One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
Rodimus Prime/Minor is a character who appeared in season 3 of the Transformers Animated series. He is a homage to the Generation 1 version of the character Hot Rod.[17] He wields an energon bow-and-arrow weapon of his own design.[18] On March 31, 2009, Derrick J. Wyatt, lead Transformers Animated Character Designer posted an image of Rodimus' vehicle mode, which is described as a futuristic muscle car that is mostly based on a 2008 Dodge Challenger with some elements of a 1969 Ferrari Daytona. This was revealed at the 2009 BotCon where Hasbro released an action figure of Rodimus Minor. It showed that the 2008 Dodge Challenger parts of Rodimus' vehicle mode were mostly based on the back, top, and sides of the vehicle, while the 1969 Ferrari Daytona parts were found in the front of the vehicle, most notably, the headlights.

This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.
Transformers: Tribute Optimus Prime is a redeco of the 2007 Leader Class toy, to commemorate the 10th anniversary of the live-action film series. While the deco's paint mask is the same as the said figure, he features a more saturated blue and red, and chromed feet/front grills which was used for the MA-21 redeco, and he also features chrome on both sides of the stomach. While the Hasbro stock photo shows that his feet are slightly mistransformed in robot mode, the Takara stock photos shows his feet correctly flipped out.

Optimus had Bumblebee and Huffer plant false information to mislead the Decepticons. As the Autobots were in need of a new power source, he sent Cliffjumper to find Doctor Heath Blaisedale and had to apologize to the doctor after Cliffjumper kidnapped her. Persuading her to help them, the Autobots traveled to the solar plant to make use of her solar reactor, only to find the Decepticons were already planning to attack it. While the other Autobots re-energized, Optimus protected them from an attack by Starscream, Thundercracker and Skywarp. Ravage abducted Blaisedale as a diversion, forcing Optimus to lead a team and rescue her. When the team returned, the plant was already under attack and Optimus helped the Dinobots drive them off. Unfortunately the Dinobots totaled the plant in the process, and Optimus promised Blaisedale the Autobots would help her rebuild. In return, Blaisedale organized a meeting with the President of the United States so the Autobots could forge an alliance. Sun Raid (Listen 'n Fun)
Micromasters teams have teamwork ratings instead of ranks. Unlike the other ratings, teamwork seems to be split along faction lines, with Autobots typically holding higher teamwork ratings than Decepticons. A second unique spec value, Cooperation, replaced the Firepower rating used on individuals' cards. The traditional order (as above) was also abandoned for the Micromaster team specifications.

In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.

The TakaraTomy version, part of the first wave of Movie Advanced Series toys, is dubbed "Classic Optimus Prime", and opts for a deco closer to Prime's previous on-screen appearances, omitting the blue paint on his feet and hands to reveal the gray plastic underneath, and adding new paint details all over. Instead of painting it in clear light blue, his light-piping eyes is neutered with opaque light blue paint. In terms of quality control, at least one sample has missing it's silver paint on the head's left cheek.


China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
In one reality, while the Autobots were boarding the Ark, Optimus voiced his lack of confidence in his leadership, before welcoming aboard Geosensus, who was incapable of transforming to robot mode. Four million years later, Prime and Prowl found the Ark was under attack and defended it with deadly force. In examining the wreckage of the attackers, they realised that the robot Optimus had destroyed was not a Decepticon but Geosensus, who had forced himself to transform in an attempt to fight off the Decepticons. Though Prime was willing to take the rap, Prowl insisted on covering up the mistake to protect Optimus's image as a leader. Parts

Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.


