Now I'm 30, so I don't know exactly what transformer toys you grew up with, but I had a bunch of the "Beast Wars" toys. Which with my nostalgia glasses on seemed much more detailed in my memory than what these new Transformers toys look like they are advertising on their website. However searching for a picture of my Optimus Primal toy... it isn't quite as detailed as I remembered. So my point is that it is probably a bit of nostalgia making you think yours were so much better than what they have now.
Released to commemorate the 10th anniversary of Revenge of the Fallen, this Studio Series Optimus Prime is a retool of the figure above, featuring many new parts, namely a new backpack, chest piece, and a pair of non-transforming fenders/legs, to better resemble his appearance in the first two movies. These new parts allow him to combine with Studio Series Jetfire to form "Jetwing Optimus Prime." His color scheme features a much higher contrast than the previous release. Instead of Energon Swords, he now comes with an ion blaster like that used in the battle of Mission City. He also comes with a cardboard backdrop display depicting the highway fight with Bonecrusher from the first Transformers film.
During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.
Yet another rerelease of the original toy mold, this gift set of course includes the cab, combat deck trailer, and Roller. Hasbro stock photography of the set depicts Prime with full-length smokestacks, but this would not be the first time that stock photography does not accurately represent the final product. The set also includes a reprint of the first issue of the Marvel Comics series, as well as a DVD containing the entire "More than Meets the Eye" pilot. The set also features a battery-powered Autobot symbol that plays the classic transformation sound, speech recorded by Peter Cullen, and a snippet of the G1 series theme song.

The Japanese release of the figure also underwent the changes in weapon shapes, but never featured a silver Roller; instead, their original release of Prime featured a Diaclone-style Roller without the two rear pegs, and the differently-shaped launcher that accommodated him, before a running change switched over to the Hasbro version of the mold. Finally, in some European countries, Prime sported red feet, as opposed to his traditional blue; this version of the figure is also known in some cases to feature a differently-painted forehead crest which leaves the three central indentations unpainted blue.
Later, the Transformers were all transported to Cybertron by Primus to battle Unicron. Although Unicron had tainted the Matrix after killing Thunderwing, Prime managed to reacquire and purify the Matrix. Prime then sacrificed his life one more time to destroy Unicron by plunging the Matrix into his maw. The Powermaster process, however, had been working to fully bond Prime and Hi-Q. Prime's death completed the process, and the two minds and souls became one. Hi-Q's biomechanical body was stripped down and reconstructed by the Last Autobot, resurrecting Optimus Prime once more with the two minds now one. Prime rejoined the other Transformers on the planet Klo and routed Bludgeon's Decepticons.
Main event time! Nitro figures are more like your traditional Generations/Power of the Primes deluxe bots. Standing at 7-inches, they feature increased detail, additional paint applications and all come with a core to unlock additional features. In addition to Barricade, Optimus Prime, and VW Bumblebee (this one’s my favorite of the entire line), the Nitro series will also have a Camaro ‘Bee.

This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.
Part of the Legend Commander Collection sold at Transformers Expo, Convoy is a redeco of Robotmasters G1 Convoy. While most of the paint masks are identical to the original mold, other changes includes replacing the transparent parts into clear blue plastic, and the panel-lining on the grill is stripped off. Unlike the first toy, he does not include a pair of swappable 3mm fists, his missile launcher, or his Calamity Defenser weapon.
Animated Optimus Prime, in an Earth-based fire truck mode, appears as a hidden character in the Transformers Netjet video game by Hasbro. Instead of being leader of the Autobots, Prime was actually a washout from the Elite Guard. Despite no longer being a member, he maintains his military ranking of "Prime". The scale chart released for the series indicates Optimus Prime stands about 22 feet tall.[13]
The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.

While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.
In a completely different scenario, Optimus agreed to Prowl’s plan to go on the offensive and try and discover the full extent of the Decepticons’ plans. Optimus nominated Prowl, Bumblebee and Mirage to go along with him on the mission. The group refuelled with the gas that Sparkplug brought back from the Autobots’ secret storage area, and took off. The group soon happened upon the Decepticons’ lab in the middle of a barren, polluted wasteland.
