Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.

Optimus Prime is composed of two parts, his truck cab and his trailer. His new truck cab is reminiscent of the original Optimus Prime truck cab, but is constructed entirely of plastic, lacks vacuum-metalized plastic and has no clear windows. It also transforms differently in that the front of the truck is no longer the robot mode's chest. His chest is now formed out of the truck's cabin rear, styled after his cartoon appearance. He is armed with two long black rifles, based in part upon his cartoon rifle.
Optimus Prime was subject to several molding and color variations in his early days. The earliest release of the figure featured larger fists, a gun with a thick, round barrel, a slightly-differently shaped gas pump, grey rockets, a grey Roller, a grey launcher in his Combat Deck, and metal plates in the floor of the Combat Deck (a holdover from the Diaclone version of the toy, to which the magnetic feet of the pilots could cling). In short order, his fists were slimmed down, the gun's barrel was pared down to a more slender form, the gas pump's shape was altered, the rockets and launcher were recast in black plastic, the metal plates were removed from the Combat Deck, and Roller's color was changed to a light blue. Along with Roller's color change, however, the Combat Deck's drone pod also became light blue, and a third running change soon followed that saw it restored to its original darker blue, and Roller changed along with it. These modified components would become the default accessories used by subsequent reissues of the Prime toy would take, though Roller stills fluctuates back and forth between grey and dark blue, depending on how show-accurate each reissue wants to be.
Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
Distant Thunder was ultimately unsuccessful, but as the universe started to rip apart, a black Optimus Prime clone appeared. The Binaltech universe was split into its own separate continuity, while the original timeline was also restored, stabilizing the multiverse. The clone, friendly to the transformers, proclaimed that the Binaltech universe must be allowed to continue, as it was important to the future. Optimus Prime questioned the black doppelganger, who explained only that he carried "the Protector's" spark, but refused to reveal any more detailed information. Soon after, the clone, who was originally developed by Dr. Archeville as a weapon of evil, ejected the spark that had invaded and taken over the black figure, reverting to its original evil programming. The malevolent Nemesis Prime, no longer just a black version of Optimus, escaped.

Categories: 3H Enterprises charactersAction MastersAutobotsConvoys (Transformers)Devil's Due charactersTransformers automobilesFictional characters introduced in 1984Fictional commandersFictional refugeesScience fiction film charactersFun Publications charactersGo-BotsTriple ChangersMaximals (Transformers)PowermastersPrimes (Transformers)Robot superheroesSpy ChangersTransformers AlternatorsTransformers characters in video gamesTransformers: Energon charactersTransformers: Prime characters
This TakaraTomy Asian market-exclusive Leader Class two-pack consists of a redecoed Jetfire and a slightly altered Buster Optimus Prime. Buster Optimus Prime is almost identical to the single-pack Japanese release of the toy, but unlike the standalone Buster Prime, has a head with a faceplate, itself containing more paint details than the first release of Revenge of the Fallen Leader-class Optimus Prime. The flames are outlined with light blue instead of white for accuracy to the physical truck prop (though it ends up being inaccurate in robot mode). Jetfire has a subtle, more movie-accurate colour scheme.
Another Hasbro release of the MP-10 mold, which is basically a reissue of the 2010 Transformers line's Masterpiece Optimus Prime, but with the Japanese release's ID Number. Surprisingly he is NOT mistransformed on the initial official photography... until secondary stock photos had the vehicle mode slightly mistransformed. Unlike the original, Hasbro version, this version features silver paint on the interior of the trailer. This version also removes the red paint on the die cast hinge piece in his body and replaces it with blue paint. Sadly, this figure doesn't come with the Key to Vector Sigma. Due to compact packaging, the trailer is prone to scuffing.
Surely one of the strangest examples of licensed Transformers products, Sports Label Convoy transforms into a shoe. Something of a shellformer, this baffling incarnation of Prime is colored primarily white and red in his alt mode of a realistic-looking (if notably undersized) Nike Free 7.0 sneaker, complete with gratuitously long real fabric shoelaces. In robot mode, he is made instantly recognizable by his incorporation of some additional blue and silver in predictable areas, and a traditionally Prime-styled head. Less traditionally, and somewhat perversely, Prime's feet are sculpted in the likeness of his own sneaker mode, making it seem like he's wearing himself!
He next appears in Transformers: Energon, the only time during the Unicorn Trilogy where Prime is not the main protagonist. In Energon, set ten years after Armada, he is no longer able to combine with his trailer. Instead, he has been gifted with the Spark of Combination by Primus, allowing him to combine with the quartet of vehicular drones in his trailer. Fire One, Copter Two, Digger Three, and Submarine Four, can each form either an arm or a leg when they combine with Prime, creating his super mode. Later, Prime gained the ability to combine with fellow Autobots Wing Saber and Omega Supreme, the latter case creating Optimus Supreme.

