The Decepticons' initial strike came abruptly and brutally, devastating entire districts of Metropolis. Optimus was meeting with Hot Rodimus as this took place, and was nearly overcome with grief when Ratchet informed him of the carnage the Decepticons had wrought. Steeling himself, Optimus coordinated the city's defenses, ordering his troops to be dispatched where they were most needed to repel the invasion. Upon spotting an old enemy on one of the nearby monitors, Optimus geared up to go in the field himself. Arming himself with his favorite pistol, Optimus resolved to take down Megatron. Raid
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
A minor redeco of Beast Hunters Voyager Class Optimus Prime that has the gray parts cast in a darker plastic shade, lacks the black paint operation for the Star Saber's hilt, changes the color of the side windows' paint operations from yellow to green, adds yellow paint operations for the headlights and lacks the silver paint operations above the front windows.
In 2007, the Optimus Prime of universal stream Primax 109.0 Beta encountered a mysterious messenger from another world: another incarnation of himself from a parallel dimension who left him with a warning. Two years hence, Megatron would bring the terrifying super-dimensional lifeform known as the "Beast of Time", the Hytherion, into their dimension to destroy Earth. The only thing that could battle the Hytherion was the power of the super-evolved multi-dimensional race of Cybertronians known as the Alternity. Prime agreed that when the danger appeared, he would join the Alternity in the fight.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
After having spent an extended period of time lost on Quintessa, Optimus was returned to Cybertron by the Turbomasters during their efforts to retrieve the similarly lost Flash, who he had been drawn into Perceptor's Dimensional Interface Assembly. The Age of Wrath Pt.5 Though badly damaged, Optimus led an insurrection against the then Megatron-controlled Cybertron, and successfully overthrew his enemy from power, all the while thwarting a Quintesson invasion. The Age of Wrath Pt.6

The use of a G1-based Orion Pax design and an Aligned-based Optimus Prime design with Movie Optimus Prime packaging art makes it hard to know where on the wiki this should go, but given the general movie-themed bent of the Tribute line, we're putting it here. Continuing the tradition, the 2-pack was first released in some Asian countries like Taiwan without any prior announcement from Hasbro itself. A few months after the 2-pack's release, Tribute Optimus Prime & Orion Pax saw worldwide release through Amazon, including an Amazon Japan listing bearing a The Last Knight ID number.


The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.
In just seven years, from 1997 to 2004, the number of elements in the company’s inventory exploded, ascending from slightly more than 6,000 to more than 14,200. So did its range of colors, which climbed from the original six (red, yellow, blue, green, black, and white) to more than fifty. As the number of components and colors mounted, soaring supply and production costs plundered the company’s bottom line. Here’s why.

Being only an inch and three quarters half, he is the second smallest transformable movie version of Optimus Prime around, only losing the first spot to the Q-Transformers version. Much like the normal-colors Bumblebee, he was available in both Series 1 and 2 of the line, with no noteworthy changes between releases. Not even their bag codes were altered. Their instruction books were updated to say "Series 2".

The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.
In the war for Cybertron eons ago, Optimus was once Orion Pax, a historical archivist in the Iacon library. Throughout his studies on Cybertron's past, Orion became aware of the social inequality among Cybertron's populace. He became inspired by a gladiator taking the name of one of the thirteen original Primes, Megatronus. Megatronus attempted to start a revolution to overthrow Cybertron's current leadership and take the mantle of Prime. However, Orion preached a different ideology, declaring that violence is not the means to achieve justice, and thus, Megatronus changed his name to Megatron and severed ties with Orion, starting the Great War that destroyed Cybertron. Orion soon ventured into the core of Cybertron and was bestowed with the Matrix of Leadership by Primus, becoming Optimus Prime. After Cybertron became barren and lifeless, he and Megatron took their war to Earth, after which Megatron disappeared for three years. With Ratchet, Arcee, Bumblebee, Bulkhead, and Cliffjumper under his command, the Autobots were granted asylum on Earth by the US government if they kept the Decepticons at bay. However, in "Darkness Rising", the Decepticons return, killing Cliffjumper and target Jack, Raf, and Miko, three children who were seen with Arcee and Bumblebee. Optimus requested they be brought to base and know the full story, much to Arcee and Ratchet's dismay. Megatron returned soon after, wielding Dark Energon and nearly killing Optimus and Ratchet with a horde of reanimated Cybertronian corpses. Optimus later fought Megatron on the latter's space bridge, which Megatron intended to use to bring forth an army of undead to conquer Earth. Though Optimus is nearly killed by Megatron, he is able to gain the upper hand, and leaves Megatron to his apparent destruction when the Autobots destroy the space bridge. However, Optimus later confided in Ratchet that he still mourns Megatron's death, as he had a small glimmer of hope he could be turned to good. However, he does not underestimate Megatron's successor, Starscream.
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original release. However, his trailer was cast in black plastic, with the original blue and silver striped sticker replaced with a red and silver one that had "Optimus" in large block letters on it. The trailer also featured a soundbox attachment with a sculpted Autobot symbol on the front. The soundbox could activate a truck engine noise, a laser gun sound effect and a (badly) garbled voice that said "I am Optimus Prime!". This soundbox could also be attached onto Optimus Prime's back and be used as a sort of backpack.