First Edition Optimus Prime is, as his title suggests, the first toy available to the public from the Age of Extinction toy line. Prime is an all-new Leader Class-sized figure, featuring his new Western Star "5700 OP" concept truck vehicle mode and his updated robot mode from the film (well, mostly based on his initial design rather than the final design in the movie). His transformation is much simpler than his counterparts from the previous three movie lines, being billed as transforming in "15 easy steps." His torso, shoulders, upper legs, and the vehicle mode grill are all completely chrome with the exception of minor blue and red details painted on his chest. However, this comes at the expense of his smokestacks and wheels being bare gray plastic, whereas they are chromed in the film. His simplified transformation also comes at the expense of having a very bulky "backpack" of kibble composed of the rear of the truck cab and the fuel tanks, limiting his shoulder and hip articulation. However, his Truck kibble can be detached from the main figure to form the majority of his vehicle mode on its own.
Although peacetime in the decade that followed the apparent deaths of Unicron and Galvatron afforded Prime the opportunity to train his own elite squadron of Autobots the martial art of Kumite. The re-emergence of the war, however, forced him to return to his role as commander. The conflict for control of the Mini-Cons and the truths he was forced to face in his confrontation with Unicron seems to have changed him. Optimus Prime, Grand Convoy' in the Japanese version, was now a stern, more direct commander and shows little of the conflict that held him back before. Despite this, he is still known to make the same kind of decisions, which include an emphasis on team work and the foundation of the Autobot values.
Mega Optimus Prime is a new larger-sized mold with the similar transformation scheme from the 3-Step Changer toy. It transforms from truck to robot in just 3 easy steps! His deco is based on his appearance in the season finale "Battlegrounds". He also obtains additional articulation on the arms, and sports connector ports for any Robots in Disguise (2015) Mini-Con figures.
Optimus later led a convoy in search for a building site for Autobot City, which ran into a Decepticon ambush. Rodimus Prime remembers the Transformers greatest battle on Earth. He sent off several Autobots to get help, knowing this was the only chance of victory. Transformers Combat Data Those several Autobots were seen again, but Prime... wasn't.
Released by TakaraTomy as part of a 2010 promotion honoring the "future era" of the original cartoon (which was set in 2010 in Japanese continuity, you see!), this exceptionally morbid re-release of the Masterpiece Convoy figure recolors the Autobot leader in blacks and greys, representing his dead body from The Transformers: The Movie—but don't worry, kids, it's actually a "sleep mode", according to the figure's name! Limited to 2010 pieces in Japan (see what they did there?), it comes with all its customary accessories, including the Perfect Edition trailer, redecoed where appropriate: the trailer itself has become translucent, its energon-axe is now transparent grey, and Megatron, in another movie homage, is rendered in translucent purple, evoking the scene depicting his transformation into Galvatron. The figure was also released in other parts of Asia as a limited edition of 2010 as well, combined with the Japanese edition for 4020 total. The Japanese version denotes "Serial Number in Japan: ####/2010" on its bio card with the number out of 2010, while the Asian version denotes "C1 - ####/2010" with the number out of 2010 on its bio card.
Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.
The 1986 line featured another significant change in that many, if not the majority, of the toys were conceived as futuristic vehicles and bore little resemblance to present-day machinery. This was due to changes in the movie and television series, which leaped ahead twenty years to the year 2005. Many have speculated that this change might have been what signaled the beginning of the end for the Transformers, as part of the novelty of the first lines was the realistic vehicles that turned into robots.
Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.
It should be noted that in the lead up to the premiere of the Japanese translation of this series, TakaraTomy marketing director Masahiko Yamazaki indicated changes would be made to place it as a prequel to the 2007 Transformers live-action film. This would have made this version of Optimus Prime an earlier version of the film character. In practice however, the only changes that were made consisted of trimming for time to allow additional promotional material to be added to the start and end, and the name change of Bulkhead into "Ironhide" (with Ironhide becoming "Armorhide"). The future 22nd century Detroit setting and characterizations of the cast remain as they were in the original production.