A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.


"Special Edition" Optimus Prime is a redeco of the Classics multi-pack toy, featuring some minor paint detail changes, bluer translucent plastic, darker and cooler gray plastic, and darker metallic flake red and blue plastic, with his (previously black-only) rifle body most notably now being cast in both blue and black plastic. He came in special "book box" style packaging with black-and-white boxart, and was only available at retail in Australian and Asian markets. North American customers could later buy him via Hasbro Toy Shop.
The original Optimus Prime toy started life as the Diaclone toy, "Battle Convoy", created by a team of Takara designers who came on board when the original designer fell behind. This team included Hiroyuki Obara (listed as the sole creator on the toy's patent) and famed mecha designer Shōji Kawamori. The toy transforms into two major components; the first component being a red and blue White Freightliner WFT-8664T cabover semi-trailer truck partially composed of die-cast metal, and the second component being a large silver trailer of currently-undetermined model.
A Deluxe class toy of Prime in his Protoform stage. One of the first released movie figures, Prime's Entry Mode resembles a huge metallic asteroid. With this figure standing 5.5 inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/61 scale. This rock-like alternate mode has led some fans to sarcastically refer to the movie protoform toys as Rock Lords.
Arms Master Optimus's "Space Blaster Mode" is a mode designed for fighting in outer space, introduced in the Cybertron Satellite segment of "Infinite Transformation! Multiplying Enemies". He wears R.A. and Shining R.A. on his shoulders as wings, C.L. and C.L. GR on his back as thrusters, and B.H. and B.H. B on his feet as... more thrusters. His weapon of choice in this mode is the Matrix Blaster.
The third version [18] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
Sold by Hasbro Toy Shop at various conventions, Pepsi Optimus Prime is a repackaging of a virtually unaltered 2005 Japanese Pepsi Convoy. (Again, his stacks are shortened for safety reasons.) However, this U.S. release is, officially, a different character. Whereas the Japanese release's bio explicitly identifies the product as a separate character from Convoy (created with help from NASA, no less), the U.S. bio conversely indicates that their version of the character most definitely is Optimus Prime. His motivation for schilling Pepsi is, apparently, that he wanted a new disguise but basically couldn't be arsed to actually reformat into a new altmode.

