This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.
In just seven years, from 1997 to 2004, the number of elements in the company’s inventory exploded, ascending from slightly more than 6,000 to more than 14,200. So did its range of colors, which climbed from the original six (red, yellow, blue, green, black, and white) to more than fifty. As the number of components and colors mounted, soaring supply and production costs plundered the company’s bottom line. Here’s why.
As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.

LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).
When animating the scene in which Primal removes Prime's spark, Mainframe's animators consulted The Transformers: The Movie for reference on the interior of Prime's chest. Not realizing the importance of the Matrix of Leadership, they rendered it as a container for Prime's spark. Beast Wars writers Larry DiTillio and Bob Forward have since claimed that in their view, Prime had not received the Matrix from Alpha Trion at this point, but a later comic produced for Botcon indicated that the Matrix was in fact stored in a secondary compartment, hidden behind Prime's spark. In this particular comic, the alien Vok used the Matrix, the Transmetal Driver, and a control suit once piloted by the Predacon Quickstrike to create Primal Prime.

The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of opening chest windows. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on his shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.
In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.
Prime is armed with a spring-loaded missile launcher that stores on the rear of his truck mode (which becomes the backpack of his robot mode) when not in use. Like most of the weapons of the Energon line, it sports a 5mm post, allowing it to be held by most every Enegon figure, to combine with assorted other weapons and Energon weapons released in the series, and to peg into numerous compatible ports shared by many figures, like the hole in the radar of Prime's own trailer, or even conveniently placed 5mm screw holes like those of the Prime Force.

He comes with the Star Saber, which has a 5mm handle and a post on its hilt, as well as two spring-loaded, missile-firing "Ionic Pulse Launchers" (which are called "Eaglefire Missile Launchers" in the instructions). The launchers each feature a 5mm post, have flip open prods, and can peg onto the ports near the wheels on his robot back, giving him a pair of back-mounted rocket engines.

Although Cybertron's Energon stocks were destroyed, the Autobots discovered a recording pointing to the Logicon planet Metascan Alpha, which had Energon in abundance. Optimus ordered Hot Rod and Ultra Magnus to take a team each to find the planet. The Autobots discovered they were being spied on by the Decepticon Clones, and Optimus swore that Galvatron could pay. He led a team to the derelict space destroyer which the Decepticons were using for a base and fought their leader one-on-one. As he was about to destroy the Nullification Cannon, Scorponok took a swing at him which connected instead with the Cannon, obliterating it. Optimus was helped away from the destruction by Blurr and Sureshot. The War Against the Destructons, Chapter 1 of 3


Prime suffered a severe, though unfair, defeat when Megatron challenged him to one-on-one combat while imbued with the different abilities of all the Decepticons. Teletraan I, the Ark's computer, discovered the deception in time, and the Autobots were able to drive off the Decepticons. In "Prime Problem", Megatron created a clone of Optimus, which caused confusion with the other Autobots. Windcharger and Spike, however, were able to identify the clone before it led the Autobots into their demise.

When Sergeant Hound apprehended a criminal going by the name "C-81", rumors that the prisoner was in reality a "Megatron" that had gotten past the TransTechs' security procedures piqued General Optimus Prime's interest. Though Cheetor assured him that it was impossible for a "Megatron" to have been allowed in Axiom Nexus, the General's concerns did not fade. More pressing concerns took over, however, when the entirety of Axiom Nexus, and nearly all of the TransTechs suffered a sudden shutdown due to a surge in the Global Net. General Optimus Prime tasked Bruticus with keeping guard over the prison while he and Hound went to investigate the source of the surge, the planet's core.


