Asia Premium Series Optimus Prime Ultimate Edition is an extensive screen-accurate redeco of Jetwing Optimus Prime (with a maskless head from Buster Optimus Prime), this figure features loads of accessories from the Striker & Jetwing figures, and includes brand-new knuckle and battle hooks based on the HFTD Optimus', which can be installed in either hand. The figure lacks the chrome of previous releases, instead opting for silver paint. The pin-striping is also absent, but he does have painted pupils. The figure also features 2-2-1 articulated fingers, which the first Leader Class did not have due to budget cuts. The ion cannon included lacks the black paint application, leaving it completely silver. When purchased from select retailers, this toy will also include a shiny metal number plate and a bonus mini AllSpark cube accessory. His instructions depict a weaponised mode which has some clearance issues, as his Gatling guns are shown attached to the jetwing, which pushes against his arms. His Eliminator Gun and Assault Blaster cannot tab into the Gatling gun tightly either.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
Part of the first wave of battle upgrade Hero Mashers toys, Optimus is a non-transforming robot who can swap any of his parts out with other Hero Mashers figure to create many combinations. He includes his iconic Energon axe, a large projectile-launching gun, another large gun, two missile packs, and an arm for Ultra Magnus. Optimus Prime also has a pointing right hand, which allows you to do a certain Optimus Prime pose in a Dreamwave Productions comic.
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
Like the original figure, Powermaster Prime is composed of two major components: his truck cab, which transforms into Prime himself, and his trailer, which is essentially a heavily-armed version of the original. The trailer has a fold-down ramp to allow the storage of a smaller Transformer, or perhaps spare accessories. The trailer transforms into a battle station armed with two long black rifles and two grey double-barreled cannons (featuring seating for Powermaster engine figures), all of which Optimus Prime can also wield in his fists.
The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.
LEGO has changed a lot in its history. It started as a wooden toy company before it discovered the benefits of molded plastic. Since the advent of the brick, we have been able to build everything from houses, to spaceships, to working robots. The increased detail and wider product line has allowed for the blossoming of the idea of LEGO as an art medium7. LEGO bricks walk the line between giving people more pieces that can be used to add detail and restricting the pieces to inspire creativity. There is a balance that can be seen through the amazing works, both large and small, that can be done with a bit of patience and an eye for plastic.
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation One Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, as has various other decos, replaced by copper.
In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.
Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."

During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.


This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
The set is a counterpart to TakaraTomy's simultaneously-available Transformers Animated Sons of Cybertron set, which also features translucent versions of that line's Deluxe Optimus Prime and Rodimus figures. It was intended as an exclusive for the Japanese Chara Hobby 2010 festival, but was also initially offered as a raffle prize at the 2010 "Autobot Alliance" event in the Philippines.,[1] and was later available for purchase at Cybertron Con 2010 in Shanghai.
Through the years, there have been many action figures made in the likeness of the original incarnation of Optimus Prime, some of which have been featured in fiction, others of which have not. Additionally, some toy makers have made unlicensed toys in his image or accessories for the existing toys. The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[23] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the Transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original Transformers toy line.
I had a transformers armada (ew) style Megatron with horns like a stag beetle that would turn into a tank. I actually liked the whole design and was upset when my sis broke it on purpose. She'd always tell on me for stupid shit so I saved this incident as a trap card for later. Too bad this sort of thing had a statute of limitations in our house lmao.
Besides the inordinate number of Hogwarts Castles, we can draw similar conclusions from this chart as we can from the Pirate Ship Chart. The prices really have not changed that much in the measurable time-frame2. The weighted average for all the castles is 10.56 cents per piece. As with the Pirate Ships, there does seem to be a general increase in piece count, however.
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.