A redeco of the first Sports Label Convoy, this figure transforms into a white, navy, and grey sneaker. Promotional images for the figure depicted its robot mode as white and aqua-blue, but the finished product was visibly darker, produced in shades of off-white and dark teal. In either coloration, it sure as heck looks like it should be Ultra Magnus, but for whatever reason... it ain't.
Though the figure does a much better job of conveying the on-screen character model than the ROTF Leader Class mold did, there are still a few inaccuracies—most notably the forearm and shoulder pad designs and the head/torso proportions. The final product also lacks certain paint details visible in stock and packaging imagery, such as the blue rings on his feet and the gold on his pelvis. It should be noted that this mold does not combine with Jetfire.
The Transformers Animated series was broadcast internationally in 2008 except in Japan, where it aired in 2010. This new series uses a very different art-style from the previous series. The Autobots and Decepticons, while fighting in space for possession of the Allspark, crash-landed onto a futuristic Earth and resume their battle after laying dormant for years. In addition to the Decepticons, the Autobots have to face the human villains as well. Classic characters such as Optimus Prime, Bumblebee, Prowl, Starscream, Megatron, Jazz and Ultra Magnus appear in this series.
In the Japanese exclusive Transformers: The Headmasters storyline (which replaced the "Rebirth" finale in Japanese continuity), Hot Rod appeared as part of Optimus Prime's inner circle. When Galvatron and his Headmaster warriors launched a devastating attack on Cybertron, Vector Sigma was damaged, and Hot Rod was sent to Earth to retrieve the Matrix. Recovering it, he returned it to Prime, only to be surprised when the ghost of Alpha Trion once again reformatted him into Rodimus Prime to help Optimus. After Prime's second death, Rodimus once again took command of the Autobots. However, when Scorponok destroyed Vector Sigma, Rodimus decided to leave the war, and left Fortress Maximus in command of the Autobots.
He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]
You've got to love it when Amazon tries to be coy by sticking with code names while giving us a full look at the figure. That doesn't seem to be changing any time soon, the latest cases being our first look at stock photos of two Cyberverse Scouts on Amazon.com.au. This time around it's Ratchet under the name "Aces" and Shadow Striker under the name "Rockhounds". We got a look at these two in bot mode at New York Comic Con and later we got CG pictures, but this is our first look at both modes - Read More
The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.
In addition, it is very difficult, if not impossible for the vehicle mode to tab together properly. The entire cab assembly breaks apart very easily as the tabs lack sufficient friction to keep it together, resulting in either a gap forming between the front windows and the hood or part of the hood raising up. The pipes that are supposed to connect to the bottom of the smokestacks also don't swing out far enough to properly do so if the feet are tabbed together completely. When attempting to complete the cab assembly, it is advised to apply upward pressure on the front side barrels while pushing the cab downwards. A misassembly error is also present on all versions of the mold, where the roof hinges that connect the sides of the cabin are reversed.
The Beast Wars were waged on prehistoric Earth, eventually leading to the discovery of the buried Ark. The beast Megatron, following the original Megatron's instructions in a desperate gambit, attempted to change history by killing Optimus Prime, who was still lying in The Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning The Great War and the eventual rule of Cybertron by the Predacons, the descendants of the Decepticons. Megatron unleashed a full-power weapon blast at Optimus Prime's face, delivering a near fatal blow. Optimus Primal, however, took Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix augmented Primal into the large, transmetal "Optimal Optimus" form with three alternate modes (jet, land vehicle, and transmetal gorilla). Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis.
Released exclusively in Asia, Shadow Spark Optimus Prime is a redeco of the Age of Extinction Leader Class Optimus Prime, featuring dark grey plastics, weathered deco patterns, and some opaque plastic which was recasted from transparent plastics. He features a scratched Autobot insignia on the right side of his sleeper-cab, and a Cyberglyphic on the left side of the front hood. Some weathered parts does not match well with some other parts (the fenders, for example).
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball joints. He can also hold small weapons, such as Cyberverse.

Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows. It was packaged with Ligier and Alert, in an apparent homage to the similar Diaclone "Powered Convoy DX" giftset that packaged the "Powered Convoy" version of the Optimus mold with figures using the molds of Ligier and Alert.
This Classics Optimus Prime is a smaller, deluxe-class toy bearing a greater resemblance to the original G1 toy. He was only available in a special Versus pack with a similarly unique Classics Megatron toy and later the FAB version of the 2007 movie Prime. Later releases of this toy had him individually packed in some European countries. His vehicle mode and robot mode is based upon the original toy, but due to limitations in design, budget and gimmick, does not succeed very well. His thighs cannot collapse into his lower legs, meaning they are exposed in vehicle mode, as is his head. Although to be fair, you wouldn't really notice the leg thing if he had a trailer. But, he is greatly articulated.
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
TFcon has announced their latest guest update: Bill Ratner! People will recognize Ratner as the voice of Dashiell Faireborn in the Transformers Generation 1 cartoon. He is also better known by his code name Flint in G.I. Joe. TFcon 2019 is earlier than normal, taking place in Los Angeles, California from March 15-17. The guest roll call already includes Michael Bell, Neil Ross, Alan Oppenheimer, Paul Eiding, Arthur Burghardt, Michael Horton, Morgan Lofting, Jack Lawrence, Alex Milne, Donald - Read More
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers. The translucent parts were also cast in purple translucent plastic instead of black translucent plastic.
Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
Part of the third wave of Prime Cyberverse Commander Class toys, Nightwatch Optimus Prime is a redeco of Series 2 Cyberverse Optimus Prime, using the faceplate-less head sculpt that is gang-molded with the original head. His blue plastic is now gray, his smokestacks and thighs are left unpainted, he loses the Autobot insignia on his right forearm/door, and he gains yellow paint highlights for his eyes and lights, along with various other minor deco differences. Instead of the original release's cannons, he now comes with a pair of swords, which each have a pair of 3mm posts for wielding/mounting.
This release of the Japanese Super Ginrai version of the of Powermaster Optimus Prime was a Toys R Us Japan exclusive black repaint, made to represent the original Convoy/Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' colour schemes.
For reasons unknown, his ion blaster was sculpted with a large, rectangular handle, requiring accommodating fists. In order to make use of the other weapons in the line (like his own rocket launcher and the solitarium weapons), he comes with an extra pair of replacement fists with smaller, circular peg-holes. This replacement-fist method is also used to plug in his clear-plastic energy axe.

A Japanese-exclusive, the final new-design G1 Convoy toy was a departure from previous versions. He now transformed into a small extended hood cab truck of made-up model pulling an implausibly large trailer equipped with motorized caterpillar treads. The trailer could additionally pull along the auxiliary trailer transformer Grandus, on which the shuttle Sky Garry could land, forming the spaceship "Battlestars". Even without combining, Star Convoy's truck mode was a behemoth, including a Micro Trailer semi as a small accessory and an upgraded Roller that was now patterned after a tracked ballistic missile carrier.
In an alternate version of this reality, Rodimus was forced to deal with a militant and aggressive Optimus Prime, and Cybertron was soon wracked by a three-way war between Optimus' Autobots, Rodimus' Omnicons, and Megatron's Decepticons. Unfortunately, the balance of the conflict tipped with the arrival of dimension-hopping tyrant Megazarak, whose Destructicons allied with the Decepticons, creating a force that soon annihilated Autobot and Omnicon alike. However, the Destructicons then turned upon their allies and destroyed them before being abducted by Unicron. This universe was then drained of all life and energy by Tornedron, whose creator Primacron was also destroyed.
This incarnation of Optimus Prime first appeared in the Transformers: Universe comic series in issue #2. As part of Omega Prime, he was escaping with various other Transformers from Unicron. He appeared again at the end of issue #3, brought in to Alpha Trion's lab to aid Optimus Primal. After this, both Prime and Magnus became part of Optimus Primal's army of Autobots, battling against Unicron's Decepticons.

This is a new line which features robot versions of various Marvel Comics superheroes (and later more of the Star Wars Transformers figures once it merged with this line). Confirmed figures are Iron Man, Spider-Man, Wolverine, Venom and Hulk. Hulk turns into a tank while Iron Man turns into a jet. Spider-Man becomes a helicopter, Wolverine turns into a 4WD, Venom turns into a turbocharged retro car. They are not to be confused with the Marvel Megamorphs toy line, which also featured transformable mecha piloted by the superheroes. Eventually, the Star Wars Transformers figure joined the line with reissues of previous figures, as well as all new molds.


Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
In robot mode he resembles previous Optimus characters: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
A fourth version is shown in the 1987-88 Transformers product catalog that has several minor differences from both Powermaster Prime and God Ginrai, such as having God Ginrai's sliding fists but in red, a completely different trailer hitch assembly partially based on the third design, an offset Autobot symbol in base mode, extended feet also based on third design, far more detailed super mode outer leg panels, completely different front bumper, and the first instance of single faux shoulder smokestacks rather than two. It is still unknown as to why Powermaster Prime has completely different arms from God Ginrai or all earlier concept versions.
According to IDW Publishing's Transformers: Movie Prequel comic book, Optimus Prime and Megatron co-ruled Cybertron until Megatron began a war for control of the Allspark. Optimus formed the Autobots, a militia of civilian transformers sworn to protect the Allspark. Optimus fought back, willing to doom Cybertron itself to deny Megatron the Allspark. His reasoning was that a new homeworld could be rebuilt with the Allspark once Megatron was no longer a threat. He entrusted Bumblebee with the task of distracting Megatron at Tyger Pax long enough for the Allspark to be sent into space.
Optimus Prime landed in the Himalayan Mountains with G.I. Joes Flint and Hawk. As they searched the area, the trio was attacked by Bludgeon in his Pretender shell. Prime whacked him with his energon-axe and in return Bludgeon bearhugged him and coated him in metal-eating slime. Hawk, still carrying power from the Matrix, helped Prime break free. Optimus then shot his way into the hidden kingdom of Cobra-La.
Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
Optimus Prime's Japanese name is "Convoy", which is named after his original name "Battle Convoy" in the Diaclone toyline, because the name "Optimus Prime" is difficult for Japanese kids to remember and pronounce.[2] All Optimus-inspired characters were called variations of Convoy in Japan up until the 2007 Transformers film, at which point TakaraTomy changed their minds and began using the name Optimus Prime as well. Presumably to avoid confusion, this change includes the Generation 1 version of the character as well, who is now called Optimus Prime in newer products and fiction such as Transformers United and Transformers: All Spark, though his name remains Convoy in material aimed at adult collectors such as Alternity and Masterpiece.
Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.
A redeco of the original Generation 1 Optimus Prime cab robot sporting an egregious number of Pepsi-themed paint masks and details, Pepsi Prime's differences from Pepsi Convoy are minimal: he features the shortened smokestacks previously seen on the Commemorative Series release of the mold, the blue pattern on his decals are different (matching the American Pepsi can/bottle look at the time rather than the one used in Japan), and also has a different layout for the Pepsi logo on his right shoulder. Like Pepsi Convoy, he comes with an entirely new trailer unit, specially designed to carry either a single 500ml (16.9 oz) size soft drink bottle, three 350ml cans, or 12 bottle caps (bottle cap figurines being a common and popular collectible item in Japan). In a first for the Prime mold, the figure's fists store in holes on the underside of the trailer while he is in vehicle mode. His ion blaster (which also stores under the trailer) is the first Hasbro reissue to feature the original, thick-barrel sculpt, which was reinstated to the mold by the Transformers Collection release of Prime a few years prior.
Alternatively, if Optimus chose to use the tainted fuel against the Decepticons, he ordered Grapple to carry out the vat outside of headquarters. He then instructed Grapple to lower the vat into a nearby pit, and instructed Jazz to torch the fuel with his flamethrower. He and Jazz waited until the last possible moment to carry out their plan, and once the fuel was lit, they dived to safety inside the Autobot base with the other Autobots. As the toxic cloud successfully turned away the Decepticons, Optimus was surprised to see Sunstreaker once more fully operational. Having been bought enough time, Perceptor was able to successfully cure the poisoned Autobots. Their ranks fully replenished and the Decepticons turning tail meant the Autobots had earned themselves another victory.
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Exclusive to Walmart, this Deluxe Class Optimus Prime is an all-new mold, close in scale to Voyager Class Megatron. He has a high range of motion, with ball jointed shoulders and hips, swivels at the neck, knees, and feet, and double swivels in the elbows. As a result of the transformation process, he can also rotate at the waist, though this is hindered considerably by his "backpack" kibble. This can be remedied by pointing the truck nose downward, as it is in the packaging. Optimus Prime also features the spring loaded "Automorph" feature in his head, if the truck kibble pushes the small grey switch from his back before splitting the chest into half.
Metalforce Prime was available in both a matte-paint "anime" version that more precisely echoed the colours of the actual series, and a metallic-paint version (pictured), which is less show-accurate but more shiny. The plain-colours version was the first release and has an Autobot symbol tampograph on his shoulder as per the cartoon, while the later metallic-finish version instead came with a decal sheet.
The Joes discovered a cavern where the people of Cobra-La were growing metal-eating spores as a last defense against Unicron. Flint and Cosmos took a load of the spores into space just as Unicron appeared in Earth orbit. Prime, Hawk and Colton headed deeper into Cobra-La to rescue Firewall and kick butt. Prime was tackled and pinned by a giant bug creature, but made a dramatic recovery and tossed the bug aside. He then took the machine-hating Cobra-La leader Golobulus to task with a single punch. Flint and Cosmos released the spores, which devoured Unicron from the inside and defeated the giant Transformer before he could harm Earth.
As part of the Robot Replicas line, this version of Optimus is a non-transforming action figure that utilizes Revoltech-style jointing. The sculpt hews much closer to the movie CGI model than is possible with the full transforming toys, plus the universal jointing of the line allows for his forearm to be replaced with his hand-cannon... or bits from other Robot Replicas.
As Megatron explained that the Matrix was giving them a vision of the future, they witnessed themselves battling on Sherman Dam. The nature of their surroundings established, Megatron resumed the scheduled beating, but a series of setting shifts ended with Optimus reunited with Grimlock. Grimlock handed Prime a sword and suggested he finish Megatron for good. The War Within #5 Optimus found Megatron again, engaging him in combat and announcing that he was playing the game by Megatron's rules now—without mercy. Though he did not slay Megatron, he inflicted enough damage onto him to expunge from his memory the visions the Matrix had granted him. A short time later, Optimus joined the other Autobots in attacking the Decepticons who were trying to use Cybertron's planetary engines. Grimlock was finally impressed with Prime. Thanks to the combined efforts of Optimus and Grimlock's squad, the Decepticons were driven away and the engines were destroyed before they could tear the planet apart. Afterwards, Optimus's group arrived back at Iacon to find it destroyed. Optimus announced the Autobots were no longer evacuating the planet and threw away the Golden Disk full of the knowledge of his predecessors which the council had given him, saying he would choose his own course. The War Within #6
If you're still on the fence about Masterpiece MPM-5 Decepticon Barricade, or are considering purchasing Masterpiece MPM-6 Ironhide (which is also currently available), now might be a great chance to grab this Amazon.com exclusive figure from Hasbro. As of this writing, MPM-5 Barricade is currently on sale at Amazon.com for $52.13, which is 35% off the regular retail price of $79.99. Part of the special deal is that he's also available for "FREE" One-Day shipping for Amazon Prime members. Order - Read More

