An extremely simplified version of Optimus Prime, this McDonald's Happy Meal toy transforms into a trailer-less truck cab. He is formed out of a large percentage of translucent plastic, and can combine with the other Happy Meal Armada toys (Hot Shot, Red Alert, and Smokescreen) into a human (well, robot) pyramid-style configuration, notionally considered a "Mighty Robot".
The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.
Created with the specific purpose of producing an Optimus Prime as accurate to the original animated series as possible, the toy is exceptionally poseable, partially constructed from die-cast metal, features rubber tires and vacuum-metalized plastic and is heavily detailed, with sliding pistons in its joints and working spring-loaded suspension in vehicle mode. The figure also contains multiple non-intrusive gimmicks, such as a moving mouthplate to emulate Prime's traditional method of speech, flip-up communications panels on the forearms depicting images of Bumblebee and Starscream, and an opening, light-up Matrix chamber in the chest, which contains a removable vacuum-metalized Matrix of Leadership that can also be pulled open.
In another possible sequence of events, the trio returned to Autobot headquarters to relate their findings to Optimus Prime. The Decepticons planned to use a Destruction Beam to create a fault line near Center City, which would in turn be exploited by Rumble’s earthquake-inducing abilities to destroy the entire area. The Autobots then decided to split up in two groups, one to attack the Decepticons’ fortress, the other to stop Rumble in Center City. Optimus headed the lead team.

On the battlefield, there are few who rival Optimus Prime's prowess. He is easily the strongest of any Autobot his size, and his ion blaster and energon-axe are deadly weapons. He would sacrifice his life to protect his fellow Autobots or those under their care and does so on a regular basis. His compassion for other sentient beings is his only real weakness, and one the Decepticons have taken advantage of time and again... though it's also the source of his strength!
The color scheme of this special redeco of Super class Optimus Prime was decided through a colouring contest held in the December 2004 issue of TV Magazine, in which entrants coloured in lineart of Prime in the scheme they wanted to see. The winning entry rendered Prime in a... distinct palette of grey, cream, dark red, and purple chrome, with blue, white, and yellow drones. It was limited to only ten pieces, making it one of the rarer Transformers toys in existence.
Released to celebrate the Year of the Goat, Platinum Edition "Year of the Goat" Optimus Prime is a redeco of Generation 2 Laser Optimus Prime, featuring the same discs lacking the G2 Autobot logo found on the Robots in Disguise Scourge version of the mold, but otherwise keeping all the electronics from the original release. Like Year of the Goat Soundwave, Year of the Goat Optimus Prime features an awkward mix of orange, black, clear pink (in some parts including missiles, the discs, and even the pump!), some clear blue (the missile's tips), translucent plastic, and some hint of chrome silver (mostly his trailer parts).

The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
Optimus was one of the many soldiers fighting under the command of the Autobot leader, Jetfire. He was among the Autobots who launched in the Ark to clear a path through an asteroid belt. When the Decepticons attacked the ship, he fought a Seeker Decepticon while Jetfire sent the Ark crashing into Earth, knocking everyone aboard offline. Four million years later, they were repaired when the ship's systems were reactivated by a volcanic eruption. In the Transformers
The "robot mode" of Optimus Prime is where the pullback motor and working wheels of the toys lie. Optimus is sculpted in blue plastic, pre-posed in an odd crouching pose with zero points of articulation. His right knee is bent back, with his right arm touching his knee, while the left side has the leg forward and the left hand holding onto his butt. The toy is as sparsely painted as the truck, with light blue eyes and chest windows, gray hands and feet among other parts, and red forearms. Two panels on his back have red flame tongues on them.

The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.


Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial

This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.
After returning with Ironhide's body, Hot Rod was shocked as Optimus Prime resigned his position as leader. When Optimus Prime left the Autobots and surrendered to humans, Hot Rod and few others decided to break from the main Autobot group and leave Earth. As he requested Omega Supreme's help, he met and stroke an alliance with a small group of Decepticons led by Swindle. They then began to build an interstellar vessel. Swindle informed Hot Rod that some of bots in the group have started calling Hot Rod, "Rodimus Prime". Ultra Magnus and his team arrived to arrest Rodimus, for committing treason for working with the enemy. Just then, Swindle walked over and said that he will take over now. Rodimus said that he had things under control, but Swindle dropped the charade and said he plans to take the ship off the planet, and kill as many Autobots as he can before that. Swindle gave the order for the Stunticons to merge into Menasor, his newest creation. After winning the battle against the Deceptions with help from Optimus and Spike's Skywatch soldier, Magnus found Rodimus and told him he was under arrest for willful collusion with the enemy. Rodimus attempted to justify his actions, but Silverstreak was fed up with him. Bumblebee interceded between Magnus and Rodimus, telling Magnus to back off. Magnus, not one to be ordered around, attempted to supplant Bumblebee's authority. Bumblebee snapped, and he told Magnus that they have felt lost and scared ever since Megatron stole the Matrix of Leadership. He also said that he was in charge until the Matrix is recovered and it chooses someone else. Hot Rod overheared this, as he snuck off and stole Ultra Magnus' shuttle, leaving Earth. He went to assault the Decepticon base on a satellite, taking the Matrix of Leadership back from Starscream, only to encounter a newly reformated Megatron, who blasted him in outer space, leaving him seemingly dead. Floating through space, Rodimus crash-lands on a desolate planet with the Matrix bonding onto his body which keeps him alive.
This Japanese-exclusive reissue of the original Generation 1 Optimus Prime figure featured tinted blue windows, like those sported by the "Goodbye Convoy" edition of the toy, as well as show-accurate blue eyes. Prime came with all his original accessories, including both versions of his rifle, as well as a new die-cast metal Matrix of Leadership accessory, which could be looped around his neck on a removable chain. Additionally, the set included a show-accurate redeco of the Action Master Optimus Prime figure, a sheet of Autobot insignia stickers of varying sizes, and a mouse pad decorated with the Autobot symbol.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.
In robot mode he resembles previous Optimus characters: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
This reissue of the original Generation 2 Laser Optimus Prime figure was made using the modified version of the mold created for Robots in Disguise Scourge, lacking the sculpted Generation 2 Autobot insignias on the disks featured on the original. It sported a modified deco, with the flat grey plastic on both the trailer and Prime's chest now replaced with silver chrome; additionally, new Autobot symbol tampographs were added to the doors of Prime's cab mode and the front end of his trailer, and a pair of new chest-window stickers featuring an illustration of the Matrix of Leadership replaced the original decals.
As this is the Unicron Triogy we're talking about, it should come as no surprise that Prime can transform into a Super Mode by combining with his trailer, which becomes a massive winged backpack and a pair of large boots, generally evocative of God Ginrai. To complete his Super Mode look, a small lever of the back of Prime's head raises his traditional mouthplate into place, covering his Optimus Primal-style mouth slot, and two "crests" fold out from either side of his helmet. Hasbro's instructions and stock photography for the figure orient the wings so that the two cannons point over Prime's shoulders, but Takara's have wings arcing up past his shoulders, with the cannons slung under his arms. This was the way Prime appeared in the cartoon series, and was the way all subsequent Hasbro redecos of the toy were positioned. In Super Mode, Prime is a rather top-heavy robot, and his hip joints are not that tight, which makes standing him up a challenging prospect.
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
The DOTM packaging release of this 2-pack features an altered paint application on Optimus Prime's ion blaster/barrage cannon. On the original ROTF packaging release, the slide-out barrel on Prime's blaster is painted silver with a black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is left as unpainted grey plastic (exactly like the blaster on the original single-boxed ROTF Buster Optimus Prime). After receiving numerous reports from customers that the silver paint on the slide-out barrel was easily scraped off by merely transforming it from gas tank to blaster, Takara-Tomy briefly stated in an interview that they had addressed the issue for the Dark of the Moon packaged version by swapping the placement of the silver paint application. Thus, the Dark of the Moon packaged version now features the slide-out barrel on Prime's blaster as unpainted grey plastic with an unchanged black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is now painted silver.