When reports from both Jetfire and Mirage corroborated that the Decepticons were constructing giant rockets to shift Earth out of its orbit, Optimus took to the skies and led his troops on a sabotage mission. Upon their approach, Optimus, Jetfire, and Deftwing overheard Megatron declare that the engines would fire up in twenty minutes. With little time to prevent the destruction of Earth's biosphere, the more maneuverable air-bound Autobots entered the thruster tubes to destroy the rockets from within. Jetfire and Deftwing were successful in their task, and the Autobots beat a hasty retreat to avoid the resulting lava swell. Optimus heaped praise upon the pair afterwards, embarrassing the bashful Jetfire. Moving Day Planet Earth
This Japanese-exclusive black-and-gold redeco of First Edition Voyager Class Optimus Prime was available exclusively at the fourteen stores taking part in the Cybertron Satellite promotion. It depicts Prime coated in an alloy reverse-engineered by Ratchet from MECH equipment that protects Optimus against Dark Energon and other techno-biological hazards.
Rodimus appeared in the text-based fiction Dungeons & Dinobots as one of the Autobots who attacked the Arch-Ayr fuel dump. Sent to capture rogue Dinobots for the Autobots, he was part of the group that captured Swoop. Together with Blurr, he then tracked Grimlock, but ran into competition with the Decepticon allies Sideswipe and Cliffjumper. After Grimlock bit off his left hand Ratchet replaced it with a circular saw (a reference to one of the original Rodimus' melee weapons in The Transformers: The Movie).
Prime's cab and trailer can also combine to form a super robot mode. Transforming the cab into the torso portion sends the transformation command to the trailer, which raises itself up off the ground to become a pair of immobile, statuesque legs (as long as you're not playing with it on carpet), and when the pair are connected, the super-robot head pops up with a metallic shriek sound effect. Pressing the Autobot symbol on the figure's chest activates a pulsing laser sound effect, and the small grey button on his right shoulder illuminates his fist with a red LED, which can illuminate either of his guns, as well as the Star Saber sword (the Star Saber was specifically cast in clear plastic for this purpose, but in practice, the light failed to carry even halfway up the blade).
Available only via mail-order through Dengeki Hobby magazine, the "Limited Black Version" of G1 Convoy is just that: a straight black repaint of the G1 Convoy toy. He comes with all his original accessories, appropriately redecoed (including a silver version of his axe), as well as a gold-chromed version of the "Calamity Defenser" Solitarium weapon that came with Psycho-Orb.

Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers. The translucent parts were also cast in purple translucent plastic instead of black translucent plastic.

In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
Released in the latter stages of the Cybertron toyline, this redeco of the Leader-class Optimus Prime figure introduced a new colour scheme that several other tail-end releases would emulate. Taking its name from the Japanese version of Cybertron and with a bio noting that this new body depicts Prime after he embarks on his galaxy-spanning mission at the end of the Cybertron cartoon, "Galaxy Force" Optimus Prime replaces the original toy's blue parts with black and the translucent blue with smokey clear, and moulds several—but not all—grey parts out of red plastic, including the toy's rifles, rail gun covers, missile launchers, and Super Mode leg guns. In the realm of new paint operations, Prime now sports all four Cyber Planet Key symbols on his shoulders, and his unique Matrix-shaped Cyber Key (now with the code lo9x) finally has a gold-painted border, as it had always had in Japan. Additionally, Prime's hip joints were tightened up with this release, making it easier to stand him up in Super Mode.

