Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.

A later prototype/mock-up was much closer to the final product but still has some noticeable differences, such as a head with much larger antennae, longer smokestacks and a front grille section that includes the rectangular section that would sport the "Freightliner" logo on the real-life truck (on the final toy, the rectangular section is part of the hinged upper section that includes the windows). It would have also been possible to attach the ion blaster to either of his shoulders.[12]
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One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
Unlike the stock photography, the actual toy doesn't feature a mouthplate. In October, : The two-pack was one of the three Evolution 2-packs available as a Toys"R"Us exclusive in Japan, with no changes on the figures with an exception of the packaging, which the front box features Japanese translated versions of the English text, and a sticker on the back confirming that this was a Japanese release. The robot mode stock photo lacks the gun nozzle/missile.
"Hero Mashers" Optimus Prime, Bumblebee and Grimlock took on Megatron in the middle of a busy city. Optimus came to Bumblebee's help while riding atop of Grimlock, swapping heads with his mount to bite Megatron's arm off, getting a hold of the Decepticon's jetpack at the same time. He attached both pieces to himself, and flew around for a bit before returning to the battle. He thoroughly scrambled his pieces with those of his teammates, then took down Megatron with his "dino-fist." Afterwards, the Autobots returned to their normal configurations (though it took them more than one try to do so!) Hero Mashers commercial
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally
There is some difference of opinion on how the super mode of Leader Class Optimus Prime is supposed to assembled. Takara toys and the television series portrayed with the wings up and his two large guns underslung, however Hasbro later sold the toy with pictures and instructions having the wings down and the guns over the shoulders. Commercials and repainted models by Hasbro went back to the way Takara assembled the super mode. In 2006 a Costco exclusive of Optimus Prime packaged with Wingsaber and a DVD (with Armada Supercon Optimus Prime printed on it!) of the episode United was sold, again with the wings-under gun-over super mode. In Japan a gold chrome edition of this toy was released as a Lucky Draw special.

Optimus Prime's character returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in seeking and destroying remaining Decepticons on Earth. At the beginning of the film, the massive Decepticon Demolishor is rampaging through Shanghai, China, and Optimus parachutes out of a plane to take him on. Before he is killed, Demolishor tells them that the Earth is "not theirs to rule" and that "the Fallen shall rise again". At the NEST base, Optimus tells Theodore Galloway that they do not know what The Fallen is and that if they are asked to leave Earth, the Autobots will comply. When the remaining Allspark shard is stolen, Optimus asks Sam for his help in convincing the Earth's leaders to allow the Autobots to stay, but Sam refuses. When Megatron is resurrected and Sam, Mikaela and Leo Spits are kidnapped, Optimus and Bumblebee attack the Decepticons holding them. Optimus fights Megatron, Starscream, and Grindor on his own to protect Sam in a forest. Though he manages to kill Grindor and rip Starscream's arm off, Optimus is ultimately killed by Megatron. His last words were for Sam to run. His body is taken to a military base where Galloway orders the Autobots to bring his body back to Diego Garcia. Meanwhile, Sam hears from Jetfire that "The Fallen" is an ancient Prime and that only a Prime could kill him. He also said that the Matrix of Leadership may be able to revive him. After a long battle with the Decepticons in Egypt, Sam resurrects Optimus using the Matrix, but it is subsequently stolen by The Fallen. Because Optimus is still weak, Jetfire offers to sacrifice himself to help. Ratchet and Jolt convert parts from Jetfire into a jet mode for Optimus. Optimus flies over to the pyramids and destroys the Sun Harvester. After severely damaging Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, he thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.


Standing only two-and-a-quarter inches tall, Smallest Transforming Transformers Optimus Prime was the smallest fully transforming G1 Optimus toy for a while, at least until the release of his chubby super-deformed Q-Transformers versions. He features an accurate transformation sequence based on the original full-sized toy, replacing the detachable hands with actual sculpted fists, and even including a tiny version of his laser rifle. Unsurprisingly, he also has little articulation and is only capable of moving his arms and legs.
Hasbro has had a bit of a strange relationship with Bumblebee. In the early days (we’re talking mid-’80s) he was hugely popular, both on the TV show and as a toy, and Hasbro was sure to capitalize on that. As a result, there were more different Bumblebee toys during that time and into the early ‘90s than for any other Transformer. Of course, the alternate Goldbug version helped boost the number of toys they could make.
This mold was redecoed by Takara in 2000 as Car Robots Black Convoy. The following year, it was released by Hasbro as Black Convoy's 2001 Robots in Disguise franchise counterpart, Scourge, with retooled discs that lacked the Autobot insignia. Following this, the next use of the mold was planned to be Universe Toxitron, which ended up being canceled. The modified tooling was also used when Laser Prime was reissued by Takara in 2006 with a modified deco (see below), and for the e-Hobby exclusive Laser Ultra Magnus that accompanied the reissue's release. In 2015, Platinum Edition Year of the Goat Optimus Prime, another repaint version, comes with partially transparent plastic torso.
Towering at only barely over two inches, this was actually not just the smallest movie-verse Optimus but even the smallest transformable figure of Optimus Prime for a while - ironically enough, being even slightly tinier than the Smallest Transforming Transformers Optimus Prime - that is, until he was later "out-tinied" by two other cute super deformed versions.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.

