A black and red version of the First Edition deluxe Optimus Prime could be seen in the San Diego Comic-Con 2011 Transformers slide show, inside a mock-up of the wearable Matrix of Leadership package done for the convention that year. This figure was presumably a test-shot, as it seems to share plastic colors with Generations Sky Shadow (who was, coincidentally, first revealed at that same Comic-Con).

Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
In lieu of combining with the Prime Force, Optimus Prime can also merge with Energon Wing Saber in a similar fashion, with Wing Saber splitting into four components that connect to Prime as limbs. Wing Saber's red and white torso components can become arms for Prime while his legs attach to Prime's own, creating Prime's "Flight Mode", but the parts can also be swapped around, with Wing Saber's legs deploying large missile launchers and becoming arms to make Prime's "Fight Mode". Alternately, Prime can combine with Energon Omega Supreme to form what his packaging calls "Powerlinx Omega Supreme", but which the cartoon named "Optimus Supreme". The Prime Force drones can attach to four connectors on Optimus Supreme's body.
A figure of Prime combined with Jetfire was released as part of the second Big Transformers wave, which came with no accessories of its own, but could hold any of the weapons released with the other second wave figures, including Jetfire's gun, the Star Saber, the Skyboom, and the Requiem Blaster. As with the first wave figures, he came packaged with Ramune candy.

Naturally, Optimus Prime got the biggest of the sets in the first year of Kre-O. The set can be built into a large long-nose tractor-trailer rig with a removable "sleeper" cab that hides a computer station, and a trailer that can carry the set's two motorcycles or open up to carry larger car builds. The robot mode build includes a huge Optimus, based largely on the live-action movie Optimus, though with a head based almost directly on the Classics Voyager Optimus. He is armed with a distressingly plain brick that fires pressure-launched missiles (aka his smokestacks). Most of the leftover parts in robot mode become a "headquarters" which is mostly just a random assemblage of mismatched-color panels and a pair of barricades. Both main builds leave numerous parts unused if you go expressly by the instructions, but hey, it's a building kit, surely you can find someplace to apply most of them.


Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.
Takara's version of the figure was released in their markets slightly earlier, as the first of what would come to be several installments in their Masterpiece line. In addition to coming with a cardboard trailer that the buyer could assemble to "complete" Prime's truck mode, Takara's release differed from Hasbro's by featuring longer smokestacks (kept short on the Hasbro version for safety reasons, but incorrectly shown to be long in the stock photography shown at right), and lacking the black scorch-marked "battle damage" paint applications Hasbro included on the figure's shoulders, wrists and abdomen.
After their own Optimus Prime disappeared, Scavenger and Smokescreen discovered an alternate version of Optimus Prime lying unconscious and barely alive in Autobase Earth. Though Red Alert did what he could, the mysterious Prime reactivated only long enough to utter a cryptic statement about the walls crumbling and the coming of chaos, then died. Worlds Collide, Part 1 of 4
Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Optimus Prime has a wide range of articulation for a relatively bulky figure. He has ratcheting joints in his shoulders, elbows, hips and knees, with swivel joints and ball joints supporting them in his biceps, lower knee joints and ankles. Again, unusually for a mainline figure, especially at the Leader pricepoint, his hands have individually articulated fingers and thumbs, but no wrists.

After the successful Armada toy line, Hasbro/Takara introduced Transformers: Energon. The accompanying television series program was a direct continuation of the events of Transformers: Armada and featured many of the same characters in new forms. This was reflected in the toy line, as characters such as Hot Shot, Jetfire, Optimus Prime and Megatron were all released with entirely new molds.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.
The brand was yet to get its biggest revitalization, though. In 2007, Paramount Pictures released a high-budget live-action movie. Though many long-time fans resented the changes in style and story that the movie brought forth, it performed incredibly well at the box office and launched the brand into the public eye all over the world. Now, everyone recognized the concept of alien robots disguised as cars, and everyone associated the concept with the name: Transformers.
As with other earlier Cyber Series figures, Optimus Prime had a rather strange release cycle. At first, he only retailed exclusively in Asia and Latin America, with the closest to a U.S. release being in limited quantities from online retailer BigBadToyStore.com. He did, however, end up being available in the Universal Studios Theme Park, and also later as a Walgreens exclusive.
Part of the second wave of Warrior class figures, this Deluxe-sized Optimus Prime transforms into a futuristic trailer truck. Due to his simple transformation scheme, he has a faux window chest in robot mode, while the end of the front trailer kibble has extra toes. Optimus Prime also comes with an axe, which was based on the Energon Axe weapon from the War for Cybertron game. Undocumented in the instructions, Prime's axe can store between his trailer, or plug into ports on either of his shoulders. His scannable Autobot insignia is on his robot mode left shoulder and is easily scannable while still in-package.
This Optimus Prime is a minor redeco of the One-Step Changer figure, omitting the paint apps on the knees, the flames on his shoulders, and changing the robot mode chest's deco. Along with his wavemate Bumblebee, Optimus Prime loses his pin on his leg, which is used to activate Stomp & Chomp Grimlock's pop-out weapons and gimmicks. As with the first wave of the Turbo Changers, Optimus features a nearly invisible tampograph on his vehicle front, which can be revealed with Mega Turbo Changer Dragonstorm's UV-powered Cyberfire gimmick.
Takara's version of the figure was released in their markets slightly earlier, as the first of what would come to be several installments in their Masterpiece line. In addition to coming with a cardboard trailer that the buyer could assemble to "complete" Prime's truck mode, Takara's release differed from Hasbro's by featuring longer smokestacks (kept short on the Hasbro version for safety reasons, but incorrectly shown to be long in the stock photography shown at right), and lacking the black scorch-marked "battle damage" paint applications Hasbro included on the figure's shoulders, wrists and abdomen.

