But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.

Optimus Prime returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in hunting down the remaining Decepticons on Earth. He later engages in a battle with Starscream, Grindor, and a resurrected Megatron. Although Optimus manages to injure Starscream and kill Grindor, he is eventually impaled and killed by Megatron. However, Optimus is resurrected during the battle in Egypt by Sam using the Matrix of Leadership. He is then fused with the dead body of Jetfire, giving him an extremely powerful upgraded mode. After severely maiming Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, Optimus thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.
Of particular note to Prime completists is that this otherwise traditional reissue of the Generation One Prime cab has a brand-new head sculpt which is essentially a miniaturisation of the Masterpiece/20th Anniversary Prime's noggin. Not only does this give the "classic" Prime toy a more show-accurate head, it's also the first iteration of this familiar mould in which the head is actually poseable. Being one of the better-articulated early Generation One toys, Prime can finally look in any direction he can aim.
A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]
After the film, in season three, Rodimus did not have time to rest on his laurels as commander, immediately finding himself and the Autobots targeted by the Quintessons, who lured him to their planet of Quintessa and detonated it in hopes of destroying the Matrix. Rodimus and the Autobots survived, however, and Rodimus proceeded to voluntarily short-circuit himself to allow his life-force to enter the Matrix, feeling that the answer to the mystery of the Quintessons' identity lay within it. His hunch proved correct – the Quintessons, he discovered, were the Transformers' creators, and Rodimus knew that the future would be a difficult time for the Autobots.

Nonetheless, I remain a big fan of Lego and although I think they have somewhat moved away from their roots with the excess of licensed products (and the earlier licensed products were, in my opinion, not very good because they contained too many specialized non-generic pieces that weren’t useful for generic building. But that situation is improved and in particular we have found the Star Wars sets to be of most value for generic building, because they generally have very few really specialized pieces (although to be fair the sets are most useful for building other spaceships, etc).

The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]
In his stronghold, Serpent O.R. questioned Prime about his own worthiness to carry the Matrix, but Optimus broke free of his chains and aggressively ordered him to surrender. The Art of War #4 A group of Decepticons broke in and nearly took Prime apart, but not before Serpent O.R. took the Matrix for himself and changed into the massive Serpentor Prime. The Matrix showed Serpentor Prime the error of his ways but as he was about to commit suicide Cobra Commander tripped a device and took over Serpentor Prime's body. Moments before he crushed Arcee, a severely damaged Optimus Prime threw Hawk toward the Matrix but warned the human not to touch the artifact. Hawk did so anyway and through a quasi-mystical transfer of power Serpentor Prime was vanquished.

"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial

On another beautiful day, Optimus sat under a tree with Bumblebee and Hound, discussing the Decepticons. A while later, Beachcomber reported that Grapple had shot at him. Optimus smelled a Decepticon plot and led an assault on their headquarters, only to find that Grapple had been injected with a cerebro-shell, placing him in Decepticon control. Battle commenced, during which Grapple was freed and helped them defeat the Decepticon. Afterward Optimus said it all had been worth it to get Grapple back. Insecticon Attack!


Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]
Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.
Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.
The first in TakaraTomy's Hybrid Style series, Galaxy Convoy is a partly die-cast figure with scaled-down equivalents of the accessories that came with the Leader-class figure. This highly-intricate figure retains all the transformation abilities of the original figure—vehicle, flight mode, robot, and Super Mode—and even its Cyber Key-activated features (even coming with two keys so they can be deployed simultaneously), with additional touches like spring-loaded mechanisms that snap his cannons into place, and hand-grips on the weapons for Super Mode. While he does lack electronics or firing missiles, Prime still includes his Matrix, super-tiny yet still removable, and has four alternate sets of hands: two clenched fists, two with pointing index fingers, two with splayed palms, and two curved hands for holding his various weapon handles. Given the figure's small size, a reconfigurable head was infeasible, so it also comes with an alternate Super Mode head with a mouthplate and crests deployed, though the standard head must be attached in order for the figure to be transformed to vehicle mode.
This minor redeco of the Optimus Prime Launcher features grey wheels, blue optics, and added red paint on its upper arms, while the launcher has grey plastic in place of black, smaller Autobot symbols on its sides, and gold paint on its interior instead of silver. The stock photography on the packaging depicts Optimus with a blue stripe on his built-in "trailer", which was omitted in the final product.
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
Prime is armed with a spring-loaded missile launcher that stores on the rear of his truck mode (which becomes the backpack of his robot mode) when not in use. Like most of the weapons of the Energon line, it sports a 5mm post, allowing it to be held by most every Enegon figure, to combine with assorted other weapons and Energon weapons released in the series, and to peg into numerous compatible ports shared by many figures, like the hole in the radar of Prime's own trailer, or even conveniently placed 5mm screw holes like those of the Prime Force.

Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. Unlike in all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.


Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.
Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.

Prime's personality had been copied onto a floppy disk by Ethan Zachary, the technician running the game. He employed Prime in various video game scenarios he developed. Prime's damaged mind led him to believe that he himself was a video game character and, in an attempt to bring him back to life, Goldbug, Joyride, Slapdash, and Getaway took the disk to the planet Nebulos. They built a new body for Optimus Prime and upgraded it with the ability to combine with the trailer to form a larger robot. In an effort to keep Transformers off their planet, the Nebulans had poisoned their fuel. The sensation of dying, however, convinced Prime that he was truly alive and not a game character. To save his life, the Nebulan scientist Hi-Q bonded with him, creating Powermaster Optimus Prime. A UK story set around the same time in UK #198, Prime returned to Earth and tried to rekindle his feeling for the planet. After a battle between his forces and an advance force from Cybertron ruined a small town's Christmas festivities, he realized that bringing the Transformers to Earth was far worse than anything his troops could have done and vowed to protect its inhabitants from Decepticon aggression.[6]
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love, in bed.
When we are young, we do not know the value of money let alone the toys we play with. Our parents work tirelessly to buy us the newest, most popular toys and we never realize the effort that went into earning that money. Eventually we get our own jobs and have our own kids. The prices of the toys we had as kids comes as a shock. $150 for a toy? $200 for a toy? These prices are outrageous. It is supposed to be a kid’s toy right? Our eyes may be drawn to the large sets but that doesn’t mean that reasonably priced sets are not nearby. In addition, as I stated before, LEGO has started to market some of their sets to an older audience. That $400 Super Star Destroyer is not for your kid; it is for you. This market didn’t exist 20 years ago.
Prime's new trailer is essentially a heavily armed version of the original, with two double-barreled heavy laser cannons mounted on two arms with visible fists. The rear has a fold-down ramp to allow the storage of a smaller transformer, or perhaps spare accessories. The trailer can be transformed into a Powermaster battlestation that can allow other Powermaster engine figures to man the heavy laser cannons.

Released by TakaraTomy as part of a 2010 promotion honoring the "future era" of the original cartoon (which was set in 2010 in Japanese continuity, you see!), this exceptionally morbid re-release of the Masterpiece Convoy figure recolors the Autobot leader in blacks and greys, representing his dead body from The Transformers: The Movie—but don't worry, kids, it's actually a "sleep mode", according to the figure's name! Limited to 2010 pieces in Japan (see what they did there?), it comes with all its customary accessories, including the Perfect Edition trailer, redecoed where appropriate: the trailer itself has become translucent, its energon-axe is now transparent grey, and Megatron, in another movie homage, is rendered in translucent purple, evoking the scene depicting his transformation into Galvatron. The figure was also released in other parts of Asia as a limited edition of 2010 as well, combined with the Japanese edition for 4020 total. The Japanese version denotes "Serial Number in Japan: ####/2010" on its bio card with the number out of 2010, while the Asian version denotes "C1 - ####/2010" with the number out of 2010 on its bio card.

Within G.I. Joe's headquarters, Optimus found Doctor Venom controlling a robotic suit made out of the remains of both Bumblebee and Soundwave. The battle between him and the Joes spilled out into the open and into another battle, where Decepticobra was attacking the United Nations. As more factions joined the brawl, Optimus yanked Bumblebee's components free from Soundwave's body and took to the skies, back to Cybertron. Expelled from the Garden There, he was able to reunite Bumblebee's body with his head. Headmasters
The key sports a tampographed Autobot insignia, a red border, and the Key Code "D56B" tampographed on the back. This code, when entered on Hasbro's website, was supposed to unlock additional information on the character or the toy, but due to an error on behalf of Hasbro, it unlocked information intended for Optimus Prime's wave-mate, the aforementioned Deluxe Class Demolishor; Optimus Prime's information was instead unlocked using the code "dt67", which was tampographed on the back of the Cyber Key included with said Demolishor toy.