When IDW Publishing received the rights to the series, author Simon Furman was hired to oversee the line. Furman decided that the Generation 1 continuity "was in need of ... a contemporary restart"[15] so that the comic could retain a modern audience. Furman's revised continuity establishes Optimus Prime as the present-day leader of an Autobot army spread across the galaxy in small units, waging a covert war against teams of Decepticon infiltrators over resource-rich worlds. The Stormbringer miniseries explains that the Transformer homeworld of Cybertron is a dead planet, ravaged by an ancient cataclysm caused by the Autobot-Decepticon War. Prime had been forced to ally with his arch-rival Megatron to end the destruction. In the series, the interference of Jetfire and the Technobots, in a plot organized by the Decepticon Bludgeon, alerts Prime to the possibility that the Cybertronian cataclysm might be re-ignited and spread to other planets. Prime calls in the Wreckers, meeting them on the surface of Cybertron in time to witness the return of the being called Thunderwing, the focal point of the apocalypse. The combined efforts of Prime, the Wreckers, Jetfire, the Predacon-led Decepticons, and a unit of aging Centurion drones are barely enough to render Thunderwing inert.
Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.
Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.
Having launched a painstaking review of each of those 14,200 pieces in the LEGO universe, the Design Lab found that 90 percent of new elements were developed and used just once. And many components were duplicates. Among the dupes were eight minifig police officers and six minifig chefs, with barely decipherable differences between them. The Lab dealt with the redundancies by slashing the total number of components by more than 50 percent. When it reduced the product portfolio’s minifig chef population from six to one, designers protested and longtime fans howled. To calm the fans, LEGO tried humor: it held a mock online memorial service for the “dead chefs.”
Stewing in a cell, Optimus blamed himself for their predicament, but he and the Autobots were soon rescued by Broadside and Sandstorm. Sandstorm and Optimus traveled through Cybertron's Old Slave Trails, only to find themselves ambushed by Runabout, who swiftly killed Sandstorm, and then the Decepticon was attacked by a Sharkticon, which lunged at Prime. Cold War Prime recovered to find himself in the care of a group of Autobot rebels including Hot Rod, Blurr and Kup. Though Optimus lashed out at Gnaw upon awakening, the other rebels quickly cleared up the misunderstanding, assuring Prime that the Sharkticon was their ally. They revealed to Optimus that Shockwave had been transmitting subliminal signals to increase Transformer aggression, readying them for war against an unseen foe. At this point, another rebel cell joined up with them with dire news: Shockwave had unleashed the Omega Sentinels on Iacon! Passive Aggression
Hot Rod identified the Decepticons on board through the damaged hull and immediately attacked the targets within using low powered, rapid fire bursts. When the Decepticons returned fire, Hot Rod changed tactics and began firing more concentrated blasts at the shuttle itself. Eventually, he managed to disable the shuttle. With their cover blown, Megatron ordered his forces to attack and the Decepticons began pouring out, beginning their planned assault on Autobot City. Before focusing his attention on the onslaught, an incensed Megatron destroyed the observation platform on which Hot Rod and Daniel were standing. True to his protective Autobot instincts, the first concern of Hot Rod was for the safety of Daniel. Quickly shielding the young boy, the two survived the platform collapse but were soon cornered by Blitzwing and Shrapnel. Timely intervention by the old and experienced Autobot Kup diverted the cannon fire from Blitzwing and allowed the three of them to escape.
When I was a child in the 1960s, I bought most of my own Lego, using money from paper routes I had from the ages of 7-16. But the items I bought we not ‘kits’. They were small boxes of standard bricks. Each box contained only a single shape and colour, but you could find most of the basic shapes 1×1 or 1×2 or 1×4 or 1×8, 2×2 or 2×3 or 2×4, bevels, doors or windows, if you found the right box. The boxes were only 50 cents, and had an average of 12 bricks per box. That works out out to about 4-5 cents per brick. The kits were expensive, but buying the standard boxes was a lot cheaper, and that is what most people did back then. With my paper route, at the age of 7 I could buy 100 pieces per week using my own money. Name any 7 year old that afford to do that now!
He resembles previous Optimus characters in robot mode: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.

The main Prime line in Japan, while mostly using the same molds, was quite a bit different from the Hasbro version. Hoping to snag a slightly-older market, the toys were given a bit of "model kit" vibe. Paint operations were reduced and replaced with old-fashioned sticker sheets, so you had to customize/complete the toy itself... and then there was the blatantly model-kit Arms Microns packed in with every toy.


Movie the Best Nemesis Prime is a redeco of the TakaraTomy exclusive Calibur Optimus Prime figure, with darker paint and plastic, and bright, metallic, purple eyes, and the mark of Quintessa on his face. As for the weapons, the Caliber Axe uses translucent purple plastic instead of orange, and there is more silver at the base of the blade. The Overshield has black replacing the original's silver and purple replacing the original's bronze.
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.

This small version of Energon Optimus Prime was released by Kabaya as part of their DX Transformers line of candy toys. Prime transforms in the same manner as the larger Energon figures do, though his arms have to be removed at the shoulder and reinserted into his back to form truck mode. The Prime Force were sold in a separate set in the DX Transformers series, and can combine with Prime to form his Super Mode. Optimus came with a stick of gum.
Part of the first wave of Bot Shots Series 2 five-packs, this redeco of the original Optimus Prime toy is cast in translucent blue plastic, with his cab painted white. Despite possessing translucent plastic and more lopsided stats than a regular Bot Shot, he is apparently not labeled as a Super Bot. This version of Optimus comes with similarly-themed with new redecos of Bumblebee, Mirage, Ironhide, and Jetfire.
He includes the Sword of Judgment and Sentinel Shield accessories, which he can respectively wield and mount on his left forearm, all via 6mm post. In truck mode, the sword is stored underneath, while the shield mounts onto the trailer hitch. The sword also features a 5mm post on its hilt. Interestingly, the truck mode is able to pull G1 Optimus Prime's trailer.
While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.
Alternators Optimus Prime transforms into an accurate 1:24 scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. Several of the details of his robot mode body are based on the sculpt of the 20th Anniversary Optimus Prime figure, but the head itself shares more similarities with the Powermaster mold. He is armed with a small pistol which transforms into his vehicle mode engine.
The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[19] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original transformers toy line.

