The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
For many, it may seems that the advent of licensed sets3 correlates with the perceived increase in prices. The 1990s and before were a nostalgic heyday of affordable LEGO sets. This is not quite true. Below is a chart that compares the price per piece of licensed sets and unlicensed sets starting in 1999. 1999 is the first year that LEGO had major licensed themes.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.

This version of Optimus is a redeco of the original Legion Class Optimus Prime toy, featuring additional paint details. He features an Autobot insignia on his faux chest. His head was not entirely clipped down in his stock photos. The stock photos shows him having darker plastics & silver paint as opposed to the final product. This seems to have been a trick of the lighting, as the released toy remained its standard plastic colors & silver paint apps.
Prime's cab and trailer can also combine to form a super robot mode. Transforming the cab into the torso portion sends the transformation command to the trailer, which raises itself up off the ground to become a pair of immobile, statuesque legs (as long as you're not playing with it on carpet), and when the pair are connected, the super-robot head pops up with a metallic shriek sound effect. Pressing the Autobot symbol on the figure's chest activates a pulsing laser sound effect, and the small grey button on his right shoulder illuminates his fist with a red LED, which can illuminate either of his guns, as well as the Star Saber sword (the Star Saber was specifically cast in clear plastic for this purpose, but in practice, the light failed to carry even halfway up the blade).
Part of the fifth wave of 2012-onwards Generations Deluxe Class toys, Thrilling 30 Orion Pax is a new mold with a robot mode inspired by Guido Guidi's design for the character, originally seen in Spotlight: Blurr. Some liberties have been taken with the original concept to facilitate his truck mode, which is a new design not based on the Guidi art. He comes with his Ion Blaster and an Energon Axe with a transparent red-orange blade, both of which can peg onto 5mm ports on his hands and vehicle rear sides. Although not depicted on the instructions, the Ion Blaster can also peg into the hole in the larger blade of the Energon Axe.
Four million years ago, Cybertron, shaken from its orbit and drifting through space, became threatened when it floated into the path of an asteroid field. Prime led a group of elite Autobot warriors on the Ark, the Autobot starship, on a mission to destroy the asteroids. Although the mission was successful, during the aftermath of this mission, the Ark was attacked by Decepticons hoping to overpower their weakened foes. Intent on keeping the secrets of the Ark from the Decepticons, Prime set the craft on a suicide course, crashing it into the then prehistoric planet Earth.
Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.

The trailer unfolds to form a battle station bristling with many firing weapons. Primarily, it can fire an air-powered missile launcher, a ripple rocket launcher with 5 missiles that can be launched individually (this turret can also be mounted in Laser Prime's hand) and a 'disc launcher', that fired several blue plastic discs adorned with the Generation 2 Autobot sigil. This disc launcher is the only weapon that can be used in vehicle mode.
Based on Optimus Prime's Cybertronian form as seen in the Dreamwave comic book "The War Within", this version of Prime transforms into Cybertronian truck. The figure was personally designed by comic artist Don Figueroa, who created the original comic design in the first place, and his signature is left on the figure in the most literal way: the word "DON" can be seen sculpted into the barrel of his silver ion blaster.
Optimus Prime is composed of two parts, his truck cab and his trailer. His new truck cab is reminiscent of the original Optimus Prime truck cab, but is constructed entirely of plastic, lacks vacuum-metalized plastic and has no clear windows. It also transforms differently in that the front of the truck is no longer the robot mode's chest. His chest is now formed out of the truck's cabin rear, styled after his cartoon appearance. He is armed with two long black rifles, based in part upon his cartoon rifle.
How to Say Expensive and Mean It - The Seibertron.com Twincast / Podcast reaches episode #213, and the discussion begins with Takara Tomy's upcoming Masterpiece MP-44 Optimus Prime version 3. This toy has a substantial price tag that has caused controversy amongst Transformers fans. In-hand impressions of Transformers Generations War for Cybertron: Siege figures come next, with analysis starting for Deluxe Class figures Sideswipe, Hound, Cog, and Skytread/Flywheels. After that, Micromasters from the Race Car, Battle, and Air Strike Patrols get a look. Weaponizers Lionizer, Blowpipe, and Firedrive come next before the Generations discussion concludes with Voyager Class Megatron and Optimus Prime. A look at the upcoming Generations Select releases of Ricochet and Red Swoop is followed by a quick examination of the recently released Transformers: Botbots lineup. The endings of the long-running IDW Transformers comics continuity comes next, with the end of event book Unicron occurring first. Optimus Prime's namesake series is talked about next before the comics discussion concludes with Lost Light's finale. Bragging Rights close out another episode with early holiday season sales driving the cast's recent purchases.