The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.

In addition to being probably the most popular Generation 2 figure, Laser Optimus Prime was, prior to 2003, a regular contender for most popular Transformers toy ever, back in the days of the annual Transformers fan awards, "The Trannies." The toy won twice, and actually lost once to his repaint, Scourge. The launch of the Armada and Alternators line, along with Masterpiece Prime, saw Laser Prime drop down that list distinctly.

With the failure of the Generation 2 series, Hasbro and Takara decided the franchise needed an overhaul. They went in a new direction and a new beginning. While there had been Transformers that change into robotic animals, the premise of the new line was that all figures would transform into animals with realistic appearances. The Beast Wars toy line was launched in the autumn of 1995, and Mainframe Entertainment produced a computer-generated imagery, or CGI, animated series program to tie in with the new toy line. A fresh idea coupled with a TV series program with strong stories assured this series the success Hasbro and Takara needed, as this series was a giant hit in international markets as well as in Takara's home market, Japan.
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.

In this universe, Optimus Prime transforms into a fire engine. The front section of the vehicle detaches and becomes Prime himself, armed with "Blaze Blaster" cannons. To attack, he is able to use his headlights, known as the "Fire Flash" attack, and leg wheels, known as the "Gyro-Strike". The rest of the vehicle transforms into a mobile battle station/refueling port/communications array and can combine with Prime as additional weapons and armor, forming his super mode referred to as "Super Fire Convoy". The ladder/hose section houses Prime's Power Stream water cannon, capable of shooting freezing streams of water, called his Blizzard Storm attack. It also contains a quartet of rocket launchers. In super mode, his feet contain missile launchers than can mount to the shoulders of his regular robot mode. In this mode, he can fire his fists for his "Flying Fist" attack.


In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
On a mission with the Triggerbots to stop Megatron from claiming the Underbase, Prime was forced to jettison the massive databank into space to prevent anyone from acquiring its power. With this action, he proved his wisdom and skill to the Autobot Council of Elders. He continued to move up in rank, eventually becoming the field command over the Autobot armies.
Optimus Prime features a MechTech Blaster that can convert into an Energon Battle Axe reminiscent of the Generation 1 character's iconic weapon, though the weapon cannot be locked in battle axe mode. There is also a pair of C joint rods on the underside of both forearms. His MechTech blaster can plug into the port on each of his arms or be held in either hand in robot mode, or plug into one of two holes on his truck roof/robot shoulders.
Produced by the Chupa Chups lollipop company, this small version of Prime is essentially a battery-powered "holder" for lollipops, which fit behind his head and are spun around by a motor that activates when his pelvis is pressed. Prime has articulation in his shoulders, and his fists feature small holes that allow him to hold and store two more lollipops, in addition to the strawberry sucker he comes with. Weirdly, his Matrix compartment is open instead of having the grill front-and-center.
Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1

