capture the facsimile, forcing the Russian troops to back down. When Hot Rod heard the battle between the Ore-13 powered Megatron and the rest of Prime's troops, Prowl forbade him from interfering, entrusting him with the safe return of the facsimile. Calling Nightbeat for transport out, he was jumped and severely damaged by Skywarp and Thundercracker. Nightbeat teleported him away, but Hot Rod had been badly damaged, and the facsimile reportedly killed.


Hot Rod is featured again in Maximum Dinobots. Returning to Earth to continue his search, Hot Rod arrived at the gates of the Machination's complex, and Scorponok prepared himself to deal with the intruder. Unfortunately, Hot Rod found himself fighting well out of his weight class as he was man handled by Scorponok, who cheerfully bashed his face in, put out one of his optics and snapped his leg. The Headmasters dragged him into Scorponok's control room where, with absolutely no prompting, the big man explained his entire plan for the Dynobots, Skywatch and the Machination. Hot Rod seemed less than impressed with this rather mundane approach, which ticked Scorponok off enough for him to point out that it was obviously just the first stage in his master plan. He was also warned to remain awed or he'd be of no further interest. When the Dynobots and newly arrived Monsterbots seemed to turn Scorponok's plan on its head, Hot Rod burst out laughing, at which point, Scorponok ordered him taken out and shot. In the lift to the surface, Hot Rod suddenly erupted in flames, killing his captors, but draining his power supply. Weakened and with a crippled leg, he collapsed on the floor.


During a Decepticon attack, Cliffjumper pleaded with Optimus to let him jump into the fray. Optimus denied his request, telling him that they already had the Decepticons on the run. In the battle’s aftermath, the Decepticon’s activity seem to vanish altogether. Grateful for the quiet, Optimus decided to head out and fetch extra fuel for the Autobots with Sparkplug. He returned just in time to find his Autobots in the middle of a battle with the Decepticons. With Sparkplug and Prowl’s help, Optimus refuelled his troops, and once more drove the Decepticons back. Revenge of the Decepticons

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In "Reunification", Optimus is seen building his new ultimate weapon, Omega Doom. He learns that Megatron has supposedly been killed by watching a broadcast from the Autobot reporter Rook. When Kup leads the Autobots Camshaft, Hound, and Warpath, in an attempt to assassinate Optimus Prime, the Autobot leader easily defeats the four rebels. Alpha Trion then attempts to kill Optimus, but Optimus uses Omega Doom against the ancient robot. Prime then sends Doom against the Decepticons.

Part of the first wave of Beast Hunters Series 3 Voyager Class toys, Optimus Prime is functionally an upsized copy of his Beast Hunters Series 3 Cyberverse toy, though with certain sculpted details based on his larger toys, the replacement of his ball joints with more robust ratchet joints, the addition of thigh swivels, and various deco differences. As a result, his complexity is lower than in his previous Voyager Class toys, but he ends up being much, much more massive.


Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.
In addition to being probably the most popular Generation 2 figure, Laser Optimus Prime was, prior to 2003, a regular contender for most popular Transformers toy ever, back in the days of the annual Transformers fan awards, "The Trannies." The toy won twice, and actually lost once to his repaint, Scourge. The launch of the Armada and Alternators line, along with Masterpiece Prime, saw Laser Prime drop down that list distinctly.

In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.
The earliest releases of Energon Optimus Prime have no ridges on the inside of the chest windows and a different head sculpt featuring an Optimus Primal-style mouth-slit in Prime's mouthplate. This was soon replaced with a full mouthplate, and it was this version of the toy which appeared in the Energon cartoon and was released by Takara. Other changes made to Takara's version of the toy involved a chromed front grill, more vibrant plastic colors on Digger-3 and Submarine-4, a darker blue plastic on Prime himself, and more intricate paint operations. Takara's release lacks the electronic sound effects seen in Hasbro's version, which were commonly gutted for the Japanese releases of any Autobot toys who had them, though Prime retains his light-up chest.
After step 5, the instructions did not mention that you should fold back the shoulder panels to form the sleeper part until the 11th step. Care must be taken while transforming the legs: the small peg located on the lower leg can be snapped off due to the peg being slightly thick to accommodate with the hole. Also, take note that Optimus Prime cannot wield 5mm weapons with longer posts, as the way that his pinky finger is molded prevents the post from pegging down through his hands. Also, take note that the legs' sculpted small rectangle peg (the one that locks the robot mode legs in place) is prone to warping if care is not taken during transformation.

According to IDW Publishing's Transformers: Movie Prequel comic book, Optimus Prime and Megatron co-ruled Cybertron until Megatron began a war for control of the Allspark. Optimus formed the Autobots, a militia of civilian transformers sworn to protect the Allspark. Optimus fought back, willing to doom Cybertron itself to deny Megatron the Allspark. His reasoning was that a new homeworld could be rebuilt with the Allspark once Megatron was no longer a threat. He entrusted Bumblebee with the task of distracting Megatron at Tyger Pax long enough for the Allspark to be sent into space.
Part of the first wave of Mini-Con Battle Pack figures, this Optimus Prime figure is a new mold, about the size of a Scout Class figure (In Optimus' case, the size of Cyberverse Commander figure), and scaled with Legion Class figures. Its transformation scheme also takes some cues from the Legion Class figure. Battle Pack Optimus Prime also features a transparent orange battle axe & armor pieces, although the chest armor/flip-up mask piece is needed to be assembled first. The included pieces can be combined into a clawed battle axe, or attached to his body to form his armor (although the flip-up mask can restrict his head articulation). Optimus Prime can totally wield the axe dual-handed. As an undocumented feature, the axe can be stored on his truck mode with the tab featured on Prime's right shoulder.

Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space


Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
The set also includes a redeco of Generations War for Cybertron Optimus Prime figure, which changes the original figure's dark red plastic to a brighter, more vibrant red, changes the gray plastic to a darker charcoal tone, changes the "windows" from gray to nearly black, and replaces most of the original figure's pink-ish red paint details (which were yellow on the redeco from the "Rage over Cybertron" three-pack) to teal.
When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
Prime's trailer opens up into his Combat Deck, containing the scout drone, Roller. The interior of the Combat Deck features three pegs that can accommodate Prime's laser rifle, fuel pump and nozzle accessories, and seating for two Diaclone drivers. As its central feature, the Combat Deck features a missile-armed repair drone pod mounted upon a boom lift arm (featuring another cockpit for a Diaclone driver), which can also be extended through holes in the trailer's roof and front-end when it is closed. Situated in the base of the boom arm is a spring-loaded launcher that can launch Roller out of the Combat Deck and into action. Roller himself has seating for four Diaclone passengers, and features a port that can accommodate either Prime's rifle or the fuel pump. The interior space of the trailer allows storage room for one standard Autobot car, which can also be shot forward by the launcher.
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