In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
In the aftermath, Victorion believed trying to find the Requiem Blaster was a fool's errand, and that they should have been preparing Optimus Prime's funeral instead. The Swamp Megatron often thought of Optimus, noting the similarities between him and Optimus Primal Primal and wondering what his old rival would think of his heroic exploits. Consequences Ultimately, thanks to his connection to the Matrix and the Primes, Optimus's spark was freed from the Well and revived after Megatronus's defeat, to the joy of his companions. Mourning the sacrifice of Megatron, whom he considered a brother, he commended Optimal Optimus for being a fine choice as the new Matrix-bearer, and began teaching him the ways of Cybertron, promising to support him in his new leadership role. Saga's End
The Japanese release of Powermaster Optimus Prime actually represented a new character named Ginrai, and featured several retools: the cab featured die-cast metal, shortened smokestacks, vacuum-metalized plastic and clear blue windows, while the trailer was given retractable super robot fists. This Japanese version was eventually issued by Hasbro in 2003 as part of the Commemorative Series collection (see below).
Later, Optimus pursued Megatron to Earth to stop him from pillaging the planet's energy resources. Prime's loyal team of Autobots clashed with Megatron's Predacons on many occasions, stopping their schemes with the aid of Koji, a human whose father had been abducted by the Predacons. Prime and Koji went on to form a strong friendship, although Prime blamed himself for Koji's father's abduction. Optimus proved his bravery on many occasions, battling and defeating Sky-Byte in an underwater duel and personally rescuing Side Burn from a Predacon trap. Later, when Megatron targeted a tanker truck to scan as the alternate mode of the final protoform, Optimus Prime leapt into action in order to save the truck's human driver and, as a result, the tanker, Prime and the human were all scanned. With an infusion of Megatron's spark energy to complete the concoction, Scourge was born, emerging from his pod as a dark twin of Optimus Prime. Prime's pleas to make Scourge remember his original Autobot loyalties fell on deaf ears.
A Deluxe-sized figure sold only in Japan and Asian markets by Takara Tomy. The package consists of a highly poseable skeletal frame called a Core Body, along with parts to assemble the Core Body to either a Protoform mode or robot mode. In Protoform, the figure can transform into an atmospheric Entry Mode. The figure with robot parts is able to fully transform into vehicle mode.[87]
Not depicted in the instructions or stock photos, Roller can attach to Prime in vehicle mode via two tabs on the vehicle front which slot into two corresponding slots on Prime's feet. Another undocumented feature is that the butt of the Ion Blaster can be inserted between the barrels of Roller's weapon mode to form a longer weapon. Also not shown in the instructions but depicted on the stock photo on the card-back is that Prime's shoulderpads can be rotated up; the intended positioning for this is notched, although you can position them at other angles.

This sculpt was redecoed by Takara into a golden Lucky Draw figure and later released in its original coloration with a trailer as a "Perfect Edition" (see below for both), while Hasbro would later redeco it into their Classics-branded "DVD Edition". The mold was also used to make Masterpiece Ultra Magnus and "Convoy Black Version", representing one of many drones built in Prime's image, rather than Prime himself.
Optimus Prime was originally known as Orion Pax, a police captain from Rodion. An encounter with a pre-Decepticon Megatron would change the course of his life, teaching him that freedom was not just the right of all "civilised" beings, but of all sentient beings, and causing him to publicly reclaim the name "Autobot", previously used only at Cybertronians as a derogatory term, before the corrupt Senate.
Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
For this re-release of Masterpiece Convoy, Takara submitted to the biggest desire fans had for the figure and produced a full-size, fully transforming plastic and die-cast metal trailer. The trailer opens up into Convoy's Combat Deck, with storage for its accessories and a functional repair drone, though Roller is conspicuous by its absence. Like the original Combat Deck, the drone can extend through holes in the roof and front of the closed trailer, and the interior has enough room to accommodate one Alternators figure in vehicle mode. Some reports suggest that the paint on this figure's chest chips more easily than past editions.

