This golden chromed redeco of the Super class Optimus Prime figure was initially offered as a prize to five lucky winners of a colouring contest held in the pages of the TV Magazine. Additional units were later given away via in-store draws at Toys"R"Us Japan; precisely how many is unknown, but the regularity with which the toy appeared on auction sites throughout 2005 suggests it was quite a few.
This reissue of the original Generation 2 Laser Optimus Prime figure was made using the modified version of the mold created for Robots in Disguise Scourge, lacking the sculpted Generation 2 Autobot insignias on the disks featured on the original. It sported a modified deco, with the flat grey plastic on both the trailer and Prime's chest now replaced with silver chrome; additionally, new Autobot symbol tampographs were added to the doors of Prime's cab mode and the front end of his trailer, and a pair of new chest-window stickers featuring an illustration of the Matrix of Leadership replaced the original decals.
The TakaraTomy version, part of the first wave of Movie Advanced Series toys, is dubbed "Classic Optimus Prime", and opts for a deco closer to Prime's previous on-screen appearances, omitting the blue paint on his feet and hands to reveal the gray plastic underneath, and adding new paint details all over. Instead of painting it in clear light blue, his light-piping eyes is neutered with opaque light blue paint. In terms of quality control, at least one sample has missing it's silver paint on the head's left cheek.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers
Hot Rod has a youthful attitude, and serves as an older brother figure to Daniel Witwicky, son of Autobot ally Spike Witwicky. He has a sort of mentor-student relationship with the veteran Autobot Kup. He was also good friends with Springer and Arcee. Later in life, he temporarily bears the Autobot Matrix of Leadership and becomes Rodimus Prime (Rodimus Convoy in Japan), and new leader of the Autobots.
Take one part bicycle, two pages out of the Flintstones automobile design book and one hard-spoiled child and you have a pedal car. It seems like a really fun idea in theory but, in actuality, the single-speed gearing of a bike mixed with the weight of the metal shell, seats and wheels meant operation of the thing bordered on child labor. Still, the pedal car remained very sought after for generations to come.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4

Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
Aside from the Powermaster feature itself, the main gimmick of the toy is the ability of the truck cab to combine with the trailer to form the larger "Super Optimus Prime" figure. This is essentially accomplished by standing the trailer up, folding the cab in half and inserting it into the empty cavity in the trailer's torso, forming an imposing—if almost entirely unposeable—robot form armed with all four weapons. The head of this super robot form is a separate piece which can be stored in the rear of Prime's trailer when not in use. While Hi-Q was always shown plugged into Prime's chest in artwork of this mode (as seen in the picture here), this was actually entirely unnecessary as transforming into Super Optimus Prime didn't require the standard Prime toy's legs to be unlocked.
Upon discovering that the Matrix was the key to destroying Unicron, Optimus Prime and Ultra Magnus went alone to face Unicron while the rest of the Autobots executed the plan to restore the original timeline. They hoped that at least one of these plans would be successful. Prime was injured in the confrontation with Unicron and, although his injuries were not mortal, he passed the Matrix to Magnus, who shed his outer armor and managed to complete the mission, destroying Unicron.
Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.

