Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation 1 Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie... because there are so many long-nose cabs driving around Mars. Yeah.
Exclusive to Walmart, this Deluxe Class Optimus Prime is an all-new mold, close in scale to Voyager Class Megatron. He has a high range of motion, with ball jointed shoulders and hips, swivels at the neck, knees, and feet, and double swivels in the elbows. As a result of the transformation process, he can also rotate at the waist, though this is hindered considerably by his "backpack" kibble. This can be remedied by pointing the truck nose downward, as it is in the packaging. Optimus Prime also features the spring loaded "Automorph" feature in his head, if the truck kibble pushes the small grey switch from his back before splitting the chest into half.
This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
A figure of Prime combined with Jetfire was released as part of the second Big Transformers wave, which came with no accessories of its own, but could hold any of the weapons released with the other second wave figures, including Jetfire's gun, the Star Saber, the Skyboom, and the Requiem Blaster. As with the first wave figures, he came packaged with Ramune candy.

Optimus Prime is a redeco of Revenge of the Fallen Optimus Prime with predominately red forearms and red/silver thighs, which it was meant to be a Generation 1-inspired deco. He comes bundled with redecos of The Fallen, Megatron, Jetfire, and Starscream in a Kmart-exclusive five-pack. To date, this is the only Hasbro release of this figure that acknowledges the combining feature between Jetfire and Optimus Prime.


It uses the 1985 post-rub mold, no metal plates, and the trailer's launcher fires short(this can be modded with some disassembly, Toy Polloi has a video showing how). The wheels roll a bit iffy, this is a common documented issue. Personally I believe there is a slight molding error in the robot, the legs do not seem to fold down quite as far as an official cab's legs do, causing a very slight lean backwards.

In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.

Additionally, Star Convoy transforms into a large battle station that interacts with the Micromasters that made up the vast majority of the Transformer toyline at the time. His chest contains a peg that allows Micromaster figures to stand inside it in either robot or base modes, and he comes with a unique Micromaster version of Hot Rod not available on its own. He features storage space in his legs for two spring-loaded figure-launching Micro Trailers, and comes with one of his own, decorated in a unique black and orange color scheme. In this mode, two ramps are connected to the Microcarrier; when the carrier's treads are set rolling, they do not move the base, but instead act as conveyor belts that carry Micromaster figures down the ramps. The Microcarrier also spins a gun turret mounted between the conveyors, on which Micromaster figures can stand. Finally, a special connector packaged with Star Convoy allows the Microcarrier to be connected up to Grandus's base mode, powering his moving elevator.
JETWING OPTIMUS PRIME Black Ver. is a black, teal, and chrome redeco of Jetwing Optimus Prime exclusive to the Asian market. He appears to have been based on the cancelled TakaraTomy contest prize Jetwing Optimus Prime Black Version (see above), with a few color alterations here and there, plus the obvious addition of chrome. It was originally solicited by online retailers as the far goofier-sounding "Dark Nightwatch Jetwing Optimus Prime".

Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.

This gold-chrome and clear-plastic redeco of the Leader-class Optimus Prime figure was first offered as a prize in a mail-in contest held through TV Magazine alongside a silver chrome version of the same toy (see below). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (again, see below).

The protoform mode consists of eight pieces of metallic blue plastic that plug into the arms, chest, pelvis and legs of the figure. With these pieces attached, the figure can be manipulated in a manner that might charitably be called "transformation" into his meteor-like "entry mode," accomplished by doing little more than tucking the head out of sight and folding the chest back. This blue-and-grey lump can be mounted on a three-piece stand that comes with the figure, allowing you to display it in mid-plummet. Optimus Prime's Earth mode, meanwhile, is made up of many armor pieces (including a particularly large backpack) that form a rather kibbly robot mode, which can then transform into a truck approximating a Peterbilt 379. We would go into what an abominable, unintuitive, parts-massaging mess this transformation is, but we wouldn't want to fill up the rest of the page.
Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends
The voice actor drama was written for OFTCC 2004 by Simon Furman, set after the events in the comics. Among those taken from their world via teleportation beam by Unicron and his Decepticon minions were Spy Changers Optimus Prime, Prowl, Ultra Magnus, and Ironhide. The Autobot forces opposing Unicron attempted to deflect a beam, leaving them all trapped on an uninhabited ice-world. The Autobot forces teamed up to overcome the Decepticons led by Reptilion. The Autobots were then, presumably, returned to their own worlds.
A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]
After the rise of the Decepticons and the death of the merciless Zeta Prime, he became the Prime, and entered what would become a millions-of-years-long war of attrition with the Decepticons, which would lead to the death of Cybertron and the spreading of the Cybertronian civil war far beyond their homeworld in a push for resources. With the end of the war and the emptying of the Matrix of Leadership to restart Vector Sigma and rebirth Cybertron, he found himself rejected by the returning civilian population, and - secretly gladly - abdicated his rank and returned to his original name of Orion Pax as he travelled through the galaxy.
I suspect that part of the problem with people’s perception of price is also due to changes in tastes as they grow up. A small child will be pleased with relatively small sets, since their lego collection and experience is likely to be almost non-existent. But as they get older, they will tire of the small sets and want ever bigger sets. For adults, most of the fun is in building rather than playing, meaning that size is everything. This means that over their lifetime, the price an individual person (or their parent) pays for lego sets does go up–because the composition of their purchases changes–even though the prices of lego sets over time does not.
Multiple reports suggest that the toy suffers from a design flaw, inferior plastic quality, or both: Due to his hands having peg-holes that are a bit too small to accommodate 5mm posts, they have a tendency to show stress marks on the inside after pegging his sword handle (or most other pegs) inside. Stress marks also tend to appear near his tiny hinged wrists. Fortunately, there have been no reports of the hands actually breaking on either location thus far.
This is a weird one. Back in the late-’80s, the original TV show had ended and Marvel Comics decided to take the “transform” part of the property a step further and gave a handful of Transformers an organic, human-looking shell. Bumblebee was one of the lucky Autobots to get one. According to the storyline, the Decepticons developed the technology first, but the Autobots secretly caught wind, made their own human shells, and fooled the bad guys into thinking they were fighting mere humans, until they burst out of their shells.
Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.
Knight Armor Turbo Changer Optimus Prime is a Voyager-sized figure that transforms from truck to robot in just 2-steps: pulling his whole truck kibble to the front then fold down to complete the robot mode, although converting him back requires some few steps. His only articulation is the elbows, and he features 5mm compatible hands. He also features a "Knight Armor" gimmick, which consists of his mask popping out to his head with the press of the button on his chest. Take note that you need to flip back the mask manually before you turn him back into Truck Mode.
A Deluxe-sized figure sold only in Japan and Asian markets by Takara Tomy. The package consists of a highly poseable skeletal frame called a Core Body, along with parts to assemble the Core Body to either a Protoform mode or robot mode. In Protoform, the figure can transform into an atmospheric Entry Mode. The figure with robot parts is able to fully transform into vehicle mode.[87]