In the alternate universe of the 2003–2004 toyline and series, Transformers: Energon, Rodimus (lacking the "Prime" suffix in English, but still called Rodimus Convoy in Japan) was a great leader on Cybertron ages in the past and was viewed as a hero by many, including similar character Hot Shot. Desiring to escape the war that had consumed the planet, Rodimus departed Cybertron with a contingent of like-minded troops, most of whom settled on an alien planetoid and became the energon-mining Omnicons. Still, Rodimus continued on his journey with Prowl and Landmine, carrying the "flag of peace" from world to world.
Optimus & Shreddicus were initially exclusive to San Diego Comic-Con 2017, where they sold out. A small portion of the run had been held for future sales: Hasbro Toy Shop put the set up for sale for about five minutes on August 14 before selling out. The remainder was available at HasCon 2017's exclusives booth, but again they burned through the stock very quickly.

Not depicted in the instructions or stock photos, Roller can attach to Prime in vehicle mode via two tabs on the vehicle front which slot into two corresponding slots on Prime's feet. Another undocumented feature is that the butt of the Ion Blaster can be inserted between the barrels of Roller's weapon mode to form a longer weapon. Also not shown in the instructions but depicted on the stock photo on the card-back is that Prime's shoulderpads can be rotated up; the intended positioning for this is notched, although you can position them at other angles.
Henkei! Henkei! Transformers Convoy is a redeco of Classics Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation One cartoon and the original toyline. His truck mode features less silver paint striping, but compensates by vacuum-metalizing the entire grill/fender area silver chrome. In robot mode all of his previously grey plastic has been replaced with red plastic and mostly painted silver (or in case of the grill & bumper, chromed), along with smaller decos. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
Optimus Exprime's electronics are slightly less complex than those of Kenzan and Gekisoumaru. In robot, dragon, and train modes, pressing a button sets off red flashing LEDs and causes him to play one of seven sounds or phrases (which do not change depending on the mode). Pressing and holding the button activates a combination mode similar to the ones found in Kenzan and Gekisoumaru. Optimus Exprime calls on Kenzan and Gekisoumaru to combine with him, and then combination music plays as the LEDs flash blue, purple, and red (with the two halves of his Autobot insignia showing different colors!). Completing either combination by snapping the correct kabuto helmet into place ends the combination mode and triggers another phrase.
Optimus once considered having the unruly Dinobots shut down before they could accidentally cause damage, but they proved their worth during a sudden Decepticon attack. S.O.S. Dinobots When the Insecticons gained enough power that they'd be able to overrun Earth in seven days, Optimus Prime was forced to negotiate an alliance with the Decepticons in order to defeat them. Harvest of the Insecticons Following the disappearance of Grimlock and Swoop, Optimus attempted to stop the other three Dinobots from attacking the Decepticon base, and was mauled for his trouble. The distraction at least allowed Wheeljack to take a scan of the rogue Dinobots. Day of the Dinobots - Part 1
Once again Optimus Prime and Megatron were re-engineered, with Prime now a fire truck and Megatron a six changer, whose modes included a dragon, bat, jet, land-craft and a giant hand. Another G1 character to get a new toy for this line was Ultra Magnus, who could combine with Optimus Prime to form Omega Prime. Other combiners were created for the series too, such as Landfill and Rail Racer. Bruticus, a combiner from G1 was also recoloured and introduced into the series, with a coinciding toy re-release. The Combaticons that formed Bruticus were the first of the Decepticons to be introduced into the show along with Scourge, who as a toy was a black repaint of G2 Laser Prime. These were not the only toys to be re-released for this series, with many from past lines being repainted and packaged in RID boxes. Robots In Disguise was responsible for introducing a lot of concepts that would be re-used often in the next incarnations of Transformers.
Henkei! Henkei! Transformers Convoy is a redeco of Classics Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation One cartoon and the original toyline. His truck mode features less silver paint striping, but compensates by vacuum-metalizing the entire grill/fender area silver chrome. In robot mode all of his previously grey plastic has been replaced with red plastic and mostly painted silver (or in case of the grill & bumper, chromed), along with smaller decos. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
We know that despite starting his fictional life as a lovable, horn-headed robot who could turn into a Volkswagen in Generation 1, Bumblebee's most well-known these days as a round-headed robot who turns into a Camaro. In fact, younger viewers might not even realize he was ever anything but the Chevy muscle car. But there’s one quirky continuity where he’s able to switch between original and movie modes at will.
