This figure was made available again, without any changes, in 2015, this time in new packaging resembling the then-concurrent packaging design for the Generations line, but replacing the name "Generations" with "Authentic Transformers". It was also given a new Hasbro product code number and UPC barcode, thereby technically making it a separate product. In 2017, it was re-released again, this time in a minor variant of the 2014 version's packaging (including the original product code number and barcode) that now lacked the reference to the non-existing "Reveal the Shield" gimmick.

Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster, a Barrage cannon, two retractable energon blades that extend from his forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, and two retractable energon hooks that extend from his wrists. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.
Brian Colin, Peter Smyth, Mark Buffington, Josh H., Propelstalz, Mary Crocker, Wayne Moulton Jr, Mitch Gross, Jim Valko, Andrew Brown, Lucy Ravitch, Nicholas Duresky, Heather Hofshi, John Kemp, Thorsten Karge, Natasha Dzurny, Keith Ives, Benjamin Chan, Neal Bhatnagar, Justin Farr, Regan Lee, Elaine, Nate Fugal, Stephanie Tennison, Jon Rasmussen, Ryan Pulis, Owen Duffy, Colman Reilly, Anthony, Mark Richman, Alexis Ohanian, Steve, Greg “TVsEgon” Skinner, Andy Saavedra, Daniel, Willie Raymond Taylor III, Chad Ingham, Irene Christian, Clinton Richmond, Jamey Stegmaier, James Allenspach, John Howell, Leif Terry, Tiago Pereira, Nathan Heath, Grinidon, Roman, Berserker Hew, Clark Stacey, Ben Harkins, Kayvaan Ghassemieh, Travis B., Justin Myers, Magna Nordgard, Jim Griffin, Jeff, David Smith, Matthew Titelbaum, Dennis Hitzeman, Daniel Lieske, Michael Jantze, Ruddy, Tom Damico, Kelson, Michelangelo Grigni
Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
Hot Rod would make his first IDW Publishing appearance in a Spotlight issue focusing on him. In this, he was shown to be newly promoted to command of a group of Autobots including Gizmo, Backbeat and Dealer, who had been sent to secure the Magnificence, a device of some sort that could predict the future. Getting past the guardians, Hot Rod was swapping it with a fake to prevent the Decepticons from getting their hands on it when a seeming Decepticon ambush wiped out his squad. Determined to rescue the only survivor, Dealer, Hot Rod staged a daring solo rescue mission that managed to rescue Dealer - unaware that he was really Doubledealer, a Decepticon spy sent by Banzaitron to retrieve the Magnificence and now out to find where Hot Rod had stashed it.[10]
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.
If instead of all heading into the lab together, the Autobots had sent in Bumblebee alone, and Bumblebee subsequently managed to escape with the antidote to the Decepticons’ poison, the Autobots escaped from the Valley of Poison and returned to Autobot headquarters. Once the other Autobots were cured, they all drank a toast to Bumblebee, to celebrate his part in the mission Decepticon Poison

Having launched a painstaking review of each of those 14,200 pieces in the LEGO universe, the Design Lab found that 90 percent of new elements were developed and used just once. And many components were duplicates. Among the dupes were eight minifig police officers and six minifig chefs, with barely decipherable differences between them. The Lab dealt with the redundancies by slashing the total number of components by more than 50 percent. When it reduced the product portfolio’s minifig chef population from six to one, designers protested and longtime fans howled. To calm the fans, LEGO tried humor: it held a mock online memorial service for the “dead chefs.”


In the wake of this incident, the transformers managed to reclaim much of Cybertron. Mindful of the dangers of allowing humans like Cobra access Cybertronian technology, Prime sent Perceptor, Grimlock, Arcee, and Bumblebee on a mission to Earth. As it turned out, Prime's fears were well founded. The U.S. government had used parts from Megatron to create Serpent O.R., a cyborg designed to be a perfect weapon. A raid by Cobra allowed it to escape and gather an army of Decepticons on Cybertron, killing Bumblebee in the process. Despite the grief of losing Bumblebee, Prime continued on and rallied his comrades to do the same. Attacking the Autobot capital city, Serpentor's forces proved overwhelming, and Prime surrendered to ensure the Decepticons would cease fire and not kill another comrade. Realizing that Serpentor wanted the Autobot Matrix of Leadership, Prime broke free as Serpentor was distracted, but was unable to kill him. He was promptly attacked and nearly beaten to death by Razorclaw and Motormaster. He was subsequently forced to watch as Serpentor opened the Matrix. In doing so, Serpentor was not only reformatted into a transformer-like mechanoid, but was also shown the futility of the fighting by the Matrix. At this point, Cobra Commander was able to take control of Serpentor's body. In an attempt to stop him, Hawk opened the Matrix and was transformed into a great leader, rendering Cobra Commander comatose. As the Joes prepared to head home, Prime promised to record the Hawk-led humans' future.
When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)

