The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of sideways-opening windows, akin to Masterpiece Prime. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on Diablock Convoy's shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.
Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.
The Beast Wars raged on prehistoric Earth, eventually leading to the discovery of the buried Ark sometime after its crash on prehistoric Earth. Megatron, following his namesake's instructions in a desperate gambit, decided to attempt to change history by killing Prime, who was still lying in the Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning the Great War and eventually Predacon control of Cybertron. Megatron unleashed a full-power weapon blast at Optimus Prime's face, near-fatally injuring him. The Agenda (Part III) However, Optimus Primal proceeded to take Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix mutated Primal into a large, Transmetal "Optimal Optimus" form. Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis. Optimal Situation
Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
G1 Convoy comes with two sets of fists, each pair featuring differently-shaped fist holes: one pair with square holes to hold the figure's "Convoy Gun" (as his ion blaster is called), and the other with round 3mm-compatible holes to hold the spring-loaded translucent blue missile launcher (a generic accessory also available with Robotmasters Beast Megatron and Beast Convoy). The fists are swapped out by simply popping them out of the wrist-hinge that holds them in place; the figure also includes an energon-axe that can be inserted into the wrist instead of a fist.
Of course, while Bumblebee does a lot of serious action in the films, tumbling and punching and kicking, you don’t see McFly doing a whole lot of that in the Back to the Future films. In fact, McFly doesn’t get up to too much more hard-core physical action, aside from some skateboarding and wailing on the guitar. Nevertheless, Fox does have a distinctly bowlegged gait, and you can see some of that in Bumblebee, and you can maybe see some Fox mannerisms in his more casual interactions with Sam Witwicky.

If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.
Thanks to TFW2005 user Fc203, we have some screencaps from what appears to be a stop-motion review video featuring Studio Series Shatter, among other Transformers and non-Transformers toys. The screencaps give us a good look at her robot and alt mode as well as a few poses. Like her partner Dropkick, Shatter only comes with one alt mode. However, that alt mode is her car mode and not her aircraft mode; whereas Dropkick is the opposite. She also seems to be sporting a bit more of a generic head that isn’t quite movie-accurate, but the rest of the figure seems to pay a good deal of homage to her pre-jet mode on-screen model.
As the two Titans battled, Optimus found Megatron watching the fight and demanded he assist them, but Megatron refused. When Trypticon swallowed the Enigma of Combination and took control of the Combiners, Optimus attempted to attack them as a distraction, but he was caught and the Combiners attempted to pull him apart. Optimus managed to break free of his captors and was further saved by the timely arrival of Megatron. Against Optimus's wishes, Perceptor returned and tricked Trypticon into swallowing the Matrix. Consumed However, this ultimately proved successful, and Trypticon released all that he had swallowed during the conflict before falling inert once again. The relief was short-lived, though, as Megatronus suddenly appeared before them, proving Optimus's fears. Optimus and Maximus attempted to surprise attack Megatronus, but he brushed off their blows and fired a beam through Optimus's chest, killing the Autobot once more. All Things Must Pass
Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.
On the rocky plains where practically every Transformer battle ever seems to happen, Prime arrived in his Powermaster body to back up three of his troops against Dreadwind and Darkwing. He combined with Hi-Q and transformed, attacking with his trailer's battle station mode. Optimus then combined with the trailer to become a "Super Powermaster" and continue the attack. Who won? Find out in Marvel Comics! Powermasters commercial