Optimus Prime's Japanese name is "Convoy", which is named after his original name "Battle Convoy" in the Diaclone toyline, because the name "Optimus Prime" is difficult for Japanese kids to remember and pronounce.[2] All Optimus-inspired characters were called variations of Convoy in Japan up until the 2007 Transformers film, at which point TakaraTomy changed their minds and began using the name Optimus Prime as well. Presumably to avoid confusion, this change includes the Generation 1 version of the character as well, who is now called Optimus Prime in newer products and fiction such as Transformers United and Transformers: All Spark, though his name remains Convoy in material aimed at adult collectors such as Alternity and Masterpiece.


Optimus and Bumblebee snuck into the Decepticons' base, and found their enemies upgrading themselves with Autobot parts. The pair took offense to this, and Bumblebee set about sabotaging the process. Megatron wound up tripping on some gumballs thanks to the Autobot's mucking about, and Optimus congratulated his fellow Autobot on a prank well done! Intro!

Normally Big Lots is a good place to look for older toys and potato chips from brands you've never heard of, but look at this, something new! Thanks to a sighting by our very own xRotorstormx of the Twincast Podcast crew we have news of the BotBots 5-packs showing up at Big Lots. Priced at $10 and appearing before most major retailers the 5-packs feature four visible figures and one secret figure under the red bubble, similar to the single figures that started showing up during the - Read More


Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.