"Special Edition" Optimus Prime is a redeco of the Classics multi-pack toy, featuring some minor paint detail changes, bluer translucent plastic, darker and cooler gray plastic, and darker metallic flake red and blue plastic, with his (previously black-only) rifle body most notably now being cast in both blue and black plastic. He came in special "book box" style packaging with black-and-white boxart, and was only available at retail in Australian and Asian markets. North American customers could later buy him via Hasbro Toy Shop.

This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."

"But," we wondered, "How do you listen to music if you're constantly throwing this little robot?" The answer is wireless Bluetooth headphones. Here's a thought: When the music-listening technology that comes with today's yo-yos is cooler and more advanced than the music-listening technology that came with portable CD players in our day, the youth of today officially rescinds its right to ever complain about anything. Ever.
The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers
A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!
A Voyager-class two pack of Classics Optimus Prime, representing the Generation 1 version of the character, and a redeco of Age of Extinction Evasion Optimus Prime representing the Movie character (The deco patterns is most likely to emulate the character's design in 2007, with vague results). Like Rusty Optimus Prime (seen below), he features flames on his vehicle mode doors.
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The color scheme of this special redeco of Super class Optimus Prime was decided through a colouring contest held in the December 2004 issue of TV Magazine, in which entrants coloured in lineart of Prime in the scheme they wanted to see. The winning entry rendered Prime in a... distinct palette of grey, cream, dark red, and purple chrome, with blue, white, and yellow drones. It was limited to only ten pieces, making it one of the rarer Transformers toys in existence.
In the war for Cybertron eons ago, Optimus was once Orion Pax, a historical archivist in the Iacon library. Throughout his studies on Cybertron's past, Orion became aware of the social inequality among Cybertron's populace. He became inspired by a gladiator taking the name of one of the thirteen original Primes, Megatronus. Megatronus attempted to start a revolution to overthrow Cybertron's current leadership and take the mantle of Prime. However, Orion preached a different ideology, declaring that violence is not the means to achieve justice, and thus, Megatronus changed his name to Megatron and severed ties with Orion, starting the Great War that destroyed Cybertron. Orion soon ventured into the core of Cybertron and was bestowed with the Matrix of Leadership by Primus, becoming Optimus Prime. After Cybertron became barren and lifeless, he and Megatron took their war to Earth, after which Megatron disappeared for three years. With Ratchet, Arcee, Bumblebee, Bulkhead, and Cliffjumper under his command, the Autobots were granted asylum on Earth by the US government if they kept the Decepticons at bay. However, in "Darkness Rising", the Decepticons return, killing Cliffjumper and target Jack, Raf, and Miko, three children who were seen with Arcee and Bumblebee. Optimus requested they be brought to base and know the full story, much to Arcee and Ratchet's dismay. Megatron returned soon after, wielding Dark Energon and nearly killing Optimus and Ratchet with a horde of reanimated Cybertronian corpses. Optimus later fought Megatron on the latter's space bridge, which Megatron intended to use to bring forth an army of undead to conquer Earth. Though Optimus is nearly killed by Megatron, he is able to gain the upper hand, and leaves Megatron to his apparent destruction when the Autobots destroy the space bridge. However, Optimus later confided in Ratchet that he still mourns Megatron's death, as he had a small glimmer of hope he could be turned to good. However, he does not underestimate Megatron's successor, Starscream.
Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.

