In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
In the United States, Canada, and Hasbro's Asian markets, Masterpiece Movie Series Optimus Prime was exclusively available from Toys"R"Us, whereas in Spain, he saw a wider release, being at least available via the Spanish subsidiaries of Amazon and Carrefour. It's currently unknown if he was also available in stores, or limited to online purchases. In Greece, he was officially available via at least one toy store chain, aptly named simply "Toys-Shop", but again might have been available online only.
This Turbo Change Series Optimus Prime toy is a slight redeco/retool of the Lost Age Series toy. Deco changes include omitting the flame tampos on his legs and shoulder, and added blue pinstripes on the Trailer/Wing Backpack to evoke his Generation 1 toy's trailer. This toy also features some new parts like the screen-accurate forearms, the command deck for the smaller Turbo Change Series toys, and the trailer's adapter. His usual Sword of Judgment is now replaced with a screen-accurate mold that is similar to the Armor Knight toy's sword, and he now features a new Vector Shield piece, which can convert into a battle axe.
A second Target-exclusive redeco of the Voyager Class Optimus Prime toy, the gray molded pieces were recolored beige-grey, and multiple parts that were previously molded in blue and red (the chest, shoulder pads, and leg interiors) had their mold colors swapped, with extra paint operations to make up the difference. As such, the toy has very few visual differences from the regular release of the sculpt, in a "doing things differently to achieve a very similar end result" sense. This version was only available in a pack with an unchanged Deluxe Class Bonecrusher.
During a Decepticon attack, Cliffjumper pleaded with Optimus to let him jump into the fray. Optimus denied his request, telling him that they already had the Decepticons on the run. In the battle’s aftermath, the Decepticon’s activity seem to vanish altogether. Grateful for the quiet, Optimus decided to head out and fetch extra fuel for the Autobots with Sparkplug. He returned just in time to find his Autobots in the middle of a battle with the Decepticons. With Sparkplug and Prowl’s help, Optimus refuelled his troops, and once more drove the Decepticons back. Revenge of the Decepticons

In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
Unite for the Universe Optimus Prime would have been a redeco of the 2007 Optimus Prime Voyager-Class mold in a similar style to the Leader-Class Buster Optimus Prime (see below), with a much more accurate and detailed paint scheme, including white stenciled flames. He would have come with a set of Jetfire armour parts to form the powered-up Optimus Prime seen at end of Revenge of the Fallen, and due to not having to form Jetfire's robot mode or his jet mode, the armour parts are far more accurate to the movie's design of them than the leader class Jetfire toy could manage. While not combined to Optimus Prime, the armour can be arranged to form a sort of weapon emplacement mode or a jet engine on the back of Optimus's vehicle mode.

This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.
The second known version [17] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.

The "Underbite Jetpack Takedown" Optimus Kreon uses the new 2015 style of Kreon hips and torso, with a hollow hip-peg and a central post inside the torso for increased grip... which also makes them incompatible with about four years' worth of Kreons. Based on his appearance in Robots in Disguise, he features a new version of the Optimus helmet, this time lacking a moutplate. He attaches to an included jet pack, armed with two pressure-launch missiles.


Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
This exclusive redeco of Optimus Prime features darker shades of red and blue than his other releases and has extensive paint applications to resemble his on-screen appearances in The Last Knight, particularly his Nemesis Prime alter ego seen in the film. To that end, he features movie-accurate flame patterns, which are larger and more elaborate then the ones on the regular release or the SDCC exclusive, on his vehicle mode exterior and robot pectoral armor. His eyes and sword are also painted metallic purple, but his shield is completely unpainted for some reason.
If Sparkplug suggested that the Autobots not worry about subtlety, the entire squad transformed and began prowling the streets in search of Decepticons. Oblivious to the panic they were causing, Optimus assumed that the Decepticons were spotted nearby when a police officer declared that the city was under siege by giant robots. Unable to restore order in time to halt the Decepticons’ plot, Optimus and the rest of his team were destroyed in the ensuing earthquake.
Optimus Prime (Clear Ver.) is a redeco of Revenge of the Fallen Legends Class Optimus Prime in black and clear blue plastic, available only in the August 2014 issue of TV-Kun magazine. His only paint operations are on his abdomen and face, but stickers for additional detail are included on the issue's sticker sheet. Optimus Prime has been slightly retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock.
When I was a child in the 1960s, I bought most of my own Lego, using money from paper routes I had from the ages of 7-16. But the items I bought we not ‘kits’. They were small boxes of standard bricks. Each box contained only a single shape and colour, but you could find most of the basic shapes 1×1 or 1×2 or 1×4 or 1×8, 2×2 or 2×3 or 2×4, bevels, doors or windows, if you found the right box. The boxes were only 50 cents, and had an average of 12 bricks per box. That works out out to about 4-5 cents per brick. The kits were expensive, but buying the standard boxes was a lot cheaper, and that is what most people did back then. With my paper route, at the age of 7 I could buy 100 pieces per week using my own money. Name any 7 year old that afford to do that now!

