The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
As had first been done in the Armada line, Takara elected to supplement their release of the Super class Optimus Prime figure with a new-mold Deluxe class toy. Coming without trailer, Prime Force or electronics, this Prime discarded the larger toy's ability to form Super Mode in favor of being able to Powerlinx with the other compatible toys of the Energon line, forming either a torso or a pair of legs that the other Autobots could connect to. Like the Deluxe Armada Prime, this one too was on the small side for its size class, but just as that figure could, this small Prime can still tow the Super class figure's trailer.
Bumblebee may be beloved, but so is Optimus Prime and writers have seemingly killed off Optimus a million times in different continuities. So it can’t be too much of a surprise to know that Bee has met his maker on a few occasions as well. In the “Dark Cybertron” storyline of the IDW Generation 1 continuity, Decepticon Shockwave goes mad with power and wants to destroy all Autobots and Decepticons. In the process, Shockwave kills Bumblebee and sets off a chain of events that leads to retribution against Shockwave.

Optimus Prime is composed of two parts, his truck cab and his trailer. His new truck cab is reminiscent of the original Optimus Prime truck cab, but is constructed entirely of plastic, lacks vacuum-metalized plastic and has no clear windows. It also transforms differently in that the front of the truck is no longer the robot mode's chest. His chest is now formed out of the truck's cabin rear, styled after his cartoon appearance. He is armed with two long black rifles, based in part upon his cartoon rifle.


A large, non-transforming toy that features light & sound effects and voice tracks by Peter Cullen. The figure itself is a representation of Optimus Prime combined with Jetfire's parts - only designed for younger children. A lever on his waist extends his wings, and flying sounds are emitted when he is moved around off the ground. The Power Bots line replaces the 2007 Cyber Stompin' line of the first film.
Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.

Walmart have uploaded a very nice commercial via their YouTube Channel that we are sure will please your optics. What is it about? This video features several famous and iconic cars like KITT from “Knight Rider”, Ecto-1 from “Ghostbusters”, Lightning McQueen from “Cars”, the Mystery Machine from “Scooby Doo” and even Fred Flintstone’s footmobile. As some of you should expect, our small yellow hero is present here in his Bumblebee Movie VW Beetle design, and with an impressive entrance emulating Ironhide’s jump from the 2007 live action movie.
Rodimus also appeared in the Dreamwave Energon Comic. In this continuity Rodimus's history in unclear, but he seems to be a veteran Autobot assigned to Earth. He acts as a mentor to many of the less experienced Autobots: for example he was the first to congratulate Ironhide when he overcame his fears to defeat Tidal Wave. He was one of the defenders of Toronto alongside Hot Shot, Red Alert, Hoist, Beachcomber and Thrust, battling against Divebomb and a swarm of Terrorcon clones before receiving help from a very unlikely source - Megatron, resurrected in a new body by Optimus Prime. The subsequent counterattack routed the Terrorcons.
When the Ark's sensors picked up two Transformer power emissions in the Brazilian rain forest of non-Decepticon origin, Optimus headed into the field to investigate, bringing along Jazz and Blaze. Though their search went poorly at first, the surrounding vegetation interfering with their energy trackers, one of the mystery Transformers soon found them! The source of the readings turned out to be two terrifying robot dinosaurs! As Optimus charged one of them, Megatron and his troops turned up, and blasted the Autobot leader unconscious. He awoke to find the Decepticons fleeing in defeat, and the creatures transformed into their Autobot forms. Grimlock introduced himself and Snarl, but told Optimus that they wouldn't be following the Autobots back to home-base, as they had two more companions to unearth first. Optimus bid him farewell with a handshake before leaving to carry on the war against Megatron. The Dinobots!
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.

In this universe, Optimus is a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Zeta Prime fell in battle, but is not certain he wants the responsibility. The war with the Decepticons was going badly, and it looked like there was no end in sight. He vowed to himself and to the warriors under his command that he would never surrender, never retreat, and never stop fighting until the Decepticons were defeated.
The Transformers Energon figure pen is based on Optimus Prime in his standard Energon body. About the size of a scout class toy, he transforms from truck mode to robot mode almost identically to his mainline toys, apart from the fact that his feet contain the pen and cannot bend. It's really hard to write with, and almost impossible to pose, even though it has full arm articulation. Amusingly, this figure can position itself to transform into his super robot mode (by flipping his helmet on, opening his chest and flipping his hands in), but because there are no versions of the Prime Force drones in this scale, it's impossible to complete him.
Released alongside a Sega Mega Drive version of Megatron and outside of any other toyline, "Optimus Prime featuring Original PlayStation" transforms from robot to a scaled-down non-functional Sony PlayStation video game console. He features an opening disc compartment and comes with two accessories, a memory card and a controller that splits in two and attaches to his lower arms to act as blasters.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.
Powermaster Prime's animation model as used in the commercials and as a character guide for the Marvel comics is a composite of the second and third designs. The body of the model is actually a straight tracing of the concept lineart for the third version (including its different rifles and twin faux shoulder stacks), with a slightly simplified drawing of the second version's head drawn on top.
Prime would make one further surprise appearance in Dreamwave's Transformers: Armada series. With Optimus Prime having disappeared to an alternate dimension, devastated by Unicron, the Autobots attempted to find their leader. As Jetfire attempted to locate him through Spacebridge links to other dimensions, one of these clearly shows RiD Optimus Prime and Prowl.
Prime's trailer unfolds via a spring-loaded transformation mechanism in a battle station that is positively bristling with varied weaponry. In addition to the disc launcher, it is armed with a "ripple-fire" missile launcher that fires five missiles, an air-powered rocket launcher like the one previously seen on Hero Optimus Prime, and a small laser cannon that mounts on the base's main tower. Both the missile launcher and laser cannon can disconnect and be held by Prime; his LED-fist will illuminate the laser cannon like it does his sword. Additional missiles and a second rocket are stored in grooves inside the sides of the trailer.
Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron

The Heroes of Cybertron PVC figurine line is an adaptation by Hasbro of Takara's own Super Figure Collection line. The main differences between the two lines is that Hasbro cast Autobot and Decepticon figures in clear blue or clear red PVC respectively, then completely painted the figurines. This allowed the eyes to 'glow' when placed in front of the light source.

When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise 
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