This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
Originally, the Alternators Dodge Ram mold was intended by Hasbro to be a completely different character altogether than Optimus Prime (which character is unknown), but Takara reportedly demanded the Ram be made into Optimus out of fear that the toy (whose vehicle mode is scarce in Japan as a real vehicle) wouldn't sell as well in their market if it wasn't a popular and easily recognized figure; as the figure reportedly cost twice as much to build as the others, Hasbro had to agree in order for Takara to continue fronting part of the production cost. In an ironic turn of events, the Dodge Ram was prematurely solicited by Takara not as "Convoy" (Optimus Prime), but as his Masterforce look-alike Ginrai. As a matter of fact, the head sculpt for the Alternators Oprimus Prime toy is based on the Super Ginrai (Powermaster Optimus Prime's "super mode") toy's head sculpt. Ultimately, however, Ginrai was cancelled, with only Hasbro releasing Optimus Prime as originally planned. Eventually, Takara released the Dodge Ram as as part of the new Kiss Players line, now named "Convoy" (Optimus Prime), and he will be released in Binaltech this year.
After the events of Transformers Animated the Stunticons set up a Stunt Convoy show in the city of Kaon and use it as cover to attempt to break Megatron out of his detention at Trypticon. Their attempts are thwarted thanks to the efforts of Cheetor, Optimus Prime, and Sideswipe. The Stunticons are placed in detention with Megatron and an attempt to rescue them was made by the Decepticons Blot, Mindwipe, Oil Slick, Scalpel, Sky-Byte, and Strika.[143]
Optimus includes an spring-loaded missile firing "ion cannon" modeled after Megatron's shotgun from Dark of the Moon, with the missile features a sculpted shotgun nozzle on the front section. It can be held in his hand or attached to the top of the truck cab or truck bed via 5mm post, and, in an unadvertised feature, sports tabs on the rear-most handle that allow the Dark of the Moon Voyager Class Megatron toy to wield it. Also undocumented is the fact that the weapon can be stored under either of Optimus' shoulders.
Many Transformers come with tech specs (short for technical specifications) printed on the back of the box that they are sold in. The owner of the new Transformer is encouraged to cut out the tech specs and save it. This card has information on the Transformer, and will usually include the character's name, picture, indication of allegiance (Autobot, Decepticon or other), function, a quote, a description of the character, and numerical values of the character's various attributes. Although only the numbers can be truly deemed "technical specifications", the entire card is usually referred to as the Transformer's tech specs. Each specification is rated by a value from 1 to 10, 1 being the lowest, and 10 being the highest.

Takara's release of Optimus Prime the following year made a few changes, noticeably replacing the gold paint and plastic of the Hasbro toy with bright yellow and much brighter gold. The deco has been tweaked to be a bit closer to the original prototype glimpsed in early catalogs, with yellow added back to cab Prime's feet and the cab grill painted silver, and the Super Mode's waist getting much more paint. This version of the figure was never burdened with the mobility-inhibiting shoulder tabs. Completing the Super Mode combination triggered a new clip of Prime shouting "Convoy, ready for battle!" in Japanese instead of generic mechanical sounds. Late in the run, JUSCO stores offered this toy with blind-packed "Space Galaxy" versions of the individual Destruction Mini-Con Team members, one toy per box.
Optimus later led a convoy in search for a building site for Autobot City, which ran into a Decepticon ambush. Rodimus Prime remembers the Transformers greatest battle on Earth. He sent off several Autobots to get help, knowing this was the only chance of victory. Transformers Combat Data Those several Autobots were seen again, but Prime... wasn't.
This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.
Something of a shellformer, Convoy Nike Free is colored primarily white and red in his alt mode of a realistic-looking, scaled-down Nike sneaker, complete with (gratuitously long) real fabric shoelaces. In robot mode he incorporates some additional blue and silver in predictable areas and has a somewhat uniquely-shaped yet instantly recognizable G1-inspired head.
This gold-chrome and clear-plastic redeco of the Leader-class Optimus Prime figure was first offered as a prize in a mail-in contest held through TV Magazine alongside a silver chrome version of the same toy (see below). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (again, see below).
Optimus Prime's Japanese name is "Convoy", which is named after his original name "Battle Convoy" in the Diaclone toyline, because the name "Optimus Prime" is difficult for Japanese kids to remember and pronounce.[2] All Optimus-inspired characters were called variations of Convoy in Japan up until the 2007 Transformers film, at which point TakaraTomy changed their minds and began using the name Optimus Prime as well. Presumably to avoid confusion, this change includes the Generation 1 version of the character as well, who is now called Optimus Prime in newer products and fiction such as Transformers United and Transformers: All Spark, though his name remains Convoy in material aimed at adult collectors such as Alternity and Masterpiece.
A limited edition of the Optimus Prime toy sold as a mail-away exclusive by PepsiCo was made available in North America in 1985. This version of the figure came with a small fold-out leaflet glued to the top-right of the packaging, which contained two Pepsi logo stickers for the buyer to attach to Prime, mid-way through the traditional silver-and-blue stripe on his trailer. Canada also got a version of this promotional figure, but with much larger stickers that were the full length and height of the trailer. This promotion would go on to serve as the inspiration for the Japanese character of Pepsi Convoy, who would in turn be released by Hasbro as a new "Pepsi Optimus Prime" in 2007.
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