In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
This Optimus Prime is a minor redeco of the One-Step Changer figure, omitting the paint apps on the knees, the flames on his shoulders, and changing the robot mode chest's deco. Along with his wavemate Bumblebee, Optimus Prime loses his pin on his leg, which is used to activate Stomp & Chomp Grimlock's pop-out weapons and gimmicks. As with the first wave of the Turbo Changers, Optimus features a nearly invisible tampograph on his vehicle front, which can be revealed with Mega Turbo Changer Dragonstorm's UV-powered Cyberfire gimmick.
After the rise of the Decepticons and the death of the merciless Zeta Prime, he became the Prime, and entered what would become a millions-of-years-long war of attrition with the Decepticons, which would lead to the death of Cybertron and the spreading of the Cybertronian civil war far beyond their homeworld in a push for resources. With the end of the war and the emptying of the Matrix of Leadership to restart Vector Sigma and rebirth Cybertron, he found himself rejected by the returning civilian population, and - secretly gladly - abdicated his rank and returned to his original name of Orion Pax as he travelled through the galaxy.
Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one of a kind (well, two of a kind) piece is a almost fully vacuum-metallized Leader class Optimus Prime in red, silver and blue (based heavily upon Generation One Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.
After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons
If Optimus instead followed Prowl’s plan, he instructed his troops to transform into vehicle mode and play dead. The Decepticons, believing the Autobots’ ruse, disarmed themselves in order to carry out the Autobots’ “carcasses.” Now with the element of surprise against unarmed opponent, the Autobots Transformed and were able to easily defeat the evil robots.
Kiss Players Convoy is a redeco of Alternators Optimus Prime. Unlike the Alternators version's bare red plastic, he is covered in a deeper red paint. Some of his body parts are cast in different colours, such as his shins, and has a much more intricate paint deco based upon Masterpiece Convoy. He is armed with his small engine pistol and a pink surfboard that can be reconfigured into either two small blades or a large double-bladed sword.
Armada Built to Rule Optimus Prime transforms into a fair approximation of his vehicle mode, but the robot mode is quite inaccurate, due to the very broad, flat Trans-Skeleton with thin, stick-like limbs attached to it. The set came with a very simplistic "Mini-Con" Sparkplug partner kit that did have a more dedicated "Powerlinx" connector than the standard construction pegs, though these are a bit too thin to be used as attachment points for regular Mini-Cons (they stay, sort of, but it's a very loose connection). The 101-piece set also features pressure-launch missile-firing "smokestack" cannons.
A redeco of of the Cyber Commander toy above, this Prime features grey plastic replacing the original blue, some deco differences on the arms, body & legs. He also features a flame tampograph on the sides of his vehicle front. He comes in an altered packaging that replaces the first version's painted prototype stock photos with CG renders depicting the new deco, and also features a new Hasbro product code number, thus making him officially a separate product rather than a drastic running change variant.
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
A slight redeco of Takara's Deluxe-size Optimus Prime was released as part of a special set commemorating both the 20th anniversary of Transformers and the 30th anniversary of its progenitor, Microman. Coming with an exclusive metallic redeco of Takara's Kicker, which was based on the Microman body, this Prime featured a chromed grill where the original had painted plastic, and supposedly slightly shinier plastics. Very slightly.
Battle Blades Optimus Prime is a brand new sculpt that attempts to replicate his Leader Class design. He is much more movie accurate than the previous Voyager incarnations. He features two energon swords made of soft plastic, similar to his Leader Class incarnation, albeit not spring-loaded. They can be detached from the mushroom joints they're on, although doing this excessively may cause them to warp.
As had first been done in the Armada line, Takara elected to supplement their release of the Super class Optimus Prime figure with a new-mold Deluxe class toy. Coming without trailer, Prime Force or electronics, this Prime discarded the larger toy's ability to form Super Mode in favor of being able to Powerlinx with the other compatible toys of the Energon line, forming either a torso or a pair of legs that the other Autobots could connect to. Like the Deluxe Armada Prime, this one too was on the small side for its size class, but just as that figure could, this small Prime can still tow the Super class figure's trailer.
In Transformers: Armada and Transformers: Energon, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing Transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.

"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial


GT-R Prime was racing against GT-R Saber and GT-R Maximus when they were rudely interrupted by GT-R Megatron, a ruthless racer out to prove his worth by defeating all others. A fight broke out, but Prime interrupted it and convinced Megatron that they all shared the same need for speed, persuading him to settle things with a race instead. Transformers GT: Mission GT-R

A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.


