Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
Alternity Convoy was simultaneously available in both this silver coloration, and a deco based on his traditional appearance termed "Vibrant Red" (see below). The figure was later redecoed to create "Convoy Super Black" (representing not Optimus Prime, but Universe Nemesis Prime), Alternity Ultra Magnus, and Alternity Dai Atlas. It was retooled into Transformers GT GT-R Prime, GT-R Saber, GT-R Megatron and GT-R Maximus.

Part of the first wave of the Combiner Force assortment, Optimus is a roughly Scout-class sized figure that changes from his futuristic truck with a combiner chest that doubles as his spoiler into a robot in three four extremely simple steps. His individual robot mode only has limited articulation on his shoulders. He also has a little green arrow above the connector on the truck bumper indicating where to crash him to combine with other figures. A 5mm post hole on top of his vehicle mode can accommodate a compatible accessory or Weaponizer Minicon, though he cannot use it in his individual robot mode.
Like the First Edition figure, Battle Command Optimus Prime's truck kibble can be detached from the robot mode figure to form his separate vehicle mode on its own, but there is one single sacrifice is needed to be made, so brace yourselves: you need to actually trim off the wires that activates it's lights & sound gimmick in order to separate the kibble from the robot, so good luck if you wanna risk your hard-earned cash for that.

Armor Knight Optimus Prime is a retool of Age of Extinction: Generations Leader Class Optimus Prime. It features a new head sculpt with a rotatable faceplate (one side with the mask, the other without, the whole part rotates), along with other remolded body parts (such as his skirt, feet, and chest), giving it a more screen accurate appearance. He includes more movie-accurate weapons, featuring a new sword and shield, albeit in not-so-accurate colors (the sword's transparent orange blade was also a nod to the sword's "heat up" mode in the concept art.). He is covered in metallic paint, along with additional chrome details on his rims and bumper.
Sold by Hasbro Toy Shop at various conventions, Pepsi Optimus Prime is a repackaging of a virtually unaltered 2005 Japanese Pepsi Convoy. (Again, his stacks are shortened for safety reasons.) However, this U.S. release is, officially, a different character. Whereas the Japanese release's bio explicitly identifies the product as a separate character from Convoy (created with help from NASA, no less), the U.S. bio conversely indicates that their version of the character most definitely is Optimus Prime. His motivation for schilling Pepsi is, apparently, that he wanted a new disguise but basically couldn't be arsed to actually reformat into a new altmode.
A younger version of Prime Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and Sideswipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.
Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends
The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
Being only an inch and three quarters half, he is the second smallest transformable movie version of Optimus Prime around, only losing the first spot to the Q-Transformers version. Much like the normal-colors Bumblebee, he was available in both Series 1 and 2 of the line, with no noteworthy changes between releases. Not even their bag codes were altered. Their instruction books were updated to say "Series 2".
The term Generation 1 is a retronym; the series was simply known as "Transformers" until the release of the Generation 2 series. However, the term has become semi-official, as both Hasbro and Takara have referred to this era as "Generation 1". New characters are still occasionally added to the line, primarily by E-hobby. (Examples: Sunstorm, Hauler, Detritus, and the like.) Large-scale production of new characters in this line ended with the onset of Generation 2. Transformers fans often are very upheld with the G1 community. This has led to controversy among fans who consider G1 to be the only "pure" form of Transformers.
With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More
Additionally, Star Convoy transforms into a large battle station that interacts with the Micromasters that made up the vast majority of the Transformer toyline at the time. His chest contains a peg that allows Micromaster figures to stand inside it in either robot or base modes, and he comes with a unique Micromaster version of Hot Rod not available on its own. He features storage space in his legs for two spring-loaded figure-launching Micro Trailers, and comes with one of his own, decorated in a unique black and orange color scheme. In this mode, two ramps are connected to the Microcarrier; when the carrier's treads are set rolling, they do not move the base, but instead act as conveyor belts that carry Micromaster figures down the ramps. The Microcarrier also spins a gun turret mounted between the conveyors, on which Micromaster figures can stand. Finally, a special connector packaged with Star Convoy allows the Microcarrier to be connected up to Grandus's base mode, powering his moving elevator.
Both Jet Power Optimus Prime and the accompanying redeco of Voyager-Class Revenge of the Fallen Megatron would have come with an issue of the Unite for the Universe comic book, but due to the cancellation of both figures, the comics were eventually included with the Movie Masterpiece releases of Leader-Class Starscream and Bumblebee. Of amusement is the fact the comics are essentially showcasing toys that have been canceled.
A slight redeco of Takara's Deluxe-size Optimus Prime was released as part of a special set commemorating both the 20th anniversary of Transformers and the 30th anniversary of its progenitor, Microman. Coming with an exclusive metallic redeco of Takara's Kicker, which was based on the Microman body, this Prime featured a chromed grill where the original had painted plastic, and supposedly slightly shinier plastics. Very slightly.
This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
But in between those two most well-known alternate modes, Bumblebee has had at least six others. For the Transformers: Alternity Japanese toy line, he was a yellow Suzuki Swift Sport, which at least is still a small, quirky car. Ditto the AMC Pacer, the form he took when he travelled back in time to the ‘70s in a G.I. Joe vs. The Transformers crossover comic. Somewhat similarly, he’s a Supermini police car in the Transformers Animated series. But then he’s also been a couple of other muscle cars: as the Timelines Deluxe Goldbug toy, he’s a Chrysler ME 412 concept car, and in the Transformers: Prime animated series he can take the form of the fictional Urbana 500 muscle car. Bumblebee also has a number of different Cybertronian vehicle modes.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.