In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
The Universe incarnation of Generation One Optimus Prime is a redeco of the Robots in Disguise Scourge's Spychanger toy, a smaller, simplified version of the original mold. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.

In the wake of this incident, the transformers managed to reclaim much of Cybertron. Mindful of the dangers of allowing humans like Cobra access Cybertronian technology, Prime sent Perceptor, Grimlock, Arcee, and Bumblebee on a mission to Earth. As it turned out, Prime's fears were well founded. The U.S. government had used parts from Megatron to create Serpent O.R., a cyborg designed to be a perfect weapon. A raid by Cobra allowed it to escape and gather an army of Decepticons on Cybertron, killing Bumblebee in the process. Despite the grief of losing Bumblebee, Prime continued on and rallied his comrades to do the same. Attacking the Autobot capital city, Serpentor's forces proved overwhelming, and Prime surrendered to ensure the Decepticons would cease fire and not kill another comrade. Realizing that Serpentor wanted the Autobot Matrix of Leadership, Prime broke free as Serpentor was distracted, but was unable to kill him. He was promptly attacked and nearly beaten to death by Razorclaw and Motormaster. He was subsequently forced to watch as Serpentor opened the Matrix. In doing so, Serpentor was not only reformatted into a transformer-like mechanoid, but was also shown the futility of the fighting by the Matrix. At this point, Cobra Commander was able to take control of Serpentor's body. In an attempt to stop him, Hawk opened the Matrix and was transformed into a great leader, rendering Cobra Commander comatose. As the Joes prepared to head home, Prime promised to record the Hawk-led humans' future.

A extensive retool of Lockdown, transforming into a Lamborghini Centenario. An exclusive to Walmart stores and part of the "Autobots Unite" subline, While almost the entire figure has been remolded, the lower legs and feet remain unchanged. The figure is overall a bit taller in stature than the base mold and includes extra steps in the transformation which further differentiate the two. Uncommon for deluxe class toys, the figure does not include any weapons or accessories.

When the Ark's sensors picked up two Transformer power emissions in the Brazilian rain forest of non-Decepticon origin, Optimus headed into the field to investigate, bringing along Jazz and Blaze. Though their search went poorly at first, the surrounding vegetation interfering with their energy trackers, one of the mystery Transformers soon found them! The source of the readings turned out to be two terrifying robot dinosaurs! As Optimus charged one of them, Megatron and his troops turned up, and blasted the Autobot leader unconscious. He awoke to find the Decepticons fleeing in defeat, and the creatures transformed into their Autobot forms. Grimlock introduced himself and Snarl, but told Optimus that they wouldn't be following the Autobots back to home-base, as they had two more companions to unearth first. Optimus bid him farewell with a handshake before leaving to carry on the war against Megatron. The Dinobots!
Part of the second wave of Warrior class figures, this Deluxe-sized Optimus Prime transforms into a futuristic trailer truck. Due to his simple transformation scheme, he has a faux window chest in robot mode, while the end of the front trailer kibble has extra toes. Optimus Prime also comes with an axe, which was based on the Energon Axe weapon from the War for Cybertron game. Undocumented in the instructions, Prime's axe can store between his trailer, or plug into ports on either of his shoulders. His scannable Autobot insignia is on his robot mode left shoulder and is easily scannable while still in-package.
A black and red version of the First Edition deluxe Optimus Prime could be seen in the San Diego Comic-Con 2011 Transformers slide show, inside a mock-up of the wearable Matrix of Leadership package done for the convention that year. This figure was presumably a test-shot, as it seems to share plastic colors with Generations Sky Shadow (who was, coincidentally, first revealed at that same Comic-Con).

This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.


Hot Rod has a youthful attitude, and serves as an older brother figure to Daniel Witwicky, son of Autobot ally Spike Witwicky. He has a sort of mentor-student relationship with the veteran Autobot Kup. He was also good friends with Springer and Arcee. Later in life, he temporarily bears the Autobot Matrix of Leadership and becomes Rodimus Prime (Rodimus Convoy in Japan), and new leader of the Autobots.
However, Prime was encouraged to keep fighting by the cheers of a human boy named Junpei. Megatron, surprised at Prime's resilience, attempted to finish his foe off with his Tornado Axe attack. Prime countered with his Double Wheel-Torque Mega-Ton, which trumped Megatron's attack and injured the Decepticon badly. Megatron teleported back to his ship and left Earth's atmosphere, vowing to return.
I you can get an official reissue for around the same price, do it. I lucked out and got an opened but mint Encore for $50 last week but you'll be getting lucky that way. All Hasbro reissues have short smokestacks and long stacks are harder to get separate to swap out. Average price for a Japanese reissue is around $100 opened. If you are on a budget and the kid doens't care about slight issues, the $40 KO would be the better option.