When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
Hot Rod was then summoned to Earth by Optimus Prime, as revealed in The Transformers: Escalation. With typical bravado Hot Rod and Hardhead insisted on heading to assist Prime's unit in stopping Megatron. Hot Rod left Hardhead to assist the other Autobots while he captured the Decepticon facsimile. Unfortunately, he almost collided with Prowl, who had had the same idea. Despite some bickering between the two, they were able to eventually capture the facsimile, forcing the Russian troops to back down. When Hot Rod heard the battle between the Ore-13 powered Megatron and the rest of Prime's troops, Prowl forbade him from interfering, entrusting him with the safe return of the facsimile. Calling Nightbeat for transport out, he was jumped and severely damaged by Skywarp and Thundercracker. Nightbeat teleported him away, but Hot Rod had been badly damaged, and the facsimile reportedly killed.
With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More
Rodimus also appeared in the Dreamwave Energon Comic. In this continuity Rodimus's history in unclear, but he seems to be a veteran Autobot assigned to Earth. He acts as a mentor to many of the less experienced Autobots: for example he was the first to congratulate Ironhide when he overcame his fears to defeat Tidal Wave. He was one of the defenders of Toronto alongside Hot Shot, Red Alert, Hoist, Beachcomber and Thrust, battling against Divebomb and a swarm of Terrorcon clones before receiving help from a very unlikely source - Megatron, resurrected in a new body by Optimus Prime. The subsequent counterattack routed the Terrorcons.

Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.
Takara's iteration of Combiner Wars Optimus Maximus is sold in a gift set including all five Autobots (minus the Rodimus mold). This version of Convoy has numerous changes in deco to better match his look in the Generation 1 cartoon. Like Unite Warriors Menasor, the set also features some minor improvements to the original sculpts, such as improved hip-ratchets for Convoy for increased stability. He also had the slightly modified pegs that Legends Class Rodimus (or Blackjack, Runabout, and Runamuck) can securely attach to, which was previously used for Battle Core Optimus Prime. While he features foil insignia stickers on his robot mode shoulders, he also features tampographed Autobot symbols on his side truck panels.
A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]
The Japanese version of the toy, named "Optimus Prime Revenge Edition", was exclusively available at Tokyo Toy Show 2009, and later also from e-HOBBY. Despite being sold in Hasbro packaging like the mass retail Revenge toys in Japan (plus the addition of Japanese stickers marking it as a Japanese market release and containing Japanese safety warnings and manufacturer information), it slightly differed from the Hasbro version insofar as it lacked the tampographed kanji lettering.

In the episode "Along Came a Spider", Optimus discoveres that Elita did survive the ordeal with the giant spiders and was transformed into the technorganic Decepticon Blackarachnia. He offeres to try and help her, but is turned down violently as Blackarachnia has still not forgiven him. However, when she nearly dies trying to use the Allspark key to purge her organic half, Optimus saves her and repeats his offer to help her. She stings him instead, vowing that she will never trust him.

The term Generation 1 is a retronym; the series was simply known as "Transformers" until the release of the Generation 2 series. However, the term has become semi-official, as both Hasbro and Takara have referred to this era as "Generation 1". New characters are still occasionally added to the line, primarily by E-hobby. (Examples: Sunstorm, Hauler, Detritus, and the like.) Large-scale production of new characters in this line ended with the onset of Generation 2. Transformers fans often are very upheld with the G1 community. This has led to controversy among fans who consider G1 to be the only "pure" form of Transformers.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).

Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.


Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
This redeco of Henkei Convoy is cast almost entirely in translucent colored plastic. Also known by the nickname "Crystal Convoy" among fans, it was first released as an exclusive for the Japanese convention Tokyo Toy Fair 2008, limited to 1000 pieces at the event, but was later made available through e-HOBBY. It was sold in a monochrome-blue version of Henkei Convoy's regular packaging.
This version of Optimus Prime is an all new mold, being the most movie accurate so far — or at least he was until Buster Prime came out. It comes with his two energon blades, and does not have a large gap at the back of the cab like the previous Leader-class Optimus Prime. It can combine with Leader class Jetfire to form Jetpower Optimus Prime. He is also very hard to transform. The process involves unclipping his firewall from his chest in a fashion that harkens to dissecting toys that lack screws, rivets or glue. In the meantime, he keeps saying, "I am Optimus Prime," over and over due to an overly sensitive voice clip trigger. Even the most die-hard Peter Cullen fan will be sick of his voice after five minutes of playing with this toy. That aside, the quality and articulation is top-notch and the poseability is amazing. Spring-loaded panels feature in his legs as well as ratcheting ball-and-socket ankles, G1 "transforming" sound effects, and multiple "Mech Alive" features raise the bar on this figure. Of note, the fists cannot accomodate standard accessories, and on test-shots of "Power Up" mode Prime has articulated fingers, like the 2007 toy, but this feature was dropped. Also, trying to transform Optimus from robot to vehicle mode can be very difficult at first.
Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!
The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
Optimus got Megatron's contact information off the internet and invited the Decepticon leader to BotCon 2009. Though it took some doing, he managed to convince Megatron that the convention would be worth attending. Optimus also planned on going to BotCon, and left for the convention alongside Wheeljack, Mirage, Ironhide, Jazz and Prowl. BotCon 2009!
Optimus Prime led the Autobots to stop Megatron's attempt to cyberform Earth. After discovering that Megatron's new weapon was the Proudstar, Optimus initially tried to preserve the Cybertronian history contained on its Ferrotaxis supercomputer. Inside the Proudstar, he received a prophecy of his future death from Teletraan Alpha, but he merely expressed happiness that his friends would survive. After the Plasma Core was damaged and proved to be too great a threat to Earth, Optimus reluctantly decided to destroy it and the Ferrotaxis in order to preserve humanity's right to forge their own future. When Megatron shot shot the Ferrotaxis into space in one last spiteful effort to stop the Autobots, Prime rode an Insecticon swarm into Earth's orbit for a final showdown with Megatron, ultimately forced to destroy the Ferrotaxis. Once Megatron was again defeated, Optimus called upon the Autobots to stop merely living upon Earth and adopt the planet as their new home. Later, he and Wheeljack discussed plans for the Optimus Maximus project. Transformers: Devastation
There are two versions of the voice changer helmet with two different pre-recorded voices. An earlier release features a voice similar to Garry Chalk, while the later release features the voice of Peter Cullen. The latter version has modified packaging under the 'Try Me!' blurb, stating it has 'Real Movie Voice!', though the updated version has also appeared in the original packaging without the 'Real Movie Voice!' notice.
The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.

Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
IDW's Transformers Collectors Club exclusive comic story, Revelations part 6, is set after the defeat of Galvatron, but before Optimus Prime's mission to start a new Space Bridge project. In this story, the Autobots from the IDW series Robots in Disguise, Optimus Prime, Ultra Magnus, Sentinel Maximus, Downshift, Perceptor, Alpha Trion, Over-Run, Anti-Blaze, Checkpoint, and Scythe, meet the Autobots from the animated series, Cybertron Optimus Prime, Jetfire, Override, Scattorshot, Red Alert, Hot Shot, Lori, Bud, and Coby Hansen, and thank each other and remembering those who were lost in the battles.[40]

A slight redeco of Takara's Deluxe-size Optimus Prime was released as part of a special set commemorating both the 20th anniversary of Transformers and the 30th anniversary of its progenitor, Microman. Coming with an exclusive metallic redeco of Takara's Kicker, which was based on the Microman body, this Prime featured a chromed grill where the original had painted plastic, and supposedly slightly shinier plastics. Very slightly.

The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.


Bumblebee - The Transformers live action film franchise's latest installment is out, with Bumblebee hitting theaters last week. The Seibertron.com Twincast / Podcast brings you its review of the movie, with one of its regular podcasters Jon Bailey bringing his insights after providing the voice acting talents for Soundwave and Shockwave in the film. Along with this insider perspective, the cast discusses each significant part of the movie itself, beginning with the "Generation One" inspired opening scene on Cybertron. The new human and robot characters presented in the Earth based adventures are also reflected on, with the cast agreeing that this latest movie is a measurable tonal departure from the approach of previous films in the franchise. After talking through the entire movie's plot and characterizations, speculation about what comes next for Travis Knight, Michael Bay, and the Transformers live action movies comes next. A quick chat about the movie's tie-in toyline follows, and the show concludes with a quick round of holiday season bragging rights about the cast's Transformers related gifts.
LEGO has changed a lot in its history. It started as a wooden toy company before it discovered the benefits of molded plastic. Since the advent of the brick, we have been able to build everything from houses, to spaceships, to working robots. The increased detail and wider product line has allowed for the blossoming of the idea of LEGO as an art medium7. LEGO bricks walk the line between giving people more pieces that can be used to add detail and restricting the pieces to inspire creativity. There is a balance that can be seen through the amazing works, both large and small, that can be done with a bit of patience and an eye for plastic.
The Animated Tech Spec written by Derrick J. Wyatt in Hasbro Transformers Collectors' Club #24 states that Rodimus as having the rank of Prime and clearly being the leader of a team like Optimus and Sentinel. His toy is listed as "Rodimus Minor" which Hasbro explained at San Diego Comic-Con 2009, was because "there were already too many Primes in the toy line". Within the series, he is only ever called or credited as "Rodimus".
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
Take note that the leg construction (thigh parts with legs consists of rear wheels/fifth wheel hitch & engine compartment/flip out legs combination) can become loose after a long time of play due to being used with transformation. Also, the legs did not seem to securely connect due to the hitch's shallow holes & the front half of the legs' small pegs. Also, attaching weapons with 3mm posts on the Battle Cannons' holes can cause some stress marks.
In a world where the Transformers' war settled into a series of friendly competitive races known as the Transformers GT, Optimus Prime became the GT Transformer known as GT-R Prime. As a racer he was known for his serious but sometimes hot-blooded personality and his skillful use of the Impact Wrench Gun, though he maintained an honorable policy never to fire directly at an opposing racer's body. Like other racers, GT-R Prime put a limit on his own strength by separating his Matrix into a GT Sister, creating his partner Misaki.