As the Binaltech saga unfolds, the multiverse is threatened with destruction, until the original continuity is restored and the Binaltech universe is split into and preserved within its own separate universe. Overdrive confirms that the threat is over by visiting the dimension occupied by the original timeline, and reveals that in that world, Hot Rod had received the Matrix and taken over leadership of the Autobots as Rodimus Prime.


Having been caught unaware by a surprise attack launched by the Decepticons, Optimus led his troops in a losing battle against their mortal enemies. Though Optimus managed to dispatch a few Decepticons, namely Thrust, whom he punched through the chest, he soon found himself crippled and surrounded by enemy forces. Praying to Primus as the Decepticons readied their weapons, Optimus heard Grimlock calling out to his fellow Dinobots to combine, prompting the Autobot leader to yell out a plead to Grimlock to stop. It was too late, however, and The Beast began rampaging, killing Autobots and Decepticons alike. Taking advantage of the situation nonetheless, Optimus tackled Megatron and began beating on the Decepticon leader. The tide of the battle now shifted, Optimus attempted to reach Grimlock’s consciousness within The Beast so that its mindless carnage could come to a halt. It didn't work. The Beast Within
This. Is. Awesome. I remember running LEGO piece auctions ~1998/99 on RTL (rec.toys.lego) then later my own website. I’d buy sets at Walmart and other places on discount, break them out, and sell the pieces as lots. I knew I’d always make good money if I could average < $0.10/piece cost (ideally around $0.07) and sell for $0.15 – $0.20+ … fun times!
This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1
Unite for the Universe Optimus Prime would have been a redeco of the 2007 Optimus Prime Voyager-Class mold in a similar style to the Leader-Class Buster Optimus Prime (see below), with a much more accurate and detailed paint scheme, including white stenciled flames. He would have come with a set of Jetfire armour parts to form the powered-up Optimus Prime seen at end of Revenge of the Fallen, and due to not having to form Jetfire's robot mode or his jet mode, the armour parts are far more accurate to the movie's design of them than the leader class Jetfire toy could manage. While not combined to Optimus Prime, the armour can be arranged to form a sort of weapon emplacement mode or a jet engine on the back of Optimus's vehicle mode.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
If Optimus destroyed the duplicate Cosmos, the real one would inform the Autobots of the Decepticons’ schemes, and the convoy would roll out to take on their adversaries. They were soon met by a squad of flying Decepticons, but were at a strict disadvantage against their adversaries as their vehicle modes possessed no weapons. The Autobots nonetheless managed to fight their way to the Decepticons’ base, one way or another, and defeated the Decepticons by using their own gravity weapon against them. Desert Flight

When Sergeant Hound apprehended a criminal going by the name "C-81", rumors that the prisoner was in reality a "Megatron" that had gotten past the TransTechs' security procedures piqued General Optimus Prime's interest. Though Cheetor assured him that it was impossible for a "Megatron" to have been allowed in Axiom Nexus, the General's concerns did not fade. More pressing concerns took over, however, when the entirety of Axiom Nexus, and nearly all of the TransTechs suffered a sudden shutdown due to a surge in the Global Net. General Optimus Prime tasked Bruticus with keeping guard over the prison while he and Hound went to investigate the source of the surge, the planet's core.
As had first been done in the Armada line, Takara elected to supplement their release of the Super class Optimus Prime figure with a new-mold Deluxe class toy. Coming without trailer, Prime Force or electronics, this Prime discarded the larger toy's ability to form Super Mode in favor of being able to Powerlinx with the other compatible toys of the Energon line, forming either a torso or a pair of legs that the other Autobots could connect to. Like the Deluxe Armada Prime, this one too was on the small side for its size class, but just as that figure could, this small Prime can still tow the Super class figure's trailer.
This release is a redeco of the Cyberverse Commander Optimus Prime figure, with a lighter gradient paint job that lacks the flames, and with Optimus sporting a G1 insignia. Instead of his jetpack and guns, he comes with his trailer/Armored Weapons Platform, which can transform into a base and exo-suit. The trailer itself features movie-style insignias.

In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
This is a weird one. Back in the late-’80s, the original TV show had ended and Marvel Comics decided to take the “transform” part of the property a step further and gave a handful of Transformers an organic, human-looking shell. Bumblebee was one of the lucky Autobots to get one. According to the storyline, the Decepticons developed the technology first, but the Autobots secretly caught wind, made their own human shells, and fooled the bad guys into thinking they were fighting mere humans, until they burst out of their shells.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
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