Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
When the Decepticons tried to take control of a solar energy station, Prime sent Roller in to investigate. Megatron's Fight for Power Later, Prime sent Bumblebee to spy on the Decepticons' latest misdeeds, and the Autobots discovered that they were having trouble with the ion drive of their starship. Prime led the Autobots in an attack on the mine the Decepticons were using to test their propulsion system and routed Megatron's force. Autobots Fight Back
The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.
A special edition Bearbrick released in celebration of the Transformers 30th anniversary, Optimus Prime is a redeco of Bearbrick G1 Optimus Prime in a deco based on his Age of Extinction appearance. He transforms from a Bearbrick painted up like himself to a bear-eared robot and comes with no accessories, but holes in his robot mode hands can accommodate other toys' weapons.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
Convoy iPod Docking Bay pulls an all-white trailer of similar proportions to his vintage G1 load, with rear wheels and discreet propping feet so it can also stand alone. The trailer transforms (sorta), by rotating a substantial wedge of its full length 90 degrees, kinda like a rectangular Rubik's Cube. This exposes two small speakers and "reveals" an alcove (although a huge gap is still clearly evident in trailer mode) featuring an electronic port in which to plug an iPod or iPod nano, thus becoming a working iPod dock. The dock features three working buttons; power, volume up and volume down, as well as an Autobot sigil indicator light. Included is a wall-plugging (Japanese) A/C adaptor with a long lead that plugs into the reverse of the trailer.
In robot mode, like Combat Hero Prime, the bottom of the truck became his familiar windowed chest based upon the original Optimus Prime toy. His main gimmick was light up LED headlights, and a lightpipe in the bottom of his right fist, illuminated by an LED in his right forearm, that would illuminate his clear sword or his double-barreled rifle if they were used in that hand. All three LEDs were activated simultaneously by pressing the sunroof-like depression on the roof of the truck.