A late-run extensive redeco of the Super Base Armada Optimus Prime toy, "Powerlinx" Optimus Prime sports the darker color scheme the character takes on in the Armada cartoon episode "Origin" following a Mini-Con power-up, but he is not precisely show-accurate—the deco would later be fine-tuned with more accurate details for release in Japan as the Magna Convoy DX giftset (see below). In addition to now sporting fully-mobile Super Mode arms without the movement-impeding tabs, Prime still comes with all his features and accessories, though for this release, his Mini-Con partner Sparkplug got retooled with a new rear chassis and a blinged-out golden chrome body as "Corona Sparkplug".
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
From this chart, you can see that there has been no real trend in the price per piece in these particular sets. The weighted average (larger sets weigh heavier than smaller sets) for the price is 13.19 cents per piece. The size of the ships did seem to increase in the last couple years; however, 3 data points does not make a trend (I will visit this idea later). For those of you who had a pirate ship growing up (I was lucky enough to get the Skull’s Eye Schooner), you may not have realized it, but it wasn’t cheap. And, the prices in this chart do not take inflation into account.
Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.

Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.

Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
In the event that Windcharger successfully turned the Decepticons’ forcefield off, reinforcements burst into the base just as Megatron was strike Optimus from behind. A wayward shot from Megatron then revealed the location of the gravity gun to the Autobots. Optimus ordered his troops to charge the weapon. Hook caught Optimus in the gravity gun’s sights, and sent the Autobot leader floating upwards.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.

Cyber Slammers Optimus Prime is an amazingly cute truck that transforms into an amazingly cute Autobot. "Slam" his robot mode down into car mode and he rolls along for a while, then snaps back up into robot mode. Sure to please the toddler you brought with you to the PG-13 movie! Like most Cyber Slammers, Prime manages to cram most of his vehicle mode's major details into a compact, super-deformed version of that mode.


Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.
Hybrid Style Optimus Prime is an insanely detailed and complex transforming toy, created under the supervision of famed mecha designer Shōji Kawamori. Standing only three and three-quarter inches tall in robot mode, the figure is partially constructed from die-cast metal and features one of the most complex transformation sequences ever seen on a Transformers figure of its size. Alas, the small size of the figure also works against it, as it required several design concessions that resulted in (if we're being nice about it) an unimpressive cab mode.
The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...
The San Diego Comic-Con 2017 exclusive Optimus Prime figure is another redeco of the Premier Edition figure, which aims for a more movie accurate look than the original by still sharing the same paint masks, but replacing the chest's deco with flames and adding extra paint applications on the legs, arms, chest, head, tire rims, both sides of the engine compartment, and the sword and shield... but for some reason still sports the movie-inaccurate blue 'collar', as well as the smaller, less accurate vehicle flame tampographs instead of the more movie-accurate ones used on Dark Optimus Prime. His Autobot insignia is also moved on the upper back section of the air dam. He is packaged in a stylish, display-case-like-box similar to later Transformers: Alternators releases and the Hasbro Toy Shop/SDCC 2011 exclusive figure.
The color scheme of this special redeco of Super class Optimus Prime was decided through a colouring contest held in the December 2004 issue of TV Magazine, in which entrants coloured in lineart of Prime in the scheme they wanted to see. The winning entry rendered Prime in a... distinct palette of grey, cream, dark red, and purple chrome, with blue, white, and yellow drones. It was limited to only ten pieces, making it one of the rarer Transformers toys in existence.
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
Optimus Prime appears near the end of the Decepticon Campaign. Sam and Mikaela inform Optimus that all the Autobots were defeated by the Decepticons. Optimus proclaims that they sacrificed their lives to protect the Allspark, and their sacrifice will not be in vain. Leaving Sam and Mikaela in a safe place, Optimus faces Megatron, but is defeated. Weakened and damaged, Optimus crawls to reach the Allspark. However, Megatron attacks Optimus with his chain-flail, killing him.
A mode for Arms Master Optimus designed for underwater combat, "Aqua Screw Mode" was shown in Cybertron Satellite segment of "Explosive Sword Transformation! Wheeljack and Dreadwing". C.L. and Balo are combined into a propeller engine and attached to his right foot, their GR and G redecoes do the same for the left, and B.H. B is attached to his right shoulder to act as a radar system. He wears Arc S's blade on his right arm and wields the Giga Tornado Cannon Combo Weapon.
"During the Cybertronian Civil War, Sentinel Prime was killed. Prior to his destruction, he bestowed the Matrix of Leadership to Optimus Prime, who became the new leader of the Autobots. Despite being one of the youngest Cybertronian leaders, Optimus demonstrated extraordinary courage and wisdom in the war against the Decepticons. He: treated all lives with benevolence, fought for freedom and peace, and continues to fight to protect the weak and maintain their beliefs.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)