The figure has useful swivel joints at the shoulders and neck, and not-so-useful ones at the wrists and knees. It comes fully painted and pre-assembled, but true to his garage figure origins his Ion blaster must be cut free using a hobby knife, then assembled. His clear blue chest window piece is removable to allow the installation of his Matrix of Leadership, as is a Movie-style Matrix cover (not pictured). He also comes with an alternate hand that allow him to hold his accessories, as well as unpainted and uncut duplicates of his Matrix, hands and helmet, for some reason...
Part of the eighth wave of TakaraTomy Go! toys, Optimus Exprime is capable of changing from a robot to either a train or (something resembling) a dragon and back again. He can also form the torso of either DaiKenzan (with Kenzan forming the upper torso, head, and arms and Gekisoumaru forming the legs) or DaiGekisou (With Kenzan and Gekisoumaru reversed from their roles in DaiKenzan).
Ralston marketed many breakfast cereals based on cartoons in the 80s and 90s. One of these was Transformers. The Transformers Chocolate Flavored Cereal was a chocolate-flavored concoction, not unlike Cocoa Puffs, manufactured by the Ralston Corporation. However, the cereal was sold only in some parts of the United States and was short lived. The cereal box had Optimus Prime on its cover. The box claims the cereal had "more taste than meets the eye" and also had the ability to "transform ordinary milk into chocolate flavored milk". There also was a mail-away offer for a Jazz toy. The few boxes that still exist are collectables,[5] (one of which went for $349 on eBay).

Both Jet Power Optimus Prime and the accompanying redeco of Voyager-Class Revenge of the Fallen Megatron would have come with an issue of the Unite for the Universe comic book, but due to the cancellation of both figures, the comics were eventually included with the Movie Masterpiece releases of Leader-Class Starscream and Bumblebee. Of amusement is the fact the comics are essentially showcasing toys that have been canceled.


A redeco of of the Cyber Commander toy above, this Prime features grey plastic replacing the original blue, some deco differences on the arms, body & legs. He also features a flame tampograph on the sides of his vehicle front. He comes in an altered packaging that replaces the first version's painted prototype stock photos with CG renders depicting the new deco, and also features a new Hasbro product code number, thus making him officially a separate product rather than a drastic running change variant.
Released in the first wave of the Authentics toyline, "Autobot Optimus Prime" is a new mold the size of a 2015 Robots in Disguise Battle Pack toy. He changes from an evergreen-inspired robot into a more G1-based truck in just four steps. His instructions are incorrect; for truck mode, his legs must be folded in before the arms, otherwise the locking tabs on the arms will get in the way. Due to his transformation, he ends up with no elbows and a fake chest. He also has problems standing up due to hollow legs.

Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.
Optimus and Prowl received message from Skyfire of a coal transport in Africa, and discovered Megatron was using human slaves. Megatron detonated his coal mines with the world's largest explosion, killing the humans and forging the world's largest diamond — that he would use to as a lens for a satellite to focus the Sun's beams, melting the Rocky Mountains! Prime ordered Skyfire to attack the satellite, and Ratchet to build a square mile panel of metal to deflect the beam, blowing the satellite up. Satellite of Doom The Decepticons attempted to drain the Prudhoe Bay oil reservoir, causing volcanic eruptions and Russia to approach America, accelerating tensions between the countries. Optimus ordered razon gas to be pumped into the reservoir, returning the oil below and raising the Decepticons' aquatic drill. When Continents Collide
Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.
This Japanese-exclusive black-and-gold redeco of First Edition Voyager Class Optimus Prime was available exclusively at the fourteen stores taking part in the Cybertron Satellite promotion. It depicts Prime coated in an alloy reverse-engineered by Ratchet from MECH equipment that protects Optimus against Dark Energon and other techno-biological hazards.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.
In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
This Trailer is identical to the original BeCool Trailer other than the stickers, and now comes with the trailer/launcher accessory from Bot Shots redecoed in blue with red stripes. While the vehicle mode sticker in his chest remains, the hand-holding and sleeping ones have been replaced by pictures of the launcher: one in base mode and one in trailer mode. He also comes with a sticker sheet for decorating the Trailer Base.
In Transformers: Decepticons, Optimus Prime lands on Earth along with the other Autobots to stop the Decepticons. Optimus does not appear until Megatron is released and Starscream escapes with the Allspark. Optimus fights Megatron, but is defeated and is killed while Megatron gives chase to his traitorous second-in-command. In the 2009 Revenge of the Fallen video game by Activision, Optimus Prime is among the playable characters.[20]
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.
A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.
Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
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