Like the previous Prime, it is loaded with features, though it ditches the first movie's Automorphing for the new Mech Alive gimmick. When a grey tab on his midriff is pressed, Prime's entire pectoral region "flexes", lights in his chest and eyes glow, and he declares "I am Optimus Prime" in Peter Cullen's voice. For the European release of the figure, to get past the language barrier, the Cullen sound clip is abbreviated to just "Optimus Prime"; in some regions, including Quebec and the UK (but only after a month or two), both versions were made available. A transformation sound effect activates when his torso is transformed, and once Prime is in truck mode, an almost unnoticeable button (a small square located beside the screw for the battery compartment, undocumented in his instructions) is revealed, which activates engine-idling noises.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.
In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…
In 2007, following the release of the Matrix's energy, Prime began to suffer from visions which foretold a great transformation for Cybertron. Events began with the Decepticons' theft of the key to the Plasma Energy Chamber, which forced Prime to consult Alpha Trion within Vector Sigma. Prime learned that the mega-computer had orchestrated events in order to restore Cybertron's Golden Age. When the Plasma Energy Chamber was opened and threatened to drive Earth's Sun supernova, Spike Witwicky and the Nebulans, who had become involved in the conflict as a result of these events, were able to drain off the excess solar energy and revitalize Cybertron. With the Decepticons driven off Cybertron and Nebulon free from tyranny, Cybertron enters into a Golden Age of peace and prosperity under the leadership of Optimus Prime and the Autobots.
A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.
For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.
The live-action Transformers movie was slated to premiere in the U.S. on July 3, 2007, and was a joint collaboration among DreamWorks SKG, Paramount Pictures and Hasbro, Inc. Paramount Pictures was slated to release the film in the United States, as it had by now made DreamWorks Pictures one of its wholly owned subsidiaries, and was also to be responsible for the international release of the film through United International Pictures, its joint venture with Universal Studios. The feature was directed by Michael Bay from a screenplay written by Alex Kurtzman and Roberto Orci. It was a new story, set apart from the previous incarnations of the cartoon(s) and comic(s). A new origin and characters were introduced. Steven Spielberg, who with Jeffrey Katzenberg and David Geffen had established DreamWorks SKG, was the main executive producer of the film, with Lorenzo di Bonaventura, Tom DeSanto and Don Murphy serving as co-executive producers. In practice, this meant that they were the primary financial sponsors of the film.

Produced by the Chupa Chups lollipop company, this small version of Prime is essentially a battery-powered "holder" for lollipops, which fit behind his head and are spun around by a motor that activates when his pelvis is pressed. Prime has articulation in his shoulders, and his fists feature small holes that allow him to hold and store two more lollipops, in addition to the strawberry sucker he comes with. Weirdly, his Matrix compartment is open instead of having the grill front-and-center.
Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!
Prime suffered a severe, though unfair, defeat when Megatron challenged him to one-on-one combat while imbued with the different abilities of all the Decepticons. Teletraan I, the Ark's computer, discovered the deception in time, and the Autobots were able to drive off the Decepticons. In "Prime Problem", Megatron created a clone of Optimus, which caused confusion with the other Autobots. Windcharger and Spike, however, were able to identify the clone before it led the Autobots into their demise.
The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers

Near the end of the series, in what is generally regarded by fans to be his most impressive feat, Optimus Prime takes on Galvatron without combining with any other transformer. Traditionally, throughout the three series and RiD, Optimus Prime has been shown to be physically weaker than Galvatron. At the end of the intense fight, Galvatron proved stronger than Prime, but Prime managed to destroy Galvatron with Vector Prime's sword.
Marissa and Prime are now on the run from the EDC and are also frequently attacked by the mysterious "Legion" Transformers. When faced with such foes, Marissa unleashes her "Kiss Player" ability by kissing Prime, fusing with him once again, increasing his power so that he can best their opponents. Prime is armed with the Surf Blade, a weapon formed out of Marissa's surfboard, wielded expertly thanks to the knife skills Marissa passes on to him when they merge.[18]
Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. Unlike in all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.
I understand what you’re saying. You want it to be like the Cybertron games of making them look less earth but still have the colors and molds of G1. Because I never knew that G1 actually had their vehicles molds in their Cybertron Alt Molds. I thought that was so stupid having earth vehicles parts on Cybertron. But they had to make the G1 fans and Bay fans happy so they took the cartoon and modernize it with some bayism look. I think they did good but I can see some parts being better.

The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
The figure also comes with two gun accessories, the "Eliminator Gun" and "Assault Blaster", which combine into the "Mega Striker", a rifle that closely resembles the one used in Dark of the Moon. The separate guns also have a MechTech-style transformation, and pulling a lever transforms them into alternate crossbow-like shapes. In "battle vehicle mode", the sides of the truck are rotated up, and the guns can be attached by small pegs to holes in the modified smokestacks, or they can plugged into any of the standard connection points with their 5mm posts... except the ones on the hinge behind the cab, since those are supposed to be for his Energon battle blades.
Separate from the retreading and cartoon accuracy and backpack stuff one persons comment hit home for me as to why I will buy this new Optimus. It likely has the hyper articulation that they did in Sunstreaker and Megatron. So I will buy it for that to match Megatron. Let’s face it. mP-10 has a lot of nice things but even when it first came out I thought it had gorilla arms compared to mp-01.
Optimus dueled Megatron atop of an overpass in a human city. Though he managed to knock Megatron's cannon loose early in the scuffle, Megatron managed to turn the tables on the Autobot leader, reattach his primary weapon, and blast his old foe. When Megatron moved in for the kill, Optimus got his second wind, and knocked Megatron clear off the overpass. They were always real to me.
In Transformers: Alliance, Optimus Prime and the Autobots aid the human soldiers after the battle in Mission City and destroy the Allspark-powered machines that were created. A trailer is obtained for Optimus Prime to carry the remains of Jazz. The Autobots leave Mission City as the Sector 7 personnel arrive to claim the remains of the Decepticons. About a month later, Epps and Lennox contact Optimus Prime about aiding them in escorting the remains of the Decepticons to the naval yard. They are spied on by Barricade, who transmitts the information to Starscream.
Rodimus also appeared in the Dreamwave Energon Comic. In this continuity Rodimus's history in unclear, but he seems to be a veteran Autobot assigned to Earth. He acts as a mentor to many of the less experienced Autobots: for example he was the first to congratulate Ironhide when he overcame his fears to defeat Tidal Wave. He was one of the defenders of Toronto alongside Hot Shot, Red Alert, Hoist, Beachcomber and Thrust, battling against Divebomb and a swarm of Terrorcon clones before receiving help from a very unlikely source - Megatron, resurrected in a new body by Optimus Prime. The subsequent counterattack routed the Terrorcons.

The Transformers Adventure Easy Dynamic Series release, titled "Big Optimus Prime", features extra paint details and has two additional Autobot symbols on his shoulders. He also includes a different scannable badge, which is compatible with TakaraTomy's Transformers Adventures app. Scanning this will unlock Big Optimus Prime in the collection list. Unlike the American release, Big Optimus Prime is packaged in a windowed box, instead of an an open package.
He reappeared in the third crossover, where he apparently acted as Optimus Prime's right-hand man. Putting a team together to look for the missing team that had journeyed to Earth (who had been captured by Serpentor and the Decepticons), he would later lead the combined G.I. Joe/Autobot force that rescued Optimus Prime. In contrast to his usual "youthful rookie" portrayal here Hot Rod seems to be in a high command position, outranking Ultra Magnus, Prowl and Ironhide among others. However, by the fourth crossover Hot Rod is forced to wait on Cybertron under Magnus's command as Optimus Prime journeys to Earth.

Optimus Prime is a redeco of Revenge of the Fallen Optimus Prime with predominately red forearms and red/silver thighs, which it was meant to be a Generation 1-inspired deco. He comes bundled with redecos of The Fallen, Megatron, Jetfire, and Starscream in a Kmart-exclusive five-pack. To date, this is the only Hasbro release of this figure that acknowledges the combining feature between Jetfire and Optimus Prime.
China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
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