In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.
In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. This caused Optimus Prime to wash out of the Autobot Academy. However, Ultra Magnus pulls some strings so that Optimus Prime could be captain of a strange Space Bridge repair crew composed of a war vet named Ratchet, a fledgling cadet named Bumblebee, and his fellow cadet Bulkhead. Optimus is given command of the starship which is the vehicle mode of Omega Supreme.
After the Combiner Wars, Optimus watched the reconstruction efforts. Not wanting to overstay his welcome and preferring to leave Cybertron's leadership in its existing hands, he bid farewell to the Mistress of Flame and Windblade and departed for parts unknown. Aftermath and Rebirth On the way, he received a vision of future events from the Matrix and headed back towards Metroplex City. There, he met up with Megatron and told him of his vision, believing that the Combiner Wars and Trypticon's attack were signs of a greater threat, one that would lead to their ultimate destruction. Megatron laughed off his concerns, and the two parted ways. The Fight Begins

Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3

An all-new Leader class figure of Optimus Prime, featuring a robot design and transformation that is closer to its film counterpart than the 2007 toy version. Features retractable blades on both forearms. New "MechAlive" feature consists of visible moving gears in the chest behind the cab windows. At the push of a button on the back of the cab, the truck mode emits an engine idling sound. The transformation sound is played when the upper torso and lower torso are connected. A recording of Peter Cullen saying, "I am Optimus Prime!" is played when his chest is pushed upward via a lever on his waist.[97]
A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
Alternators Optimus Prime transforms into an accurate, fully-licensed 1:24th scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. His robot mode body sculpt details are based upon the 20th Anniversary Optimus Prime toy. However, his headsculpt is based upon Powermaster Optimus Prime. He is armed with a small pistol that is formed from his engine.
[…] What Happened with LEGO When I was working on my last presentation, I totally had the idea of buying a bunch of lego people and taking pictures to make the slides (like those awesome slide decks you see online).  However I was surprised to find that you didn’t just buy a pack of people, but you could buy different bodies, heads, beards, hair, and other accessories – oh, and they weren’t cheap! […]
Like the larger First Edition figure, you can actually separate the robot mode from his vehicle shell, displaying both of his modes at once... albeit unlike the First Edition figure, this tweak could sacrifice the even stability between those two separated figures. Some of the pieces like the legs/rear wheels are particularly difficult to separate.
With this reconstruction, Orion Pax became Optimus Prime, the first of the Autobot warriors. Optimus took the mantle of leadership as the civil war against the Decepticons erupted, and would remain in that position for the next nine million years. Ariel was rebuilt into Elita One, the commander of the Autobot resistance on Cybertron. The fate of Dion is left unrevealed. It has been speculated by fans that Dion might have become Ironhide or Ultra Magnus just as Orion and Ariel became Optimus and Elita, but this remains fan speculation only, and, his close friendship with Optimus notwithstanding, there is no evidence to support the idea.
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This Optimus Prime is a redeco of the figure above, featuring red wheels and various Tech Spec-sque patterns on the legs & chest which can be decoded with their transparent red weapons, which is molded in a sprue similar to the ones used for the Arms Microns kits & Robots in Disguise (2015) Mini-Con figures. He can use any weapons included in this set, although his primary weapon is an axe.
Rodimus gained the help of the criminal Witwicky family, believing they would help him learn more about Earth. After fighting Goldbug for leadership of the Autobots, he renamed himself Rodimus Prime. His first attack on the humans was to take control of the base controlling a human military satellite and use it to blackmail the humans into making him the leader of the world. The Decepticons were able to break into the base, where Heatwave used his ability to control machines to have the satellite fire on its own controls and then destroy itself.[16]
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In another possible sequence of events, the trio returned to Autobot headquarters to relate their findings to Optimus Prime. The Decepticons planned to use a Destruction Beam to create a fault line near Center City, which would in turn be exploited by Rumble’s earthquake-inducing abilities to destroy the entire area. The Autobots then decided to split up in two groups, one to attack the Decepticons’ fortress, the other to stop Rumble in Center City. Optimus headed the lead team.
Get ready to turn heads with TRANSFORMERS MIGHTY MUGGS Figures. Call it a moodswing, or call it a moodSPIN, these TRANSFORMERS MIGHTY MUGGS figures feature a push-and-turn mechanism that lets fans change the figure’s facial expression by pushing down on the head. With 3 different expressions and classic character designs, these figures will have fans doing a triple take. Characters include BUMBLEBEE, OPTIMUS PRIME, MEGATRON and more. Each sold separately. Available at most major retailers and on HasbroToyShop.com.
Optimus appeared in the 2008 BotCon voice actor play "Bee in the City", voiced by David Kaye. In this story, Professor Sumdac attempts to create a teleportation system to get the Autobots to Cybertron, but an interaction with Sari's key ends up transporting Optimus Prime, Bumblebee, and Sari to Transtech Cybertron. There, they met Flareup and are detained by Shockwave. Bumblebee teams up with Beast Wars Megatron to free his comrades, but must then stop Megatron from taking the key for himself. Afterward, the Autobots and Sari returned to their own dimension.
Available exclusively from Japanese clothing company A Bathing Ape in March 2013, "Convoy Reissue BAPE VERSION RED CAMO" (コンボイ復刻版 BAPE® VERSION RED CAMO) is a redeco of the original Optimus Prime toy sporting a unique new red color scheme, along with a red trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.

Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."
Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.
A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]
The mold suffers from a minor design oversight, wherein the rear Nissan badge collides with his left leg strut when the left foot is hinged over and pegged into a clear plastic socket during transformation, with the results being that the connection is slightly crooked, isn't very secure, and sometimes pops off, and that the crooked pegging often causes the socket to crack.
Never one to give up, Optimus managed to down Devastator in return, only to find himself at Megatron's mercy. The Decepticon leader pointed out to him the humans' self-obsessed behavior in the face of the devastation, suggesting the fleshlings were worthless, and the Autobots should join the Decepticons in wiping them out. Prime Directive #5 The heroic actions of a team of firefighters and other humans proved to Optimus that the humans were worth saving, and the Autobots delivered a smackdown on the Decepticons. The fight was interrupted by the news that a nuclear missile was inbound, and despite Prime's protests, Superion sacrificed himself intercepting it. Prime recovered from the shock wave to find that the Decepticons had fled. He appealed to Grimlock to return to the Autobot ranks, an offer turned down by the Dinobot. Prime Directive #6
I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.
After the successful Armada toy line, Hasbro/Takara introduced Transformers: Energon. The accompanying television series program was a direct continuation of the events of Transformers: Armada and featured many of the same characters in new forms. This was reflected in the toy line, as characters such as Hot Shot, Jetfire, Optimus Prime and Megatron were all released with entirely new molds.

In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. This caused Optimus Prime to wash out of the Autobot Academy. However, Ultra Magnus pulls some strings so that Optimus Prime could be captain of a strange Space Bridge repair crew composed of a war vet named Ratchet, a fledgling cadet named Bumblebee, and his fellow cadet Bulkhead. Optimus is given command of the starship which is the vehicle mode of Omega Supreme.
Universe Optimus Prime is a redeco of the Robots in Disguise Scourge Spy Changer toy. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]

The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).
This figure was originally conceived by Hasbro to be another character (exactly who is unknown), rather than Optimus Prime, but Takara insisted that the toy be made into Optimus to help it sell well in their markets, as the vehicle mode was no particular draw, given its scarcity in Japan. Reportedly, the figure cost twice as much as other Alternators to construct, so Hasbro had to bow to this demand so Takara would help fund it. Ironically, Takara eventually wound up soliciting the figure not as Prime, but as his Super-God Masterforce lookalike, Ginrai (perhaps connected to the Powermasteresque headsculpt), before its Japanese release was cancelled and moved over into the Kiss Players toyline (see below).

The trailer unfolds to form a battle station bristling with many firing weapons. Primarily, it can fire an air-powered missile launcher, a ripple rocket launcher with 5 missiles that can be launched individually (this turret can also be mounted in Laser Prime's hand) and a 'disc launcher', that fired several blue plastic discs adorned with the Generation 2 Autobot sigil. This disc launcher is the only weapon that can be used in vehicle mode.


If Optimus instead followed Prowl’s plan, he instructed his troops to transform into vehicle mode and play dead. The Decepticons, believing the Autobots’ ruse, disarmed themselves in order to carry out the Autobots’ “carcasses.” Now with the element of surprise against unarmed opponent, the Autobots Transformed and were able to easily defeat the evil robots.
The 1992 and 1993 European and Canadian releases make up what is often called "Generation 1.5", much to the annoyance of many UK fans. These toys are similar in design to the Generation 2 Transformers, having lightpipe eyes, and pastel colors. The 1993 European figures used the G2 faction symbols which Hasbro UK designed because their licence on the G1 symbols had expired. The 1993 figures were repackaged for European G2 release in 1994, and three subgroup molds got used in the US G2 line.

In "Mission Accomplished", Optimus is pressured by Sentinel to tell Ultra Magnus that his story about the Decepticons is untrue, but he refuses. Meanwhile, the on-board computer plots a train infused with a shard of the Allspark. When Ultra Magnus and Jazz set off there, Optimus suspects that the Decepticons are luring them into an ambush and rushes to their help, though Sentinel Prime tries to detain him. At first, Ultra Magnus doesn't believe him, but a short time later, Optimus is proven right as Starscream falls from the sky after being blasted by Megatron, much to Sentinel Prime's astonishment and fright. Starscream turns out to be alive, inflicting injury on Ultra Magnus. Optimus takes the affair into his own hands momentarily and, with Sentinel's aid, manages to apprehend the Decepticon. While Sentinel Prime deflects Starscream's shots with his power-shield, Optimus succeeds in taking Starscream by surprise and handcuffing him. When the shackled Starscream is delivered to the Elite Guard spaceship, Ultra Magnus admits Optimus Prime was right and allows him to stay on Earth in order to seek out the other fragments of the Allspark.
The original Optimus Prime toy started life as the Diaclone toy, "Battle Convoy", created by a team of Takara designers who came on board when the original designer fell behind. This team included Hiroyuki Obara (listed as the sole creator on the toy's patent) and famed mecha designer Shōji Kawamori. The toy transforms into two major components; the first component being a red and blue White Freightliner WFT-8664T cabover semi-trailer truck partially composed of die-cast metal, and the second component being a large silver trailer of currently-undetermined model.
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