Optimus Prime returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in hunting down the remaining Decepticons on Earth. He later engages in a battle with Starscream, Grindor, and a resurrected Megatron. Although Optimus manages to injure Starscream and kill Grindor, he is eventually impaled and killed by Megatron. However, Optimus is resurrected during the battle in Egypt by Sam using the Matrix of Leadership. He is then fused with the dead body of Jetfire, giving him an extremely powerful upgraded mode. After severely maiming Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, Optimus thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.

In this universe, Optimus is a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Zeta Prime fell in battle, but is not certain he wants the responsibility. The war with the Decepticons was going badly, and it looked like there was no end in sight. He vowed to himself and to the warriors under his command that he would never surrender, never retreat, and never stop fighting until the Decepticons were defeated.

This exclusive redeco of Optimus Prime features darker shades of red and blue than his other releases and has extensive paint applications to resemble his on-screen appearances in The Last Knight, particularly his Nemesis Prime alter ego seen in the film. To that end, he features movie-accurate flame patterns, which are larger and more elaborate then the ones on the regular release or the SDCC exclusive, on his vehicle mode exterior and robot pectoral armor. His eyes and sword are also painted metallic purple, but his shield is completely unpainted for some reason.

Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.
Prime's personality had been copied onto a floppy disk by Ethan Zachary, the technician running the game. He employed Prime in various video game scenarios he developed. Prime's damaged mind led him to believe that he himself was a video game character and, in an attempt to bring him back to life, Goldbug, Joyride, Slapdash, and Getaway took the disk to the planet Nebulos. They built a new body for Optimus Prime and upgraded it with the ability to combine with the trailer to form a larger robot. In an effort to keep Transformers off their planet, the Nebulans had poisoned their fuel. The sensation of dying, however, convinced Prime that he was truly alive and not a game character. To save his life, the Nebulan scientist Hi-Q bonded with him, creating Powermaster Optimus Prime. A UK story set around the same time in UK #198, Prime returned to Earth and tried to rekindle his feeling for the planet. After a battle between his forces and an advance force from Cybertron ruined a small town's Christmas festivities, he realized that bringing the Transformers to Earth was far worse than anything his troops could have done and vowed to protect its inhabitants from Decepticon aggression.[6]
When Robotmasters G1 Convoy was turned into a Lucky Draw figure, the color scheme into which he was redecoed was chosen through a children's coloring contest held in the pages of the December 2004 issue of TV Magazine. The winning entry was a... startling mixture of blue, orange and two shades of green, earning the toy the fan-appointed nickname of "Crayola Convoy". As with all Lucky Draws, it is extremely rare, with only ten units produced.

The Happy Meal version of Energon Optimus Prime features a very similar transformation sequence to his larger figure, though his limited articulation means that his shoulder insignias aren't visible in robot mode when his arms are facing forward. His torso is hollow to contain his electronic "Energon Cube" accessory, which generates effects when activated by remote control. This remote is in the form of the Mini-Con jet Wreckage, and can mount on the top of his cab in truck form.