The Monster XL also features not one, but TWO barrels with 6 different nozzles per barrel. That adds up to about 36 different ways to put out your best friend's eye. The ludicrous weight and the fact that it takes 43 fucking pumps to get the water up to pressure offer up reasonable disadvantages, but since water gun fights are always half water gun fight and half "who brought the biggest dick" competition, none of that really matters.
Hero Optimus Prime was the first new-mold Optimus Prime toy in the Generation 2 line. He transforms into a Kenworth truck of unknown model with a flatbed trailer. The truck and trailer form his robot mode, but cannot disconnect. His primary gimmick is an air-powered missile launcher that uses an air bellows attached by hose to launch his large, hollow, soft-rubber-tipped missiles. The bellows and missiles attach to his back in robot mode. His rifle plugs into the launcher's main body in truck mode.
Optimus was challenged to a duel by Megatron as a distraction while the Constructicons attempted to strike against Teletraan I. Heavy Metal War - Part 1 Concerned that the Decepticons might try to steal a new Energon related technology from a science facility, Optimus sent Blaster to infiltrate and protect the base. Espionage Optimus was impressed with Grapple and Hoist's plans for a Solar Power Tower, but thought it would be too difficult to defend from the Decepticons. The Master Builders Following the return of the Aerialbots from a trip to Cybertron, they told Optimus and Elita One about how they'd encountered Orion Pax and Ariel. Golden Age Optimus was among the Autobots affected after Megatron sabotaged their recharging chamber. Turned evil, Optimus was sent to attack Rutter Military Base and obtain a solar power satellite. He and the other Autobots were returned to normal by Sparkplug's attitude exchanger, and Optimus promised to repair the base. Attack of the Autobots
A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.
But up first, as we said, is The Last Knight. The teaser trailer was released earlier this month and boy did it tease a doozy: it depicted Optimus Prime and Bumblebee fighting. Yes, the two old pals, mentor and protégé of sorts, were locked in fisticuffs, the Autobot leader giving Bee a sound pounding. There are a number of theories as to what’s going on there, but what we do know is that it promises an intriguing storyline for our favorite yellow robot, and it may well lead directly into the plot of his solo flick.

Available exclusively from Japanese clothing company A Bathing Ape in 2015, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique deep red color scheme matching the Convoy Reissue BAPE Ver. RED of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
Ultra Magnus's legendary status was exceeded only by the legendary status of Optimus Prime. Combiner Wars Ultra Magnus toy bio Upgraded with the power of combination, Optimus could combine with any bots to form Ultra Prime. Combiner Wars Optimus Prime toy bio With mastery over the power of Combiners, the combined courage of Optimus and the Autobots would stop the Decepticon Combiners threatening cities and entire civilizations. Combiner Wars Battle Core Optimus Prime toy bio
4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
His trailer opens up into his Combat Deck, which features a missile-armed repair drone pod (with seating for one) mounted upon a boom lift arm. Situated in the base of this boom is a spring-loaded launcher that can be used to launch Roller out of the Combat Deck. Roller himself has seating for 4 passengers, and can be equipped to carry Optimus Prime's rifle or a fuel pump. The interior space of the trailer allows storage room for one Autobot car.
The Transformers toy-line is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (traditionally known in Japan as the Cybertrons and Destrons, respectively, although more recent releases often using the English terms). Transformers toys are sold at a number of price points, and various Transformers series utilize unique play features.
Revenge of the Fallen Legends class Optimus Prime is an all-new, much more accurate mold compared to the 2007 Legends class Prime, having a much greater accuracy in both robot and vehicle mode. In particular, his vehicle mode isn't inexplicably missing one smokestack like the 2007 toy. It should be noted that he was molded in only one paintable plastic color, with red and blue deco patterns decked on it. The top of the truck's bunk (ending up on his back in robot mode) has a slot to combine with Jetfire. For some reason, this isn't mentioned in the instructions, though they're hardly needed.
Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.

Late in 2008, this version of Optimus prime was one of four Classics figures repainted into HasbroToyShop.com exclusives (the other three being the Megatron from this set in G1 colors, Grimlock repainted into Overkill, and Mirage repainted into Dragstrip). Unlike those three, it's debatable just how much repainting went into Optimus, but he comes in a snazzy new box.

A (technically) unreleased "black" redeco of Henkei Voyager-sized Convoy using the same plastic layout and paint mask but replacing red and blue with black, silver with gray, leaving the previously vacuum-metalized grill/fender area unpainted, changing the blue tint for the windows to red and changing all silver and yellow paint operations to blue. The red Autobot insignias would have remained unchanged.[7]
For Transformers: Age of Extinction, Optimus Prime initially transforms into a rusty 1973 Marmon semi cab-over truck and later on a new alternate mode in a blue and red Western Star 5700 Custom semi-truck.[31][32] After humanity turns on all Transformers, regardless of faction, Optimus and the other Autobots go into hiding. Eventually, they find themselves being hunted by a rogue organization called Cemetery Wind. Optimus is severely injured in a trap set by the group, while many of the other Autobots, including Ratchet and Leadfoot, are slain. An inventor, Cade Yeager, comes to Prime's aid and helps restore his health. After uniting with a small band of Autobots, Optimus faces Lockdown, a ruthless bounty hunter allied with the humans, and KSI, an organization that produces man-made Transformers. Optimus is captured by Lockdown, but the Autobots rescue him. Optimus is quickly losing faith in humanity, but at the urging of Cade, chooses to stay and fight a resurrected Megatron and his new army. Prime awakens the ancient Dinobots, and rides a newly tamed Grimlock into battle through Hong Kong. He kills Lockdown and Harold Attinger at the film's climax as revenge for killing many of his friends, including Ratchet and Leadfoot. At the end of the film, he leaves Earth and flies off into deep space, seeking to find out the truth about his mysterious Creators.[33][34]
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.

Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue


The figure has useful swivel joints at the shoulders and neck, and not-so-useful ones at the wrists and knees. It comes fully painted and pre-assembled, but true to his garage figure origins his Ion blaster must be cut free using a hobby knife, then assembled. His clear blue chest window piece is removable to allow the installation of his Matrix of Leadership, as is a Movie-style Matrix cover (not pictured). He also comes with an alternate hand that allow him to hold his accessories, as well as unpainted and uncut duplicates of his Matrix, hands and helmet, for some reason...
In the interim year, with the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.
The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
This miniature model kit of Energon Optimus Prime comes unassembled and unpainted, moulded mainly from white, red and black plastic and featuring some stickers for essential detail. Standing at around 4.5 inches tall, he comes with his Prime Force drones and can combine with them in the usual ways; while Fire-1, Gyro-2 and Digger-3 are moulded in their normal colours, Submarine-4 is stuck being black, and like every other non-color-molded, non-stickered detail on the kit, must be painted by the buyer. Prime's transformation involves removing his feet and head (an alternate Super Mode head is included, as his antenna does not transform into a helmet), and he does not come with a trailer for the Prime Force, but his gun can shoot small orange plastic BBs via a pressure-launching mechanism, and he comes with a small gold-chromed Energon star that fits onto his left shoulder. The kit also comes with "Episode 1" of the "Optimus Prime VS Scourge" mini-comic, printed on the back of the instructions.

Seibertron member, carytheone, has directed us to CarScoops.com, which has revealed that General Motors are to be auctioning off four of its Transformers Movie Camaros from Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Transformers: Age of Extinction and Transformers: The Last Knight. The car itself was as much of a star as the Transformers themselves and even the actors, so the interest is bound to be high. These are surely the auctions for “big bucks” Car - Read More
Available only via mail-order through Dengeki Hobby magazine, the "Limited Black Version" of G1 Convoy is just that: a straight black repaint of the G1 Convoy toy. He comes with all his original accessories, appropriately redecoed (including a silver version of his axe), as well as a gold-chromed version of the "Calamity Defenser" Solitarium weapon that came with Psycho-Orb.
Hasbro's original plan for the Beast Wars was to have Optimus Prime, renamed Optimus Primal, and Megatron be reformatted versions of their 1980s selves. This was shown in the toys's Tech Specs, and in the comic packaged with the basic Optimus Primal/Megatron two-pack. Hasbro also wanted the "Mutant Heads" found on all of the deluxe sized first year toys as battle helmets, but Mainframe scrapped the idea as it would have required three animation models for each character instead of two. Another designed feature for the 1995/1996 toys was carried over from Generation 2, transparent "light pipe" eyes. However, most toys had those parts cast in opaque plastic.
Smallest Transforming Transformers Convoy is the smallest fully transforming Optimus Prime toy yet. He features an accurate transformation sequence based on the original full-sized toy, but understandably has no detachable hands, and has little articulation. His sculpt is based upon his cartoon appearances. He comes with a tiny version of his laser rifle.
In 1984, a volcanic eruption re-activated the Ark, which, in turn, brought the Transformers back on-line. Prime led the Autobots in their opening battles to prevent the Decepticons from plundering Earth's resources, but, following their initial victory, the Transformers were all deactivated by Shockwave. Shockwave killed Prime and leeched the energy of the Creation Matrix from his mind. He used this energy to give life to his creations, the Constructicons. Shockwave was unaware that the Matrix was not just a program in Prime's mind, but a physical object in his chest. Before Shockwave could give life to Jetfire, his next Decepticon, Prime transferred the Matrix energy into the mind of Buster Witwicky. Buster used the energy to turn Jetfire on Shockwave, allowing Prime to reclaim his body and retake leadership of the Autobots. As a reward, he gave Jetfire true life.