Optimus Prime appears in the prequel novel Transformers: Ghosts of Yesterday, where he and a group of Autobots travel in the Ark searching for the Allspark, battling Starscream's Decepticons along the way. While going through a worm hole, the Autobots find themselves encountering a group of humans in a spacecraft reverse-engineered from studying Megatron. With this discovery, Prime realizes the significance of Earth, as both Megatron and the Allspark are there. After saving Bumblebee from a pit of rock-chewing cave worms, Prime battles Starscream. He is about to be gunned down by Starscream and Bonecrusher when he is saved by the human craft. In retaliation, Starscream obliterates it.
This Collector's Edition Japanese e-HOBBY exclusive was a redeco of Targetmaster Kup, released in conjunction with the 2006 reissue of Kup and designed to represent the character Orion Pax from the Generation 1 television series episode "War Dawn". Orion transforms into a Cybertronic pickup truck and came with both a gun and Barrelroller, a redeco of Recoil. He has full shoulder rotation, though the way his elbows are set up means he cannot make full use of their joints. His legs feature no articulation whatsoever.
Prime suffered a severe, though unfair, defeat when Megatron challenged him to one-on-one combat while imbued with the different abilities of all the Decepticons. Teletraan I, the Ark's computer, discovered the deception in time, and the Autobots were able to drive off the Decepticons. In "Prime Problem", Megatron created a clone of Optimus, which caused confusion with the other Autobots. Windcharger and Spike, however, were able to identify the clone before it led the Autobots into their demise.
Optimus Prime is the Autobot leader on Transtech Cybertron. On Transtech Cybertron, Optimus Prime is a gifted politician who has forged an alliance with Megatron, the militaristic leader of the Decepticons. together, they helped bring forth a golden age on Cybertron. Transtech Cybertron is unique among Cybertrons of alternate universes in that war has not broken out between factions.[171]
The Hasbro website explains it best: "The rogue DARK NINJA MASTER was exiled to a cave beneath Arashikage Mountain for betraying the ninja clans. After finding the Moon's Blood, a mystical stone of great power, he was able to channel the energy of dead ninjas, making him almost unstoppable. Seeking revenge, he has emerged from his subterranean prison to destroy all ninjas. Only two people can stop him: STORM SHADOW and SNAKE EYES. The two adversaries must join forces, for only by working together will they be strong enough to defeat this evil super-ninja."

The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.


In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.

Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.

A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
Optimus and Bumblebee snuck into the Decepticons' base, and found their enemies upgrading themselves with Autobot parts. The pair took offense to this, and Bumblebee set about sabotaging the process. Megatron wound up tripping on some gumballs thanks to the Autobot's mucking about, and Optimus congratulated his fellow Autobot on a prank well done! Intro!
Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
The 1984 and 1985 toy lines contained several figures of note. Megatron, the Decepticon leader, originally transformed into a realistic Walther P38 pistol with stock and barrel extensions and scope. The Megatron toy was delayed till 1985 for release in the UK. The Constructicons were the first "gestalt" team in the Transformers line, but were different from most subsequent gestalt teams in that they consisted of six members instead of five. The Autobot Jetfire was repainted from a Macross toy, specifically the VF-1 Valkyrie, and the character was renamed Skyfire in the animated television series program for copyright reasons.
In a later scene, Hot Rod fled the city with Kup and the Dinobots when Galvatron, a recreated Megatron, attacked the city again, this time only smaller, after being reformatted by Unicron and taking revenge on Starscream. After meeting up with the other Autobots after a series of adventures on the planets Quintessa and Junk, Hot Rod returned to the other Autobots and rushed to Cybertron to save it from being eaten by Unicron. Facing Galvatron inside Unicron's body, Hot Rod was able to get his hands on the Autobot Matrix of Leadership in the confrontation, as the voice of Optimus Prime was heard saying, "Arise, Rodimus Prime". The power of the Matrix reformatted Hot Rod into Rodimus Prime, maturing him, giving him a larger body, deeper voice, and different vehicle mode. It also destroyed Unicron's body, bringing the events of the film to a close with Rodimus Prime as the new Autobot leader.
In "Decepticon Air", Optimus receives a secret distress call from the Elite Guard ship that is carrying Decepticon prisoners. During the flight, the ship enters an electrical storm, which revives an inactive Swindle and he frees other prisoners to take over the ship. Transwarping to the ship via Swindle's personal transport field, Optimus joins forces with the Elite Guard, rounding up most of the Decepticons in the end.
For accessories, he comes with (according to his bio) "the ancient weapons of the Primes", such as his Nexus Sword (a reference to Nexus Prime), the Vector Shield (an upscaled, non-transforming version of the shield from his Cyberverse "Beast Blade" toy, and a reference to Vector Prime), as well as a generic cannon with a pressure-fired missile. All of his accessories can peg into his hands, right forearm, backside, and vehicle sides.
The toy's primary gimmick is its auto-transforming trailer, which assumes one of three configurations when triggered by an infra-red signal transmitted from the cab robot. Transforming the cab into robot mode will cause the trailer to automatically flip open into a battle station for Mini-Cons, which Prime can stand in the centre of. The base features a central tower with a pop-out artillery emplacement and a mount for Prime's large cannon; a rotating missile-firing turret; two Mini-Con storage bays, one of which featured a manually-activated tab to launch Mini-Cons out; and two live Mini-Con hardpoints, one of which pops up a non-firing turret, the other activating a laser noise.
Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
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