Available exclusively from Japanese clothing company A Bathing Ape in March 2013, "Convoy Reissue BAPE VERSION RED CAMO" (コンボイ復刻版 BAPE® VERSION RED CAMO) is a redeco of the original Optimus Prime toy sporting a unique new red color scheme, along with a red trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.
An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-HOBBY in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.

The main difference is an extensive redeco, rendering Prime in his traditional colours instead of the iPod-inspired white. (Yes, it actually had more to do with iPods than Magnus, believe it or not.) Reminiscent of the Kiss Players, iPod Optimus Prime's entire ABS/PVC structure is painted over, including his fists and the silver stripe that runs along his chest. His wind shield is colored blue like the one in the 2002 New Years Convoy reissue. The silver-grey trailer has a fairly elaborate deco, featuring detailing that resembles the outward appearance of the traditional Prime trailer, including the doglegging blue stripe and Autobot symbol, an effect somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three, count 'em, three logos proclaiming the name "Optimus Prime". The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this would be largely covered by the intended insertion of an iPod.
After the events of Transformers Animated the Stunticons set up a Stunt Convoy show in the city of Kaon and use it as cover to attempt to break Megatron out of his detention at Trypticon. Their attempts are thwarted thanks to the efforts of Cheetor, Optimus Prime, and Sideswipe. The Stunticons are placed in detention with Megatron and an attempt to rescue them was made by the Decepticons Blot, Mindwipe, Oil Slick, Scalpel, Sky-Byte, and Strika.[143]
Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!
Multiple reports suggest that the toy suffers from a design flaw, inferior plastic quality, or both: Due to his hands having peg-holes that are a bit too small to accommodate 5mm posts, they have a tendency to show stress marks on the inside after pegging his sword handle (or most other pegs) inside. Stress marks also tend to appear near his tiny hinged wrists. Fortunately, there have been no reports of the hands actually breaking on either location thus far.
"Special Edition" Optimus Prime is a redeco of the Classics multi-pack toy, featuring some minor paint detail changes, bluer translucent plastic, darker and cooler gray plastic, and darker metallic flake red and blue plastic, with his (previously black-only) rifle body most notably now being cast in both blue and black plastic. He came in special "book box" style packaging with black-and-white boxart, and was only available at retail in Australian and Asian markets. North American customers could later buy him via Hasbro Toy Shop.
Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one-of-a-kind (well, two-of-a-kind) piece is an almost fully vacuum-metallized Leader-class Optimus Prime in red, silver and blue (based heavily upon Generation 1 Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
This silver-chromed redeco of the Leader-class Optimus Prime figure first saw the light of day as a prize in a TV Magazine mail-in, offered alongside a gold chrome version of the same toy (see above). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (see below). Despite being offered in equal quantities in these contests, this silver version is apparently much harder to come by.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
Many who received their first LEGO set in the early 1990’s are now adults looking forward to buying a LEGO set for their first child or for themselves. When we are younger, we do not fully understand how money works. We do not realize that a large LEGO set can require hours of work to earn. We only know what we want. I would wager that it isn’t until our first jobs that we can fully appreciate the value of money. We all wanted the large sets as kids and we didn’t realize how hard our parents had to work for them.