When Robotmasters G1 Convoy was turned into a Lucky Draw figure, the color scheme into which he was redecoed was chosen through a children's coloring contest held in the pages of the December 2004 issue of TV Magazine. The winning entry was a... startling mixture of blue, orange and two shades of green, earning the toy the fan-appointed nickname of "Crayola Convoy". As with all Lucky Draws, it is extremely rare, with only ten units produced.
Released as part of TakaraTomy's Transformers Movie The Best toyline to conclude the 10th anniversary of the live-action film series, this Optimus Prime is an extensive redeco of his Evasion mode toy. He also uses the faceplated head and the dark gray-colored Ion Cannon used for the Evolution 2-pack/Platinum Edition 5-pack release. While his deco had taken cues from both the TakaraTomy release of Evasion Mode Optimus Prime and the Platinum Edition Breakout Battle figure, the weathering pattern bears a similar resemblance to his rusty version of the figure. Unfortunately, this release suffers from heavy mold degradation, particularly in the form of ill-fitting tabs around the truck front/shoulder area.
The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
The back story of the Transformers on ancient Cybertron is told in Transformers: Defiance. In this story, Starscream returns to Cybertron after encountering an enemy scout ship in the Eshems Nebula. After being repaired for minor damage by Ratchet, Starscream and Ironhide report to Optimus Prime and Megatron.[63] In issue #2, Optimus Prime is ordered by Megatron to counter-attack Cybertron's invaders, but instead, Optimus organizes a resistance to Megatron's decision. In issue #3, Optimus Prime, Jazz, and Prowl break into Megatron's quarters while he is away looking for clues to why he is acting so strangely. What they find is an ancient artifact that Megatron had restored.[64]
Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.
In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.
The San Diego Comic-Con 2017 exclusive Optimus Prime figure is another redeco of the Premier Edition figure, which aims for a more movie accurate look than the original by still sharing the same paint masks, but replacing the chest's deco with flames and adding extra paint applications on the legs, arms, chest, head, tire rims, both sides of the engine compartment, and the sword and shield... but for some reason still sports the movie-inaccurate blue 'collar', as well as the smaller, less accurate vehicle flame tampographs instead of the more movie-accurate ones used on Dark Optimus Prime. His Autobot insignia is also moved on the upper back section of the air dam. He is packaged in a stylish, display-case-like-box similar to later Transformers: Alternators releases and the Hasbro Toy Shop/SDCC 2011 exclusive figure.
Featuring a complex transformation, essentially the front and back ends of the truck fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his pricepoint has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, held in place by a simple clip.) Optimus' final Automorph, located in his torso, is activated by flipping the silver lever on his stomach activating a series of spring-loaded actions where the truck windows are pushed apart, and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
Optimus Prime Special Color (オプティマスプライムクリアVer, Optimus Prime Clear Ver) was only available blindpacked as part of TakaraTomy's EZ Collection Vol. 3. It is a clear version of the Revenge of the Fallen mold, casted in (entirely colorless) clear plastic with opaque paint operations (which is the same paint mask from the original Legends Class toy albeit slightly darker) on the details. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.

Available only at Kay-Bee toys (well, at first), Machine Wars Optimus Prime is a redeco and slight modification of the European Generation One exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It also lacks the mouthplate, revealing the mouth. The trailer unit unfolds to become a missile-launching assault tower. The tower's gravity-feed missile launchers were retooled to accommodate the new, longer spring-loaded missiles in lieu of the much smaller original projectiles due to projectile choke-gate safety testing.


It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
For its release in Korea, Hasbro Asia provided a collector coin featuring truck-mode Optimus Prime on one side and "MP-01L" on the other. The coin came mounted on a card featuring lineart of the Autobot leader's head, the stark black design of which could be mistaken for promoting the earlier "Sleep Mode" release. The limited release (and general lack of enthusiasm for the collector coins in Korea) makes this one of the more difficult Masterpiece coins to find.
He is designed with a removable head, biceps, arms, and legs, all of which use the same clip-peg/hole joint. This means his pieces can be swapped around in any order, as well as swapped with any other Hero Mashers figure... which includes figures from Marvel Comics, Star Wars, and Jurassic World, meaning you can make some pretty freaky combinations.
The color scheme of this special redeco of Super class Optimus Prime was decided through a colouring contest held in the December 2004 issue of TV Magazine, in which entrants coloured in lineart of Prime in the scheme they wanted to see. The winning entry rendered Prime in a... distinct palette of grey, cream, dark red, and purple chrome, with blue, white, and yellow drones. It was limited to only ten pieces, making it one of the rarer Transformers toys in existence.
Part of the first wave of Bot Shots Series 2 launchers, this new-mold Optimus Prime transforms into a very boxy Generation 1-styled truck with trailer. As a Spin Shot, one manually winds up his upper body beforehand when transforming him into vehicle mode, where striking the front of the vehicle will cause him to burst open and spin while auto-transforming. He comes with a launcher used to propel him to great speeds, as well as four cube targets for him to knock over.
The morning after a particularly vicious battle, Optimus listened to birdsong and pondered life as a giant robot, before asking Ratchet and Huffer for a damage report. The Autobots were puzzled when the Decepticon Seekers (and Laserbeak and Buzzsaw) did a flyby on their camp, as the Decepticons were similarly damaged after the battle, but Shooting Star reported that the Decepticons were trying to distract them while an attempt was made to secure a broken-down oil truck a few miles away. Optimus took a small group to investigate, and successfully aided the humans in getting their truck moving. Swoop was instrumental in stopping the Decepticon attack, and Optimus commended the Dinobot for his valor. Decepticon Hijack
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
Part of the first wave of Bot Shots Series 2 five-packs, this redeco of the original Optimus Prime toy is cast in translucent blue plastic, with his cab painted white. Despite possessing translucent plastic and more lopsided stats than a regular Bot Shot, he is apparently not labeled as a Super Bot. This version of Optimus comes with similarly-themed with new redecos of Bumblebee, Mirage, Ironhide, and Jetfire.
One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.
A redeco of the first Sports Label Convoy, this figure transforms into a white, navy, and grey sneaker. Promotional images for the figure depicted its robot mode as white and aqua-blue, but the finished product was visibly darker, produced in shades of off-white and dark teal. In either coloration, it sure as heck looks like it should be Ultra Magnus, but for whatever reason... it ain't.
He resembles previous Optimus characters in robot mode: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!