Platinum Optimus is a redeco of the Leader Class Optimus Prime. Optimus' color palette is now darkened with some additional paint details. His "Sword of Judgment" is now a light blue. Optimus features more chrome on his "Vector Shield", chest, and on his head. The set was a shared exclusive, available from BigBadToyStore and Toys"R"Us, and was also sold during a Taiwanese event celebrating the launch of Transformers Rising.
The "robot mode" of Optimus Prime is where the pullback motor and working wheels of the toys lie. Optimus is sculpted in blue plastic, pre-posed in an odd crouching pose with zero points of articulation. His right knee is bent back, with his right arm touching his knee, while the left side has the leg forward and the left hand holding onto his butt. The toy is as sparsely painted as the truck, with light blue eyes and chest windows, gray hands and feet among other parts, and red forearms. Two panels on his back have red flame tongues on them.
Part of the first wave of Bot Shots Series 1 launchers, this repaint of Optimus Prime comes with a large trailer that pops open to form a battle station with a spring-loaded launching platform. He appears to have the same plastic colors as the single release, and the same set of paint operations, but his paint is done in different shades, having glossy dark blue paint and glossy bright red paint. The black part of his launcher is sculpted to look vaguely like the repair done that is part of Generation 1 Optimus Prime's repair bay.
Optimus was providing cover-fire for a cross-universal battle when he suddenly seized up. Though he rebooted momentarily, he had terrible news for his Protector allies: using the power of the lower-dimensional Planicrons, Megatron had succeeded in sundering the Alternity's aggregate! Optimus urged his subordinates to not lose hope however, reassuring them that events were still unfolding within the parameters they had foretold. Sure enough, the battle swayed back in the Autobots' favor when Thundercracker, disgusted by Megatron's reckless use of their power, freed the Planicrons and robbed Megatron of his most powerful weapon. Optimus then tasked Elita Seven, the black Convoy, and Bumblebee to track down the doorway that would allow the Planicrons to ascend to the higher-dimensions, putting them on the path to supersede the Alternity as multiversal protectors. While they attended to this task, the rest of the now-former Alternity busied themselves by destroying Megatron's auto-avatars, weakening the villain and disallowing him from interfering further with the Planicrons' destiny.
This redeco of the Dark of the Moon Voyager Class Optimus Prime figure features a really unusual deco pattern consisting of red transparent tires, the vehicle front grill and fuel tanks (the fenders remained opaque red due to unpaintable plastic). Some of his parts like the vehicle front hood and the truck roof features a pattern similar to the ones used for the Tech Specs in the Generation 1 toys. He features a new sword and shield accessory, which can be used to decode the patterns.

