In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.

The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]
At BotCon 2005, Hideaki Yoke revealed that Optimus Prime (or more accurately, Diaclone Battle Convoy) was not designed by a single person, but rather a team of Takara designers as the one who was originally assigned the job had fallen behind. It is said that a young Shoji Kawamori was also a member of this team at some point, who would design THS-02 Convoy over 20 years later. The patent for the toy, however, lists Hiroyuki Obara as the designer.
If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.
Produced by the Chupa Chups lollipop company, this small version of Prime is essentially a battery-powered "holder" for lollipops, which fit behind his head and are spun around by a motor that activates when his pelvis is pressed. Prime has articulation in his shoulders, and his fists feature small holes that allow him to hold and store two more lollipops, in addition to the strawberry sucker he comes with. Weirdly, his Matrix compartment is open instead of having the grill front-and-center.
The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.

Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
Available only at KB Toys, Machine Wars Optimus Prime is a redeco and slight retool of the European Generation 1 exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It's easy to see why Thunder Clash was chosen to become the new Optimus Prime, given his adherence to Prime tradition: the cab disconnects to become the robot, while the trailer unfolds to become an assault tower with twin missile launchers. On the original Thunder Clash version of the mold, the launchers operated on a gravity-feed system that saw a new missile drop into the launcher from above each time one was fired, allowing for twelve to be fired in rapid succession, but for Machine Wars Prime, this feature had to be dialed back for safety reasons. The missiles had to be lengthened to prevent choking hazards, and so the toy's launchers were modified to accommodate them, becoming straightforward spring-loaded single-firing weapons.
Due to the interference of Ravage, the same as the one who appears in the Beast Wars, most of the events of the original animated feature do not transpire. The most influential of these events is the Battle of Autobot City. Because this battle did not occur, Optimus Prime and Megatron do not have their final showdown. This means that, for this continuity, Optimus Prime does not die and Megatron is never reformatted into Galvatron. As a result, Optimus Prime is able to lead the Autobots during the Binaltech saga.
Available as part of the exclusive Street Fighter II × Transformers toyline, "Convoy" is a redeco of Titans Return Voyager Class Optimus Prime in Ryu's traditional colors, fleshtones and all. He transforms from robot to tanker truck to plane and back. Both vehicle modes have "cockpit" areas to seat any Titan Master (or compatible) figure. Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. The smaller Headmaster's robot mode is also painted to resemble Ryu.

Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.


Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.
The original Optimus Prime toy, as well as the Diaclone Battle Convoy toy that it was based based upon, transforms into a late 1970s red Freightliner FL86 Cab-over-Engine triple-axle semi trailer truck. The truck mode features rubber tires, and the cab is partially constructed of die cast metal. The windscreen section can open to reveal ultimately-unused seats that were originally designed for Diaclone's driver figures.

A redeco of the first Sports Label Convoy, this figure transforms into a white, navy, and grey sneaker. Promotional images for the figure depicted its robot mode as white and aqua-blue, but the finished product was visibly darker, produced in shades of off-white and dark teal. In either coloration, it sure as heck looks like it should be Ultra Magnus, but for whatever reason... it ain't.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.

This Kabaya candy toy of Cybertron Optimus Prime transformed into cab mode through disassembling into its component pieces and being rebuilt, hence the line's name of Blockformers. He came with his hand-held rifle, and a stick of chewing gum. Each figure in the Blockformers line came with additional pieces that could combine with Prime to either make his trailer in vehicle mode, or convert his robot form into Super Mode. Prime himself came with his missile pod/shoulder brackets, his leg armor and guns, his right cannon came with Leobreaker, his backpack and wings came with Override, his Super Mode head came with Scourge, and his left cannon came with Evac.
Each of his kabuto helmets forms the head for one of the two combined modes. In addition, either of his kabuto helmets can be connected to his robot mode back (allowing his swords to also be stored on his back), and both can be connected to the rear of his train mode simultaneously. In robot mode or combined mode, his kabuto helmets can be held individually as a shield or combined into an even larger shield.
Available only via mail-order through Dengeki Hobby magazine, this black and gray redeco of Optimus is one of four "Black Body" promotional Robot Masters toys made available through different outlets simultaneously. He came with his normal accessories (it is worth noting his axe was solid silver), plus a chromed-gold clear-red-plastic version of Psycho-Orb's "Calamity Defenser" solitarium shield.
One of the Mini-Con limb-bots (Soundwave helmet) is based on the original movie version of Optimus. The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). And the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.
In late 2014, twelve Kreons were sold through TakaraTomy's "TakaraTomy A.R.T.S" Gacha capsule-toy machines in Japan. Thankfully for the rest of the world, these Kreons are all basically identical to previously-released ones in the Hasbro lines. The Gacha release of Optimus Prime is basically the base Custom Kreon Optimus using his clear-plastic helmet and carrying the small ray pistol, lacking his leg-wheels, smokestacks and backpack (and of course all those other parts and accessories).
A limited edition of the Optimus Prime toy sold as a mail-away exclusive by PepsiCo was made available in North America in 1985. This version of the figure came with a small fold-out leaflet glued to the top-right of the packaging, which contained two Pepsi logo stickers for the buyer to attach to Prime, mid-way through the traditional silver-and-blue stripe on his trailer. Canada also got a version of this promotional figure, but with much larger stickers that were the full length and height of the trailer. This promotion would go on to serve as the inspiration for the Japanese character of Pepsi Convoy, who would in turn be released by Hasbro as a new "Pepsi Optimus Prime" in 2007.
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