Tim Bailey, Sara Blackburn, Stephen Clark, Jeffrey Cohen, Adam Dimuzio, Mathias DeRider, Tom Fassbender, Luke Forney, Logan Giannini, Travis Hanson, Sean Hallenbeck, Michael Harrison, Kim Haynes, Whit Honea, Greg Howley, Michael J., Angela Leach, Michael LeSauvage, Jim MacQuarrie, Eric Parrish, Michael Pistiolas, Ricardo Rebelo, Drew Rich, Mitchell Roush, Mariana Ruiz, Tony Sims, Randy Slavey, Erik Stanfill, Andrew Terranova, Gerry Tolbert, Mark Vorenkamp, Chris Wickersham

A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!


Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
Part of the first wave of Transformers: Robots in Disguise Hyperchange Heroes, Optimus Prime transforms from a futuristic trailer truck to robot in just 3 easy steps! His arms & legs serve as his trailer, while his chest serves as his truck front. He is also one of the few Robots in Disguise Optimus Prime toys which does not feature a faux window chest in robot mode. Both of his arms are articulated with 5mm holes in each hand.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.

Many Transformers come with tech specs (short for technical specifications) printed on the back of the box that they are sold in. The owner of the new Transformer is encouraged to cut out the tech specs and save it. This card has information on the Transformer, and will usually include the character's name, picture, indication of allegiance (Autobot, Decepticon or other), function, a quote, a description of the character, and numerical values of the character's various attributes. Although only the numbers can be truly deemed "technical specifications", the entire card is usually referred to as the Transformer's tech specs. Each specification is rated by a value from 1 to 10, 1 being the lowest, and 10 being the highest.
This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.
The toy itself is a mix of different versions. The cab has the safety modifications, including the shortened smokestacks and longer missiles (and thicker rifle), but also has the modified hitch of the 2011 Chronicle DOTM two pack. Meanwhile, the trailer is the lighter grey version from the 2008 Universe release. This version also seems to suffer from mold deterioration.
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).
Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.

In Transformers: Decepticons, Optimus Prime lands on Earth along with the other Autobots to stop the Decepticons. Optimus does not appear until Megatron is released and Starscream escapes with the Allspark. Optimus fights Megatron, but is defeated and is killed while Megatron gives chase to his traitorous second-in-command. In the 2009 Revenge of the Fallen video game by Activision, Optimus Prime is among the playable characters.[20]
Although no scannable badge is located at his robot mode, the badge was located at his combined mode's left shoulder. The badge was impossible to be scanned while in-package due to the obstruction of the spring-loaded combiner chest kibble. Speaking of impossible, the badges on the re-releases of the toy can't be scanned by the game. The instruction sheet amusingly replaces Optimus's last picture in the transformation process with Sideswipe.
This playset is a variation of Optimus Prime's dinosaur mode, but as a figure-8 racetrack. A launcher can propel Flip Racers through the track where they can activate a popup Chase and land in a jail. The Flip Racer MorBot is included but any Flip Racer is compatible. The raceway can be extended by attaching the Flip Racers launchers: Bumblebee’s Quick Launch Garage or Airport Blastoff Blades (sold separately).
For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.

At BotCon 2005, Hideaki Yoke revealed that Optimus Prime (or more accurately, Diaclone Battle Convoy) was not designed by a single person, but rather a team of Takara designers as the one who was originally assigned the job had fallen behind. It is said that a young Shoji Kawamori was also a member of this team at some point, who would design THS-02 Convoy over 20 years later. The patent for the toy, however, lists Hiroyuki Obara as the designer.


But it is scary to think that there is a strong possibility they will look at redoing almost every Masterpiece now if this is a success. The MP+ releases have me feeling tired. I don’t have to get them but I have a completionist mentality. But a redo... I’m almost ready to check out of MP completely. I waited so long to get six seekers done pretty well to me. Now there’s a chance they will redo them. And soundwave. I sure hope I’m just being a worry wart.
Optimus had Bumblebee and Huffer plant false information to mislead the Decepticons. As the Autobots were in need of a new power source, he sent Cliffjumper to find Doctor Heath Blaisedale and had to apologize to the doctor after Cliffjumper kidnapped her. Persuading her to help them, the Autobots traveled to the solar plant to make use of her solar reactor, only to find the Decepticons were already planning to attack it. While the other Autobots re-energized, Optimus protected them from an attack by Starscream, Thundercracker and Skywarp. Ravage abducted Blaisedale as a diversion, forcing Optimus to lead a team and rescue her. When the team returned, the plant was already under attack and Optimus helped the Dinobots drive them off. Unfortunately the Dinobots totaled the plant in the process, and Optimus promised Blaisedale the Autobots would help her rebuild. In return, Blaisedale organized a meeting with the President of the United States so the Autobots could forge an alliance. Sun Raid (Listen 'n Fun)