Marissa and Prime are now on the run from the EDC and are also frequently attacked by the mysterious "Legion" Transformers. When faced with such foes, Marissa unleashes her "Kiss Player" ability by kissing Prime, fusing with him once again, increasing his power so that he can best their opponents. Prime is armed with the Surf Blade, a weapon formed out of Marissa's surfboard, wielded expertly thanks to the knife skills Marissa passes on to him when they merge.[18]


The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth
This Voyager-sized Optimus Prime is an all new mold (with a similar transformation scheme to Age of Extinction Voyager Class Galvatron, notably the shoulders, rooftop backpack, and the leg/wheels combo) based on his Leader Class figure. He features a similar but different transformation scheme, which results in a somewhat clean robot mode, although most of his vehicle kibble hangs on his back. He also features the sword & the shield based on his final design in the movie, albeit the sword being painted similarly to the Armor Knight Optimus Prime's sword. His Sword can store underneath his Vehicle mode or his robot mode backpack, while the shield can be stored on the truck's fifth wheel hitch, which can also tow the trailer included from the Japanese exclusive Mechtech Voyager. Although the pectoral armor can be slightly pushed up a little bit further, the pieces have to actually stop at where the rectangular pegholes are located.
Like several new-mold Revenge of the Fallen toys, Optimus Prime suffers from some cost-cutting measures that affected the final production version of the mold. According to Hasbro's stock photos/back-of-box photo of the hand-painted prototype, the toolboxes on the sides of his legs were designed to fold away further for a sleeker, cleaner look. Additionally, the rear tires would have been able to split in half, with the inner half of the tire going inside the outer half to recreate the thin tires seen on Prime's CG design. Some articulation was lost on the toy between Hasbro stock photography and the final release. His fingers are no longer articulated; instead, the entire hand is now one molded piece. Finally, the lower arms appear to have been originally designed so that his hands could slide in or out of them during transformation. Sadly, he also lacks rubber tires, which the original movie Prime did have. Meanwhile, the articulated fingers was later used for the Asia Premium Series & Movie The Best releases.
During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.
The conclusion to the storyline was forestalled when Hasbro retracted 3H Enterprise's license, but an explanation can be found in issue 8 of the Transformers Collectors Club magazine, Cybertron/Robots in Disguise. In this issue, Prime tells the tale of how Unicron's forces were defeated in the last battle by Optimus Primal's forces and Unicron disappeared into the black hole opened in Transformers: Energon. Combined as Omega Prime, they could not escape fast enough, and were sucked into another dimension.
Legends Class Optimus Prime is based on his original Generation 1 appearance. He features a fake grill for his robot mode, and his large legs result in a fairly thick and compact truck bed. He is part of "Reveal the Shield", a subline that outfits all its toys with rubsigns, and in this case, it's located on the left side of the truck/his left elbow.
This is not to suggest that specialized pieces are bad. Far from it. LEGO Indiana Jones would never feel real without Indy’s whip; LEGO Board Games would never spring to life without their unique dice. But there’s no denying that specialized pieces are costly to produce, and their proliferation was a prime reason why the LEGO Group’s profits plummeted through much of the 1990s, despite steady sales.
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.
As Megatron explained that the Matrix was giving them a vision of the future, they witnessed themselves battling on Sherman Dam. The nature of their surroundings established, Megatron resumed the scheduled beating, but a series of setting shifts ended with Optimus reunited with Grimlock. Grimlock handed Prime a sword and suggested he finish Megatron for good. The War Within #5 Optimus found Megatron again, engaging him in combat and announcing that he was playing the game by Megatron's rules now—without mercy. Though he did not slay Megatron, he inflicted enough damage onto him to expunge from his memory the visions the Matrix had granted him. A short time later, Optimus joined the other Autobots in attacking the Decepticons who were trying to use Cybertron's planetary engines. Grimlock was finally impressed with Prime. Thanks to the combined efforts of Optimus and Grimlock's squad, the Decepticons were driven away and the engines were destroyed before they could tear the planet apart. Afterwards, Optimus's group arrived back at Iacon to find it destroyed. Optimus announced the Autobots were no longer evacuating the planet and threw away the Golden Disk full of the knowledge of his predecessors which the council had given him, saying he would choose his own course. The War Within #6
Rodimus also appears in the novel Transformers: Retribution as part of the crew of the Ark. Along with Kup and Bumblebee, he suspects that something is amiss with the inhabitants of the planet Aquatron, and takes a small drops ship down into the planet's oceans to investigate. The trio are captured and brainwashed by the Quintessons, who force them to testify against Optimus Prime in a mock trial. Fortunately, they are later returned to normal and return to space aboard the Ark with the rest of the Autobots.