This Voyager-sized Optimus Prime is an all new mold (with a similar transformation scheme to Age of Extinction Voyager Class Galvatron, notably the shoulders, rooftop backpack, and the leg/wheels combo) based on his Leader Class figure. He features a similar but different transformation scheme, which results in a somewhat clean robot mode, although most of his vehicle kibble hangs on his back. He also features the sword & the shield based on his final design in the movie, albeit the sword being painted similarly to the Armor Knight Optimus Prime's sword. His Sword can store underneath his Vehicle mode or his robot mode backpack, while the shield can be stored on the truck's fifth wheel hitch, which can also tow the trailer included from the Japanese exclusive Mechtech Voyager. Although the pectoral armor can be slightly pushed up a little bit further, the pieces have to actually stop at where the rectangular pegholes are located.
Towering at only barely over two inches, this was actually not just the smallest movie-verse Optimus but even the smallest transformable figure of Optimus Prime for a while - ironically enough, being even slightly tinier than the Smallest Transforming Transformers Optimus Prime - that is, until he was later "out-tinied" by two other cute super deformed versions.
The original Hasbro stock photos depict him as having red paint operations on his kneecaps and the sunken ridges around his blue abs that the final product lacks. The photos on the cardback show him with a red Autobot symbol on his truck door and blue plastic instead of grey for the piece just in front of his rear tires. The back photo also depicts his side windows as being the same translucent orange as the front ones, when they are, in reality, a garish solid orange.

Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.

Micromasters teams have teamwork ratings instead of ranks. Unlike the other ratings, teamwork seems to be split along faction lines, with Autobots typically holding higher teamwork ratings than Decepticons. A second unique spec value, Cooperation, replaced the Firepower rating used on individuals' cards. The traditional order (as above) was also abandoned for the Micromaster team specifications.

Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.

In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.

Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.
The set also includes a redeco of Generations War for Cybertron Optimus Prime figure, which changes the original figure's dark red plastic to a brighter, more vibrant red, changes the gray plastic to a darker charcoal tone, changes the "windows" from gray to nearly black, and replaces most of the original figure's pink-ish red paint details (which were yellow on the redeco from the "Rage over Cybertron" three-pack) to teal.
After his attack on Optimus Prime, Megatron was thrown out of the Ark when Blackarachnia activated the ship's defense systems. However, he was not thrown far enough and the Predacon managed to reenter the Ark and blast the Autobot leader, decisively erasing the Maximals from the timeline. A Change to the Agenda This had the effect of producing a wildly different timeline.

Optimus Prime (formerly Orion Pax) is constantly, if not always depicted as having strong moral character, excellent leadership, and sound decision-making skills, and possesses brilliant military tactics, powerful martial arts, and advanced extraterrestrial weaponry. Optimus Prime has a strong sense of honor and justice, being dedicated to building peaceful and mutually beneficial co-existence with humans, the protection of life and liberty of all sentient species.[2] As the current Matrix of Leadership bearer, Optimus Prime is the de facto leader of the Autobots, a faction of a transforming species of synthetic intelligence from the planet Cybertron. The Autobots are constantly waging civil war against a rival faction of transforming robots called Decepticons. According to Bob Budiansky, co-writer of the Transformers series, Dennis O'Neil was responsible for his name.
Being a Combiner Wars Voyager, Prime is naturally capable of transforming into a torso mode to combine with any 4 Deluxe Class Combiner Wars-style toys, though his packaging call-out has him form Ultra Prime by combining him with Deluxe Class Skydive and Alpha Bravo as the arms, and with Firefly and Decepticon Drag Strip as the legs. He can combine with Sunstreaker, Mirage, Prowl, and Ironhide if one wishes to have an IDW-accurate Optimus Maximus.
Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.

The TakaraTomy release of Optimus Prime has considerable differences from the Hasbro release. His blue and red plastics are darker and metallic, his translucent blue plastic is darker, and a few of his paint operations have been omitted and replaced with customer-applied foil stickers, such as his shins, feet, headlamps, and insignias. His legs, outer forearms and truck mode "sleeper cabin" side panels have been retooled to include 5mm post-holes as part of the line-wide "Arms Micron" gimmick. As such, he does not come with the Hasbro version's weapons, but instead an Arms Micron partner named O.P. who transforms into a weapon resembling Optimus's in-show blaster cannon. This version of the mold was also used to make Prime Nemesis Prime.
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
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