The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers


Honestly, all the charts were done in Excel. I tried other methods but that was the easiest since all my data was in excel already. They are X,Y Scatter plots with sooth lines – heavily tweaked. Made the lines thicker which makes it look smoother and changed the layout a bit to make it clearer. The Excel defaults are ugly but if you spend enough time tweaking them you can get something passable.
Available exclusively at Toys "R" Us, Rodimus transforms into a futuristic car that is a homage to the vehicle mode of Generation 1 Hot Rod. A panel on the car's hood, which is also the figure's chest, can be flipped to either show an engine block or the figure's Autobot insignia. The figure comes with an Energy Bow, capable of firing two missiles. His bow can also be tabbed to the roof of his car mode or snapped on his hand. The tabs that secure his bow in vehicle mode are 5mm wide, making it usable by other figures as well. His legs are normally bent for the underside of his car mode but can be locked straight during transformation.

Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.
A non-transforming but highly articulated Optimus Prime action figure(ine), Revoltech Convoy uses the Revoltech "revolver joints" for maximum poseability. Convoy comes with a Matrix and ion blaster accessories, as well as a few alternate hands. His sculpting is explicitly in the style of Pat "serfdom" Lee's interpretation of Optimus Prime in the Dreamwave Generation One comics, but due to physical constraints has no lack of perspective.

The 1984 and 1985 toy lines contained several figures of note. Megatron, the Decepticon leader, originally transformed into a realistic Walther P38 pistol with stock and barrel extensions and scope. The Megatron toy was delayed till 1985 for release in the UK. The Constructicons were the first "gestalt" team in the Transformers line, but were different from most subsequent gestalt teams in that they consisted of six members instead of five. The Autobot Jetfire was repainted from a Macross toy, specifically the VF-1 Valkyrie, and the character was renamed Skyfire in the animated television series program for copyright reasons.
Armor Knight Optimus Prime is a retool of Age of Extinction: Generations Leader Class Optimus Prime. It features a new head sculpt with a rotatable faceplate (one side with the mask, the other without, the whole part rotates), along with other remolded body parts (such as his skirt, feet, and chest), giving it a more screen accurate appearance. He includes more movie-accurate weapons, featuring a new sword and shield, albeit in not-so-accurate colors (the sword's transparent orange blade was also a nod to the sword's "heat up" mode in the concept art.). He is covered in metallic paint, along with additional chrome details on his rims and bumper.
After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
This Trailer is identical to the original BeCool Trailer other than the stickers, and now comes with the trailer/launcher accessory from Bot Shots redecoed in blue with red stripes. While the vehicle mode sticker in his chest remains, the hand-holding and sleeping ones have been replaced by pictures of the launcher: one in base mode and one in trailer mode. He also comes with a sticker sheet for decorating the Trailer Base.
The Hasbro website explains it best: "The rogue DARK NINJA MASTER was exiled to a cave beneath Arashikage Mountain for betraying the ninja clans. After finding the Moon's Blood, a mystical stone of great power, he was able to channel the energy of dead ninjas, making him almost unstoppable. Seeking revenge, he has emerged from his subterranean prison to destroy all ninjas. Only two people can stop him: STORM SHADOW and SNAKE EYES. The two adversaries must join forces, for only by working together will they be strong enough to defeat this evil super-ninja."
Q-Transformers Optimus Prime is a super deformed toy based on his Age of Extinction design, transforming into a cute little Western Star 4900 SB. It was sold as an exclusive at Transformers Expo months before the proper release of the toyline. Being only one inch and a half tall, this is actually the smallest transformable figure of movie-verse Optimus Prime, and it even gets close to being the tiniest transformable Optimus Prime ever made if it wasn't for another slightly smaller Q-Transformers release.

Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
Sometime after the Autobots and Decepticons awoke in the 1980s, the original Megatron gained access to one of Earth's Voyager spacecraft and inscribed a message on the disk on board. In the event that he lost the War, Megatron left instructions for the descendants of the Decepticons to use transwarp technology to travel to Prehistoric Earth, locate the Ark, and change history by killing Optimus Prime. The Agenda (Part 2)

He comes with the Star Saber, which has a 5mm handle and a post on its hilt, as well as two spring-loaded, missile-firing "Ionic Pulse Launchers" (which are called "Eaglefire Missile Launchers" in the instructions). The launchers each feature a 5mm post, have flip open prods, and can peg onto the ports near the wheels on his robot back, giving him a pair of back-mounted rocket engines.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco from Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode, he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
French die-cast model producers Majorette teamed with Kabaya to produce the Transformers Mini Car Collection, a line of Armada-themed die-cast vehicles, all of which were redecos of pre-existing Majorette toys. Prime was a redeco of Majorette toy #256—a long-nosed tow truck—in his traditional red and blue, now bearing the Autobot insignia, the Micron Legend logo, and an image of the Autobot leader on its hood. The toy came with a pack of gum.
In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.
In the war for Cybertron eons ago, Optimus was once Orion Pax, a historical archivist in the Iacon library. Throughout his studies on Cybertron's past, Orion became aware of the social inequality among Cybertron's populace. He became inspired by a gladiator taking the name of one of the thirteen original Primes, Megatronus. Megatronus attempted to start a revolution to overthrow Cybertron's current leadership and take the mantle of Prime. However, Orion preached a different ideology, declaring that violence is not the means to achieve justice, and thus, Megatronus changed his name to Megatron and severed ties with Orion, starting the Great War that destroyed Cybertron. Orion soon ventured into the core of Cybertron and was bestowed with the Matrix of Leadership by Primus, becoming Optimus Prime. After Cybertron became barren and lifeless, he and Megatron took their war to Earth, after which Megatron disappeared for three years. With Ratchet, Arcee, Bumblebee, Bulkhead, and Cliffjumper under his command, the Autobots were granted asylum on Earth by the US government if they kept the Decepticons at bay. However, in "Darkness Rising", the Decepticons return, killing Cliffjumper and target Jack, Raf, and Miko, three children who were seen with Arcee and Bumblebee. Optimus requested they be brought to base and know the full story, much to Arcee and Ratchet's dismay. Megatron returned soon after, wielding Dark Energon and nearly killing Optimus and Ratchet with a horde of reanimated Cybertronian corpses. Optimus later fought Megatron on the latter's space bridge, which Megatron intended to use to bring forth an army of undead to conquer Earth. Though Optimus is nearly killed by Megatron, he is able to gain the upper hand, and leaves Megatron to his apparent destruction when the Autobots destroy the space bridge. However, Optimus later confided in Ratchet that he still mourns Megatron's death, as he had a small glimmer of hope he could be turned to good. However, he does not underestimate Megatron's successor, Starscream.
A fourth version is shown in the 1987-88 Transformers product catalog that has several minor differences from both Powermaster Prime and God Ginrai, such as having God Ginrai's sliding fists but in red, a completely different trailer hitch assembly partially based on the third design, an offset Autobot symbol in base mode, extended feet also based on third design, far more detailed super mode outer leg panels, completely different front bumper, and the first instance of single faux shoulder smokestacks rather than two. It is still unknown as to why Powermaster Prime has completely different arms from God Ginrai or all earlier concept versions.
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
Bumblebee had many adventures in his bizarre humanoid form. He wound up in the heart of Cybertron to find the resting place of the creator/god of all Transformers, Primus, and learn of their origin as a race. Later, he went on a quest to find the all-powerful Creation Matrix, also known as the Autobot Matrix of Leadership, but stumbled upon the Cybertronian Decepticon commander, Thunderwing, who blasted away Bumblebee’s Pretender shell.

The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.

The Japanese release of Powermaster Optimus Prime actually represented a new character named Ginrai, and featured several retools: the cab featured die-cast metal, shortened smokestacks, vacuum-metalized plastic and clear blue windows, while the trailer was given retractable super robot fists. This Japanese version was eventually issued by Hasbro in 2003 as part of the Commemorative Series collection (see below).
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