The Hasbro release comes with a pack-in file card. In addition to the regular version, Optimus was also released in a special "advance release" assortment alongside Bulkhead, Megatron and Starscream, with each figure including a mini-DVD that contains the Transformers: Prime episode "Masters & Students". Yes, all four of them come with the same episode.


Hot Rod appears in All Hail Megatron , while traveling through space by himself, he found himself under attack by the Torment, a Decepticon warship crewed by Bludgeon and the Pretender Monsters. He was shot down, but managed to transmit a distress call to the Autobot starship Trion, which came to his rescue. After the Decepticons were chased off, Hot Rod joined the crew of the Trion. When the Decepticons' galaxy-wide assault hit, the Trion was shot down over Cybertron. Hot Rod sent out a distress signal and was ecstatic when he ran into some other Autobots. Hot Rod was taken back to base and relayed the story of how he and his other crew-mates from the Trion arrived on Cybertron, having been diverted there by Decepticon ships and forced to crash land. Once on the surface, Hot Rod sent out his distress signal and was so sure someone heard it. Kup arrived with the rest of the Trion's crew at that point, just in time to tell Hot Rod of course no one heard his message. After the Autobots narrowly avoided the Insecticon swarm and Sunstreaker sacrificed himself, Hot Rod jumped to Drift's defense when he was being insulted by Bumblebee. When the Autobots were later rescued by Omega Supreme, Hot Rod was glad that he sent out the distress call. He was then ferried to Earth with the other Autobots aboard Omega.

In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.
The Autobots and the Decepticons came to a distant world in the grip of an ice age. Assuming alternate modes based upon the dominant (though doomed) indigenous creatures of this planet, they continued their ancient, unending war. However, the Autobots, with their energy levels dangerously low, withdrew from combat as the world grew colder. They sought refuge in a deep cavern and entered stasis lock, awaiting the day when surface conditions changed to better suit their operation. Hearts of Steel #1 Optimus lay under the Mare Rurek Glacier. Infestation 2: The Transformers #1 Millions of years later, Bumblebee was awoken by the hammering of humans working on a rail line. He briefly considered awakening Optimus Prime, but thought better of it. After discovering the world had changed significantly, Ratchet thought there was no reason to awaken Prime. Hearts of Steel #1 When Bumblebee discovered the Decepticons were once again active on this world, Ratchet and Prowl agreed that the Autobots must intervene, but again decided out of rousing Optimus from his slumber. Hearts of Steel #2

Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Part of the first wave of Prime: Robots in Disguise Weaponizer Class toys, Optimus Prime is a large toy, similar in size to Leader Class figures from previous Transformers toylines. He features a simpler transformation and design compared to previous Leader-sized figures, with him having fake chest windows (again) and a simplified, hollow truck rear where his feet, arms, and fake chest windows are plainly visible. He comes with a blaster which can mount onto his hands, shoulder-pads, and the sides of his legs/truck rear.
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Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.
This TakaraTomy Asian market-exclusive Leader Class two-pack consists of a redecoed Jetfire and a slightly altered Buster Optimus Prime. Buster Optimus Prime is almost identical to the single-pack Japanese release of the toy, but unlike the standalone Buster Prime, has a head with a faceplate, itself containing more paint details than the first release of Revenge of the Fallen Leader-class Optimus Prime. The flames are outlined with light blue instead of white for accuracy to the physical truck prop (though it ends up being inaccurate in robot mode). Jetfire has a subtle, more movie-accurate colour scheme.

Available in a two pack set with Battle Changer Megatron, this Optimus is largely the same as as the single release, with some minor differences. He uses a new "double harness" piece on his torso instead of using two harnesses, leaving more space for his head to grip the neck-post. He also has different windshield decals, and his reds and blues are slightly darker. And, most obviously, he has an additional buildable trailer, though it doesn't really attach to the truck mode in any meaningful way.