In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. This caused Optimus Prime to wash out of the Autobot Academy. However, Ultra Magnus pulls some strings so that Optimus Prime could be captain of a strange Space Bridge repair crew composed of a war vet named Ratchet, a fledgling cadet named Bumblebee, and his fellow cadet Bulkhead. Optimus is given command of the starship which is the vehicle mode of Omega Supreme.
Optimus appeared in the 2008 BotCon voice actor play "Bee in the City", voiced by David Kaye. In this story, Professor Sumdac attempts to create a teleportation system to get the Autobots to Cybertron, but an interaction with Sari's key ends up transporting Optimus Prime, Bumblebee, and Sari to Transtech Cybertron. There, they met Flareup and are detained by Shockwave. Bumblebee teams up with Beast Wars Megatron to free his comrades, but must then stop Megatron from taking the key for himself. Afterward, the Autobots and Sari returned to their own dimension.
This release is a redeco of the Cyberverse Commander Optimus Prime figure, with a lighter gradient paint job that lacks the flames, and with Optimus sporting a G1 insignia. Instead of his jetpack and guns, he comes with his trailer/Armored Weapons Platform, which can transform into a base and exo-suit. The trailer itself features movie-style insignias.
This silver-chromed redeco of the Leader-class Optimus Prime figure first saw the light of day as a prize in a TV Magazine mail-in, offered alongside a gold chrome version of the same toy (see above). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (see below). Despite being offered in equal quantities in these contests, this silver version is apparently much harder to come by.
The single carded release of Optimus Prime is a redeco of Revenge of the Fallen Legends Class Optimus Prime, exclusive to Walmart in the US and Asda in the UK. Deco changes included in this toy are the top half of the knee armor's blue being omitted and an Autobot insignia tampographed on the left knee, and similar to the Legends Class Power Armor Optimus Prime: the red arms, and the abdomen was replaced into blue.
He comes with a fully transforming and highly detailed trailer that opens up into his Combat Deck/repair bay, with a functioning repair drone and Roller, who features four-wheel steering. His other accessories include a teeeny Matrix inside his chest compartment, his ion blaster (with adjustable grip), his energy axe, Sideswipe's jet pack, and several different hands, all of which can be stored in individual compartments within the trailer.
This figure was made available again, without any changes, in 2015, this time in new packaging resembling the then-concurrent packaging design for the Generations line, but replacing the name "Generations" with "Authentic Transformers". It was also given a new Hasbro product code number and UPC barcode, thereby technically making it a separate product. In 2017, it was re-released again, this time in a minor variant of the 2014 version's packaging (including the original product code number and barcode) that now lacked the reference to the non-existing "Reveal the Shield" gimmick.
The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...
Part of the sixth wave of Custom Kreons, and the first (and only) Robots in Disguise-themed wave, Optimus Prime uses the new 2015 Kreon construction with the hollow waist-peg and "raised" hands.. He comes with a buildable parts rack on which to hang/store his extra pieces. Unlike the previous Custom Kreons, he no longer features a chromed helmet, and comes with an extra clear-plastic helmet, torso, legs, and his arms, plus a chromed Bazooka (originally from the Kre-O Battleship sets), and some kind of a dual pick-axe with a clear red staff.
Optimus Prime would also be a major character in Devil's Due Publishing's various G.I. Joe meets the Transformers series. Devil's Due Publishing does not address Prime's early years, save that he survived an assassination attempt by Bludgeon soon after receiving the Matrix. The traditional Ark storyline left the transformers crashed on Earth. In this series, instead of being reactivated by the Ark, the transformers and the ark were discovered by the terrorist organization called Cobra. The transformers inside were reformatted into Cobra vehicles, remotely controlled by the Televipers. Prime was turned into a Cobra Sentry Missile System tank, which was a 1985 Sears store exclusive red repaint of the HISS tank.[14] After an attack on a U.N. summit in Washington D.C., Optimus was able to get a message to Wheeljack, alerting G.I. Joe to where the Cobra base was hidden. Subsequently, he and the other captive Autobots and Decepticons broke free. After the ensuing battle, Optimus fought and defeated his enemy Megatron. After Megatron's defeat, the transformers returned to Cybertron in a second Ark Class vessel, but not before giving their human allies the ability to build and use mecha based on Transformers technology.

As the Universe War began, Optimus Primal was shown a myriad of Transformers from across all timelines that he could choose to recruit into his Children of Primus in the battle against the Minions of Unicron. One such possibility was a Transformer who was either Thunder Clash or Optimus Prime, but, regardless, Primal chose Depth Charge and Rhinox instead. Homecoming


While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth, picking up one year after the events that saw Optimus Prime's return to life.