Optimus includes an spring-loaded missile firing "ion cannon" modeled after Megatron's shotgun from Dark of the Moon, with the missile features a sculpted shotgun nozzle on the front section. It can be held in his hand or attached to the top of the truck cab or truck bed via 5mm post, and, in an unadvertised feature, sports tabs on the rear-most handle that allow the Dark of the Moon Voyager Class Megatron toy to wield it. Also undocumented is the fact that the weapon can be stored under either of Optimus' shoulders.
Accompanied by Prowl, Optimus went to Sumatra and discovered much of the jungle had been destroyed. The Decepticons tried to destroy the Brazilian jungle and take its oil, but once again the Autobots stopped them. Storms of Destruction Following a battle between the Dinobots and the Decepticons, Optimus ordered Slag be repaired by Ratchet at their Antarctic oil supply. Tracking Slag, Megatron attempted to destroy the base with the Crusher, slicing icebergs off the continent. Optimus ordered Autobot superjets to counterattack, but the battle was won when Megatron unwittingly reawakened hundreds of dormant Dinobots beneath the ice. Jaws of Terror Optimus and Prowl were baffled by Megatron's next strategy, a series of hit-and-run attacks in the Pacific rim. It emerged it was a distraction from the enslavement of the population of Buru. Optimus, Prowl and the Dinobots arrived and fought off the Insecticons, foiling the scheme to drain the island's oil. Slaves of the Insecticons When Megatron planned to drain the world's largest supertanker, Optimus had the oil tainted with a corrosive acid, sabotaging the Decepticon submersible. The Autobots flew the tanker to New York City, and ordered the few witnesses' memory to be wiped. Wow. Attack of the Decepticons
Q-Transformers Optimus Prime is a tiny super deformed toy based on the Alternity Convoy design, transforming into a Nissan GT-R R35, though his legs retain the traditional blue truck bed motif. The English name on the packaging refers to him as just "Optimus". He comes with a code for unlocking "GTR Optimus Prime" as a playable character in the Q-Transformers: Mystery of Convoy Returns game. Standing at only slightly less than one inch and a half, this is actually the smallest transforming Optimus Prime ever made, which is a fairly impressive feat considering the surprising amount of detail in sculpt and paint apps.

Released exclusively in Asia, Shadow Spark Optimus Prime is a redeco of the Age of Extinction Leader Class Optimus Prime, featuring dark grey plastics, weathered deco patterns, and some opaque plastic which was recasted from transparent plastics. He features a scratched Autobot insignia on the right side of his sleeper-cab, and a Cyberglyphic on the left side of the front hood. Some weathered parts does not match well with some other parts (the fenders, for example).

Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.
Bumblebee had many adventures in his bizarre humanoid form. He wound up in the heart of Cybertron to find the resting place of the creator/god of all Transformers, Primus, and learn of their origin as a race. Later, he went on a quest to find the all-powerful Creation Matrix, also known as the Autobot Matrix of Leadership, but stumbled upon the Cybertronian Decepticon commander, Thunderwing, who blasted away Bumblebee’s Pretender shell.
Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1
The G.I. Joe line of toys has always been the definition of "action figures," featuring moving joints, changeable outfits and ripped man-bodies underneath. If this all sounds a bit gay on paper than it should be noted that G.I. Joe figures are all armed with a vast array of weaponry. Also, if you ever suggest that Snake Eyes might be gay, make no mistake, you will be dead before you even see the movement in the darkness.
This version of Optimus Prime is an all new mold, being the most movie accurate so far — or at least he was until Buster Prime came out. It comes with his two energon blades, and does not have a large gap at the back of the cab like the previous Leader-class Optimus Prime. It can combine with Leader class Jetfire to form Jetpower Optimus Prime. He is also very hard to transform. The process involves unclipping his firewall from his chest in a fashion that harkens to dissecting toys that lack screws, rivets or glue. In the meantime, he keeps saying, "I am Optimus Prime," over and over due to an overly sensitive voice clip trigger. Even the most die-hard Peter Cullen fan will be sick of his voice after five minutes of playing with this toy. That aside, the quality and articulation is top-notch and the poseability is amazing. Spring-loaded panels feature in his legs as well as ratcheting ball-and-socket ankles, G1 "transforming" sound effects, and multiple "Mech Alive" features raise the bar on this figure. Of note, the fists cannot accomodate standard accessories, and on test-shots of "Power Up" mode Prime has articulated fingers, like the 2007 toy, but this feature was dropped. Also, trying to transform Optimus from robot to vehicle mode can be very difficult at first.
Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows. It was packaged with Ligier and Alert, in an apparent homage to the similar Diaclone "Powered Convoy DX" giftset that packaged the "Powered Convoy" version of the Optimus mold with figures using the molds of Ligier and Alert.
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