A younger version of Prime Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and Sideswipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.

The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]
As had first been done in the Armada line, Takara elected to supplement their release of the Super class Optimus Prime figure with a new-mold Deluxe class toy. Coming without trailer, Prime Force or electronics, this Prime discarded the larger toy's ability to form Super Mode in favor of being able to Powerlinx with the other compatible toys of the Energon line, forming either a torso or a pair of legs that the other Autobots could connect to. Like the Deluxe Armada Prime, this one too was on the small side for its size class, but just as that figure could, this small Prime can still tow the Super class figure's trailer.
After the successful Armada toy line, Hasbro/Takara introduced Transformers: Energon. The accompanying television series program was a direct continuation of the events of Transformers: Armada and featured many of the same characters in new forms. This was reflected in the toy line, as characters such as Hot Shot, Jetfire, Optimus Prime and Megatron were all released with entirely new molds.
This version of Optimus Prime is an all new mold, being the most movie accurate so far — or at least he was until Buster Prime came out. It comes with his two energon blades, and does not have a large gap at the back of the cab like the previous Leader-class Optimus Prime. It can combine with Leader class Jetfire to form Jetpower Optimus Prime. He is also very hard to transform. The process involves unclipping his firewall from his chest in a fashion that harkens to dissecting toys that lack screws, rivets or glue. In the meantime, he keeps saying, "I am Optimus Prime," over and over due to an overly sensitive voice clip trigger. Even the most die-hard Peter Cullen fan will be sick of his voice after five minutes of playing with this toy. That aside, the quality and articulation is top-notch and the poseability is amazing. Spring-loaded panels feature in his legs as well as ratcheting ball-and-socket ankles, G1 "transforming" sound effects, and multiple "Mech Alive" features raise the bar on this figure. Of note, the fists cannot accomodate standard accessories, and on test-shots of "Power Up" mode Prime has articulated fingers, like the 2007 toy, but this feature was dropped. Also, trying to transform Optimus from robot to vehicle mode can be very difficult at first.

In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.
A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
Naturally, Optimus Prime got the biggest of the sets in the first year of Kre-O. The set can be built into a large long-nose tractor-trailer rig with a removable "sleeper" cab that hides a computer station, and a trailer that can carry the set's two motorcycles or open up to carry larger car builds. The robot mode build includes a huge Optimus, based largely on the live-action movie Optimus, though with a head based almost directly on the Classics Voyager Optimus. He is armed with a distressingly plain brick that fires pressure-launched missiles (aka his smokestacks). Most of the leftover parts in robot mode become a "headquarters" which is mostly just a random assemblage of mismatched-color panels and a pair of barricades. Both main builds leave numerous parts unused if you go expressly by the instructions, but hey, it's a building kit, surely you can find someplace to apply most of them.
As the number of sets released has increased, the harder it has been for stores to parcel out their shelving space. In order to make more sales, decisions have to be made as to which sets will be carried. Not every store can carry the whole product line (not even all official LEGO stores carry the whole product line). This process will favor the sets that drive sales the most, such as the licensed sets. The traditional boxes of bricks are pushed out of the way for the more profitable lines.