If Sparkplug suggested that the Autobots not worry about subtlety, the entire squad transformed and began prowling the streets in search of Decepticons. Oblivious to the panic they were causing, Optimus assumed that the Decepticons were spotted nearby when a police officer declared that the city was under siege by giant robots. Unable to restore order in time to halt the Decepticons’ plot, Optimus and the rest of his team were destroyed in the ensuing earthquake.
The 1986 line featured another significant change in that many, if not the majority, of the toys were conceived as futuristic vehicles and bore little resemblance to present-day machinery. This was due to changes in the movie and television series, which leaped ahead twenty years to the year 2005. Many have speculated that this change might have been what signaled the beginning of the end for the Transformers, as part of the novelty of the first lines was the realistic vehicles that turned into robots.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.

The Monster XL also features not one, but TWO barrels with 6 different nozzles per barrel. That adds up to about 36 different ways to put out your best friend's eye. The ludicrous weight and the fact that it takes 43 fucking pumps to get the water up to pressure offer up reasonable disadvantages, but since water gun fights are always half water gun fight and half "who brought the biggest dick" competition, none of that really matters.
Pressing the button on his robot mode chest activates the red lights (well, because the blue ones are expensive for the price point) on his chest, and the sounds and voice phrases (provided by Taitem Kusunoki) were played along with the light-up gimmick. Pressing the button for a few seconds will activate his long voice line with transformation sounds.

Transformers: Energon introduced several new concepts to the toy line. Two new sub-groups, the Omnicons and Terrorcons, joined the fray, representing smaller factions of the Autobots and Decepticons respectively. The smaller toys in these sub-groups came with Energon weapons that could be used by the larger Autobots and Decepticons, along with Energon chips that could be fastened to the larger figures to enhance their power. Energon weapons and chips came in a variety of colors of translucent plastic. Many Autobot figures in the line were able to combine with a partner to form a larger robot through the "Powerlinx" process. The Decepticons were designed instead with alternative "attack modes". While no longer the focus of the line, there were several Mini-Con releases in Energon as well.
Oddly, he had a different plate in those films when in car mode: 900 STRA. In Dark of the Moon, they finally decided to keep his robot and car mode plates consistent. In robot mode in the Dark of the Moon and Revenge of the Fallen video games, he wears 5BBM2. 5LKZ213 was seen in some set photos of robot mode for the first film. Various models for promotional exhibits have featured KDM 0814, FXPERTS, and, of course, BUMBLBE.
A gold chrome remold of the 2007 movie Leader Class figure by Hasbro Hong Kong. Limited to 88 units, with only 10 released to the public at the 2008 Animation and Comic Show convention; all of which were sold only to the first 10 people to spend more than HK$3,000 at the Hasbro booth. Because the figure is permanently fixed to the trophy base, it is no longer transformable.[131]
In a break from tradition, Energon Optimus Prime's large mode resembled a configuration similar to Voltron or to the Super Sentai action figures. This design was unpopular with many fans due to design issues with the toy. The small robot's body was large in proportion to his arms and legs which made the figure appear fat, earning it the nickname "Fatimus Prime" or "Obese-imus Prime". The 4 vehicles that combined with the robot were small, lacking the intricate detail that made other toys in the line popular. Fans were also angered by early releases of this toy in which the head was molded with a mouth rather than the traditional face plate design. Later releases of the toy eliminated the visible mouth feature.
This set is a ToysЯUs Japan exclusive, consisting of Powerlinx Optimus Prime (dubbed "Convoy Final Battle Coloration" and redecoed with more show-accurate colours, principally a silver mouthplate instead of red and varying color saturation from the Hasbro version), a "crystal" version of Overload ("Ultra Magnus Special Clear Version") made out of transluscent plastics, and an exclusive X-Dimension redeco of the Street Action Mini-Con Team. This set is entirely "new" content not available in the normal mass-retail Micron Legend line, and is also the last release of "X-Dimension" Mini-Cons. Rather than come with individual bio cards for the various characters, the set came with only a single card for Magna Convoy.
Animated Optimus Prime, in an Earth-based fire truck mode, appears as a hidden character in the Transformers Netjet video game by Hasbro. Instead of being leader of the Autobots, Prime was actually a washout from the Elite Guard. Despite no longer being a member, he maintains his military ranking of "Prime". The scale chart released for the series indicates Optimus Prime stands about 22 feet tall.[13]
When they could not reanimate him, they used his body as a lure instead, bringing the Autobots to their lab, where they are infected. As this "Hate Plague" began to spread across the galaxy, Sky Lynx retrieved a Quintesson, who fully restored Optimus Prime to life. Coating himself in Morgan's heat-resistant alloy, Prime reclaimed the Matrix from Rodimus and unleashed its concentrated wisdom to destroy the Hate Plague.

