Meanwhile, the U.K. offices of Marvel Comics were producing their own storylines. Writer Simon Furman offered a different take on Prime, that he was weary of the war he had been forced to fight. In the "Prey" storyline, Prime arranged for Wheeljack to build a copy of himself and destroy it to see how the Autobots could cope without him. Unfortunately, the plan was derailed by Megatron and the Predacons. During the battle, Prime, Megatron, and Ultra Magnus were transported to Earth. There, Prime accidentally interrupted his own funeral service. The theme of war-weariness would again come to the fore in the U.K. strips detailing Prime's U.S. death.
During a Decepticon attack, Cliffjumper pleaded with Optimus to let him jump into the fray. Optimus denied his request, telling him that they already had the Decepticons on the run. In the battle’s aftermath, the Decepticon’s activity seem to vanish altogether. Grateful for the quiet, Optimus decided to head out and fetch extra fuel for the Autobots with Sparkplug. He returned just in time to find his Autobots in the middle of a battle with the Decepticons. With Sparkplug and Prowl’s help, Optimus refuelled his troops, and once more drove the Decepticons back. Revenge of the Decepticons
Platinum Edition Optimus Prime was only available as part of a 2-pack with Megatron, named "One Shall Stand, One Shall Fall" after Optimus Prime's famous line in the movie. In the United States and Canada, this set was officially released as an Amazon exclusive. It was also available in several of Hasbro's Asian markets (namely the Philippines and Singapore; it's currently unknown whether it was exclusive to any particular stores there or not). In Australia, it was sold at Myer stores, whereas in the United Kingdom, it was both sold at Toys"R"Us stores and available via Tesco's website (but never found in stores). Surprisingly, it was (and still is) a common find in Brazilian online stores.

Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.
The first Cybertron Optimus Prime toy transforms into a heavily-armed fire truck of made up origin, topped with two large cannons. The left fires a spring-loaded translucent blue missile, while the right features electronic sound effects and a flashing red LED. The cannons and the sides of the truck fold down to create an unlikely flight mode for the vehicle.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.

"Hero Mashers" Optimus Prime, Bumblebee and Grimlock took on Megatron in the middle of a busy city. Optimus came to Bumblebee's help while riding atop of Grimlock, swapping heads with his mount to bite Megatron's arm off, getting a hold of the Decepticon's jetpack at the same time. He attached both pieces to himself, and flew around for a bit before returning to the battle. He thoroughly scrambled his pieces with those of his teammates, then took down Megatron with his "dino-fist." Afterwards, the Autobots returned to their normal configurations (though it took them more than one try to do so!) Hero Mashers commercial
Optimus Prime was given the Matrix by Primus himself, and used to be friends with Megatron. Prowl is his closest friend and Ratchet is his oldest. Searching for Energon, the Autobots landed on Earth, but were followed by the Decepticons. With the help of their human allies, they bested their foes, and knowing they would return, decided to stay and wait to defend the planet once more. Optimus Prime was proud to be an Autobot. I Am Optimus Prime
A heavy retool of Combiner Wars Ultra Magnus, this Optimus Prime is based on the Powermaster Optimus Prime toy from 1988. Despite this, Hi-Q (now renamed 'Autobot Apex', presumably for trademark reasons) doesn't form the engine on Prime's chest; instead, he transforms into a de-faceplated version of the original Powermaster Optimus Prime cab robot head, over which a helmet slides during transformation to complete the Powermaster Prime look. In all three of Optimus Prime's modes are various pegs and seats with which Titan Master figures can interact. Like other Leader Class figures, his base mode can connect to other Titan Returns figures with base modes.
When Robotmasters G1 Convoy was turned into a Lucky Draw figure, the color scheme into which he was redecoed was chosen through a children's coloring contest held in the pages of the December 2004 issue of TV Magazine. The winning entry was a... startling mixture of blue, orange and two shades of green, earning the toy the fan-appointed nickname of "Crayola Convoy". As with all Lucky Draws, it is extremely rare, with only ten units produced.
Classics Optimus Prime was initially intended to be Deluxe-sized. An alleged list of the tentative Classics line-up[20] included a Deluxe-sized Optimus Prime without a trailer and a version with a trailer at the Voyager price point; however, it appears the decision was eventually made to upscale Optimus to Voyager size instead.[21] Don Figueroa's control drawings for the Deluxe version were leaked before the Classics line was even released at retail.[22] A gray model prototype was later shown as part of an interview with TakaraTomy's staff in Transformers Generations 2009 vol. 1.[23] It's unclear whether the trailer ever made it past the early planning stage before the size of the figure was changed.
At about 2/3 the size of the Smallest Transforming Transformers, this diminutive version of the original Generation 1 Optimus Prime toy is the smallest figure of the Autobot leader made to date. It was sold as part of Takara's blindpacked Mini Toy Shop Collection line, a series of miniaturized figures from numerous classic Takara toylines, including Transformers, Microman, Licca-chan, Choro-Q and others. Both of Prime's modes are represented by non-transforming individual figures, which come together in a two-pack. In-box, his truck form is even packed in a miniature recreation of his original Japanese packaging, which also includes a shrunken version of his sticker sheet. A tiny version of the original Takara Transformers catalog completes the set.
A non-transforming but highly articulated Optimus Prime action figure(ine), Revoltech Convoy uses the Revoltech "revolver joints" for maximum poseability. Convoy comes with a Matrix and ion blaster accessories, as well as a few alternate hands. His sculpting is explicitly in the style of Pat "serfdom" Lee's interpretation of Optimus Prime in the Dreamwave Generation One comics, but due to physical constraints has no lack of perspective.

Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round.
If Cosmos radioed his findings to Optimus immediately, Optimus’s convoy moved in to investigate a nearby Decepticon base. En route, the Autobots passed near a human town, but began floating in mid-air before being able to reach it. Optimus quickly deduced that this phenomenon was caused by an anti-gravity beam, courtesy of the Decepticons. Worried about the nearby humans also being affected by the lapse in gravity, Optimus had to decide whether he would order his troops to stop and help the townspeople, or to continue forward and attack the Decepticon base.

The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original release. However, his trailer was cast in black plastic, with the original blue and silver striped sticker replaced with a red and silver one that had "Optimus" in large block letters on it. The trailer also featured a soundbox attachment with a sculpted Autobot symbol on the front. The soundbox could activate a truck engine noise, a laser gun sound effect and a (badly) garbled voice that said "I am Optimus Prime!". This soundbox could also be attached onto Optimus Prime's back and be used as a sort of backpack.
The line was released as "The Transformers" in the United States, Canada and the UK in 1984 (One year after the Gobots) but Takara was still marketing Diaclone at least during 1984. Hence in Japan "The Transformers" did not debut under that brand till 1985, when the line was also rolled out to the majority of the rest of the world between Takara and Hasbro. Hasbro Europe still will not accept, however, that the range was released in the UK in 1984[citation needed], not even with evidence such as Argos 1984 catalogues containing the range, the UK comic launching in September 1984 or even the 1984 Transformers product catalogue produced by "Hasbro Industries (UK) Ltd, Wokingham". It is thought that Hasbro Europe as it now stands did not come into existence till 1985, hence no records of Transformers sales in 1984.[citation needed] UK Transformers toys were sold in boxes identical to those of their American counterparts until around 1998/9 when the range started to have UK exclusives.

Each of his kabuto helmets forms the head for one of the two combined modes. In addition, either of his kabuto helmets can be connected to his robot mode back (allowing his swords to also be stored on his back), and both can be connected to the rear of his train mode simultaneously. In robot mode or combined mode, his kabuto helmets can be held individually as a shield or combined into an even larger shield.
The TakaraTomy "Autobot Alliance" release of this toy has some significant differences, including casting the red plastic in a darker shade, making his shin and wheel joints grey rather than Hasbro's bronze, painting the Matrix of Leadership silver, and swapping out the dual energon swords for battle hooks, similar to 2010's Leader class Optimus Prime. However, due to the Japanese release retaining the Hasbro packaging, the box still advertises the dual energon swords rather than the hooks. He retains the masked face used for the Hasbro release.
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