Optimus Prime is primarily voiced by Peter Cullen in most of his incarnations, who voiced him in the original series. Following the production of the 2007 film, Cullen reprised his role for the sequels and supporting media and would even voice Optimus in later series such as Transformers: Prime. Optimus has been voiced by a number of other voice actors in other series such as Neil Kaplan, Garry Chalk, and David Kaye in the series Transformers: Robots in Disguise, Unicron Trilogy, and Transformers Animated, respectively.
Generation 1 Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[17]
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shutting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
Hot Rod appears in All Hail Megatron , while traveling through space by himself, he found himself under attack by the Torment, a Decepticon warship crewed by Bludgeon and the Pretender Monsters. He was shot down, but managed to transmit a distress call to the Autobot starship Trion, which came to his rescue. After the Decepticons were chased off, Hot Rod joined the crew of the Trion. When the Decepticons' galaxy-wide assault hit, the Trion was shot down over Cybertron. Hot Rod sent out a distress signal and was ecstatic when he ran into some other Autobots. Hot Rod was taken back to base and relayed the story of how he and his other crew-mates from the Trion arrived on Cybertron, having been diverted there by Decepticon ships and forced to crash land. Once on the surface, Hot Rod sent out his distress signal and was so sure someone heard it. Kup arrived with the rest of the Trion's crew at that point, just in time to tell Hot Rod of course no one heard his message. After the Autobots narrowly avoided the Insecticon swarm and Sunstreaker sacrificed himself, Hot Rod jumped to Drift's defense when he was being insulted by Bumblebee. When the Autobots were later rescued by Omega Supreme, Hot Rod was glad that he sent out the distress call. He was then ferried to Earth with the other Autobots aboard Omega.
In the past 80 or so years, the yo-yo has seen some pretty mundane innovations, such as a ball bearing axle for better spin efficiency and the addition of flashing lights, to name a few. But finally, someone has rolled up their sleeves and is ready to fuck shit up all over the yo-yo world. Meet the ReGEN; half yo-yo, half MP3 player and just a pinch retarded.

A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
Optimus was able to rally Autobot factions from across Cybertron to the cause and launch an all-out attack on Shockwave's fortress. He headed the assault himself, but broke rank when he saw the image of Shockwave blasting Ultra Magnus upon one of the many monitor screens planted around the Decepticon's headquarters. Optimus charged in to confront Shockwave, beating down all opposition along the way. Coming upon Shockwave's throne room, Prime was greeted by Ultra Magnus, who pointed him towards a secret passage through which Shockwave had absconded. Leaving his wounded brother to rest, Optimus barged into Shockwave's secret chambers, only to be overpowered and have the Matrix ripped from his chest. With it, Shockwave was finally able to activate Vector Sigma. Countdown to Extinction Stalling, Prime listened as Shockwave recounted the history of Cybertron, and eventually Ultra Magnus arrived, having recovered, to attack and defeat Shockwave. Prime and Grimlock helped him escape from the fortress as it crumbled to the ground. With Shockwave's defeat, the Autobots would now be able to start rebuilding Cybertron towards true peace... but Optimus remained troubled by Shockwave's motives; he recognized that Shockwave would not be urged to action by mere fancy. Optimus pondered what greater threat awaited Cybertron for Shockwave to so thoroughly plan for its arrival. Revelation The injuries Prime took in this conflict necessitated a prolonged restoration period in stasis. Both he and Ultra Magnus were tended to by Perceptor and Hoist as they recuperated. Generation 1 #0 Though Magnus recovered in due course, Optimus's systems had received a more severe shock due to the Matrix being forcefully removed from his frame. Thus, he needed additional time spent in recovery before he could reboot. Black Sunshine

I understand what you’re saying. You want it to be like the Cybertron games of making them look less earth but still have the colors and molds of G1. Because I never knew that G1 actually had their vehicles molds in their Cybertron Alt Molds. I thought that was so stupid having earth vehicles parts on Cybertron. But they had to make the G1 fans and Bay fans happy so they took the cartoon and modernize it with some bayism look. I think they did good but I can see some parts being better.
Available only at KB Toys, Machine Wars Optimus Prime is a redeco and slight retool of the European Generation 1 exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It's easy to see why Thunder Clash was chosen to become the new Optimus Prime, given his adherence to Prime tradition: the cab disconnects to become the robot, while the trailer unfolds to become an assault tower with twin missile launchers. On the original Thunder Clash version of the mold, the launchers operated on a gravity-feed system that saw a new missile drop into the launcher from above each time one was fired, allowing for twelve to be fired in rapid succession, but for Machine Wars Prime, this feature had to be dialed back for safety reasons. The missiles had to be lengthened to prevent choking hazards, and so the toy's launchers were modified to accommodate them, becoming straightforward spring-loaded single-firing weapons.
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