On the battlefield, there are few who rival Optimus Prime's prowess. He is easily the strongest of any Autobot his size, and his ion blaster and energon-axe are deadly weapons. He would sacrifice his life to protect his fellow Autobots or those under their care and does so on a regular basis. His compassion for other sentient beings is his only real weakness, and one the Decepticons have taken advantage of time and again... though it's also the source of his strength!
Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.
Optimus Prime narrated the events of what happened before the Ark crashed on Earth. He became the new leader of a long line of Autobot leaders via the discovery of the Matrix. On their quest for more Energon, the Autobots were chased by Decepticons to the planet known as Earth and crashed on it. When they emerged from the Ark, Optimus Prime scanned his truck altmode, stating that the war would not end on Earth. Action Blast 1

Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends

The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
Optimus Prime appears as leader of the Autobot forces in the Transformers: Timelines story "Shattered Glass" by Fun Publications. When Cliffjumper, the Generation 1 character from a parallel universe, is seemingly discovered alive, Optimus welcomes his old friend back to the Autobot fold. After learning that Clffjumper is not the evil Autobot he remembers, he shoots Cliffjumper and leaves him to fend for himself in the Rad Zone. Optimus plans to launch his new warship, the Ark, to conquer Earth, but Cliffjumper aids Megatron's heroic Decepticon forces in a successful attack on the Ark's launch platform.[175]
The smallest of the Energon Igniters, the 3-inch Speed series transforms between modes in 7 steps or less. Unlike previous small movie figures, this series has a lot of detailing and articulation. The bots don’t end up looking like carved blocks of plastic. They could use a few more paint apps, but that’s to be expected at this price point. They even interact with cores sold with the larger figures (though “interact” in this case seems to mean “tow behind”).
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro
This set is a ToysЯUs Japan exclusive, consisting of Powerlinx Optimus Prime (dubbed "Convoy Final Battle Coloration" and redecoed with more show-accurate colours, principally a silver mouthplate instead of red and varying color saturation from the Hasbro version), a "crystal" version of Overload ("Ultra Magnus Special Clear Version") made out of transluscent plastics, and an exclusive X-Dimension redeco of the Street Action Mini-Con Team. This set is entirely "new" content not available in the normal mass-retail Micron Legend line, and is also the last release of "X-Dimension" Mini-Cons. Rather than come with individual bio cards for the various characters, the set came with only a single card for Magna Convoy.
In late 1993, Hasbro relaunched the Transformers franchise with the Generation 2 line, with production again largely being done by Takara. The subgroups concept was done away with for the first year, but there were no new molds or characters. Generation 2 re-used the molds for many of the characters from the 1984 and 1985 line, but with mostly different color schemes and finishes, as well as different weapons and accessories. Megatron's figure was released later on. As noted previously, Megatron's original alternate mode, or "transformation identity", was a handgun with attachments, but in Generation Two, this was changed to a tank due to safety and security concerns. Most of the 1994 figures were re-releases or recolors of European G1 releases. 
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