After the successful Armada toy line, Hasbro/Takara introduced Transformers: Energon. The accompanying television series program was a direct continuation of the events of Transformers: Armada and featured many of the same characters in new forms. This was reflected in the toy line, as characters such as Hot Shot, Jetfire, Optimus Prime and Megatron were all released with entirely new molds.


Available only with the Bot Shots Dragon Track set, this version of Optimus Prime is a new mold, changing from a robot form resembling Generation 1 Optimus Prime, into a truck with a rocket exhaust molded into the back of its trailer. As a Flip Shot, he, er, flips up when auto-transforming. He comes with a launcher that can be connected to the track, as well as Flip Shot Megatron and his launcher.
In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.

Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.

After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
Optimus Prime is primarily voiced by Peter Cullen in most of his incarnations, who voiced him in the original series. Following the production of the 2007 film, Cullen reprised his role for the sequels and supporting media and would even voice Optimus in later series such as Transformers: Prime. Optimus has been voiced by a number of other voice actors in other series such as Neil Kaplan, Garry Chalk, and David Kaye in the series Transformers: Robots in Disguise, Unicron Trilogy, and Transformers Animated, respectively.

In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. This caused Optimus Prime to wash out of the Autobot Academy. However, Ultra Magnus pulls some strings so that Optimus Prime could be captain of a strange Space Bridge repair crew composed of a war vet named Ratchet, a fledgling cadet named Bumblebee, and his fellow cadet Bulkhead. Optimus is given command of the starship which is the vehicle mode of Omega Supreme.
Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1
The Beast Wars were waged on prehistoric Earth, eventually leading to the discovery of the buried Ark. The beast Megatron, following the original Megatron's instructions in a desperate gambit, attempted to change history by killing Optimus Prime, who was still lying in The Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning The Great War and the eventual rule of Cybertron by the Predacons, the descendants of the Decepticons. Megatron unleashed a full-power weapon blast at Optimus Prime's face, delivering a near fatal blow. Optimus Primal, however, took Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix augmented Primal into the large, transmetal "Optimal Optimus" form with three alternate modes (jet, land vehicle, and transmetal gorilla). Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis.
1· To calculate the average price per piece in a year, I took the price per piece of each set made that year, multiplied it by the number of pieces in the set and then averaged all the weighted prices. I used a weighted average because when we are looking at the price per piece we are essentially saying we could buy x number of pieces for y dollars. Larger sets tend to have a lower price per piece so in effect you could get more pieces at that lower price that year. Note: this was done using US retail price data from Brickset.
Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.
One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.

Optimus Prime was subject to several molding and color variations in his early days. The earliest release of the figure featured larger fists, a gun with a thick, round barrel, a slightly-differently shaped gas pump, grey rockets, a grey Roller, a grey launcher in his Combat Deck, and metal plates in the floor of the Combat Deck (a holdover from the Diaclone version of the toy, to which the magnetic feet of the pilots could cling). In short order, his fists were slimmed down, the gun's barrel was pared down to a more slender form, the gas pump's shape was altered, the rockets and launcher were recast in black plastic, the metal plates were removed from the Combat Deck, and Roller's color was changed to a light blue. Along with Roller's color change, however, the Combat Deck's drone pod also became light blue, and a third running change soon followed that saw it restored to its original darker blue, and Roller changed along with it. These modified components would become the default accessories used by subsequent reissues of the Prime toy would take, though Roller stills fluctuates back and forth between grey and dark blue, depending on how show-accurate each reissue wants to be.
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