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands
For accessories, he comes with (according to his bio) "the ancient weapons of the Primes", such as his Nexus Sword (a reference to Nexus Prime), the Vector Shield (an upscaled, non-transforming version of the shield from his Cyberverse "Beast Blade" toy, and a reference to Vector Prime), as well as a generic cannon with a pressure-fired missile. All of his accessories can peg into his hands, right forearm, backside, and vehicle sides.
Later, the Transformers were all transported to Cybertron by Primus to battle Unicron. Although Unicron had tainted the Matrix after killing Thunderwing, Prime managed to reacquire and purify the Matrix. Prime then sacrificed his life one more time to destroy Unicron by plunging the Matrix into his maw. The Powermaster process, however, had been working to fully bond Prime and Hi-Q. Prime's death completed the process, and the two minds and souls became one. Hi-Q's biomechanical body was stripped down and reconstructed by the Last Autobot, resurrecting Optimus Prime once more with the two minds now one. Prime rejoined the other Transformers on the planet Klo and routed Bludgeon's Decepticons.
If Cosmos radioed his findings to Optimus immediately, Optimus’s convoy moved in to investigate a nearby Decepticon base. En route, the Autobots passed near a human town, but began floating in mid-air before being able to reach it. Optimus quickly deduced that this phenomenon was caused by an anti-gravity beam, courtesy of the Decepticons. Worried about the nearby humans also being affected by the lapse in gravity, Optimus had to decide whether he would order his troops to stop and help the townspeople, or to continue forward and attack the Decepticon base.
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation 1 Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, while various other decos have been replaced by copper.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt. However, due to the aforementioned lessened complexity, significant sacrifices had to be made, such as "cheats" to the transformation sequence to achieve this. He is thus less accurate overall than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. Nevertheless, he maintains a superb level of articulation and posability.

A minor redeco of Beast Hunters Voyager Class Optimus Prime that has the gray parts cast in a darker plastic shade, lacks the black paint operation for the Star Saber's hilt, changes the color of the side windows' paint operations from yellow to green, adds yellow paint operations for the headlights and lacks the silver paint operations above the front windows.


The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee, and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.
When the long-lost Titan Masters reemerged into modern society and joined the Autobot-Decepticon war, Optimus Prime was partnered with the Titan Master Apex, who carried a portion of Prime's spark, boosting the legendary commander's already formidable abilities. Titans Return Apex/Powermaster Optimus Prime toy bio On Velocitron, Optimus Prime was present for the biggest race of the year when Scourge and Crashbash arrived and attempted to botnap Hyperfire. Optimus ordered Sentinel Prime and Hardhead to battle against them. Later, Optimus was part of a battle on Cybertron against Soundwave. During the battle, the Autobots' base Fortress Maximus transformed to thwart the Decepticon advance. Optimus Prime declared that to defeat the Decepticons, the Autobots would need to master the power of the Titan Masters. Titans Return: The Power of the Titan Masters
Cloud Optimus Prime is a redeco of the Classics Voyager Class Optimus Prime mold, transforming into a modern cab-over style truck of made up model, dominated by a large "energy unit" on his roof (actually a wind vane). He features a similar Generation 1-inspired deco to the original toy, but aims for a "cleaner" appearance by omitting many paint details such as stripes on the cab, while the energy unit is colored black with a silver Autobot insignia in homage to Generation 2 Optimus Prime. In robot mode, Prime's energy unit transforms into a large blaster and his smokestacks transform into a smaller laser cannon. Additionally, both weapons can combine together to form a double-barrelled over-shoulder weapon. He was available exclusively at TakaraTomy Mall.
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.
This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
In "Sick Mind", Optimus is infected with the life-threatening Cybonic plague, prompting Arcee and Bumblebee to infiltrate the Nemesis to find a cure for the virus Megatron himself created. As Optimus grows weaker, he learns of Megatron's survival of the space bridge explosion. It was Bumblebee entering Megatron's mind via cortical psychic patch and retrieving the cure that saved Optimus. In the next episode, "Out of His Head", Optimus is, surprisingly, saved by the revived Megatron when he intercepted Starscream's attempted nosedive to kill him.
×