In robot mode, like Combat Hero Prime, the bottom of the truck became his familiar windowed chest based upon the original Optimus Prime toy. His main gimmick was light up LED headlights, and a lightpipe in the bottom of his right fist, illuminated by an LED in his right forearm, that would illuminate his clear sword or his double-barreled rifle if they were used in that hand. All three LEDs were activated simultaneously by pressing the sunroof-like depression on the roof of the truck.


Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
In 1989, the entire line became limited to Pretenders and Micromasters. For the first time, the Transformers received a new design for their title logo. But many also regarded this as a time of a dearth in creativity and the lowest point in the toyline's history. The year 1990 saw the last American burst with the release of more Micromaster characters and the introduction of the Action Masters, non-transforming action figures who came with Transforming companions. Larger Action Master sets came with transforming vehicles and bases. The Action Master line was criticized for its perceived desperation for a gimmick, although it had a few defenders. The line predictably faded and would be the last Transformers output in the US until 1992.
A Deluxe sized version of Energon Optimus Prime. Looks like a smaller version of the Leader class toy, without any trailer or drones. Can Powerlinx with other Energon Autobot toys. This toy was a Toys-R-Us store exclusive in the U.S. and was packaged together with a downsized Energon Megatron. In Japan this toy was packaged together with Kicker and a Star Saber accessory.
JETWING OPTIMUS PRIME Black Ver. is a black, teal, and chrome redeco of Jetwing Optimus Prime exclusive to the Asian market. He appears to have been based on the cancelled TakaraTomy contest prize Jetwing Optimus Prime Black Version (see above), with a few color alterations here and there, plus the obvious addition of chrome. It was originally solicited by online retailers as the far goofier-sounding "Dark Nightwatch Jetwing Optimus Prime".
In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.
Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and SideSwipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
Q-Transformers Optimus Prime is a super deformed toy based on his Age of Extinction design, transforming into a cute little Western Star 4900 SB. It was sold as an exclusive at Transformers Expo months before the proper release of the toyline. Being only one inch and a half tall, this is actually the smallest transformable figure of movie-verse Optimus Prime, and it even gets close to being the tiniest transformable Optimus Prime ever made if it wasn't for another slightly smaller Q-Transformers release.
The internet can be blamed for the size and scope of the secondary LEGO market. On the website, BrickLink, you can find almost any set that LEGO has ever produced. In addition, the site keeps records of trends in the market and value of individual pieces. This site is invaluable to a LEGO collector and has given many the ability to grow their collections. Before the advent of this site and sites like eBay, collecting LEGO required going to garage sales. There are now whole sites dedicated to buying LEGO as an investment, but that is a topic for another article.
Stewing in a cell, Optimus blamed himself for their predicament, but he and the Autobots were soon rescued by Broadside and Sandstorm. Sandstorm and Optimus traveled through Cybertron's Old Slave Trails, only to find themselves ambushed by Runabout, who swiftly killed Sandstorm, and then the Decepticon was attacked by a Sharkticon, which lunged at Prime. Cold War Prime recovered to find himself in the care of a group of Autobot rebels including Hot Rod, Blurr and Kup. Though Optimus lashed out at Gnaw upon awakening, the other rebels quickly cleared up the misunderstanding, assuring Prime that the Sharkticon was their ally. They revealed to Optimus that Shockwave had been transmitting subliminal signals to increase Transformer aggression, readying them for war against an unseen foe. At this point, another rebel cell joined up with them with dire news: Shockwave had unleashed the Omega Sentinels on Iacon! Passive Aggression
Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.
The Jetwing jet pack attaches onto Optimus Prime via a part that hooks onto one of the hinges behind his neck, and a spring-loaded clamp that latches onto a recessed area under Optimus' back. The fuel tanks that form Optimus' Ion Blaster must be removed for this mode, and they can be stored inside the engines for the jet pack. The Jetwing can be used on previous Leader Optimus Primes from Revenge of the Fallen onwards, but due to the lack modifications seen in Jetwing Optimus Prime, the combination isn't as stable. The jet pack features four MechTech ports on the main wing articulation points, and two C joint mounting points on each wing. The Gatling Cannons both feature two MechTech ports and 2 C joint mounts on either side of each cannon.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.
Get ready to turn heads with TRANSFORMERS MIGHTY MUGGS Figures. Call it a moodswing, or call it a moodSPIN, these TRANSFORMERS MIGHTY MUGGS figures feature a push-and-turn mechanism that lets fans change the figure’s facial expression by pushing down on the head. With 3 different expressions and classic character designs, these figures will have fans doing a triple take. Characters include BUMBLEBEE, OPTIMUS PRIME, MEGATRON and more. Each sold separately. Available at most major retailers and on HasbroToyShop.com.