One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.


With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More
Fellow Seibertronian Actar has written an in depth review on the new Transformers Studio Series Jetfire. He gave us great images of all modes including the combined mode and the giant cannon. We see how it scales with both SS ROTF Megatron and the ROTF Fallen. Enjoy! Alrighty! Just got my hands on the latest SS Voyagers and Leaders. However, the one that has won me over the most is Jetfire. So, I was rather hesitant and critical about Jetfire when I first saw him, but - Read More
The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth

With the major threats taken care of, Optimus Prime turned his and the Autobots' attention to identifying and shutting down the rogue projects taking place across Earth using stolen Binaltech technology and secrets. It was during one of these missions that Optimus Prime faced off against Nemesis Prime, both in Binaltech Dodge Ram forms. Initially, things looked bad for Optimus Prime, as he was no match for his opponent's spectral armor. However, the Protector merged with Prime, and the enormous power that resulted allowed Prime to reflect Nemesis Prime's final attack, obliterating the evil Decepticon. Optimus Prime recalls the union of the two sparks being familiar, from an event in the distant past. Optimus Prime is reassured by the Protector about "the seeds of the future" and the Protector is revealed to be Optimus Primal.


Takara's version of the figure was released in their markets slightly earlier, as the first of what would come to be several installments in their Masterpiece line. In addition to coming with a cardboard trailer that the buyer could assemble to "complete" Prime's truck mode, Takara's release differed from Hasbro's by featuring longer smokestacks (kept short on the Hasbro version for safety reasons, but incorrectly shown to be long in the stock photography shown at right), and lacking the black scorch-marked "battle damage" paint applications Hasbro included on the figure's shoulders, wrists and abdomen.
The Japanese version of the toy, named "Optimus Prime Revenge Edition", was exclusively available at Tokyo Toy Show 2009, and later also from e-HOBBY. Despite being sold in Hasbro packaging like the mass retail Revenge toys in Japan (plus the addition of Japanese stickers marking it as a Japanese market release and containing Japanese safety warnings and manufacturer information), it slightly differed from the Hasbro version insofar as it lacked the tampographed kanji lettering.

Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.
The first generation Optimus Prime transforms into a Freightliner FL86 cab over semi truck.[3] Within his chest is a mystic talisman, known as the Autobot Matrix of Leadership or the "Creation Matrix", carried by all Autobot leaders.[4] When Optimus transforms, his tractor cab disconnects to become a sentient robot, and his trailer opens to reveal an ion blaster, forming a combat deck.[5] The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[6] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.

Released alongside a Sega Mega Drive version of Megatron and outside of any other toyline, "Optimus Prime featuring Original PlayStation" transforms from robot to a scaled-down non-functional Sony PlayStation video game console. He features an opening disc compartment and comes with two accessories, a memory card and a controller that splits in two and attaches to his lower arms to act as blasters.

After the film, in season three, Rodimus did not have time to rest on his laurels as commander, immediately finding himself and the Autobots targeted by the Quintessons, who lured him to their planet of Quintessa and detonated it in hopes of destroying the Matrix. Rodimus and the Autobots survived, however, and Rodimus proceeded to voluntarily short-circuit himself to allow his life-force to enter the Matrix, feeling that the answer to the mystery of the Quintessons' identity lay within it. His hunch proved correct – the Quintessons, he discovered, were the Transformers' creators, and Rodimus knew that the future would be a difficult time for the Autobots.


The figure would have come in a monochrome version of the standard Henkei! Henkei! Convoy's packaging, still named "Convoy" but now labeled as part of the Gentei! Gentei range of exclusives.[8] Reportedly, this figure was intended as a Wonderfest exclusive, but was canceled because, according too TakaraTomy designer Shogo Hasui, it was too similar to Universe Nemesis Prime. Knockoffs were later made available, so buyers beware!
I suspect that part of the problem with people’s perception of price is also due to changes in tastes as they grow up. A small child will be pleased with relatively small sets, since their lego collection and experience is likely to be almost non-existent. But as they get older, they will tire of the small sets and want ever bigger sets. For adults, most of the fun is in building rather than playing, meaning that size is everything. This means that over their lifetime, the price an individual person (or their parent) pays for lego sets does go up–because the composition of their purchases changes–even though the prices of lego sets over time does not.
Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
Over twenty-plus years, there have been a bajillion releases of this mold, some identical to the original toy, and some featuring significant variants with notably different paint jobs, color schemes, accessories and other pack-ins. We have striven to list all these variants on this page under their respective series; for a quick-reference list of all variants and releases check here. The cab robot has also been used sparingly to represent different characters; outfitted with different trailers, it has become Generation 1 Ultra Magnus and Pepsi Convoy.
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