After the successful Armada toy line, Hasbro/Takara introduced Transformers: Energon. The accompanying television series program was a direct continuation of the events of Transformers: Armada and featured many of the same characters in new forms. This was reflected in the toy line, as characters such as Hot Shot, Jetfire, Optimus Prime and Megatron were all released with entirely new molds.
Throughout the first two seasons, Optimus Prime has led the Autobots to many victories, such as stopping Megatron from controlling the crystal of power, stopping the Dinobots' rebellion by saving Grimlock, defeating Devastator with his detach arm, helping capture Nightbird, rescuing Blaster and Cosmos from the Decepticons on the Moon with the help of Omega Supreme, and helping save Perceptor and the other Transformers from the cosmic rust disease.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron. Before Rodimus could implement the Matrix to stabilize Vector Sigma, however, Optimus Prime merged himself with the computer, restoring its balance to save the planet. Optimus Prime sacrificed himself, dying again only a few short episodes after his rebirth. Later, Prime would make a final and permanent return in the Japanese Transformers continuity, Battlestars: Return of Convoy. This entry was only available in print, appearing in the TV Magazine, a Japanese publication.
China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
When the Decepticons turned up in the same forest that the Autobots were taking a vacation in, Optimus took great pleasure in stopping them and returning the forest to pristine condition. Forest Rescue Mission Optimus was undertaking some repairs when Bumblebee offered to help, but Prime told him the repairs were too hard for him. When later the other Autobots were dismissive of Bumblebee's report of a Decepticon attack, Optimus alone listened to him, and they subsequently defeated the Decepticons. Bumblebee's Dangerous Mission
Part of the first wave of the 2015 Robots in Disguise line, Optimus Prime is a smaller-scale toy. He transforms from robot to trailer/truck combination and back! Like every Robots in Disguise Legion Class toy, Optimus features 3mm posts on his hands and arms. Due to the size and simplified transformation, he ends up having 6 wheels instead of 10. His scannable Autobot insignia is on his robot mode left shoulder. However, the badge is completely impossible to scan in vehicle mode.
After a thousand years of war on Cybertron, the planet was shaken from its orbit and risked being smashed to pieces by an asteroid field. Optimus decided to take a group of Autobots in the Ark and destroy the asteroids, but they were attacked by the Decepticons, and Optimus crashed the ship on Earth. Four million years later, the Ark repaired them, and they encountered Sparkplug and Spike Witwicky. Sparkplug suggested to Prime that the Autobots tap the volcano they'd crashed into for power. The two humans also warned the Autobots of an impending Decepticon attack, and Optimus laid a trap. Unfortunately the Decepticon forces attacked from all directions, and Starscream's null-ray put Optimus out of commission. Luckily Sparkplug easily fixed him, and his fast recovery inspired the Autobots to chase the Decepticons off. Optimus vowed to protect this new world. Battle for Cybertron
A second die-cast vehicle representing Prime was also part of the Mini Car Collection, this one a red redeco of Majorette toy #291, a Chevrolet K-10 pick-up. To distinguish it from the other Optimus vehicle, this one is randomly allocated the "Super Mode" label, and features an image of the leader in his powered-up form on is hood in addition to the Autobot symbol and series logo.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
Megatron came upon Optimus and challenged his old foe to a duel. Optimus managed to gain the upper hand, but hesitated to deliver the killing blow when he discovered that Megatron had married the Matrix to his spark, corrupting it. Several Decepticons then swarmed Optimus, allowing Megatron to blast a hole through his chest. Dead and defeated, Optimus plummeted down into the bowels of Cybertron. Pax Megatronus Rodimus and Duke travelled far beneath Cybertron, where they discovered Ultra Magnus- the Autobot god of death -carrying Optimus's body away. Earth: R.I.P.
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.
Micromasters teams have teamwork ratings instead of ranks. Unlike the other ratings, teamwork seems to be split along faction lines, with Autobots typically holding higher teamwork ratings than Decepticons. A second unique spec value, Cooperation, replaced the Firepower rating used on individuals' cards. The traditional order (as above) was also abandoned for the Micromaster team specifications.
A mode for Arms Master Optimus designed for underwater combat, "Aqua Screw Mode" was shown in Cybertron Satellite segment of "Explosive Sword Transformation! Wheeljack and Dreadwing". C.L. and Balo are combined into a propeller engine and attached to his right foot, their GR and G redecoes do the same for the left, and B.H. B is attached to his right shoulder to act as a radar system. He wears Arc S's blade on his right arm and wields the Giga Tornado Cannon Combo Weapon.

In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
×