The second known version [4] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.

A giant statue of Optimus Prime in front of the Cybertron Archives holding two Golden Disks appeared on Cybertron in the Beast Machines series, but was destroyed by the Vehicons in the episode Fires of the Past. When show writer Bob Skir was asked what these two disks were he said that neither the statue nor disks were in the script, but he suggested that they were either the disks from Voyager 1 and Voyager 2 probes or that Optimus won them in the 2,395,989th Annual Cybertronian spelling bee.[7]
Equipped with knowledge of the future and the danger that would soon be threatening the transformers, Ravage's machinations included trapping Megatron and a large army of Decepticons in a spacial rift with the intention of protecting the Decepticons from the approaching Unicron and forcing the Autobots to face the planet-eater unaided. The Decepticons would then be in a position to conquer the victor of that battle.
When Ultra Magnus, Rodimus, Arcee, and Spike took cover within the Autobot Mausoleum, retreating from an attack led by Galvatron, they found Optimus having risen from the dead! Rodimus returned the Matrix of Leadership to Optimus, only for Optimus to abandon his Autobots, and flee back to Cybertron. Optimus, it seems, has returned to the world of the living changed. Once on Cybertron, Optimus orders a full-scale assault on the Quintesson base. Thankfully, Optimus managed to come to his senses when his memories of being revived by the Quintessons reemerged. After returning the Matrix to Hot Rod and ordering the Autobots to retreat, sacrificed himself once more by guiding the ship he's piloting into the Quintesson's trap. Dark Awakening
Released as part of the second wave of Clash of the Transformers subline imprint that's exclusive to Toys"R"Us stores, this Power Surge Optimus Prime is a redeco of the toy above, featuring transparent blue parts, white paint applications to the shoulder armor/front truck kibble, his chest, & leg/trailer striping to resemble his larger Power Surge Optimus Prime figure.

Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.


Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
Kiss Players Convoy is a redeco of Alternators Optimus Prime. Unlike the Alternators version's bare red plastic, he is covered in a deeper red paint. Some of his body parts are cast in different colours, such as his shins, and has a much more intricate paint deco based upon Masterpiece Convoy. He is armed with his small engine pistol and a pink surfboard that can be reconfigured into either two small blades or a large double-bladed sword.
This toy's design has directly and indirectly influenced numerous others over the years, including many future versions of Generation One Optimus Prime himself as well as new interpretations of the character for Armada, the live-action movie, and Transformers Animated. Redecos of those toys have in turn spread the toy's iconic look to several other characters and many of their subsequent toys: Ultra Magnus, Scourge, and the various Nemesis Primes. Additionally, a toy that was originally intended to be the original Optimus Prime was eventually retconned to be the new character Optimus Primal, bringing Prime's appearance over to that character (and eventually Primal Prime as well.) In Japan, this began a tradition of Beast Era Convoys emulating Prime's look, spawning still more toys that trace part of their lineage back to this one.
Equipped with knowledge of the future and the danger that would soon be threatening the transformers, Ravage's machinations included trapping Megatron and a large army of Decepticons in a spacial rift with the intention of protecting the Decepticons from the approaching Unicron and forcing the Autobots to face the planet-eater unaided. The Decepticons would then be in a position to conquer the victor of that battle.
In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).
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