At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
In another possible sequence of events, the trio returned to Autobot headquarters to relate their findings to Optimus Prime. The Decepticons planned to use a Destruction Beam to create a fault line near Center City, which would in turn be exploited by Rumble’s earthquake-inducing abilities to destroy the entire area. The Autobots then decided to split up in two groups, one to attack the Decepticons’ fortress, the other to stop Rumble in Center City. Optimus headed the lead team.

A figure of Prime combined with Jetfire was released as part of the second Big Transformers wave, which came with no accessories of its own, but could hold any of the weapons released with the other second wave figures, including Jetfire's gun, the Star Saber, the Skyboom, and the Requiem Blaster. As with the first wave figures, he came packaged with Ramune candy.
The project was crowd-funded through Japanese crowd-funding site Makuake[11]. For 5,400 yen, contributors received an INFOBAR Optimus Prime, or for 16,200 yen, received INFOBAR Optimus Prime, INFOBAR Megatron and INFOBAR Bumblebee, the only way to obtain the last two items. The project received one million yen in the first 24 hours, ultimately topping out at over 32 million yen.
Exclusive to Walmart, this Deluxe Class Optimus Prime is an all-new mold, close in scale to Voyager Class Megatron. He has a high range of motion, with ball jointed shoulders and hips, swivels at the neck, knees, and feet, and double swivels in the elbows. As a result of the transformation process, he can also rotate at the waist, though this is hindered considerably by his "backpack" kibble. This can be remedied by pointing the truck nose downward, as it is in the packaging. Optimus Prime also features the spring loaded "Automorph" feature in his head, if the truck kibble pushes the small grey switch from his back before splitting the chest into half.
The only differences with the unreleased version, aside from the packaging, are that silver paint has been added to the previously unpainted grill/fender area, the blue paint operations have been changed to teal, and the red Autobot insignias have been replaced by purple Decepticon ones. Prime's bio apparently explains that he took on this new color scheme in order to infiltrate the Decepticon ranks, in response to recent attacks by some new Decepticon forces pretending to be Autobots.
A (technically) unreleased "black" redeco of Henkei Voyager-sized Convoy using the same plastic layout and paint mask but replacing red and blue with black, silver with gray, leaving the previously vacuum-metalized grill/fender area unpainted, changing the blue tint for the windows to red and changing all silver and yellow paint operations to blue. The red Autobot insignias would have remained unchanged.[7]
Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is a extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation One and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.
Optimus dueled Megatron atop of an overpass in a human city. Though he managed to knock Megatron's cannon loose early in the scuffle, Megatron managed to turn the tables on the Autobot leader, reattach his primary weapon, and blast his old foe. When Megatron moved in for the kill, Optimus got his second wind, and knocked Megatron clear off the overpass. They were always real to me.

The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.

Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shuting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.

He’s continued to be lovable through many different continuities, all the way to the current live-action film series. But as much as you love him, there may be a few things you don’t know about him. So let’s take a look at some of his strange real-world facts, storyline goofiness, pop-culture tie-ins and even his relationship to Back to the Future.


This figure is an exclusive to San Diego Comic-Con 2011. The toy comes in a packaging shaped like the Matrix of Leadership, which one could wear around their neck, preferably at the convention itself, so passers-by can exclaim "WHERE THE HELL DID YOU GET THAT?" and then try to get one themselves. The Matrix itself comes packaged in a box that is designed to look like Optimus Prime's chest, and opens accordingly. The chest window doors are sealed with a round magnet.