What makes LEGO sets seem more expensive now is that the effective piece count seems lower. I remember that in the 80s, each set was full of bricks that were not overtly specialized only to that set. So they were useful for more things. Now the sets usually come with less bricks and plates (things that could be useful everywhere) and bring more things like minifigure accessories, flick fire missiles and other things that are not that useful. Although I think that everything was far worse in the late 1990s/Early 2000s than it is now.

I wish I could FIND more of the toys - for some reason my area is a toy desert and it seems to be hard to find good TFs. Of the ones I've been able to find, my favorites are all CHUGs, because I end up wanting to get things that look closest to G1. (Sorry. I'm old, poor, and sentimental.) I have more luck at thrift stores than I do at mainstream stores, so I have a ragtag fleet of oddballs with missing parts/untranformables locked into robot mode, etc.
1· To calculate the average price per piece in a year, I took the price per piece of each set made that year, multiplied it by the number of pieces in the set and then averaged all the weighted prices. I used a weighted average because when we are looking at the price per piece we are essentially saying we could buy x number of pieces for y dollars. Larger sets tend to have a lower price per piece so in effect you could get more pieces at that lower price that year. Note: this was done using US retail price data from Brickset.

This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
He and Metroplex were soon rescued by Bumblebee and Ratchet and they promptly escaped back to Earth, just in time to rescue Grimlock from a Decepticon hit squad. After being misled by a phony distress call, Optimus and his team had to face an assault on the Ark. They repelled the Decepticon attack, but Prime decided that the time was right to go to Cybertron and liberate the Autobots whom Shockwave had enslaved. The Autobots again used the space bridge to reach Cybertron, and mounted an assault of their own on the Decepticon fortress. After fighting their way through the defenses, Optimus and Bumblebee faced down Shockwave himself, defeating the Decepticon with some help from Grimlock. Transformers G1: Awakening

This is a new line which features robot versions of various Marvel Comics superheroes (and later more of the Star Wars Transformers figures once it merged with this line). Confirmed figures are Iron Man, Spider-Man, Wolverine, Venom and Hulk. Hulk turns into a tank while Iron Man turns into a jet. Spider-Man becomes a helicopter, Wolverine turns into a 4WD, Venom turns into a turbocharged retro car. They are not to be confused with the Marvel Megamorphs toy line, which also featured transformable mecha piloted by the superheroes. Eventually, the Star Wars Transformers figure joined the line with reissues of previous figures, as well as all new molds.

Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.
This Optimus Prime is a somewhat/nearly screen-accurate redeco of the Leader Class figure, but uses the original Leader mold instead of the Armor Knight retool unfortunately. In comparison to the first Age of Extinction Leader Class figure, his vacuum-metalized front truck bumper, sun visors, robot mode chest, smokestacks and side tanks chest was omitted, revealing the grey plastic underneath. His chromed chest was also stripped of chrome for adding paint operations, his shield was unpainted, and both of his sword and truck mode windows were casted in colorless plastic. He also features some extra silver paint on his robot mode forehead, and his white-colored Autobot insignia is slightly tampographed on the left. And lastly, his light-piping eyes is neutered by blue paint.
Released to celebrate the Year of the Goat, Platinum Edition "Year of the Goat" Optimus Prime is a redeco of Generation 2 Laser Optimus Prime, featuring the same discs lacking the G2 Autobot logo found on the Robots in Disguise Scourge version of the mold, but otherwise keeping all the electronics from the original release. Like Year of the Goat Soundwave, Year of the Goat Optimus Prime features an awkward mix of orange, black, clear pink (in some parts including missiles, the discs, and even the pump!), some clear blue (the missile's tips), translucent plastic, and some hint of chrome silver (mostly his trailer parts).
Only available at ToysЯUs, this Optimus Prime is a redeco of the Classics figure. He features a cartoon/toy accurate deco on his truck/robot parts, and vacuum-metallized upper legs & front grille to evoke his original Generation 1 toy. Like every Classics Optimus Prime mold, he still features all of his accessories. This Optimus was packaged along with the redecoed Age of Extinction Optimus Prime.
He reappeared in the third crossover, where he apparently acted as Optimus Prime's right-hand man. Putting a team together to look for the missing team that had journeyed to Earth (who had been captured by Serpentor and the Decepticons), he would later lead the combined G.I. Joe/Autobot force that rescued Optimus Prime. In contrast to his usual "youthful rookie" portrayal here Hot Rod seems to be in a high command position, outranking Ultra Magnus, Prowl and Ironhide among others. However, by the fourth crossover Hot Rod is forced to wait on Cybertron under Magnus's command as Optimus Prime journeys to Earth.
This Turbo Change Series Optimus Prime toy is a slight redeco/retool of the Lost Age Series toy. Deco changes include omitting the flame tampos on his legs and shoulder, and added blue pinstripes on the Trailer/Wing Backpack to evoke his Generation 1 toy's trailer. This toy also features some new parts like the screen-accurate forearms, the command deck for the smaller Turbo Change Series toys, and the trailer's adapter. His usual Sword of Judgment is now replaced with a screen-accurate mold that is similar to the Armor Knight toy's sword, and he now features a new Vector Shield piece, which can convert into a battle axe.
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Once again Optimus Prime and Megatron were re-engineered, with Prime now a fire truck and Megatron a six changer, whose modes included a dragon, bat, jet, land-craft and a giant hand. Another G1 character to get a new toy for this line was Ultra Magnus, who could combine with Optimus Prime to form Omega Prime. Other combiners were created for the series too, such as Landfill and Rail Racer. Bruticus, a combiner from G1 was also recoloured and introduced into the series, with a coinciding toy re-release. The Combaticons that formed Bruticus were the first of the Decepticons to be introduced into the show along with Scourge, who as a toy was a black repaint of G2 Laser Prime. These were not the only toys to be re-released for this series, with many from past lines being repainted and packaged in RID boxes. Robots In Disguise was responsible for introducing a lot of concepts that would be re-used often in the next incarnations of Transformers.
Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
Optimus Prime is a redeco of Revenge of the Fallen Optimus Prime with predominately red forearms and red/silver thighs, which it was meant to be a Generation 1-inspired deco. He comes bundled with redecos of The Fallen, Megatron, Jetfire, and Starscream in a Kmart-exclusive five-pack. To date, this is the only Hasbro release of this figure that acknowledges the combining feature between Jetfire and Optimus Prime.
This version of Optimus Prime is an all new mold, being the most movie accurate so far — or at least he was until Buster Prime came out. It comes with his two energon blades, and does not have a large gap at the back of the cab like the previous Leader-class Optimus Prime. It can combine with Leader class Jetfire to form Jetpower Optimus Prime. He is also very hard to transform. The process involves unclipping his firewall from his chest in a fashion that harkens to dissecting toys that lack screws, rivets or glue. In the meantime, he keeps saying, "I am Optimus Prime," over and over due to an overly sensitive voice clip trigger. Even the most die-hard Peter Cullen fan will be sick of his voice after five minutes of playing with this toy. That aside, the quality and articulation is top-notch and the poseability is amazing. Spring-loaded panels feature in his legs as well as ratcheting ball-and-socket ankles, G1 "transforming" sound effects, and multiple "Mech Alive" features raise the bar on this figure. Of note, the fists cannot accomodate standard accessories, and on test-shots of "Power Up" mode Prime has articulated fingers, like the 2007 toy, but this feature was dropped. Also, trying to transform Optimus from robot to vehicle mode can be very difficult at first.

This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
In "Sick Mind", Optimus is infected with the life-threatening Cybonic plague, prompting Arcee and Bumblebee to infiltrate the Nemesis to find a cure for the virus Megatron himself created. As Optimus grows weaker, he learns of Megatron's survival of the space bridge explosion. It was Bumblebee entering Megatron's mind via cortical psychic patch and retrieving the cure that saved Optimus. In the next episode, "Out of His Head", Optimus is, surprisingly, saved by the revived Megatron when he intercepted Starscream's attempted nosedive to kill him.
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