1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!
Studio Series Optimus Prime is an all new Voyager Class mold that transforms from robot into a Peterbilt 379 semi-truck. He comes with a pair of Energon Swords, which can be mounted onto his arms or store on the back of his robot mode or truck mode. The figure combines engineering concepts from his Age of Extinction Voyager Class figure with techniques previously used on Prime: First Edition Optimus Prime. He also features a more subdued color scheme compared to other Optimus Prime figures. Like the rest of the Studio Series figures, the figure prioritizes robot mode scale and thus stands shorter than his Voyager Class wavemate Starscream. The CG renders depict him possessing long smokestacks, but the final product has them shortened... again. He also comes with a cardboard backdrop display depicting the climatic forest battle from Revenge of the Fallen.
Optimus Prime is usually depicted as being a member of an ancient Transformers race called the Dynasty of Primes, often receiving the title "The Last Prime" in many stories, in which he is depicted as being the last of the Primes. In the Transformers: Covenant of Primus, it was established that Optimus Prime was the last born of the original Thirteen Transformers. It was his unique spark and his inspiring reassurance that "All are One" that allowed the Primes to rally and succeed in their battle against the Chaos Bringer Unicron. When tragedy at last ended the era of the Primes and brought forth the new race of lesser descendant Transformers he alone chose to be reborn in the Well of All Sparks as one of them, that he might know them and their needs more completely. All memory of his past life gone, he took the name "Orion Pax" and sought his way like any other robot on the new world becoming Optimus Prime once more when receiving the Matrix of Leadership when Cybertron faced a new enemy in his former friend, Megatron and his army of followers, the Decepticons. This brings a Great War to their planet of Cybertron. Optimus's origins and personality can vary depending on which "universe" he's seen in. This origin is the most consistent between the various incarnations. Further differences are listed in the respective sections below.
A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
While they wandered through the tunnels, the Joes and Prime found cave paintings that described the last visit to Earth by the planet-eating god Unicron. They were attacked again by Bludgeon and Cobra-La minions, but were led away by a ragged Joe Colton, prisoner of Cobra-La for the last 25 years. Black Horizon, Part 1 of 2 Bludgeon managed to find them again and during a second battle Prime tore open the Pretender's shell, revealing Bludgeon's robot form inside. Bludgeon tripped and dangled dangerously over a chasm, but rather than let Optimus Prime save him, Bludgeon forced Prime to drop him to his death laughing all the way down.
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
The Heroes of Cybertron PVC figurine line is an adaptation by Hasbro of Takara's own Super Figure Collection line. The main differences between the two lines is that Hasbro cast Autobot and Decepticon figures in clear blue or clear red PVC respectively, then completely painted the figurines. This allowed the eyes to 'glow' when placed in front of the light source.

This Optimus Prime is a new Voyager-sized Triple Changer mold, which transforms from robot to tanker truck to plane and back. His robot mode is heavily based on Generation 2 Laser Optimus Prime, whilst the deco appears to draw from Star Convoy. His Titan Master partner Diac transforms into his head (but any Titan Master figure is compatible). Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. His robot mode also features fake truck windows.
In this universe, Optimus Prime transforms into a fire engine. The front section of the vehicle detaches and becomes Prime himself, armed with "Blaze Blaster" cannons. To attack, he is able to use his headlights, known as the "Fire Flash" attack, and leg wheels, known as the "Gyro-Strike". The rest of the vehicle transforms into a mobile battle station/refueling port/communications array and can combine with Prime as additional weapons and armor, forming his super mode referred to as "Super Fire Convoy". The ladder/hose section houses Prime's Power Stream water cannon, capable of shooting freezing streams of water, called his Blizzard Storm attack. It also contains a quartet of rocket launchers. In super mode, his feet contain missile launchers than can mount to the shoulders of his regular robot mode. In this mode, he can fire his fists for his "Flying Fist" attack.
Packed with Ravage, Optimus Prime is one of the first figures in the Transformers segment of the Heroes franchise. As with all Heroes figures, Optimus Prime is a simple, yet well-detailed two-inch tall figurine with exaggerated, cartoony proportions. He is sculpted holding his Ion Blaster rifle in his right fist and his left arm in a pointing pose. He is also love, and demands that you pull his Finger of Doom.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]

The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.
In light of this news, if Optimus decided to nonetheless head back directly to Autobot headquarters, his squad returned to find their comrades nearly dead from the poison. But with Ratchet’s help, the antidote was quickly distributed, and the Autobots sprung back to life. Now cured, the Autobots discussed their next course of action; they had to prevent the Decepticons from poisoning the nearby water reservoir.
Honestly, all the charts were done in Excel. I tried other methods but that was the easiest since all my data was in excel already. They are X,Y Scatter plots with sooth lines – heavily tweaked. Made the lines thicker which makes it look smoother and changed the layout a bit to make it clearer. The Excel defaults are ugly but if you spend enough time tweaking them you can get something passable.
In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
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